全球领先的新经济产业第三方数据挖掘与分析机构
关于“人群行为”的报告
-
-
艾媒咨询|2021中国单身群体消费行为调查及单身经济趋势分析报告
总体而言，生活用品和餐饮美食是国民消费的主要内容。但是，iiMedia Research(艾媒咨询)调研数据显示，有27.3%的单身群体表示每月消费最多的领域是餐饮美食方面，有71.9%的人每月固定开销占收入的20%-60%，单身经济有较大市场。换言之，单身与非单身群体的消费结构存在一定差异。单身群体在各领域的消费都相对积极，而非单身人士的休闲娱乐消费明显较低，更多花费用于生活日用品。
Generally speaking, articles for daily use and food and beverage are the main contents of national consumption. However, according to the survey data of iiMedia Research, 27.3% of single people said that the area that consumes the most every month is food and beverage, and 71.9% of them have a fixed monthly expenditure accounting for 20%-60% of their income, so the single economy has a large market. In other words, there are some differences in the consumption structure between single and non-single groups. Singles spend relatively actively in various fields, while non-singles spend significantly less on leisure and entertainment, and spend more on daily necessities. -
艾媒咨询|2021年中老年群体触网行为研究报告
本报告研究涉及企业/品牌/案例：美团，微信
随着老龄化、城镇化的加剧，空巢老人持续增长并且面临更多的生活问题，愈发需要网络应用以一定程度地解决生活困难。因此，主流APP开始了适老化升级。其中，微信、美团等的适老化升级取得了初步成效。
With the intensification of aging and urbanization, the empty-nest elderly continue to grow and face more life problems. There is an increasing need for network applications to solve life difficulties to a certain extent. Therefore, the mainstream APP has begun to be upgraded. Among them, WeChat, Meituan, etc. have achieved initial results in their aging upgrades. -
艾媒咨询 | 2024-2025年中国新生代妈妈群体触媒行为及营销趋势报告
在政策驱动和市场需求转变升级下，中国母婴消费行业市场规模不断扩大。iiMedia Research（艾媒咨询）数据显示，2024年中国母婴消费市场规模达76299亿元，预计2027年达到89149亿元。在移动互联时代，新生代妈妈触媒方式多样化，母婴类APP在她们的生活中扮演着越来越重要的角色。iiMedia Research（艾媒咨询）调研数据显示，中国新生代妈妈较常使用的APP类型中，母婴类APP占比高达66.1%，成为她们学习和分享母婴知识（77.9%用户主要目的）的首选平台。
Under the policy-driven and market demand transformation and upgrading, the market scale of China's maternal and child consumption industry has been expanding. According to iiMedia Research, China's maternal and child consumption market will reach 7,629.9 billion yuan in 2024 and is expected to reach 8,914.9 billion yuan in 2027. In the era of mobile Internet, the new generation of mothers have diversified media methods, and maternal and infant apps are playing an increasingly important role in their lives. According to iiMedia Research's survey data, among the types of apps commonly used by new generation mothers in China, maternal and infant apps account for 66.1%, becoming the first choice platform for them to learn and share maternal and infant knowledge (the main purpose of 77.9% of users). -
-
-
艾媒咨询|2021年中国母婴人群营销趋势报告
本报告研究涉及企业/品牌/案例：妈妈网
在人口老龄化加速发展的背景下，国家政策从计划生育逐步转向支持生育。2021年5月31日，中共中央政治局召开会议并提出实施三孩政策。另一方面，孕妈群体开始向95后甚至00后倾斜，她们的消费理念更加前卫，无论是对于婴幼儿、孕母自身，还是家庭布局方面的消费需求，都呈现出了更加多样化的需求。在多因素推动下，中国母婴市场规模在近年都呈现快速增长的态势。iiMedia Research(艾媒咨询)数据显示，2020年中国母婴市场规模为40850亿元，预计2024年将超过76000亿元，母婴行业已成为中国消费市场的重要组成部分。
In the context of the accelerated development of population aging, national policies have gradually shifted from family planning to support for childbirth. On May 31, 2021, the Political Bureau of the CPC Central Committee held a meeting and proposed the implementation of the three-child policy. On the other hand, the group of pregnant mothers has begun to lean towards the post-95s and even post-00s. Their consumption concepts are more avant-garde. Both for infants and young children, pregnant mothers themselves, or the consumption needs of family layout, they have shown more diversified needs . Driven by multiple factors, the size of China's maternal and infant market has shown rapid growth in recent years. According to data from iiMedia Research, the size of China's maternal and infant market in 2020 is 4,085 billion yuan, and it is expected to exceed 7.6 billion yuan in 2024. The maternal and infant industry has become an important part of China's consumer market. -
-
艾媒报告 |2019全球智能终端生态与华为鸿蒙系统市场机会调查报告
本报告研究涉及企业/品牌/案例：华为，谷歌，小米，vivo,oppo,三星
2019年5月21日，华为宣布其自主研发的操作系统“华为鸿蒙”最快2019年秋季面市，随即引发社会广泛关注。数据显示，在全球智能手机市场萎缩的大背景下，华为市场份额在2019第一季度跃升至全球智能手机市场份额第二位。此次研发操作系统或与中美贸易战直接相关。美方对多家中国科技企业实施制裁使得中国科技企业加快技术自立步伐。对于华为自研鸿蒙操作系统的态度，近九成中国企业认为自研操作系统是必要的，超九成网民和企业支持华为开发自身的操作系统。艾媒咨询分析师认为，自研系统开发的关键在于解决生态建设问题。在贸易战背景下，加强核心技术研发具有必要性。在5G技术趋于成熟之时推出新的操作系统，对于华为而言也是发展良机。
On May 21, 2019, Huawei announced that its independently-developed operating system ““Huawei Hongmeng““ would be available in the fall of 2019 at the earliest, which immediately attracted wide attention from the public. in the context of the shrinking global smartphone market, Huawei's market share jumped to the second place in the global smartphone market in the first quarter of 2019. The development of the operating system may be directly related to the trade war between China and the United States. US sanctions on a number of Chinese technology companies have accelerated the pace of their technological self-reliance. As for Huawei's self-developed Hongmeng operating system, nearly 90% of Chinese enterprises believe that self-developed operating system is necessary, and more than 90% of Internet users and enterprises support Huawei to develop its own operating system. Analysts in iiMedia believe that the key to the development of self-research system is to solve the problem of ecological construction. Against the background of trade war, it is necessary to strengthen the research and development of core technologies. Launching a new operating system at a time when 5G technology is maturing is also a good development opportunity for Huawei.
- 1
- 2
- 3
- 4
- 5
- 6
- 120
