关于“精视传媒”的报告
艾媒咨询 | 2025年中国高精定位市场消费行为调查数据
随着高精定位技术的迭代优化，其应用范围也不断扩大，广泛应用于以车辆导航、自动驾驶为例的智慧出行领域，以基础设施监测为例的公共服务领域，以及电网、港口智能监测等产业升级领域。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国高精定位市场消费行为调查数据》数据显示，道路导航（包括骑行、步行等方式）以48.84%的占比位居首位，凸显了消费者对导航功能的高度依赖，进一步印证了高精定位技术在日常生活场景中的广泛应用。与此同时，“有助于高危行业（如矿业）更便利作业”以51.22%的占比成为消费者最认可的应用方向，表明高精定位技术在高危行业中的潜力备受期待，其提升作业效率和保障安全的特性得到了广泛认可。此外，技术进步与成本降低以50.39%的占比成为影响高精定位技术普及的最主要因素，反映了技术迭代和成本优化在推动市场发展中的关键作用，也为行业未来的创新方向提供了重要启示。艾媒咨询分析师认为，在全球经济迈向高质量发展的新背景下，公共基础设施的运行、行业的解决方案或是大众生活出行领域的数字化，都离不开以数据决策为基础。而高精定位作为精准位置数据获取的基础技术，将延伸更多元化的符合市场发展的数据技术产品和服务，市场需求将持续提升。
With the iterative optimization of high-precision positioning technology, its application scope is also expanding, and it is widely used in the field of intelligent travel with vehicle navigation and automatic driving as an example, in the field of public service with infrastructure monitoring as an example, and in the field of industrial upgrading such as power grid and port intelligent monitoring. According to the latest "Survey data of consumption behavior of China's High-Precision Positioning Market in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, road navigation (including cycling, walking, etc.) ranks first with 48.84%. It highlights the high dependence of consumers on navigation functions, and further confirms the wide application of high-precision positioning technology in daily life scenes. At the same time, "help high-risk industries (such as mining) more convenient operation" accounted for 51.22% of consumers to become the most recognized application direction, indicating that the potential of high-precision positioning technology in high-risk industries is highly anticipated, and its characteristics of improving operational efficiency and ensuring safety have been widely recognized. In addition, technological progress and cost reduction accounted for 50.39% to become the most important factors affecting the popularity of high-precision positioning technology, reflecting the key role of technology iteration and cost optimization in promoting market development, and also providing important inspiration for the future innovation direction of the industry. Analysts from IIMedia Consulting believe that in the new context of the global economy moving toward high-quality development, the operation of public infrastructure, industry solutions or digital intelligence in the field of mass life and travel are inseparable from data-based decision-making. As the basic technology for accurate location data acquisition, high-precision positioning will extend more diversified data technology products and services in line with market development, and market demand will continue to increase.-
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艾媒咨询|2021-2022年中国MCN行业发展研究报告
本报告涉及的案例/品牌/企业：薇龙文化，青藤文化
iiMedia Research(艾媒咨询)数据显示，近年来中国MCN市场规模迅速扩大，2020年疫情带动线上经济，MCN市场规模已超过200亿元，2021年市场规模超330亿元。随着网红经济的盛行以及短视频、直播等形式的快速发展，MCN红利依然明显，入局者井喷式爆发，直播内容多元化发展。除了网红主播和商家运营人员外，明星垂直类KOL、企业、素人等参与直播，极大丰富了主播群体，打破了直播内容局限性。这不仅能增加流量，还能丰富MCN机构的营收方式。未来，在VR、CG等技术带动下虚拟偶像的商业价值正不断被挖掘，虚拟偶像主播能够帮助MCN机构进一步释放潜力，这不仅丰富MCN机构的变现模式，还推动MCN机构不断向更为精细化和运营模式多元化发展。
According to iiMedia Research, Chinese MCN market has expanded rapidly in recent years. In 2020, the epidemic has driven the online economy. The MCN market has exceeded 20 billion yuan, and in 2021, the market has exceeded 33 billion yuan. With the popularity of online Red economy and the rapid development of short video, live broadcast and other forms, MCN dividends are still obvious, entrants explode, and live broadcast content is diversified. In addition to the online anchor and business operators, the star vertical KOL, enterprises and plain people participated in the live broadcast, which greatly enriched the anchor group and broke the limitations of the live broadcast content. This can not only increase traffic, but also enrich the revenue mode of MCN institutions. In the future, driven by VR, CG and other technologies, the commercial value of virtual idol is constantly being tapped. Virtual idol anchor can help MCN institutions further release their potential, which not only enriches the realization mode of MCN institutions, but also promotes the continuous development of MCN institutions towards more refinement and diversified operation modes. -
艾媒咨询|2020中国在线教育行业创新趋势研究报告
本报告研究涉及企业/品牌/案例：作业帮、有道精品课、米乐英语。
在新冠疫情的影响下，国家推出“停课不停学”的政策，加速了在线教育行业的渗透率。随着国民可支配收入的提升，互联网普及度的发展，带来了在线教育行业新一轮的增长。2020年在线教育用户规模预计达到3.51亿人，在线教育市场规模预计超过4800亿元。在新的增长下，在线教育行业在教学模式、获取渠道和科技赋能等领域都有了新的创新方向。从教学模式上，双师直播大班课是各大在线教育机构最主要的课程形式，在保证课程规模的基础上，高效利用教师资源，形成了良好的商业盈利模型。其次，受疫情影响的线下教培机构也转而寻求线上进行发展，创新出了OMO模式。随着人工智能技术的大力发展，在线教育行业有效利用AI技术为教学赋能，不仅提升了教学质量与体验，而且通过自主研发的智能教学硬件及智能答疑服务，有效降低其获客成本，获得良好的运营效率。
Under the influence of the Covid-19 epidemic, China has introduced a policy of "suspending classes and not stopping schools", which has accelerated the penetration rate of the online education industry. With the increase in national disposable income, the development of Internet penetration has brought a new round of growth in the online education industry. In 2020, the number of online education users is expected to reach 351 million, and the online education market is expected to exceed 480 billion RMB. Under the new growth, the online education industry has new innovative directions in the fields of teaching models, access channels, and technological empowerment. In terms of teaching mode, double-teacher live broadcast of large classes is the main course form of major online education institutions. On the basis of ensuring the scale of courses, efficient use of teacher resources has formed a good business profit model. Secondly, offline education institutions affected by the epidemic have also turned to online development and innovated the OMO model. With the vigorous development of artificial intelligence technology, the online education industry effectively uses AI technology to empower teaching, which not only improves teaching quality and experience, but also effectively reduces its customer acquisition cost through self-developed intelligent teaching hardware and intelligent answering services in order to acquire a nice operational efficiency. -
艾媒咨询|2020年中国艺人经纪市场发展现状及典型企业分析报告
本报告研究涉及企业/品牌/案例：泰洋川禾、华谊兄弟、乐华娱乐、丝芭传媒、东申未来、酷漾娱乐。
其他企业/品牌：腾讯、爱奇艺、优酷、抖音、快手、虎牙直播、斗鱼直播、YY直播、芒果TV。
在移动互联网技术的发展，用户需求不断变迁以及各类网络视听新业态涌现等多重因素影响下，艺人内核进一步泛化，名人转型、网红出道、虚拟偶像等相继涌现，并逐渐向多元化方向发展，艺人市场的竞争更为激烈。数据显示，2020年，中国艺人经纪市场规模达到千亿元级别，未来五年年均增长率为30%
Under the influence of the development of mobile Internet technology, the changing needs of users and the emergence of various new online audio-visual formats, the core of artists has been further expanded, and celebrities, online celebrities and virtual idols have emerged one after another, and gradually to the diversification of the direction of development, the artist market competition is more intense. According to the data, China's talent brokerage market will reach 100 billion yuan in 2020, with an average annual growth rate of 30% over the next five years. -
艾媒咨询|2020年7-8月中国直播电商行业运行数据监测双月报告
本报告研究涉及企业/品牌/案例：新片场、青藤文化、蜂群文化。
随着直播电商的爆红，全国各地对直播电商产业的扶持政策也越来越多。直播电商通过创新商业新模式推动城市经济的高质量发展，同时创造更多的新就业。然而，直播中出现的吃播现象引起舆论关注，在央视新闻在节目中批评有些大胃王吃播时存在浪费严重的现象的背景下，各大直播平台也纷纷做出回应，将加强对美食直播内容的审核。
With the popularity of live e-commerce, there are more and more supportive policies for the live e-commerce industry across the country. Live e-commerce promotes the high-quality development of the urban economy through innovative new business models, while creating more new jobs. However, the phenomenon of eating and broadcasting in the live broadcast has attracted public attention. In the context of CCTV News criticizing some big stomachs in the program for serious waste when eating and broadcasting, major live broadcast platforms have also responded and will strengthen their food Review of live content.
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