艾媒咨询｜2024年中国睡眠健康产品创新及消费洞察报告

现代社会生活节奏快，工作强度大，生活与工作压力、手机和过量信息干扰等各因素导致睡眠问题突出，消费者对各种助眠及提高睡眠质量的产品需求增加，为睡眠经济行业带来商机。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国睡眠健康产品创新及消费洞察报告》数据显示，2023年中国睡眠经济行业市场规模达4955.8亿元，同比增长8.6%，预计2027年市场规模达6586.8亿元。调研数据显示，2024年超九成国民经常或偶尔会出现睡眠质量问题，睡眠浅、入睡困难等成为影响睡眠质量的主要问题，56.8%的消费者会选择购买家居家纺类产品以改善睡眠质量，更愿意购买专业睡觉抱枕的消费者占77.8%。随着社会整体对睡眠健康重视程度加深，更智能、更人心、更专业的睡眠产品受到诸多消费者推崇。未来，科技推动助眠产品创新、消费主体年轻化以及产品消费升级等将成为行业发展趋势。
In modern society, the pace of life is fast, the work is intense, and various factors such as life and work pressure, mobile phones and excessive information interference lead to prominent sleep problems, and consumers' demand for various products to help sleep and improve sleep quality has increased, bringing business opportunities to the sleep economy industry. According to the latest Research Report on the Development of China Sleep Health Product Innovation and Consumption Insight Report 2024 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, the market size of China's sleep economy industry reached 495.58 billion yuan in 2023, an increase of 8.6%, and the market size is expected to reach 658.68 billion yuan in 2027. In 2024, more than 90% of the people often or occasionally have sleep quality problems, shallow sleep and difficulty falling asleep have become the main problems affecting sleep quality, 56.8% of consumers will choose to buy home textile products to improve sleep quality, and 77.8% of consumers are more willing to buy professional sleep pillow. With the deepening of social attention to sleep health, more intelligent, more popular and more professional sleep products are respected by many consumers. In the future, technology to promote the innovation of sleep products, younger consumers and product consumption upgrading will become the development trend of the industry.

艾媒咨询｜2024年中国硬床垫使用现状及潜在危害调研

由于历史传统和生活环境因素影响，“睡硬床好”的观念由来已久。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国硬床垫使用现状及潜在危害调研》数据显示，75.1%消费者对“睡硬床对腰好”这一传统观念表示出认同的态度；超九成消费者睡硬床垫带来过腰脊椎疼痛的感受，床垫太硬导致腰部悬空，腰部肌肉无法充分放松休息，易引发、加重腰酸背痛。另外硬床无法完全贴合身体曲线，容易造成脊椎变形，进一步加重腰痛。随着技术的快速发展和居民生活方式日新月异，传统睡眠观念革新，科学护脊等观念流行，消费者渐趋科学选购床垫，传统观念的动摇促使床垫其他细分市场大有可为。
Due to the influence of historical tradition and living environment factors, the concept of "sleeping hard bed is good" has a long history. According to the latest "Investigation on the use status and potential hazards of hard mattresses in China in 2024" released by iiMedia Research, a third-party data mining and analysis agency for the global new economy industry, 75.1% of consumers agree with the traditional idea that "sleeping in a hard bed is good for the waist". More than 90% of consumers sleep on a hard mattress to bring the feeling of lumbar spine pain, the mattress is too hard to cause the waist hanging, the waist muscles can not fully relax and rest, easy to cause, aggravate back pain. In addition, the hard bed can not completely fit the curve of the body, which is easy to cause spinal deformation and further aggravate the low back pain. With the rapid development of technology and the rapid change of residents' lifestyles, the innovation of traditional sleep concepts, the popularity of scientific spine care and other concepts, consumers are gradually buying mattresses scientifically, and the wavering of traditional concepts has prompted other market segments of mattresses to be promising.