全球领先的新经济产业第三方数据挖掘与分析机构
关于“循环经济”的报告
艾媒咨询 | 2025年中国共享出行市场概况与用户行为调查数据
在技术创新与绿色出行理念的双重驱动下，中国共享出行市场正迎来结构性变革。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国共享出行市场概况与用户行为调查数据》数据显示，2012-2025年中国共享经济市场规模呈现出持续增长的态势。2020年达到 84384 亿元。2021-2025年，市场规模进一步扩大，预计2025年将达到 134437 亿元，这表明共享经济在中国具有强大的发展活力和广阔的市场前景。在2025年中国共享出行用户最常骑行的共享单车品牌中，美团以54.33%的占比高居榜首，成为最受欢迎的共享单车品牌。哈啰以49.86%的占比紧随其后，位列第二。在2025年中国共享出行用户使用共享单车原因中，环保因素以50.84%的占比成为用户选择共享单车的最主要原因，显示出公众对环保意识的增强。锻炼身体以47.21%的占比紧随其后，反映出健康生活方式的普及。在2025年中国共享出行用户认为需要改进的方面中，提升单车性能，让骑行不费力的占比最高，达到63.83%。减少坏车，提升维护速度的占比为56.98%，位列第二。艾媒咨询分析师认为，未来，中国共享出行市场将朝着生态化、智能化、绿色化方向深度演进。各大相关企业需聚焦用户体验升级与技术场景落地，在城市智慧交通体系中打造更具竞争力的共享出行解决方案。
Driven by both technological innovation and the concept of green travel, China's shared mobility market is undergoing a structural transformation. According to the latest "iiMedia Report | Overview of China's shared mobility market and user behavior survey data in 2025" released by iiMedia Research, a leading third-party data mining and analysis institution for the new economy industry worldwide, the market size of China's shared economy has shown a continuous growth trend from 2012 to 2025. It reached 8,438.4 billion yuan in 2020. From 2021 to 2025, the market size will further expand, and it is expected to reach 13,443.7 billion yuan in 2025. This indicates that the sharing economy has strong development vitality and broad market prospects in China. Among the most frequently ridden shared bike brands by Chinese shared mobility users in 2025, Meituan topped the list with a 54.33% share, becoming the most popular shared bike brand. Hello followed closely with a 49.86% share, ranking second. In 2025, among the reasons why Chinese shared mobility users chose shared bikes, environmental protection factors accounted for 50.84%, becoming the main reason for users to choose shared bikes, demonstrating the enhancement of the public's environmental awareness. Physical exercise followed closely with a proportion of 47.21%, reflecting the popularity of a healthy lifestyle.Among the aspects that Chinese shared mobility users believe need improvement in 2025, the proportion of enhancing the performance of bikes to make riding effortless is the highest, reaching 63.83%. The proportion of reducing broken vehicles and improving maintenance speed was 56.98%, ranking second. Analysts from iiMedia Research believe that in the future, China's shared mobility market will deeply evolve towards ecological, intelligent and green directions. All relevant enterprises need to focus on upgrading user experience and implementing technical scenarios to create more competitive shared mobility solutions in the urban smart transportation system.-
中国广告主协会x艾媒咨询 | 2025-2026年中国绿色消费行为白皮书
绿色消费已成为全球可持续发展的重要议题，也是中国推动经济高质量发展、实现“双碳”目标的关键路径。随着消费者对生活品质要求的提升，以及可持续发展理念深入人心，产品的绿色环保属性成为消费者决策的重要因素之一。一方面，“十五五” 时期随着我国城镇化水平的大幅提升，大量农业转移人口进入城市将形成新的消费需求。另一方面，绿色智能家电、绿色有机食品、绿色健康养生服务越来越受到消费者的青睐。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025-2026年中国绿色消费行为白皮书》数据显示，超九成消费者意识到“绿色消费”的重要性，这充分彰显绿色消费已构筑起广泛的社会共识基础。在影响消费者购买绿色产品的决策因素中，个人/家庭健康需求以46.57%的占比处于首位，环保责任感以46.36%的微小差距紧随其后，显示健康意识与环保责任意识已成为两大核心驱动力。在食品消费、出行交通、日常购物等各类场景中，多数消费者在做出消费选择时会考虑环保/绿色因素，各场景平均有72.87%消费者会积极考虑环保因素，说明高环保意识在消费市场中展现出较强的渗透力，其中食品领域表现最突出。艾媒咨询分析师认为，绿色消费不仅是生活方式的转变，更是经济发展模式的革新。随着政策体系不断完善、技术水平持续提升和消费者意识日益增强，绿色消费将从现在的“新风尚”逐步发展为“新常态”，成为推动
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艾媒咨询 | 2025-2026年中国外贸企业出口转内销产品消费者购物行为需求调研报告
在当前全球贸易环境持续波动的背景下，中美贸易战的再度激化使中国外贸企业面临严峻挑战。为应对这一局势，中国政府及时推出“双循环”发展战略，积极引导外贸企业开拓国内市场，实现“出口转内销”的战略转型。在这一政策导向下，政府相关部门陆续出台配套支持措施，国内各大企业平台也迅速响应，纷纷设立外贸优品专区，共同构建内外贸一体化的发展格局。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025-2026年中国外贸企业出口转内销产品消费者购物行为需求调研报告》数据显示，88.79%的消费者支持国家和企业推出相关政策扶持中国外贸企业，同时支持设立外贸优品专区。其中，有66.87%的消费者认为这样可以丰富中国国内市场供给，满足大众的消费多元化需求。
在购买意愿方面，超过80%的消费者表示愿意选购“出口转内销”产品。在购买因素方面，价格合理（56.04%）与品牌知名度（56.04%）是影响购买决策的两大关键影响因素。在未来发展层面，超过70%的消费者认为调整产品功能以满足国内消费者多样化的需求是发展关键。另一方面，61.54%的消费者看重品牌认知度，因此，中国外贸企业需要加强品牌建设与营销推广。艾媒咨询分析师认为，中国外贸企业需以消费者需求为核心，通过数据驱动选品、全渠道体验优化、智能化服务升级，实现从 “出口代工” 到 “国内品牌” 的转型跨越。未来，价格透明化、品质可追溯、服务本地化将成为市场竞争的关键要素，推动出口转内销市场向规范化、高质量发展。
Against the backdrop of the continuous fluctuations in the current global trade environment, the renewed intensification of the trade war between China and the United States poses severe challenges to Chinese foreign trade enterprises. To cope with this situation, the Chinese government promptly launched the "dual circulation" development strategy, actively guiding foreign trade enterprises to explore the domestic market and achieve the strategic transformation from "export to domestic sales". Under this policy orientation, relevant government departments have successively introduced supporting measures, and major domestic enterprise platforms have also responded promptly, setting up special zones for high-quality foreign trade products one after another, jointly building an integrated development pattern of domestic and foreign trade. According to the latest data released by iiMedia Research, a globally leading third-party data mining and analysis institution for the new economy industry, in the "Research report on consumer shopping behavior demand for export-to-domestic sales products of China's foreign trade enterprises from 2025 to 2026", 88.79% of consumers support the introduction of relevant policies by the state and enterprises to support China's foreign trade enterprises, and at the same time support the establishment of special zones for high-quality foreign trade products. Among them, 66.87% of consumers believe that this can enrich the supply of the domestic market in China and meet the diversified consumption demands of the general public.
In terms of purchase intention, more than 80% of consumers indicated that they were willing to choose products that were "export-to-domestic sales". In terms of purchasing factors, reasonable price (56.04%) and brand awareness (56.04%) are the two key influencing factors affecting purchasing decisions. At the level of future development, over 70% of consumers believe that adjusting product functions to meet the diverse needs of domestic consumers is the key to development. On the other hand, 61.54% of consumers value brand recognition. Therefore, Chinese foreign trade enterprises need to strengthen brand building and marketing promotion. Analysts from iiMedia Research believe that Chinese foreign trade enterprises need to take consumer demands as the core, and achieve a transformation and leap from "export contract manufacturing" to "domestic brands" through data-driven product selection, optimization of the all-channel experience, and upgrading of intelligent services. In the future, price transparency, quality traceability and localized services will become key elements in market competition, promoting the development of the export-to-domestic market towards standardization and high quality. -
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艾媒咨询|2020上半年全球商贸数据监测及中国外贸企业内循环经济机遇研究报告
本报告研究涉及企业/品牌/案例：广东凯迪服饰有限公司、深圳市佰维存储科技股份有限公司。
全球疫情蔓延、贸易保护主义等因素导致全球经济面临下滑风险，跨境贸易和投资活动急剧萎缩，中国外贸企业环境恶化。2020年上半年，中国出口10987.5亿美元，同比下降6.2%，其中服装、机械设备出口降幅跌破16%，成为重创程度较大的行业。于是，各省份纷纷出台关于出口转内销的内循环经济的针对性政策措施，从政策层面助力外贸企业渡过危机。但是，当前出口企业发展内销模式仍存在生产线转向难、销售渠道不畅、国内外市场需求痛点不同和缺乏品牌化优势等问题，外贸企业必须进行相应的调整。
The spread of global epidemic and trade protectionism have caused the global economy to face the risk of decline, the cross-border trade and investment activities have shrunk sharply, and the environment of Chinese foreign trade enterprises has deteriorated. In the first half of 2020, China's exports reached US$ 1,098.75 billion, down 6.2% year-on-year, among which the export of clothing and machinery and equipment fell below 16%, making it a severely damaged industry. As a result, various provinces have issued targeted policies and measures on the internal circular economy from export to domestic sales, helping foreign trade enterprises to tide over the crisis from the policy level. However, there are still some problems in the domestic sales model of export enterprises, such as difficult production line turning, unsmooth sales channels, different pain points in domestic and foreign markets, and lack of brand advantages. Foreign trade enterprises must make corresponding adjustments. -
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艾媒咨询 | 2024-2025年中国新消费趋势洞察报告
2024年，中国消费市场正经历一场前所未有的变革。多元文化的冲击不断颠覆和重塑着消费者的购物习惯。随着全球化的深入和“一带一路”等国际合作倡议的推进，越来越多的中国企业开始走向世界舞台。AI技术的融入为各行各业带来了革命性的变化，推动了行业的创新和升级，为消费者带来了更加便捷和智能的消费体验。回顾前几年的新消费浪潮，中国消费市场的变革远未结束。经济环境的变化、消费信心的重塑以及渠道技术的更新迭代，都为市场带来了前所未有的挑战和机遇。因此，品牌要想在激烈的市场竞争中突出重围，就必须从数据中寻找线索和思路，深入了解消费者的需求和偏好，不断创新和升级，以顺应时代的发展潮流，赢得消费者的青睐和信任。
2024年12月26日，艾媒咨询在广州举办“艾媒新消费盛典暨2024年张毅年度演讲”，艾媒咨询CEO兼首席分析师张毅围绕2024-2025中国新消费趋势洞察深入剖析未来风口与行业趋势，用数据为企业指明2025年的发力方向。本次盛典汇聚全球经济观察者、企业家及投资者，共同探讨新消费行业的未来之路。
In 2024, China's consumer market is undergoing an unprecedented transformation. The impact of multiculturalism is constantly subverting and reshaping consumers' shopping habits. With the deepening of globalization and the advancement of international cooperation initiatives such as the Belt and Road Initiative, more and more Chinese enterprises have begun to enter the world stage. The integration of AI technology has brought revolutionary changes to all walks of life, promoted innovation and upgrading of the industry, and brought consumers a more convenient and intelligent consumption experience. Looking back at the wave of new consumption in previous years, the transformation of China's consumer market is far from over. Changes in the economic environment, the reshaping of consumer confidence and the updating and iteration of channel technology have brought unprecedented challenges and opportunities to the market. Therefore, if the brand wants to stand out in the fierce market competition, it must find clues and ideas from the data, deeply understand the needs and preferences of consumers, and constantly innovate and upgrade to conform to the development trend of The Times and win the favor and trust of consumers.
On December 26, 2024, IMedia Consulting held the "IMedia New Consumption Ceremony and 2024 Zhang Yi Annual Speech" in Guangzhou, and Zhang Yi, CEO and chief analyst of IMedia Consulting, deeply analyzed the future tuyair and industry trends around 2024-2025 China's new consumption trend insight, and pointed out the direction of development in 2025 for enterprises with data. The event brings together global economic observers, entrepreneurs and investors to discuss the way forward for new consumer industries.
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