艾媒咨询 | 2026年中国运动户外市场消费趋势报告

数据显示，2021-2030年中国运动鞋服市场规模持续增长，2025年市场规模达5986亿元，预计2030年将增长至8963亿元；此外，2025年中国露营经济核心市场规模为2483.2亿元，预估2030年将达4884.8亿元。国家持续出台产业扶持政策，从装备研发、本土品牌培育到消费场景拓展等多方面赋能行业发展，推动户外鞋服、露营装备等产品持续升级，行业长期增长基础进一步夯实。
iiMedia Research（艾媒咨询）调研显示，个人兴趣爱好（48.6%）是消费者参与户外运动的首要动力；骑行（45.8%）、徒步（44.7%）、速干衣/速干裤（45.7%）等成为消费者关注重点。消费者对户外产品的需求正从单一专业场景向日常生活延伸，选购时更看重产品兼具专业防护、舒适穿着与便捷体验，其中便捷性（54.5%）和舒适度（52.4%）成为户外装备最受关注的两大因素。随着轻户外理念普及，消费人群持续扩容；产品研发不断向科技化、细分化升级，功能性面料与场景化装备成为创新重点；本土品牌依托供应链和技术优势持续崛起；同时，户外运动与文旅、社交等消费场景深度融合，多元消费生态逐步形成，持续推动行业高质量发展。(《艾媒咨询 | 2026年中国运动户外市场消费趋势报告》完整高清PDF版共35页，可点击文章底部报告下载按钮进行报告下载）
Data shows that the market siz

艾媒咨询 | 2026-2027年中国服装家纺产业链市场状况及标杆企业经营数据分析报告

服装家纺行业覆盖服装与家用纺织品的研发、设计、生产与销售，核心产品包括成衣、鞋帽、家纺布艺及家居软装。行业关键特征为时尚潮流驱动明显、供应链反应速度要求高、季节性需求波动大、品牌与设计能力构成核心竞争壁垒。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026-2027年中国服装家纺产业链市场状况及标杆企业经营数据分析报告》数据显示，头部企业省份呈现显著的沿海集聚特征，前三名省份以57.14%的公司数量贡献了63.32%的总市值，整体上长三角地区已形成明显的产业高地。目前尚未形成下沉延伸趋势，产业分布与城市能级高度正相关。
艾媒咨询分析师认为，头部市值集中度较高，但整体市值分布趋于分散，行业依赖规模与品牌力。行业已步入成熟阶段，龙头效应偏弱，竞争格局均衡，增长动力源于户外、家纺等细分市场及品牌升级。
The apparel and home textile industry encompasses the research, development, design, production, and sales of clothing and household textiles, with core products including ready-to-wear garments, footwear and headwear, home textile fabrics, and interior soft furnishings. Key characteristics of the industry include strong influence from fashion trends, high demands for supply chain responsiveness, significant seasonal demand fluctuations, and brand and design capabilities serving as core competitive barriers. According to data from the latest "2026–2027 China Apparel and Home Textile Industry Chain Market Status and Leading Enterprises Business Performance Analysis Report" released by iiMedia Research (a globally leading third-party data mining and analysis firm specializing in new economy sectors), leading enterprises are predominantly concentrated along coastal regions; the top three provinces account for 63.32% of total market capitalization with 57.14% of all companies. Overall, the Yangtze River Delta region has established itself as a prominent industrial hub. Currently, no significant trend toward expansion into lower-tier markets has emerged, and industry distribution remains highly correlated with urban economic tiers.
Analysts at iiMedia Research believe that while the market capitalization of leading companies is highly concentrated, the overall distribution of market value tends to be dispersed, with the industry relying on scale and brand strength. The sector has entered a mature stage, characterized by weak leadership effects and a balanced competitive landscape, with growth momentum stemming from niche markets such as outdoor apparel and home textiles, as well as brand upgrades.

艾媒咨询 | 2025年中国服饰产品消费行为调查数据

时尚潮流的兴起让服饰成为时尚文化的重要载体，设计师品牌层出不穷，引领着全球服饰消费趋势。近年来，随着环保意识的增强和科技的飞速发展，可持续、智能化服饰逐渐崭露头角，为行业发展注入新活力。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国服饰产品消费行为调查数据》数据显示，在各类服饰风格中，休闲风以 36.93% 的占比拔得头筹，成为最受消费者青睐的风格，这一数据直观地反映出消费者在日常穿着中，对舒适感的强烈追求。而在材质选择方面，棉质凭借其独特优势，以 32.06% 的占比位居榜首，清晰地展现出中国消费者对于棉质服饰的高度偏好。艾媒咨询分析师认为，未来，服饰企业将继续加大研发投入，推出更多创新产品。在款式设计上，将融合多元文化元素和时尚潮流，打造个性化、差异化的产品。在材质应用上，将更多采用环保、智能、功能性面料，提升产品品质和附加值。例如，可降解面料、智能变色面料、具有健康监测功能的面料等将逐渐应用于服饰产品中。
The rise of fashion trends makes clothing become an important carrier of fashion culture, and designer brands emerge in an endless stream, leading the global fashion consumption trend. In recent years, with the enhancement of environmental awareness and the rapid development of science and technology, sustainable and intelligent clothing has gradually emerged, injecting new vitality into the development of the industry. According to the latest Survey data of consumption behavior of Chinese clothing products in 2025 released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, leisure style ranks first with 36.93% of all types of clothing styles, becoming the most favored style by consumers. This data directly reflects consumers' strong pursuit of comfort in their daily wear. In terms of material selection, cotton, with its unique advantages, ranked first with 32.06%, clearly showing the high preference of Chinese consumers for cotton clothing. Ai Media Consulting analysts believe that in the future, clothing companies will continue to increase investment in research and development and launch more innovative products. In style design, it will integrate multi-cultural elements and fashion trends to create personalized and differentiated products. In the material application, more environmentally friendly, intelligent and functional fabrics will be used to improve product quality and added value. For example, degradable fabrics, smart color-changing fabrics, and fabrics with health monitoring functions will gradually be used in clothing products.

艾媒咨询｜2022-2023年中国运动鞋服行业发展现状与市场调研分析报告

数据显示，中国运动鞋服消费者中，一二线城市的消费者比较频繁购买，中高收入群体比例较高，其购买诉求主要为日常穿着。购买运动鞋时消费者最主要的考虑因素为功能和舒适度；购买运动服时消费者最主要的考虑因素为舒适度。