关于“皇家小虎”的报告
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艾媒咨询 | 2024年中国速冻食品消费趋势洞察研究报告
随着现代生活节奏加快，人们对方便、快捷食品的需求不断提升；同时，餐饮端对半成品食材的需求日益增强，半成品食材的兴起为速冻食品市场注入了新的活力。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国速冻食品消费趋势洞察研究报告》数据显示，中国速冻食品市场规模不断扩大，2023年中国速冻食品市场规模已达1835.4亿元，预计2025年将达2130.9亿元。与此同时，中国懒宅人群数量现已超过8亿人，这使得速冻食品的消费群体进一步增加，行业发展潜力巨大，发展空间广阔。速冻食品行业目前行业集中度高，头部企业收益率较为可观，头部品牌效应明显。这种格局下，龙头企业能够很好地利用规模效应不断巩固自己的地位，凭借强大的资金实力与研发能力，不断地推出新品，进一步扩大市场。
With the accelerated pace of modern life, people's demand for convenient and fast food is rising; at the same time, the catering end of the demand for semi-finished ingredients is increasing, the rise of semi-finished ingredients has injected new vitality into the frozen food market. According to the latest "China Quick-Frozen Food Consumption Trend Insight Research Report in 2024" released by iiMedia Research, the size of China's frozen food market is expanding, and in 2023, the size of China's frozen food market has reached 183.54 billion yuan in 2023, and is expected to reach 213.09 billion yuan in 2025. At the same time, the number of lazy people in China is now more than 800 million people, which makes the consumer group of frozen food further increase, the industry has great potential for development, the development space is vast. Frozen food industry has a high degree of industry concentration, the head of the enterprise yield is more considerable, the head of the brand effect is obvious. Under this pattern, the leading enterprises can make good use of the scale effect to continuously consolidate their position, and with strong financial strength and research and development capabilities, they constantly launch new products to further expand the market. -
艾媒报告|2020Q1中国智能小家电市场运行监测报告
本报告研究涉及企业/品牌/案例：九阳，iRobot，飞利浦。
在传统小家电行业亟需转型以及消费者对智能化产品需求日益增长的双重推动下，小家电行业正朝着智能化方向发展。近年来，智能小家电市场增长势头强劲，2020年智能音箱、智能马桶、扫地机器人细分市场的产品销量有望分别达到5910万、821万以及882万台。虽然智能小家电行业在快速成长，但市场中往往存在重噱头轻品质的现象。iiMedia Research(艾媒咨询)数据显示， 42.9%的受访用户表示产品质量是他们最关心的因素，而57.1%的用户在购买时主要担忧产品功能未达预期。
Driven by the transformation of the traditional small home appliance industry and the growing consumer demand for smart products, the small home appliance industry is developing in the direction of intelligence. In recent years, the smart small home appliance market has grown strongly. In 2020, the sales volume of smart speaker, smart toilet, and sweeping robot market segments is expected to reach 59.1 million, 8.21 million and 8.82 million units, respectively. Although the smart small home appliance industry is growing rapidly, the situations that some manufacturers lie and exaggerate in their advertisements come up very often. As the data of iiMedia Research showed, 42.9% of the users surveyed said that product quality is the key factor that they care about most, while 57.1% of users mainly worry about the function of the product is not up to their expectations when purchasing. -
艾媒咨询|2020H1中国宠物经济运行现状与发展趋势研究报告
本报告研究涉及企业/品牌/案例：瑞普生物、中宠股份、新瑞鹏集团。
其他企业/品牌：铃铛宠物、E宠商城、小狗在家、爱宠医生、佩蒂股份、雀巢普瑞纳、天地荟、Freshpet 、JM smucker、皇家、麦富迪、比瑞吉、玛氏、伯纳天纯、ORIJEN、顽皮、珍宝、耐威克、多尼斯、中央花园和宠物、UNICHARMCORP、波奇宠物、有宠、小佩宠物、阿闻、淘宠网、萌窝。
2020年6月12日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1年中国宠物经济运行现状与发展趋势研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，并且通过草莓派数据调查与计算系统调研对中国宠物经济运行进行分析，着重分析宠物交易、宠物食品、宠物用品、宠物医疗、宠物生活服务和宠物应用App等领域，以及中宠股份、普瑞生物、新瑞鹏集团等典型案例。随着宠物地位的提高以及情感寄托的增加，在宠物食品消费外，宠物主还乐于尝试美容、摄影、寄养、保险、训练等新兴消费方式，极大地推动了宠物产业链服务市场的发展。目前，如宠物网红、宠物咖啡店、宠物主题乐园也受到年轻人追捧，新经济形式不断出现。
iiMedia Research data show that china's pet market size in 2019 reached 221.2 billion yuan, is expected to reach 295.3 billion yuan in 2020, from the proportion of all types of pet families, cats and dogs are still the main pet type. At the same time, the sales of pet supplies also have a clear upward trend, insect supplies sales line growth of more than 200% YoY, hamsters, climbing pet, rabbit supplies online sales growth of nearly 100% YoY. -
艾媒报告 |2019全球及中国体育消费产业现状及发展趋势分析报告
本报告涉及企业/品牌包括：耐克、阿迪达斯、彪马、Fanatics、安踏、李宁、特步、KEEP、虎扑识货、阿里体育、腾讯体育、京东体育、优购、苏宁、恒大集团、智美体育、京东、乐刻、约教练、万达集团
从全球体育产业增长率情况看，美洲和欧洲体育产业2019-2021年平均增长率分别为6.0%和7.1%，未来体育产业趋于稳定； 2019-2021年亚洲地区平均增长率为7.9%，未来市场发展潜力大。美国方面，2017美国体育消费增加值占据体育产业总增加值75.6%，成为推动体育产业发展的动力来源；欧洲方面，体育产业跻身国民经济支柱产业前十，体育旅游成为欧洲体育消费增长最快的领域之一。从中国体育产业发展看，不断增长和参加锻炼的人群促使体育消费市场规模稳步增长，预计到2020年中国体育消费市场将达到1.5万亿元。数据显示，2017年中国体育用品和相关产品制造总产出占据体育产业总产出的61.4%，超过一半的体育产业产出由体育用品和相关产品制造带动。2018年阿里双十一体育消费总额达60亿元，同比增长17.6%。以安踏、李宁等中国本土运动品牌营收业绩看，得益于线上线下业务发展，2018安踏营业收入达到241.0亿元，相较2017增长44.4%；李宁集团电商业务收入营收占比约为21.0%，同时虎扑识货、KEEP等内容电商也逐渐崛起。艾媒北极星互联网产品分析系统数据显示，2019年3月KEEP APP月活用户数量超过1500万人，环比增幅4.9%；识货APP月活用户数量超100万人，环比增幅6.3%，中国体育消费新型业态发展迅猛。此外，场馆服务、体育培训、体育赛事总体规模不断扩大，“体育+”工程促进体育与传统旅游、文化产业的跨界融合都开始成为体育消费的新兴发力点。
From the growth rate of the global sports industry, the average growth rate of the sports industry in the Americas and Europe is 6.0% and 7.1% respectively in 2019-2021. The future sports industry tends to be stable; the average growth rate in Asia in the period of 2019-2021 is 7.9%. The market has great potential for development. In the United States, the added value of sports consumption in the United States in 2017 accounted for 75.6% of the total added value of the sports industry, and became the driving force for the development of the sports industry. In Europe, the sports industry ranks among the top ten pillar industries of the national economy, and sports tourism has become the fastest growing sports consumption in Europe. One of the areas. From the perspective of the development of China's sports industry, the growing and participating population has promoted the steady growth of the sports consumer market. It is estimated that by 2020, China's sports consumption market will reach 1.5 trillion yuan. Data show that in 2017, China's total output of sporting goods and related products accounted for 61.4% of the total output of the sports industry. More than half of the output of the sports industry was driven by the manufacture of sporting goods and related products. In 2018, the total consumption of Ali Shuangyi Sports reached 6 billion yuan, a year-on-year increase of 17.6%. According to the performance of China's local sports brands such as Anta and Li Ning, thanks to the development of online and offline business, 2018 Anta's operating income reached 24.10 billion yuan, an increase of 44.4% compared with 2017; Li Ning Group's e-commerce business revenue accounted for approximately At 21.0%, the e-commerce business such as Tigers and KEEP has gradually emerged. Ai Media Polaris Internet product analysis system data shows that in March 2019, the number of KEEP APP monthly users exceeded 15 million, an increase of 4.9% from the previous month; the number of monthly users of the APP APP exceeded 1 million, an increase of 6.3% from the previous month. The business has developed rapidly. In addition, the overall scale of venue services, sports training, and sports events has continued to expand. The “Sports+” project promotes the cross-border integration of sports and traditional tourism and cultural industries, and has begun to become an emerging force for sports consumption. -
艾媒报告 |2018-2019中国足球产业研究与商业投资决策分析报告
中国足球产业正在高速发展，iiMedia Research（艾媒咨询）数据显示，2018年中国城市人口中约有1.87亿人对足球感兴趣。足球产业的发展带动了媒体权益收入的提高，2018年世界杯媒体权益收入达30亿美元。同时，互联网足球经济产业发展迅猛，知名赞助商纷纷投入国内足球赛事，BAT均正式入局足球转播市场。
The Chinese soccer industry is developing at a high speed. According to iiMedia Research data, about 187 million people in China's urban population are interested in soccer in 2018. The development of the soccer industry has boosted the media's equity income. In the 2018 World Cup, the media's equity income reached 3 billion dollars. At the same time, the Internet soccer economy industry has developed rapidly, and well-known sponsors have invested in domestic soccer matches. BAT have all entered the soccer broadcast market.
