关于“真格基金”的报告
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艾媒咨询 | 2024-2025年中国券商自营APP竞争格局及用户行为监测报告
随着移动互联网的快速发展和金融科技的不断进步,中国券商自营APP行业迎来了迅猛的发展态势。自2010年中国首批券商自营APP上线以来,各大券商综合发力,从业务、营销、社交等多个方面扩大市场,APP的功能已从最初的股票交易和基本行情查询,扩展到了包括融资债券交易、资讯浏览等多个方面。直至目前,券商自营APP已经成为投资者进行股票交易和投资的首选途径,是连接投资者与金融市场的重要桥梁。这一转变不仅反映了技术的进步,也体现了用户行为和市场趋势的变化。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国券商自营APP竞争格局及用户行为监测报告》数据显示,中国证券APP用户规模增长迅速,2024年中国证券APP用户规模为2.4亿人。随着中国证券市场的不断成熟及投资者数量的持续增多,中国证券APP用户规模仍将保持较快增长,预计2025年有望达2.6亿人。艾媒咨询分析师认为,券商通过布局智慧型网点、APP端、PC端和客服中心四种渠道,优化渠道间的交互能力和衔接打造渠道闭环,不断构建以客户为中心的综合服务平台,保证客户的线上线下体验高度一致,提高客户粘性以占领市场。
With the rapid development of mobile Internet and the continuous progress of financial technology, China's brokerage self-run APP industry has developed in a rapid trend. Since the launch of China's first batch of securities brokerage self-run apps in 2010, major securities brokerages have made comprehensive efforts to expand the market from many aspects such as business, marketing and social networking. The functions of the APP have expanded from the initial stock trading and basic market inquiries to include financing bond trading, information browsing and other aspects. Up to now, the brokerage self-run APP has become the preferred way for investors to carry out stock trading and investment, and it is an important bridge connecting investors with the financial market. This shift reflects not only advances in technology, but also changes in user behavior and market trends. According to the latest "2024-2025 The competition pattern and user behavior monitoring report of China's brokerage self-run APP" released by iiMedia Research, Data show that the scale of China's securities APP users is growing rapidly, and the scale of China's securities APP users will be 240 million in 2024. As China's securities market continues to mature and the number of investors continues to increase, the number of Chinese securities APP users will continue to maintain rapid growth, which is expected to reach 260 million in 2025. The iiMedia consulting analysts believe that through the layout of four channels, namely intelligent network, APP, PC and customer service center, brokerages optimize the interaction ability and connection among channels to create a closed-loop channel, constantly build a customer-centric comprehensive service platform, which is ensured that customers' online and offline experiences are highly consistent, and improve customer stickiness to occupy the market. -
艾媒咨询|2020上半年中国移动支付行业研究报告
本报告研究涉及企业/品牌/案例:华为钱包、美团支付。
随着数字化转型的加速和移动支付技术的发展创新,移动支付逐渐成为社会主流支付模式。数据显示,2019年中国移动支付用户规模为7.33亿人,市场渗透率不断加大,预计2020年规模将达7.90亿人。在新冠疫情的影响下,中国移动支付交易规模增速明显下降,2020年第一季度交易规模为90.8万亿元,同比增速4.8%,但长期来看消费服务线上化将促进规模持续增长。iiMedia Research(艾媒咨询)数据显示,中国移动支付平台用户最常使用移动支付平台的三个场景分别为餐饮消费、小型实体店/便利店消费和电商平台网购,移动支付场景呈现细分多元化发展。在选择移动支付平台时,62.4%的用户优先考虑支付便捷性,提供高效便捷的服务成为移动支付平台发展的关键。
With the acceleration of digital transformation and the development and innovation of mobile payment technology, mobile payment has gradually become the mainstream payment mode in society. Data shows that in 2019, the scale of mobile payment users in China was 733 million, and the market penetration rate is increasing. It is expected that the scale will reach 790 million in 2020. Under the influence of the COVID-19, the growth rate of China mobile payment transaction scale has dropped significantly. In the first quarter of 2020, the transaction scale was 90.8 trillion yuan, with a year-on-year growth rate of 4.8%, but in the long run, consumption and services to online will promote continuous growth in scale. As the data of iiMedia Research showed, the three most common payment scenarios of China mobile payment platform users are catering consumption, small physical store/convenience store consumption, and online shopping on e-commerce platforms. The mobile payment scenario presents a segmented and diversified development. When choosing a mobile payment platform, 62.4% of users give priority to payment convenience. Providing efficient and convenient services has become the key to the mobile payment platforms development. -
艾媒咨询|2020H1中国老年人群画像及消费模式调查分析报告
调研数据显示,有66.8%的被访者认为100万元以内的养老资产储备基本足够。艾媒咨询分析师认为,在独生子女供养老人的需求与国家养老保险基金的收支压力之间存在的普遍矛盾背景下,国民对留存养老资金意愿强烈,这也意味着养老资金有保障,对养老产业的需求长期存在。
The survey data shows that 66.8% of the respondents think that the reserve of pension assets within 1 million yuan is basically sufficient. Ai Media Consulting analysts believe that in the context of the general contradiction between the needs of the only child to support the elderly and the pressure of the national pension insurance fund's revenue and expenditure, the nationals have a strong desire to retain pension funds, which also means that pension funds are guaranteed. The demand for the pension industry has long existed. -
艾媒报告|2018-2019中国金融科技专题研究报告
本报告研究涉及企业/品牌包括:支付宝、财付通、Apple Pay、广发基金、平安证券、华泰证券、Betterment、理财魔方、谱蓝、NEW BANKER、诺亚财富、宜人财富、陆金所、百融金服、平安银行、度小满金融、花呗、任性贷、京东白条、任性付、苏宁金融、京东金融、蚂蚁金服、拍拍贷、融360、易鑫集团、乐信集团、点牛金融、汇付天下、维信金科、51信用卡、灿谷金服、小赢科技、品钛科技、泛华金融、360金融
2018年金融科技成为全球资本青睐的热点产业,发展进入3.0时代。数据显示,截至2018上半年,全球金融科技投资额达580亿元。金融科技在细分领域的应用也得到进一步发展,iiMedia Research(艾媒咨询)数据显示,超六成受访用户认为在使用消费金融产品后消费频率得到提升,而对移动支付产品的覆盖场景完善度表示满意的用户也超过八成。
As the data of iiMedia Research showed, over 60% of the interviewed users thought that their consumption frequency was increased after using consumer financial products. Moreover, more than 80% of the interviewed users show satisfaction for the integrity of the mobile payment products` scenario covering.