艾媒咨询｜2024年中国虚拟化软件行业研究报告

随着中国虚拟行业发展战略发布实施和自主可控的发展指引，虚拟化软件行业逐渐步入了高质量发展之路。在虚拟化领域，国产软件厂商不断加大自主创新投入，虚拟化软件及相关技术的突破和产品的优化迭代，使中国软件厂商完成了对国外虚拟技术上的“超车”，核心竞争力持续增强。中国市场的虚拟化软件产品从“能用”逐渐过渡到“好用”的阶段，国外虚拟化产品不再是唯一选择。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国虚拟化软件行业研究报告》数据显示，2023年中国云计算市场规模约为3097.3亿元，预计2025年将突破4000亿元，反映出中国云计算发展取得了良好的成效，云计算行业规模呈现强劲的增长态势。而虚拟化软件作为云基础设施的核心，预计2030年市场规模将突破200亿元。
艾媒咨询分析师认为，国家信创政策的支持、中国用户版权意识的觉醒以及中国企业数字化转型的需求，为服务器虚拟化市场的发展提供了肥沃的土壤。
With the release and implementation of China's virtual industry development strategy and independent and controllable development guidelines, the virtualization software industry has gradually stepped into the road of high-quality development. In the field of virtualization, domestic software manufacturers continue to increase their investment in independent innovation, breakthroughs in virtualization software and related technologies and product optimization iterations, so that Chinese software manufacturers have completed the "overtaking" of foreign virtual technology, the core competitiveness continues to strengthen. The virtualization software products in the Chinese market gradually transition from "usable" to "easy to use" stage. Foreign virtualization products are no longer the only option. According to the latest "2024 China's virtualization software industry research report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the size of China's cloud computing market in 2023 is about 309.73 billion yuan, and it is expected to exceed 400 billion yuan in 2025. It reflects that the development of cloud computing in China has achieved good results, and the scale of cloud computing industry has shown a strong growth trend. As the core of cloud infrastructure, virtualization software is expected to exceed 20 billion yuan in 2030.
Analysts from iMedia Consulting believe that the support of the national innovation policy, the awareness of copyright awareness of Chinese users and the demand for digital transformation of Chinese enterprises provide fertile soil for the development of the server virtualization market.

艾媒咨询 | 2023-2024年中国跨境出口电商产业运行大数据与商业决策分析报告

当前全球各国政府主体对跨境电商行业的态度呈现合规化和开放性趋势，近年来，中国政府也从多个方面加大了对跨境出口电商的支持力度。在跨境贸易往来日益增加以及互联网技术渗透率提升的作用下，中国跨境电商出口规模将持续增长。

艾媒咨询 | 2024年中国玩具电商行业发展状况 与消费行为调研分析报告

随着中国经济的持续增长和数字化转型的深入，中国玩具电商行业在2024年迎来了快速发展的新阶段，其特点包括市场规模持续扩大、消费者群体多样化、电商渠道迅速发展、个性化和环保需求日益增长等，行业正面临新的机遇与挑战，需要不断创新以适应市场变化。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《 2024年中国玩具电商行业发展状况与消费行为调研分析报告》数据显示，中国移动电商用户规模近年经历了显著增长，从2015年用户数3.64亿，持续增长至2023年达到峰值11.39亿，年均增长率约为15.44%。这一上升趋势反映了移动电商市场的蓬勃发展和用户习惯的转变，其中智能手机普及和移动支付技术的进步是推动增长的关键因素。
With the continuous growth of China's economy and the deepening of digital transformation, the Chinese toy e-commerce industry is entering a new stage of rapid development in 2024, characterized by the continuous expansion of the market size, diversification of consumer groups, rapid development of e-commerce channels, and growing demand for personalization and environmental protection. The industry is facing new opportunities and challenges, and needs to continuously innovate to adapt to market changes. The latest "2024 China toy e-commerce industry development status and consumer behavior research analysis report" released by iiMedia Research (iiMedia Research), a third-party data mining and analysis institution for global new economy industries, shows that the number of Chinese mobile e-commerce users has experienced significant growth in recent years, from 364 million users in 2015 to a peak of 1.139 billion in 2023, with an average annual growth rate of about 15.44%. This upward trend reflects the thriving development of mobile e-commerce markets and the shift in user habits, while the widespread use of smartphones and the progress of mobile payment technology are key factors driving growth.

艾媒咨询 | 2024年中国电商“双十一”消费大数据监测报告

“国补”政策与 “双十一”大促周期拉长，共同激发了2024年“双十一”消费热潮。全球新经济产业第三方数据挖掘和分析机构 iiMedia Research（艾媒咨询）最新发布的《2024年中国电商“双十一”消费大数据监测报告》数据显示，2024年参与“双十一”活动的消费主力为26-29岁年轻群体，占比34.1%；“双十一”活动中购买量最多的TOP3商品类别为生活日化、服装鞋帽和美妆护肤，“悦己消费”、消费分层等需求趋势凸显；延时发货（44.0%）和假优惠（42.7%）是消费者“双十一”消费体验中的短板。2024年双十一周期提前，旨在抢占市场先机，但也导致消费者购物疲劳和商家物流压力的增加。电商平台竞争从价格战转向经营战，通过细分人群与购物场景，升级服务支持商家。未来，竞争态势和策略调整还将继续深化和演变。
The "National Subsidy" policy and the extended "Double Eleven" promotion period have jointly stimulated the consumer fervor for "Double Eleven" in 2024. According to the latest " China's e-commerce "Double Eleven" consumption big data monitoring report in 2024" released by iiMedia Research (a third-party data mining and analysis institution for the global new economy industry), the main consumers participating in the 2024 "Double Eleven" event were young people aged 26-29, accounting for 34.1%. The top three product categories purchased during the "Double Eleven" event were daily necessities, clothing and footwear, and beauty and skincare products, highlighting trends such as self-indulgent consumption and consumption segmentation. Delayed delivery (44.0%) and fake discounts (42.7%) were the weak links in consumers' "Double Eleven" shopping experience. The 2024 "Double Eleven" cycle started earlier to seize market opportunities, but it also led to increased shopping fatigue among consumers and logistical pressures on merchants. Competition among e-commerce platforms shifted from price wars to operational battles, upgrading services to support merchants through audience segmentation and shopping scenarios. In the future, the competitive landscape and strategic adjustments will continue to deepen and evolve.

2023年中国中小微外贸企业金融服务需求研究报告

“双循环”发展格局下，外贸B to B将成行业新增长点。未来，第三方跨境收付领域市场参与主体将愈发丰富，跨境B端收付产品和服务更加多元，跨境B to B或将成跨境收付“新赛道”。

艾媒咨询 | 2024年中国家政行业发展状况与消费者行为数据分析报告

随着社会经济不断发展、三孩生育政策实施以及人口老龄化程度加快，家政服务业市场需求日益增长，行业服务细分凸显，新技术新模式的结合日益紧密。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国家政行业发展状况与消费者行为数据分析报告》数据显示，2015-2027年间中国家政服务市场规模呈现整体上升趋势。2023年中国家政服务市场达到11641万元，预计2027年达到13855万元。这一情况反映了中国家政服务市场中需求量不断增加。
艾媒咨询分析师认为，随着中国社会老龄化的逐步加深，中国家政行业将迎来更广阔的市场。
With the continuous development of social economy, the implementation of the three-child policy and the acceleration of population aging, the market demand for domestic service industry is growing day by day, the industry service segmentation is highlighted, and the combination of new technologies and new models is becoming closer. According to the latest "2024 China Domestic Service Industry Development Status and Consumer Behavior Data Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the size of China's domestic service market shows an overall upward trend from 2015 to 2027. In 2023, China's domestic service market reached 116.41 million yuan, and is expected to reach 138.55 million yuan in 2027. This situation reflects the increasing demand in China's domestic service market.
Analysts from iiMedia Consulting believe that with the gradual deepening of China's aging society, China's domestic industry will usher in a broader market.

艾媒咨询 | 2024年中国即时配送市场发展状况及消费行为分析报告

即时配送服务在新零售概念的推行下迅速普及，其通过打通线上线下销售，建立短途物流体系，解决传统配送服务中同城配送的问题，已成为商业发展的必然趋势。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国即时配送市场发展状况及消费行为分析报告》数据显示，2018至2023年间中国移动电商市场交易额显著增长，从15.7万亿元起步，至2023年达到34.8万亿元，年均增长率约为21%。
艾媒咨询分析师认为，随着消费者对即时、省时的需求持续提升，即时配送将从传统外卖到家逐渐渗透至更多“微场景”，品类上从餐饮外卖、生鲜、日用快消向更广泛的服装鞋帽、3C数码、时尚美妆等全品类拓展。
Instant delivery service is rapidly popularized under the implementation of the new retail concept. It has become an inevitable trend of commercial development by opening up online and offline sales, establishing a short-distance logistics system, and solving the problem of intra-city distribution in traditional distribution services. According to the latest "2024 China Instant Delivery Market Development and Consumer Behavior Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the transaction volume of China's mobile e-commerce market has grown significantly between 2018 and 2023, starting from 15.7 trillion yuan. By 2023, it will reach 34.8 trillion yuan, with an average annual growth rate of about 21%.
Analysts from iiMedia Consulting believe that as consumers' demand for instant and time-saving continues to increase, instant delivery will gradually penetrate from traditional take-out home to more "micro-scenes", and the category will expand from catering take-out, fresh, daily fast consumer goods to a wider range of clothing, shoes and hats, 3C digital, fashion and beauty makeup and other categories.

艾媒咨询｜2024-2025年中国协同办公行业及标杆案例研究报告

随着数字化转型和远程工作需求的推动，中国协同办公行业迅速发展，逐步发展为企业提升运营效率和团队协作方式的关键因素。在企业中通过协同办公行软件构建一套高效的服务框架，成为了企业日常运营中提升沟通效率、加强团队协作的重要工具。在行业竞争日趋激烈的环境下，中国协同办公行业不仅满足了国内企业对高效协作平台的需求，还逐渐将视野扩展到国际市场，成为全球企业服务市场的新动向。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国协同办公行业及标杆案例研究报告》数据显示，中国协同办公市场规模2023年已达330.1亿元，预计2025年规模将达414.8亿元。
艾媒咨询分析师认为，在全球化的大背景下，中国协同办公企业通过整合和应用具有中国特色的创新理念和技术优势，可以更有效地与国际企业建立合作关系，提升品牌竞争力。
Driven by digital transformation and the need for remote working, China's collaborative office industry has grown rapidly, gradually becoming a key factor for enterprises to improve operational efficiency and team collaboration. In the enterprise, a set of efficient service framework is built through collaborative office software, which has been becomed an important tool to improve communication efficiency and strengthen team cooperation in the daily operation of enterprises. In the increasingly competitive environment of the industry, China's collaborative office industry not only meets the needs of domestic enterprises for efficient collaboration platforms, but also gradually expands its vision to the international market, becoming a new trend in the global enterprise service market. According to the latest "2024-2025 China Collaborative Office Industry and Benchmarking Case Study Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the scale of China's collaborative office market has reached 33.01 billion yuan in 2023. It is expected that the scale will reach 41.48 billion yuan in 2025.
Analysts from IIMedia Consulting believe that in the context of globalization, Chinese collaborative office enterprises can more effectively establish cooperative relations with international enterprises and enhance brand competitiveness by integrating and applying innovative ideas and technological advantages with Chinese characteristics.

艾媒咨询 | 2023-2024年全球及中国信息流广告市场发展状况与消费行为数据分析报告

信息流广告一种依据社交属性，对用户喜好和特点进行智能推广的广告形式。随着目前短视频等快餐式娱乐软件的流行，信息流广告市场得到了一定的发展。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2023-2024年全球及中国信息流广告市场发展状况与消费行为数据分析报告》数据显示，2018至2023年间，中国网络广告支出从1001.3亿美元稳步上升至2023年的1543.0亿美元。
艾媒咨询分析师认为，随着互联网技术的发展，中国信息流广告市场将迎来更广阔的市场。
Information flow advertising is a form of advertising that intelligently promotes user preferences and characteristics based on social attributes. With the popularity of fast food entertainment software such as short video, the information flow advertising market has been developed to a certain extent. The latest "2023-2024 Global and China Information Flow Advertising Market Development and Consumer Behavior Data Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, shows that from 2018 to 2023, China's online AD spending has risen steadily from $1001.3 billion to $154.30 billion in 2023.
Analysts from iiMedia Consulting believe that with the development of Internet technology, China's information flow advertising market will usher in a broader market.

艾媒咨询｜2024-2025年中国方便食品市场发展及消费能力洞察报告

随着经济的不断发展，消费者对食品安全和健康饮食的关注度日益提升，多元化的营养健康需求为中国方便食品行业的发展提供了巨大的机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国方便食品市场发展及消费洞察报告》数据显示，2023年中国方便食品市场规模已达6736亿元，预制菜赛道异军突起，方便食品的产品品类得以扩充，预计2026年中国方便食品行业市场规模有望突破万亿元。2024年，消费者最常购买的方便食品为方便面、方便米饭等，占比达63.1%；网上商城（58.3%）是消费者购买方便食品的主要渠道；成分安全、无添加剂（51.2%）是多数方便食品消费者对产品的期望发展方向。随着中国居民消费水平的提升，消费者在食品方面的消费支出也随之增加，营养价值、产品安全以及口味成为了消费者关注的重要因素。随着更多地域特色的方便食品、自热食品及预制菜的涌现，方便食品行业越发细分化和多元，品类日趋丰富。
With the continuous development of the economy, consumers are increasingly concerned about food safety and healthy diet, and diversified nutrition and health needs provide huge opportunities for the development of China's convenience food industry. According to the latest China Convenience Food Market Develop-ment and Consumption Insight Report from 2024 to 2025 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, the size of China's convenience food market has reached 673.6 billion yuan in 2023, the prepared food track has emerged, and the product categories of convenience food have been expanded. It is expected that the market size of China's convenience food industry is expected to exceed one trillion yuan in 2026. In 2024, the most frequently purchased convenience foods are instant noodles and instant rice, accounting for 63.1%; Online shopping mall (58.3%) is the main channel for consumers to buy convenience food; Ingredient safety and no additives (51.2%) are the expected development direction of most convenience food consumers. With the improvement of Chinese residents' consumption level, consumers' consumption expenditure on food has also increased, and nutritional value, product safety and taste have become important factors for consumers to pay attention to. With the emergence of more regional characteristics of convenience food, self-heating food and prepared dishes, the convenience food industry is becoming more differentiated and diversified, and the categories are becoming more and more rich.