关于“聪明你的旅行”的报告
艾媒咨询 | 2024年中国传统烟草与电子烟行业市场消费行为调研分析报告
相较于传统烟草，电子烟以其无刺鼻烟雾、不受场合限制以及便携性高等突出优势，近年来在市场上迅速崛起并赢得了广泛关注。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国传统烟草与电子烟行业市场消费行为调研分析报告》数据显示，高达76.53%的消费者认为电子烟不仅提供了更为舒适的吸食体验，还对戒烟过程具有一定的辅助作用。然而，尽管行业前景看起来颇为明朗，但电子烟行业仍然面临着诸多挑战与亟待解决的问题。具体而言，消费者在使用电子烟过程中遭遇了多种不便，包括持续高温现象（52.61%）、材料品质参差不齐（比45.71%）以及续航时间较短（40.64%）等。艾媒咨询分析师认为，电子烟行业在烟民群体中的普及率与接受度正不断提升，相关企业需进一步加强质量把控，以确保产品的安全性与可靠性。
Compared with traditional tobacco, electronic cigarettes have the outstanding advantages of no pungent smoke, no restrictions on occasions and high portability, and have risen rapidly in the market in recent years and won widespread attention. According to the latest "2024 China traditional tobacco and electronic cigarette industry market consumer behavior research analysis report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, as high as 76.53% of consumers believe that e-cigarettes not only provide a more comfortable smoking experience, It also has a certain auxiliary effect on the process of smoking cessation. However, while the outlook for the industry seems quite bright, the e-cigarette industry still faces many challenges and issues that need to be addressed. Specifically, consumers experienced a variety of inconveniences during the use of e-cigarettes, including continuous high temperature phenomenon (52.61%), uneven material quality (compared to 45.71%) and short battery life (40.64%). Imedia Consulting analysts believe that the popularity and acceptance of the e-cigarette industry in the smoker group is constantly improving, and relevant enterprises need to further strengthen quality control to ensure the safety and reliability of products.-
艾媒咨询｜2024-2025年中国新式茶饮行业发展现状与消费趋势调查分析报告
随着中国新式茶饮市场空间逐渐饱和，行业进入存量竞争阶段，品牌内卷程度加剧。除了采取降价策略，各企业通过开拓品类、创新营销、品牌出海等多元手段寻求破局。截至2023年9月末，蜜雪冰城海外门店已有4000家；2024年7月，喜茶、霸王茶姬陆续亮相巴黎，为奥运助力，借助国际赛事营销提升全球影响力。2024年8月，茶颜悦色在长沙开出首家零食生活杂货店，零售生意成为新式茶饮品牌竞争的新阵地。iiMedia Research（艾媒咨询）数据显示，预计未来几年中国新式茶饮市场规模将维持小幅但稳定的增长态势，到2028年有望突破4000亿元。
With the gradual saturation of China's new tea drink market, the industry has entered the stage of stock competition, and brand competition has intensified. In addition to price cuts, companies seek changes by developing new products, innovative marketing, and going to sea. By the end of September 2023, MIXUE has 4,000 overseas stores; In July 2024, HEYTEA and CHAGEE appeared in Paris to enhance their global influence with the help of Olympic marketing. In August 2024, CHAYANYUESE opened a snack grocery store, and the retail business has become a new frontier in the competition for new tea brands. iiMedia Research data show that it is expected that in the next few years, the size of China's new tea market will maintain a small growth, and is expected to exceed 400 billion yuan by 2028. -
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艾媒咨询 | 2021-2022年中国露营经济产业现状及消费行为数据研究报告
本报告涉及的案例/品牌/企业：大热荒野，木兰草原风景区，挪客，牧高迪
受到整体旅游市场增长带动，以及消费者对短途旅游和更贴近体验自然的倾向，中国露营营地市场规模持续增长。iiMedia Research(艾媒咨询)数据显示，2014年至2021年中国露营营地市场规模从77.1亿元增至299.0亿元，预计2022年增速达18.6%，市场规模达354.6亿元。随着露营经济的发展，目前已经出现了“营地+景区”模式、“营地+田园”模式、“营地+研学”模式、“营地+体育”模式、“营地+玩乐”模式、“营地+演艺”模式等，预计未来露营营地仍会朝着多样化、创新化道路发展。
Driven by the growth of the overall tourism market and consumers' tendency to travel for short distance and experience nature more closely, the market scale of camping camps in China continues to grow. According to iimedia research, from 2014 to 2021, the market scale of camping camps in China increased from 7.71 billion yuan to 29.9 billion yuan. It is expected that the growth rate will reach 18.6% and the market scale will reach 35.46 billion yuan in 2022. With the development of camping economy, there have been "camp + scenic spot" mode, "camp + Pastoral" mode, "camp + research and study" mode, "camp + sports" mode, "camp + play" mode and "camp + performing arts" mode. It is expected that the camping camp will continue to develop towards diversification and innovation in the future. -
艾媒咨询|2021年中国新式茶饮行业分析报告
本报告涉及的案例/品牌/企业：喜茶，蜜雪冰城
iiMedia Research(艾媒咨询)数据显示，2020年中国新式茶饮市场规模为1840.3亿元，受冠疫情的影响，同比下滑10%，预计2022年将会突破三千亿元。艾媒咨询分析师认为，中国新式行业在这几年快速扩张后，发展步伐迅速，新式茶饮市场一二线市场增速放缓，呈现向三四线城市下沉的趋势。我国下沉市场囊括200个地级市、3000个县城和40000个乡镇，人口达10亿以上，下沉市场具备巨大发展潜力。
According to data from iiMedia Research, the scale of China's new-style tea drink market in 2020 will be 184.03 billion yuan. Affected by the coronavirus, it will drop by 10% year-on-year. It is expected to exceed 300 billion yuan in 2022. IiMedia Consulting analysts believe that after the rapid expansion of China's new industries in recent years, the pace of development has been rapid. The growth rate of the first- and second-tier markets of the new tea drink market has slowed down, showing a trend of sinking to third- and fourth-tier cities. my country's sinking market includes 200 prefecture-level cities, 3,000 counties, and 40,000 townships, with a population of more than 1 billion. The sinking market has huge development potential. -
艾媒咨询|2021年上半年中国新式茶饮行业发展现状与消费趋势调查分析报告
本报告研究涉及企业/品牌/案例：喜茶，蜜雪冰城，奈雪的茶，茶颜悦色，一点点，贡茶，CoCo都可，鹿角巷，ChaTime，一杯茶，Boba Time，茶太，Tea Station，伴伴堂，Cup of Joy，益禾堂，快乐柠檬，古茗，沪上阿姨，书亦烧仙草，乐乐茶，喜小茶，卡旺卡
iiMedia Research(艾媒咨询)数据显示，超过六成新式用户年龄位于26-40岁， 33.8%的用户每周消费一次新式茶饮，16.0%每天消费一次，新式茶饮逐渐成为中青年群体的高频消费品，这也推动了新式茶饮市场快速发展。截至2021年2月11日，喜茶门店超过700家，一点点门店超过4000家，蜜雪冰城门店超过11000家，可见新式茶饮品牌行业品牌众多，竞争异常激烈，但行业尚未定局，仍有变化的可能。
According to the data of iimedia research, more than 60% of the new customers are 26-40 years old. 33.8% of them consume new tea once a week and 16.0% consume it once a day. New tea has gradually become a high-frequency consumer goods for young and middle-aged people, which has also promoted the rapid development of new tea market. As of February 11, 2021, there are more than 700 Xicha stores, more than 4000 yidiandian stores and more than 11000 mixue Bingcheng stores. It can be seen that there are many new tea brands in the industry, and the competition is extremely fierce. However, the industry is still uncertain, and there is still the possibility of change.
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