关于“造假”的报告
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新氧被爆售违禁药事件舆情大数据监测报告
本报告研究涉及企业/品牌/案例：新氧医美平台
2019年7月15日，新京报报道新氧App商家涉嫌售违禁药，医美社区中的“美丽日记”、评价存在造假刷评现象，引发网友热议。受这一不利消息影响，新氧股价连续两日累计跌幅达11.4%，市值蒸发近2亿美元。
On July 15, 2019, the Beijing News reported that SoYoung App merchants were suspected of selling illegal drugs. The phenomenon of falsifying and reviewing “beautiful diaries“ and evaluations in the medical and aesthetic community caused heated discussion among netizens. Influenced by this adverse news, the stock price of SoYoung has fallen by 11.4% for two consecutive days, and its market value has evaporated by nearly $200 million. -
2019小红书社交电商平台舆情大数据监测报告
本报告研究涉及企业/品牌/案例：小红书
号称总用户数超2.5亿的小红书APP于7月29日晚因内容违规陆续在腾讯应用宝、华为等主流手机商城中下架，引发网友热议。这已非小红书今年第一次陷入舆情风波，为此艾媒舆情针对2019年小红书社交电商平台进行一系列舆情分析。
Xiaohongshu APP, which claims to have more than 250 million subscribers, stepped down from the shelves in the mainstream mobile phone malls of Tencent App Bao and Huawei on the evening of July 29 due to content violations, triggering a heated discussion among netizens. This is not the first time that Xiaohongshu has been caught in a public opinion storm this year. iiMedia has conducted a series of public opinion analysis on Xiaohongshu social e-commerce platform in 2019.. -
艾媒报告|2019年3月中国跨境电商市场动态与用户舆情月报
本月报涉及企业/品牌包括：菜鸟网络、京东物流、万科物流、顺丰敦豪供应链中国、小红书、纵腾网络、KK馆、全球速卖通、网易考拉、天猫国际、海囤全球、有赞、全速通、PingPong金融、Airwallex（空中云汇）、波罗蜜、洋码头、亚马逊、eBay、腾讯
随着多项相关政策出台并落实，中国跨境电商及其产业链将进一步规范化。2019年3月，国家出台减费降税等一系列利好政策，助力跨境电商发展。中美双方积极协商，贸易战对跨境电商影响不大。资本市场对跨境电商发展持乐观态度，3月跨境电商行业共获得4笔融资，金额突破15亿元人民币。头部厂商发布2019年战略，小红书架构调整进一步转型，速卖通携国产美妆出海，天猫国际升级直营业务，打造海外仓和内容营销新模式。产业链进一步发展，跨境物流战升级，行业规范化催生服务商等新业态，有赞发布跨境电商解决方案。跨境电商近期负面舆情较多，网易考拉、小红书均出现负面事件，引起关注。目前跨境电商用户相对年轻化，并以女性为主，潜在消费者市场较为广阔。
With the publishment and implementation of a number of related policies, Chinese cross-border e-commerce and its industrial chain will be further standardized. In March 2019, the government published a series of favorable policies such as fee reduction and tax reduction to help cross-border e-commerce development. China and the United States have actively negotiated that trade wars have little impact on cross-border e-commerce. The capital market is optimistic about cross-border e-commerce development. In March, the cross-border e-commerce industry received a total of four financings, amounting to 1.5 billion yuan. The head companies released the strategy of 2019, and the restructuring of the Red was further transformed with structural adjustment. AliExpress brought domestic Beauty brands to overseas market, and Tmall International upgraded its direct business to create a new model of overseas warehouse and content marketing. The industrial chain has been further developed, cross-border logistics warfare has been upgraded, and industry standardization has spawned new business model such as service providers, and Youzan has published a cross-border e-commerce solution product. Cross-border e-commerce recently had more negative grievances, and NetEase koala and Red all had negative events, causing concern. At present, cross-border e-commerce users are relatively young and mainly women, and the potential consumer market is relatively broad.
