艾媒咨询 | 2026年中国运动户外市场消费趋势报告

数据显示，2021-2030年中国运动鞋服市场规模持续增长，2025年市场规模达5986亿元，预计2030年将增长至8963亿元；此外，2025年中国露营经济核心市场规模为2483.2亿元，预估2030年将达4884.8亿元。国家持续出台产业扶持政策，从装备研发、本土品牌培育到消费场景拓展等多方面赋能行业发展，推动户外鞋服、露营装备等产品持续升级，行业长期增长基础进一步夯实。
iiMedia Research（艾媒咨询）调研显示，个人兴趣爱好（48.6%）是消费者参与户外运动的首要动力；骑行（45.8%）、徒步（44.7%）、速干衣/速干裤（45.7%）等成为消费者关注重点。消费者对户外产品的需求正从单一专业场景向日常生活延伸，选购时更看重产品兼具专业防护、舒适穿着与便捷体验，其中便捷性（54.5%）和舒适度（52.4%）成为户外装备最受关注的两大因素。随着轻户外理念普及，消费人群持续扩容；产品研发不断向科技化、细分化升级，功能性面料与场景化装备成为创新重点；本土品牌依托供应链和技术优势持续崛起；同时，户外运动与文旅、社交等消费场景深度融合，多元消费生态逐步形成，持续推动行业高质量发展。(《艾媒咨询 | 2026年中国运动户外市场消费趋势报告》完整高清PDF版共35页，可点击文章底部报告下载按钮进行报告下载）
Data shows that the market siz

艾媒咨询 | 2025年中国共享出行市场概况与用户行为调查数据

在技术创新与绿色出行理念的双重驱动下，中国共享出行市场正迎来结构性变革。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国共享出行市场概况与用户行为调查数据》数据显示，2012-2025年中国共享经济市场规模呈现出持续增长的态势。2020年达到 84384 亿元。2021-2025年，市场规模进一步扩大，预计2025年将达到 134437 亿元，这表明共享经济在中国具有强大的发展活力和广阔的市场前景。在2025年中国共享出行用户最常骑行的共享单车品牌中，美团以54.33%的占比高居榜首，成为最受欢迎的共享单车品牌。哈啰以49.86%的占比紧随其后，位列第二。在2025年中国共享出行用户使用共享单车原因中，环保因素以50.84%的占比成为用户选择共享单车的最主要原因，显示出公众对环保意识的增强。锻炼身体以47.21%的占比紧随其后，反映出健康生活方式的普及。在2025年中国共享出行用户认为需要改进的方面中，提升单车性能，让骑行不费力的占比最高，达到63.83%。减少坏车，提升维护速度的占比为56.98%，位列第二。艾媒咨询分析师认为，未来，中国共享出行市场将朝着生态化、智能化、绿色化方向深度演进。各大相关企业需聚焦用户体验升级与技术场景落地，在城市智慧交通体系中打造更具竞争力的共享出行解决方案。
Driven by both technological innovation and the concept of green travel, China's shared mobility market is undergoing a structural transformation. According to the latest "iiMedia Report | Overview of China's shared mobility market and user behavior survey data in 2025" released by iiMedia Research, a leading third-party data mining and analysis institution for the new economy industry worldwide, the market size of China's shared economy has shown a continuous growth trend from 2012 to 2025. It reached 8,438.4 billion yuan in 2020. From 2021 to 2025, the market size will further expand, and it is expected to reach 13,443.7 billion yuan in 2025. This indicates that the sharing economy has strong development vitality and broad market prospects in China. Among the most frequently ridden shared bike brands by Chinese shared mobility users in 2025, Meituan topped the list with a 54.33% share, becoming the most popular shared bike brand. Hello followed closely with a 49.86% share, ranking second. In 2025, among the reasons why Chinese shared mobility users chose shared bikes, environmental protection factors accounted for 50.84%, becoming the main reason for users to choose shared bikes, demonstrating the enhancement of the public's environmental awareness. Physical exercise followed closely with a proportion of 47.21%, reflecting the popularity of a healthy lifestyle.Among the aspects that Chinese shared mobility users believe need improvement in 2025, the proportion of enhancing the performance of bikes to make riding effortless is the highest, reaching 63.83%. The proportion of reducing broken vehicles and improving maintenance speed was 56.98%, ranking second. Analysts from iiMedia Research believe that in the future, China's shared mobility market will deeply evolve towards ecological, intelligent and green directions. All relevant enterprises need to focus on upgrading user experience and implementing technical scenarios to create more competitive shared mobility solutions in the urban smart transportation system.