关于“舆情报告”的报告
艾媒咨询 | 2023年”国产羽绒服涨价“事件商情监测分析报告
近日，话题“国产羽绒服卖到7000元”登上微博热搜第一，引起网友对国产羽绒服价格的关注和讨论，“羽绒服涨价把市场让给了军大衣”、“波司登平均价格已升至1600元”等国产羽绒服涨价相关话题频频登上热搜。iiMedia Research（艾媒咨询）数据显示，近八成消费者接受1200元以下的羽绒服。截止11月30日，“国产羽绒服”网络口碑已降至32.5。网友观点分化明显，呈现支持、中立及反对态度，事件论点集中于“国货该不该高端”、“价格与质量是否成正比”等问题上。国货羽绒服高端化是实现国货振兴的重要途径，打破“国货等于平价”的刻板印象还需用品质说话。
On November 22, 2023, the topic #Domestic down jacket sold to 7,000 yuan# hit the first microblogging hot search, causing netizens to pay attention to and discuss the price of domestic down jackets, “down jacket price hike ceded the market to the military coat”, #bosideng average price has risen to 1,600 yuan# and other topics related to the price increase of domestic down jackets are frequently on the hot search. iiMedia Research data show that nearly 80% of consumers accept down jackets that cost less than 1,200 yuan. As of November 30th, the Internet Word of Mouth (IWOM) for "domestic down jackets" has dropped to 32.5. In this public opinion event, netizens' views are clearly differentiated, showing support, neutrality, and opposition, with the argument focusing on "whether national products should be high-end", "Price and quality is proportional" and other issues. National down jacket high-end is an important way to realize the revitalization of national products, to break the stereotype of "national products equal to affordable" need to speak with quality.-
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艾媒咨询|2020年中国MRO采购行业研究报告
本报告研究涉及企业/品牌/案例：齐心集团,固安捷,米思米。
工业生产持续处于平稳较快增长水平，MRO市场需求旺盛，数据显示，2020年11月份，全国规模以上工业增加值同比增长7.0%，较上月加快0.1个百分点，高于上年同期0.8个百分点。除在疫情期间受到冲击外，整体行业趋势向上，工业生产处于平稳较快增长的形势。MRO是工业企业进行正常生产经营中不可或缺的基础物资，未来市场需求将保持旺盛。iiMedia Research（艾媒咨询）数据显示，六成受访采购者表示线上线下全渠道采购，20.8%受访采购者选择线下渠道，18.9%更倾向线上渠道采购，以满足企业物资需求。在中国MRO采购市场企业竞争潜力梯队排行中，齐心集团位居第一梯队，齐心依靠优质的一站式企业服务平台在国内有较高的知名度，凭借多年的数字化技术、供应链、行业服务经验等优势，有效提升电商化服务能力依托自建物流以及供应链、B2B大客户资源与数字化技术优势，得到市场的认可。
Industrial production continues to maintain a steady and rapid growth level, and the MRO market demand is strong. Data shows that in November 2020, the national industrial value added above designated size increased by 7.0% year-on-year, an increase of 0.1 percentage points from the previous month and 0.8 percentage points higher than the same period last year . Except for the impact during the epidemic, the overall industry trend is upward, and industrial production is in a situation of steady and rapid growth. MRO is an indispensable basic material for the normal production and operation of industrial enterprises, and the market demand will remain strong in the future.As the data of iiMedia Research showed, 60% of the interviewed purchasers indicated that online and offline omni-channel purchases, 20.8% of the interviewed purchasers chose offline channels, and 18.9% preferred online channel purchases to meet corporate material needs. In the ranking of the competitive potential of enterprises in China’s MRO procurement market, Qixin company ranks the first echelon, relying on the high-quality one-stop enterprise service platform to have a high reputation in China. Relying on years of digital technology, supply chain, and industry service experience such advantages, effectively improving e-commerce service capabilities.Relying on self-built logistics and supply chain, B2B major customer resources and digital technology advantages, have been recognized by the market. -
舆情报告|李子柒爆红事件舆情监测报告
本报告研究涉及企业/品牌/案例：新华网,央视新闻,新京报,李子柒
这几天，知名视频博主李子柒，因在境外视频网站上拥有超高人气和关注度，再次引发人们的讨论。许多人认为，李子柒的作品具有文化输出的意义。这一结论也引发了一些争议，但近日共青团中央发声：李子柒的视频内容体现了中国的文化交流自信，是一种生活的新方式。
These days, the well-known video blogger Li Ziqi has once again sparked discussion due to his high popularity and attention on overseas video websites. Many people believe that Li Ziqi's works are culturally significant. This conclusion has also caused some controversy, but recently the Communist Youth League Central Committee voiced: Li Ziqi's video content reflects the confidence of Chinese cultural exchanges and is a new way of life. -
舆情报告|水滴筹医院扫楼筹款舆情大数据监测报告
本报告研究涉及企业/品牌/案例：水滴筹，医院，移动应用，互联网，舆情，梨视频，人民日报，央视新闻，央广网
11月30日，一则名为“卧底实拍医院扫楼式筹款，审核漏洞多”的媒体暗访报道，将水滴筹再次推上风口浪尖。视频中一名自称是筹款顾问的人正在培训兼职人员，被培训者随后将以志愿者的身份在医院里“扫楼”，成功拉到5单以上，就能获得80元/单的绩效奖励。在这组针对多个地区水滴筹线下团队的调查暗访中，还提及打着“志愿者”或众筹顾问名号的地推人员，每单最高提成可以拿到150元，月入过万，末位淘汰。
On November 30, a media interview entitled “Undercover Shooting Hospital Fund-raising Fundraising, Examining Lots of Vulnerabilities“ conducted an unannounced visit to the media, which once again pushed water droplets to the forefront. In the video, a person who claims to be a fundraising consultant is training part-time staff. The trainee will then “sweep the building” in the hospital as a volunteer. If he successfully pulls more than 5 orders, he will get a performance of 80 yuan / order. reward. In this group of investigations and unannounced visits to the offline team in multiple regions, it was mentioned that the ground pushers under the name of “volunteer“ or crowdfunding consultants can get a maximum commission of 150 yuan per month. Ten thousand, the last place eliminated. -
艾媒报告 |2019中国基因测序产业研究和商业应用分析报告
本报告研究涉及企业/品牌/案例：Thermo Fisher（美），Illuminate（美），（瑞士），Stem cells（加），R&D（瑞士），华大基因，贝瑞基因，金城检验，美吉生物，恒创基因，基研生物，谱元科技，景杰生物，燃石生物，基迪奥生物，谷和信息，圣庭生物，天昊生物，诺禾致源，百迈克生物，思博奥科，赛莱拉，赛贝、北昊干细胞，达安基因，燃石医学、泛生子基因、世和基因，臻和生物，鹍远基因，23魔方，瀚海基因，百奥赛图，克睿基因，药明明码，裕策生物
随着基因测序的技术推进，基因测序开始应用于生物、侦查、无创产前检测和肿瘤治疗等场景中。技术的市场化应用吸引了全球资本方关注，iiMedia Research（艾媒咨询）数据显示，2018年全球医疗健康领域资本市场中，生物技术领域获得309件投资案共138亿元美元，领跑所有细分领域。中国生物技术科研研发实力厚积薄发，特别是科创板推动了基因测序市场的进一步升温，越来越多的生物创业公司在创业初期已获得高额融资。目前，中国已经基本形成了完整的上中下游产业链，但除了华大基因、贝瑞基因等少数头部企业，中国基因测序企业多数分布于产业链中下游，并且开始出现产品同质化等问题。艾媒咨询分析师认为，第二代测序技术的普及以及第三代测序技术的加紧研发将使得基因测序作为一个更加普遍的技术手段应用到不同场景之中，但目前仍然存在监管体系不够完善、道德伦理风险等问题。企业方面应当专注研究核心技术专利，通过人才储备和差异化竞争获得市场优势；行业和相关部门应当尽快完善行业规范管理体系，推动产业健康发展。
With the advancement of gene sequencing technology, gene sequencing began to be used in biological, detection, noninvasive prenatal testing and tumor treatment and other scenarios. The market-oriented application of technology has attracted global capital attention, with iiMedia Research leading all segments of the world in 309 investments in the global healthcare capital markets in 2018, with 309 investments, according to iiMedia Research. China's biotechnology research and development strength thick and thin hair, especially the science and technology board to promote the gene sequencing market further heating up, more and more bio-startup companies in the early stage of the start-up has been high financing. At present, China has basically formed a complete upstream and downstream industrial chain, but in addition to Huada gene, Berry gene and a few other head enterprises, Most of China's gene sequencing enterprises are distributed in the middle and lower reaches of the industrial chain, and began to appear product homogenization and other issues. Ai media consulting analysts believe that the popularity of second-generation sequencing technology and the third generation of sequencing technology will make gene sequencing as a more common technical means to apply to different scenarios, but there are still problems such as inadequate regulatory system, ethical risks. Enterprises should focus on researching core technology patents and gain market advantages through talent pool and differentiated competition, and industries and related departments should improve the industry standard management system as soon as possible to promote the healthy development of the industry. -
《哪吒之魔童降世》大数据分析报告
本报告研究涉及企业/品牌/案例：《哪吒之魔童降世》
自上映以来，《哪吒之魔童降世》（后称《哪吒》）九破纪录，成为影史首部单日票房破2亿以及四天连续破亿的动画电影，截至7月30日《哪吒》累计票房已达10亿元，超越《西游记之大圣归来》（9.56亿）成为国产动画电影新晋票房冠军。上映后，影片甚至一天内登上微博热搜七次，备受观众热议。
Since its release, “Nezha“ (hereinafter referred to as “Nezha“) has broken nine records, becoming the first animated film in film history with a box office of 200 million in a single day and four consecutive days breaking 100 million. As of July 30, “Nezha“ had a cumulative box office of 1 billion yuan, surpassing “Monkey King: Hero Is Back “ (956 million) to become a new generation of domestic animated films. The box office champion. After its release, the film even went on the microblog seven times a day, which aroused heated discussion among the audience. -
2019年7月中国企业热点舆情事件监测与分析报告
本报告研究设涉及企业/品牌/案例：百度，腾讯，阿里，新氧，斗鱼，老虎证券，富途牛牛，悟空理财，包括步道乐跑、糗事百科、Soul、安逸花、淘新闻、贝贝、起点读书、人人贷借款、导航犬、扇贝单词、WIFI万能钥匙、掌阅、墨迹天气、智行火车票，陌陌，虎牙，映客，虎牙，欢聚时代
艾媒商情舆情数据监测系统(yq.iimedia.cn)显示，2019年7月A股市场接连爆雷，从新城控股董事长猥亵女童到暴风董事长行贿被拘，都引发媒体强烈关注。而百度AI开发者大会“泼水门”、孙宇晨天价午餐“打水漂”等事件、斗鱼《哪吒》令AI智能、数字货币、泛文娱等朝阳产业受到广泛关注。而教育机构外教涉毒猥亵、新氧涉售违禁药、APP过渡收集个人信息、晋江等被约谈整改等问题等，不仅引起网民广泛讨论引起了网民的广泛讨论，也推动相关监管部门的高度重视。
iiMedia business sentiment data monitoring system (yq.iimedia.cn) showed that in July 2019, the A-share market was exploding in succession. The arrest of the bride from the chairman of Xincheng Holdings and the bribery of the chairman of the storm had caused strong media attention. The Baidu AI Developer Conference “splashing watergate“, Sun Yuchen's high-priced lunch “watering“ and other events, fighting fish “Where“ made AI intelligence, digital currency, pan-cultural entertainment and other sunrise industries have received extensive attention. The education institutions' foreign-related teachings on drug abuse, new oxygen-related illegal drugs, APP's transition to collect personal information, Jinjiang and other issues such as rectification and rectification have not only caused widespread discussion among netizens, but also caused extensive discussion among netizens and promoted the height of relevant regulatory authorities. Pay attention to it.
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