艾媒咨询 | 2025年中国旅拍市场消费行为洞察分析报告

随着人们生活水平的提高和旅游消费观念的转变，旅拍作为一种融合旅游与摄影的新兴服务模式，近年来在市场上迅速崛起。它不仅满足了人们在旅行过程中记录美好瞬间的需求，还为游客提供了具有专业水准的摄影作品，成为旅游市场的新热点。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国旅拍市场消费行为洞察分析报告》数据显示，53.70% 的消费者将记录旅行中的美好瞬间作为旅拍首要目的，这体现出旅拍在满足消费者情感诉求与记忆留存方面的核心价值，也意味着旅拍行业应着重突出拍摄服务的纪念意义，提升消费者在旅行中的情感体验。而古迹 / 遗址、古典园林等历史人文景观以 54.37% 的占比成为旅拍首选，表明消费者对历史文化景观兴趣极高，这背后是大众对文化底蕴的追求。艾媒咨询分析师认为，旅拍市场作为旅游和摄影行业的新兴细分领域，具有广阔的发展前景和巨大的市场潜力。尽管目前面临着一些挑战，但随着市场的不断成熟、行业规范的逐步完善，以及技术的不断创新，旅拍市场将迎来更加健康、有序的发展。
With the improvement of people's living standard and the change of tourism consumption concept, travel photography, as a new service model integrating tourism and photography, has risen rapidly in the market in recent years. It not only meets the needs of people to record beautiful moments in the process of travel, but also provides tourists with professional photography, which has become a new hot spot in the tourism market. According to the latest "Analysis report on China travel photography market consumer behavior in 2025" released by iiMedia Research, a third party data mining and analysis institution in the global new economy industry, 53.70% of consumers will record the beautiful moments of travel as the primary purpose of travel photography. This reflects the core value of travel photography in satisfying consumers' emotional demands and retaining memories, and also means that the travel photography industry should focus on the commemorative significance of shooting services to enhance consumers' emotional experience in travel. Historical and cultural landscapes such as monuments/sites and classical gardens became the first choice for travel photography with 54.37%, indicating that consumers have a high interest in historical and cultural landscapes, which is behind the public's pursuit of cultural heritage. Analysts of IIMedia Consulting believe that the travel photography market, as an emerging segment of the tourism and photography industry, has broad development prospects and huge market potential. Although currently facing some challenges, with the continuous maturity of the market, the gradual improvement of industry norms and the continuous innovation of technology, the travel auction market will usher in a more healthy and orderly development.

艾媒报告|2019中国4K产业研究与商业投资决策分析报告

本报告研究涉及企业/品牌包括：TCL集团、京东方A、四川长虹、创维数字、华数传媒、国星光电、广电网络、捷成股份、丝路视觉、高斯贝尔、银河电子、中颖电子、国科微、东方网络、北京君正、圣邦股份、永新光学、中威电子、数码科技

利好政策、技术进步和市场需求驱动下，全球4K产业高速发展，2018年全球4K电视出货量达1.02亿台，中国4K产业虽然起步晚，但4K终端设备具备领先优势，2018年中国4K电视渗透率已达58.0%，预计2021年将达71.0%。目前中国4K已形成包括核心元器件制造、终端呈现设备制造和内容生产制作在内的三大产业链环节，产业发展前景广阔，2018年前三季度6家4K概念股上市公司营收突破百亿元，其中，TCL集团营收达到822.4亿元，成为中国4K概念第一股。iiMedia Research（艾媒咨询）数据显示，广东地区最关注4K产业，相关上市公司中京东方A（000725.SZ）的网络关注度最高，华数传媒（000156.SZ）的网络口碑最好。随着5G技术的发展成熟和应用，带动4K产业进入发展快车道，艾媒咨询分析师认为，未来4K显示技术在文教娱乐、工业制造、医疗健康和交通等领域将有更多的创新性融合。

Driven by favorable policies, technological advancement and market demand, the global Ultra HD industry is developing at a high speed. In 2018, global 4K TV shipments reached 102 million units. Although China's Ultra HD industry started late, 4K terminal equipment has a leading edge. The penetration rate of China's 4K TV has reached 58.0% in 2018 and is expected to reach 71.0% in 2021. At present, China Ultra HD has formed three major industrial chain links including core component manufacturing, terminal rendering equipment manufacturing and content production and production. In the first three quarters of 2018, the revenue of six 4K concept stock listed companies exceeded 10 billion. Yuan, of which, TCL Group's revenue reached 82.24 billion yuan, becoming the first share of China's 4K concept. According to iiMedia Research, the Guangdong region is most concerned about the Ultra HD industry. The related listed companies, BOE A (000725.SZ), have the highest network attention, and China Digital Media (000156.SZ) has the best network reputation. With the development and application of 5G technology, which is driving China Ultra HD industry into the fast lane of development, iiMedia Consulting analysts believe that the future 4K display technology will have more innovative integration in the fields of culture, education, entertainment, industrial manufacturing, medical health and transportation area.