关于“郊区旅行”的报告
-
-
艾媒咨询 | 2021-2022年中国露营经济产业现状及消费行为数据研究报告
本报告涉及的案例/品牌/企业：大热荒野，木兰草原风景区，挪客，牧高迪
受到整体旅游市场增长带动，以及消费者对短途旅游和更贴近体验自然的倾向，中国露营营地市场规模持续增长。iiMedia Research(艾媒咨询)数据显示，2014年至2021年中国露营营地市场规模从77.1亿元增至299.0亿元，预计2022年增速达18.6%，市场规模达354.6亿元。随着露营经济的发展，目前已经出现了“营地+景区”模式、“营地+田园”模式、“营地+研学”模式、“营地+体育”模式、“营地+玩乐”模式、“营地+演艺”模式等，预计未来露营营地仍会朝着多样化、创新化道路发展。
Driven by the growth of the overall tourism market and consumers' tendency to travel for short distance and experience nature more closely, the market scale of camping camps in China continues to grow. According to iimedia research, from 2014 to 2021, the market scale of camping camps in China increased from 7.71 billion yuan to 29.9 billion yuan. It is expected that the growth rate will reach 18.6% and the market scale will reach 35.46 billion yuan in 2022. With the development of camping economy, there have been "camp + scenic spot" mode, "camp + Pastoral" mode, "camp + research and study" mode, "camp + sports" mode, "camp + play" mode and "camp + performing arts" mode. It is expected that the camping camp will continue to develop towards diversification and innovation in the future. -
艾媒咨询|2020年中国网络综艺行业热点及平台发展分析报告
此次报告涉及到的品牌/企业/案例包括：灿星文化,华录百纳,米未传媒。
其他品牌/企业/案例包括：乘风破浪的姐姐，芒果超媒，爱奇艺，腾讯，优酷，芒果TV，这就是街舞，中国好声音，妻子的浪漫旅行，青春有你，向往的生活，朋友请听好，创造营2020，少年之名，明日之子，中国新说唱，王牌对王牌，偶像练习生，乐队的夏天。
iiMedia Research（艾媒咨询）数据显示，2020年下半年，主流平台网络综艺题材方面，观察体验类综艺节目热度不减，音乐、选秀竞技类节目战火延续，电商、时尚的兴起，潮流综艺迎来小高潮，直播带货格外火热，直播带货节目也同步落地开花。
iiMedia Research data show that in the second half of 2020, the mainstream platform network variety variety theme, observation experience class variety show heat, music, talent show competitive programs continue to fight, the rise of e-commerce, fashion, the trend of variety shows a small climax, live with goods extra hot, live delivery programs also synchronized flowering. -
艾媒咨询|2020Q1中国在线酒店预订行业监测报告
本报告研究涉及企业/品牌/案例：美团、携程、飞猪、同程旅行。
受新冠疫情影响，中国在线酒店预订市场遭受巨大冲击，总体营业额、房价及酒店入住率在2020年第一季度有较明显下滑。随着疫情好转，国内旅游市场逐渐复苏，“五一”期间总出行人数及总收入已达到同期的60%和40%，且据调查显示，消费者的出行意愿也在逐渐加强。总体来看，后疫情时期，旅游市场将呈现出四大“新常态 ”。首先，安心出游成为疫情之下网民出游最基本需求。其次，受安心需求影响，本地本省游成为网民最主要出游需求，而出游网民中，年轻群体则成为出游及酒店预订主力人群。iiMedia Research(艾媒咨询)数据显示，在已出游的受访网民中，35岁以下人群占比61.4%，且出游地点以短途游为主，占比达57.8%。此外，景区门票也开始取代飞机票、火车票成为酒店预订主要流量入口。
Affected by the COVID-19, China's Hotel Booking market has been severely hit. Hotel turnover, room prices and hotel occupancy rate have declined significantly in the first quarter of 2020.Now China's domestic tourism market gradually wakes up. During the May Day, the number of tourists and incomes have reached 60% and 40% of the same period. In addition, according to the survey, consumers' willingness to travel is also gradually increasing. During the epidemic situation, the tourism market show four "new normal". First of all, security is the basic demand for people to travel. Secondly, considering security, local tourists increase. In addition, among the travelling netizens, the young men has become the main group. As the data of iiMedia Research showed, 61.4% of the interviewed users who have traveled were under the age of 35, and 57.8% of them preferred short-distance travel. Besides, tickets to the tourist attractions began to replace air and train tickets as the main flow entrance for hotel bookings. -
艾媒报告|2020H1中国酒店行业运行数据监测及标杆企业品牌研究报告
本报告研究涉及企业/品牌/案例：锦江酒店，全季酒店，OYO酒店，你好酒店，途家民宿，爱彼迎。
其他提及企业/品牌：华住酒店集团，维也纳酒店，盒子空间，轻住酒店，我寓，携程，飞猪，美团，支付宝，微信，腾讯旅游，大众点评，小猪，木鸟，马蜂窝，海友酒店，如家，宜尚酒店，桔子精选等。
2020年4月30日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1中国酒店行业运行数据监测及标杆企业品牌研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对高端、中端、单体酒店和民宿等各类中国酒店行业进行全面分析，对锦江、全季、OYO、途家等品牌进行典型案例解读，以此分析直播电商的产品特性以及品牌方的发展趋势，判断2020-2021年中国酒店行业的发展趋势。受到本次疫情影响，中国酒店行业面临巨大危机，中端酒店体现了较好的灵活抗压能力，在未来的酒店消费升级市场中将具有一定的优势。而在疫情影响下，单体酒店、民宿营收严重下滑，行业或将面临重新洗牌。
Data show that in 2019, the number of domestic tourists in China increased by 8.40% year-on-year to 6,006 million. However, the new crown outbreak in 2020 will end the trend of hotel revenue growth and have a huge impact on the hospitality industry. Data show that in the first quarter of 2020, the entire hotel industry has been hit hard, the long-held small and medium-sized hotels will suffer a more severe impact. -
艾媒报告|2020中国直播电商入局行业及标杆品牌运行案例大数据监测报告
本报告研究涉及企业/品牌/案例：如涵控股，若羽臣，珀莱雅，海澜之家，四季青市场，京东，淘宝，抖音。
其他提及企业/品牌：百草味，三只松鼠，洽洽食品，瑞百年，李子柒螺蛳粉，单身粮伙伴，信良记，高满堂，彩云海鲜，伊利，奈雪的茶，香飘飘，海底捞，幸福西饼，木屋烧烤，携程旅行，途牛，去哪儿，聪明你的旅行，周大福，金至诚珠宝，阿里，拼多多等。
2020年4月26日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020中国直播电商入局行业及标杆品牌运行案例大数据监测报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对中国直播电商行业进行全面分析，分别针对食品、服装、化妆品、家电等直播电商的入局行业分析，以及对恰恰、珀莱雅等标杆品牌的典型案例解读，以此分析直播电商的产品特性以及品牌方的发展趋势，判断2020-2021年中国直播电商的行业发展趋势。受到本次疫情影响，直播电商展现的强大带货能力推动农产品、服装、汽车等传统实体行业加入直播电商，大大利好直播电商发展。艾媒咨询分析师认为，传统电商推动了消费行为的线上转移，为直播电商的发展提供了前期基础。而随着用户对视频、短视频等应用的使用时间不断增加，直播电商将会是短期内最重要的消费行为。
Affected by the epidemic, China's economy in 2020Q1 compared with 2019Q1, after excluding price change factors, actually dropped by 6.8% year-on-year, which may affect China's economic growth slowdown throughout the year. In order to cope with the problem that the epidemic affects economic development, the state actively encourages all parties in the society to develop "new tools" to stimulate market vitality. iiMedia Research believes that this policy is a new benefit for live broadcast e-commerce. The ability to bring goods will also further drive more industries into the game. -
艾媒报告|2020年中国手机APP隐私权限测评报告
本报告提及企业/品牌：淘宝，拼多多，QQ，微博，工行融e联，京东金融，携程旅行，高德地图，抖音，快手，新浪新闻，咪咕阅读，芒果TV，腾讯视频，虎牙直播
APP违规索权仍比较普遍，iiMedia Research（艾媒咨询）数据显示，97.0%的APP默认调用相机权限，35.0%的APP默认调用读取联系人权限。其中，移动社交类和短视频类APP调用联系人读取权限情况较为突出、移动理财读类APP调用拨打电话权限用情况较为严重。
中国手机网民隐私保护意识虽然有所提升，过半手机网民主动辨别APP权限调用，但在APP隐私条款方面较被动。艾媒咨询分析师认为，规范条例加快落地的同时，用户需重视手机隐私权限管理，及时维护个人隐私权益，运营者也须重视数据安全及用户隐私管理。
The illegal claims of app are still common. According to the data of iiMedia Research, 97.0% of APP calls camera permission by default, and 35.0% of APP calls read contact permission by default. Among them, the access of mobile social and short video app to call contacts is more prominent, and the access of mobile financial reading app to call calls is more serious.Although the awareness of privacy protection of mobile Internet users in China has been improved，more than half of the mobile Internet users take the initiative to identify app permission calls, they are relatively passive in terms of APP privacy terms. iiMedia Research analysts believe that, while speeding up the implementation of the regulations, users need to pay attention to the management of mobile phone privacy rights and interests, timely maintain personal privacy rights and interests, and operators also need to pay attention to data security and user privacy management. -
艾媒报告 |2019中国全域旅游产业大数据及标杆案例调查报告
本报告研究涉及企业/品牌/案例：携程，同程旅游，途牛，日光山谷，古北水镇，宋城集团，马蜂窝，众信旅游，去哪儿旅行，艺龙旅行，乐嘉体育，实宝来，四海一品，熊猫酒店，新派餐饮，天景稻香饮食，南岗喜宴，雅歌餐厅，滋粥楼，科尔海热，中青旅， TripAdvisor猫途鹰，百度旅游，驴妈妈旅游
2019年，政府工作报告提出“发展全域旅游，壮大旅游产业”。国家与地方政策、良好的经济环境、社会观念和社会结构的改变以及技术共同推动全域旅游的发展。2018年，中国国内旅游人数55.4亿人次，入境旅游人数1.4亿人次，中国公民出境旅游人数1.5亿人次，保持增长态势。在与全域旅游结合的典型旅游产业中，冰雪旅游、乡村旅游、海岛旅游、亲子旅游、工业旅游等具有较大的投资前景。2017－2018冰雪季，中国冰雪旅游人数达到2.0亿人次；2018中国休闲农业和乡村旅游接待人次达30.0亿人次。2019年，旅游产品逐渐从线下市场转移至线上市场。iiMedia Research（艾媒咨询）数据显示，2018年中国在线旅游市用户规模达3.6亿人，预计2019年在线旅游用户规模达3.9亿人。旅游产品逐渐从线下到线上转移。
In 2019, the government work report proposed “developing global tourism and expanding the tourism industry.“ National and local policies, a sound economic environment, changes in social attitudes and social structures, and technology work together to promote the development of global tourism. In 2018, the number of domestic tourists in China was 5.54 billion, the number of inbound tourists was 140 million, and the number of outbound tourists from Chinese citizens was 150 million, maintaining a growth trend. Among the typical tourism industries combined with global tourism, ice and snow tourism, rural tourism, island tourism, parent-child tourism, industrial tourism, etc. have great investment prospects. In the 2017-2018 snow and ice season, the number of ice and snow tourists in China reached 200 million; 2018 China's leisure agriculture and rural tourism reception reached 3 billion. In 2019, tourism products gradually shifted from offline markets to online markets. According to iiMedia Research, the number of online travel users in China reached 360 million in 2018. It is estimated that the number of online travel users will reach 390 million in 2019. Tourism products are gradually shifting from offline to online. -
艾媒报告 |2019年中国酒店行业发展监测与商业投资决策分析报告
本报告研究涉及企业/品牌包括:铂涛旅行、华住酒店、蚂蚁短租、小猪、Airbnb爱彼迎、途家、锦江旅行、Booking全球酒店预订、艺龙酒店、环球黑卡、锦江国际酒店集团、首旅如家酒店集团、格林豪泰酒店集团、东呈酒店集团、尚美生活集团、都市酒店集团、住友酒店集团、万达集团、上海恭胜酒店管理有限公司、锦江之星、金广快捷酒店、百时快捷酒店、如家酒店、莫泰酒店、云上四季、7天酒店、7天阳光、汉庭酒店、怡莱酒店、海友酒店
2018-2019年，中国酒店业在数量规模和档次上保持着金字塔形的市场结构。iiMedia Reserach（艾媒咨询）大数据监测显示，服务大众市场的比例达到92.6%，体现了酒店业服务大众消费的民生属性。这一时期，以旅游为主要场景的在线短租平台也逐渐获得消费者青睐。酒店行业结构将逐步完善成熟，投资者应针对不同档次酒店的发展特点，考虑酒店对市场投入的差异策略等因素进行投资。
The 2017 hotel industry's profit rate was only 1%, down 9.1% from the previous year, and the hotel industry is building new business and transforming into a large accommodation industry. iiMedia Reserach Big data monitoring shows that in 2018, the overall supply of Chinese hotels in the room growth rate reached 10.2%, the mid-end hotel rooms with 15.7% supply growth rate of the first hotel in all grades. At the same time, tourism as the main scene, Airbnb as the representative of the online short-rent platform gradually won the favor of consumers. At present, mid-end hotel has become the main body of development, the development of high-end hotels will pay more attention to the subdivision of personal consumption needs, to provide personalized and high-quality services. At the same time, the residential sharing model with Chinese characteristics will continue to innovate and develop. Investors should be in view of the development characteristics of different grades of hotels, consider the hotel on the market input of the difference strategy and other factors to invest.
- 1
- 2
