关于“说唱音乐”的报告
艾媒咨询 | 2024年中国00后暑假文娱活动分析报告
随着暑假的到来，文娱行业迎来了消费的高峰期，各类线上线下文娱活动备受欢迎，对于00后群体，他们成长于物质条件相对富足的年代，在暑假中对精神娱乐需求旺盛，悦己消费意愿更强。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国00后暑假文娱活动分析报告》数据显示，中国居民在教育、文化和娱乐领域的消费支出比例波动明显，2023年教育、文化和娱乐领域的消费支出比例达到10.8%。
艾媒咨询分析师认为，00后更倾向于参与多样化的文娱活动，包括看电影/电视剧/综艺、听音乐、打游戏、看短视频、刷社交软件/社交论坛和看动漫等，消费意愿较强。
With the arrival of the summer vacation, the entertainment industry has ushered in the peak of consumption, and all kinds of online and offline entertainment activities are very popular. For the post-00s, they grew up in the era of relatively rich material conditions, and have strong demand for spiritual entertainment during the summer vacation, and are more willing to enjoy themselves. According to the latest "Analysis Report on China's post-00s Summer Recreational Activities in 2024" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the proportion of Chinese residents' consumption expenditure in the fields of education, culture and entertainment fluctuates significantly. In 2023, the proportion of consumer spending in the fields of education, culture and entertainment will reach 10.8%.
Analysts from iiMedia Consulting believe that the post-00s are more inclined to participate in diversified recreational activities, including watching movies/TV series/variety shows, listening to music, playing games, seeing short videos, browsing social software/social forums and watching animation,etc.,and have a strong willingness to consume.-
艾媒咨询｜2024年中国虚拟数字人产业发展白皮书
随着AI技术的日益成熟与广泛应用，虚拟数字人从一个遥远的概念逐渐走进了现实世界的舞台，在技术融合与产业升级中扮演至关重要的桥梁与驱动者。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国虚拟数字人产业发展白皮书》数据显示，2023年中国虚拟人带动产业市场规模和核心市场规模分别为3334.7亿元和205.2亿元，预计2025年分别达到6402.7亿元和480.6亿元，呈现强劲的增长态势。
艾媒咨询分析师认为，虚拟人技术具有为用户提供高度智能化和个性化服务的潜力，为B端企业降本增效，其市场需求前景广阔。
With the increasing maturity and widespread application of AI technology, virtual digital humans have gradually entered the real world stage from a distant concept, playing a crucial bridge and driver in technology integration and industrial upgrading. According to the latest "White Paper on the Development of China's Virtual Digital Human Industry in 2024" released by iiMedia Research, a third-party data mining and analysis firm in the global new economy industry, the market size and core market size driven by virtual humans in China were 333.47 billion yuan and 20.52 billion yuan respectively in 2023. It is expected to reach 640.27 billion yuan and 48.06 billion yuan respectively in 2025, showing a strong growth trend.
Analysts from iMedia Consulting believe that virtual human technology has the potential to provide users with highly intelligent and personalized services, reducing costs and increasing efficiency for B2B enterprises. Its market demand prospects are broad. -
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艾媒咨询|2021中国说唱音乐发展白皮书
本报告涉及的案例/品牌/企业：QQ音乐
近年来在说唱综艺的带动下，越来越多来自不同群体的说唱爱好者被吸引入圈，成为说唱生态的一份子。随着95后、00后等新生代群体成为潮流娱乐和消费的助力者，说唱在国内的文化认同度也不断提高，说唱潮流产业正迎来发展提速期。说唱话题在2021年保持着较高的网络热度，层出不穷的“说唱梗”在不同网络平台上都引起了大量关注，以QQ音乐为首的音乐平台正通过全方位的布局，整合了国内说唱产业生态，通过各种活动、赛事培养高质量说唱艺人，由点到面地将说唱新文化扩展至不同年龄、不同职业的人群中，以此提升说唱影响力。
In recent years, driven by rap variety, more and more rap lovers from different groups have been attracted into the circle and become a part of rap ecology. With the new generation groups such as the post-95 and Post-00 generation becoming the booster of trend entertainment and consumption, rap's cultural identity in China is also increasing, and the rap trend industry is ushering in a period of accelerated development. Rap topic has maintained a high network popularity in 2021, and the endless "rap stems" have attracted a lot of attention on different network platforms. The music platform led by QQ music is integrating the domestic rap industry ecology through all-round layout, cultivating high-quality rap artists through various activities and events, and expanding the new rap culture to different ages Among people of different professions, so as to enhance the influence of rap.
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