关于“线上剧本杀”的报告
艾媒咨询｜2021-2022年中国低度酒行业现状与发展趋势研究报告
本报告涉及的案例/品牌/企业：RIO、兰舟
在新生代群体的消费理念和休闲放松需求驱使下，低度酒市场在近年发展迅猛。iiMedia Research（艾媒咨询）数据显示，2017-2021年，中国低度酒销售市场规模整体保持高速增长态势，预计2022年将突破5000亿元。艾媒咨询分析师认为，在供给侧，传统品牌和新品牌都在纷纷布局低度酒市场，市场供给充裕；在消费侧，Z时代已经成为社会消费的新力军，低度酒在产品形态、品牌营销等方面都与Z时代消费理念相契合，市场发展前景一片利好。
Driven by the consumption concept and relaxation demand of the new generation groups, the low-alcohol market has developed rapidly in recent years. According to data from iiMedia Research, from 2017 to 2021, the overall sales scale of China's low-alcohol wine will maintain a high-speed growth trend, and it is expected to exceed 500 billion yuan in 2022. According to the analyst opinion of iiMedia Research, on the supply side, traditional brands and new brands are laying out the low-degree wine market, and the market supply is abundant； on the consumption side, the Z era has become a new force in social consumption, and the low-alcohol wine is in line with the Z-era consumption concept in terms of product form and brand marketing. The market development prospects are favorable.-
艾媒咨询 | 2024年中国网约车产业运行状况与用户消费行为调研报告
随着网约车平台的普及和低门槛的就业因素，网约车越来越成为获取灵活就业收入的重要途径。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国网约车产业运行状况与用户消费行为调研报告》数据显示，中国共享经济市场规模经历了显著的增长，至2023年达到113123亿元。这一增长趋势反映了共享经济在中国的快速发展和市场潜力的释放。随着网约车等创新模式的涌现和市场环境的优化，共享经济将继续为中国经济贡献新的增长点。
艾媒咨询分析师认为，随着网约车服务在中国市场的快速普及和用户接受度的提高，中国网约车市场规模有望继续保持增长态势。
With the popularity of online car-hailing platforms and the low threshold of employment factors, online car-hailing has increasingly become an important way to obtain flexible employment income. According to the latest "China Ride-hailing Industry Operation Status and User Consumption Behavior Survey Report 2024" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market scale of China's sharing economy has experienced significant growth, reaching 1,1312.3 billion yuan in 2023. This growth trend reflects the rapid development of the sharing economy in China and the release of market potential. With the emergence of innovative models such as ride-hailing and the optimization of the market environment, the sharing economy will continue to contribute new growth points to the Chinese economy.
Analysts from iiMedia Consulting believe that with the rapid popularization of online car hailing services in the Chinese market and the improvement of user acceptance, the scale of China's online car hailing market is expected to continue to grow. -
艾媒咨询｜2024-2025年中国茶叶产业发展及消费者洞察行业报告
随着市场竞争的激化，茶叶市场入局者开始探索行业品类细分化的市场需求，不断打造新场景、新产品、新需求，未来的行业格局将会是多品牌共同发展的状态。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国茶叶产业发展及消费者洞察行业报告》数据显示，中国茶叶行业市场规模保持连年增长态势，2023年市场规模达到3511.8亿元，预计2028年可达到5309.6亿元。随着健康养生观念的加深，42.49％受访消费者表示会选择喝茶来达到保健的目的。艾媒咨询分析师认为，在现代社会，随着人们对健康生活的追求日益增强，茶作为一种天然、健康的饮品，其健康属性愈发受到消费者重视，消费者对于茶叶的品质和口感的要求也越来越高，这为茶叶产业的发展提供了广阔的市场空间。
With the intensification of market competition, tea market entrants have begun to explore the market demand for industry categories, and continue to create new scenes, new products, and new demands. The future industry pattern will be a state of multi-brand common development. According to the latest "Research on China Tea Industry Development and Consumer Insights Report from 2024 to 2025" released by iiMedia Research, the market size of China's tea industry has maintained a continuous growth trend, and the market size will reach 351.18 billion yuan in 2023, and is expected to reach 530.96 billion yuan in 2028. With the deepening of the concept of health and wellness, 42.49% of the surveyed consumers said they would choose tea to achieve the purpose of health care. Analysts from iiMedia Consulting believe that in modern society, with the increasing pursuit of healthy life, tea as a natural and healthy drink, its health attributes are increasingly valued by consumers, and consumers have higher and higher requirements for the quality and taste of tea, which provides a broad market space for the development of tea industry. -
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