关于“银行培训”的报告
艾媒咨询 | 2025年中国职业教育市场消费行为调查数据
随着职业培训体系的持续完善，其覆盖场景不断延伸，深入至以技能提升、职业转型为核心的个人发展领域，以在线课程、行业认证为代表的数字化学习领域，以及企业内训、校企合作等产教融合领域。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国职业教育市场消费行为调查数据》数据显示，2025年中国消费者职业培训参与率达91.90%，其中线下与线上结合的混合式培训以57.67%占比成为主流学习方式。消费者更倾向于选择2-10人小班课程（53.46%），且偏好半年一次的培训频率（38.13%）。在培训内容选择上，职业资格考试类培训（57.26%）与计算机类课程（24.97%）最受关注，反映出市场对专业资质认证和技术型人才的高度需求。数据显示，消费者参与培训的核心诉求集中于综合素质提升（37.99%），超六成受访者未来计划参与职业素养类培训（64.27%）。完成培训后，45.32%的消费者愿以兼职形式从事相关工作，其中电商运营领域（19.60%）吸引力最为突出。尽管56.72%的消费者对培训效果表示“比较满意”，但现存问题仍较显著：课程设置与市场需求脱节、师资力量薄弱、培训费用过高成为主要痛点。消费者期望重点提升职业技能与职业自信，同时呼吁培训机构优化课程定价体系，加强实践性内容创新，避免课程同质化现象。艾媒咨询分析师认为，职业培训机构需构建“需求导向”的课程研发机制，深度融合行业认证体系与企业用人标准。通过数字化技术赋能教学场景，打造灵活弹性的学习模式，同时强化就业对接服务与职业发展跟踪，形成“培训-认证-就业”的完整生态链。未来职业培训市场将向精细化、专业化方向持续升级。
With the continuous improvement of the vocational training system, its coverage scenarios continue to extend into the field of personal development with skills improvement and career transformation as the core, the field of digital learning represented by online courses and industry certification, and the field of integration of industry and education such as internal training and school-enterprise cooperation. According to the latest Survey data of consumer behavior in China's vocational education market in 2025 released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the participation rate of Chinese consumers in vocational training in 2025 is 91.90%. Among them, the combination of offline and online hybrid training accounted for 57.67% of the mainstream learning mode. Consumers are more inclined to choose small classes of 2-10 students (53.46%), and prefer semi-annual training frequency (38.13%). In terms of training content selection, vocational qualification examination training (57.26%) and computer courses (24.97%) received the most attention, reflecting the market's high demand for professional qualification certification and technical talents. The data show that the core demands of consumers to participate in training are focused on the improvement of comprehensive quality (37.99%), and more than 60% of respondents plan to participate in professional quality training in the future (64.27%). After completing the training, 45.32% of consumers are willing to engage in related work in the form of part-time, of which the e-commerce operation field (19.60%) is the most attractive. Although 56.72% of consumers expressed "relatively satisfied" with the training effect, the existing problems are still significant: the curriculum is out of step with the market demand, the strength of teachers is weak, and the training cost is too high. Consumers expect to focus on improving vocational skills and professional confidence, and call on training institutions to optimize the course pricing system, strengthen practical content innovation, and avoid the phenomenon of curriculum homogeneity. iiMedia Research believe that vocational training institutions need to build a "demand-oriented" course research and development mechanism, and deeply integrate the industry certification system and enterprise employment standards. Through digital technology to empower the teaching scene, create a flexible learning mode, while strengthening employment docking services and career development tracking, forming a "training-certification-employment" complete ecological chain. In the future, the vocational training market will continue to upgrade in the direction of refinement and specialization.
艾媒咨询｜2024年中国专升本学历培训市场趋势分析报告
近年来，国家出台了一系列政策以引导和规范学历培训行业，为其发展奠定良好的环境基础。与此同时，就业形势的严峻性以及个人学历受重视程度的日益提高，也为学历培训行业带来了前所未有的发展机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国专升本学历培训市场趋势分析报告》数据显示，超九成的专升本人群在备考期间更倾向于报班学习，专升本一类的培训机构将迎来利好。为更好地满足学员的学习需求和市场需求，培训机构需不断创新教育模式、提升教育质量和服务水平、拓展海外市场以及实现数字化和智能化转型。
In recent years, the state has introduced a series of policies to guide and regulate the academic training industry, laying a good environmental foundation for its development. At the same time, the severity of the employment situation and the increasing importance of personal qualifications has also brought unprecedented opportunities for the development of the academic training industry. According to the latest Research Report 2024 China Postsecondary Degree Training Market Trend Analysis Report released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, more than 90% of the college-educated people are more inclined to enroll in classes during the preparation for the examination, and training institutions for college-educated people will usher in a favourable situation, and in order to satisfy more consumer demand, training institutions need to continuously innovate education models, improve education quality and service, and expand overseas markets as well as digital intelligent transformation. In order to better meet the learning needs of students and market demand, training institutions need to constantly innovate education models, improve education quality and service level, expand overseas markets, and realize digital and intelligent transformation.-
艾媒咨询 | 2025-2026年DeepSeek撬动产业链的商业机会及布局策略报告
2025年中国人工智能市场正迎来发展新机遇。随着“DeepSeek”的发布，重新改变了市场对开源大模型的认知。DeepSeek的快速发展正在深刻影响着各行各业的未来发展，推动各行业向智能化、数字化方向加速转型。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025-2026年DeepSeek撬动产业链的商业机会及布局策略报告》数据显示全球人工智能市场规模和人工智能芯片市场规模均呈现显著的增长趋势。预计到2025年，全球人工智能市场规模将达到36885亿美元。艾媒咨询分析师认为，身处变革浪潮中的DeepSeek，正迎来机遇与挑战并存的关键发展阶段。随着人工智能技术的突飞猛进，在应用领域，其展现出强劲的发展潜力，有望在更多行业实现突破，逐步成长为引领人工智能技术进步的中坚力量。
The Chinese artificial intelligence market is embracing new opportunities in 2025. With the release of "DeepSeek", the market's perception of open-source large models has been fundamentally altered. The rapid development of Deepseek is profoundly influencing the future of various industries, accelerating their transformation towards intelligence and digitalization. The latest report "2025-2026 DeepSeek's Business Opportunities and Layout Strategies in the Industrial Chain" released by iiMedia Research, a global third-party data mining and analysis institution for the new economy industry, shows that both the global artificial intelligence market size and the artificial intelligence chip market size are experiencing significant growth trends. It is projected that by 2025, the global artificial intelligence market size will reach 3,688.5 billion US dollars. Analysts from iiMedia Research believe that DeepSeek, which is in the midst of the wave of change, is now at a critical stage of development where opportunities and challenges coexist. With the rapid advancement of artificial intelligence technology, it has demonstrated strong development potential in application fields and is expected to achieve breakthroughs in more industries, gradually growing into a key force leading the progress of artificial intelligence technology. -
艾媒咨询 | 2025年中国在线考试SaaS消费者行为调查数据
在线考试 SaaS 平台，是基于软件即服务（SaaS）这一云计算服务模式搭建的平台。通过互联网，以浏览器为载体，将在线考试相关应用程序交付给终端用户。近年来，人工智能、大数据等前沿技术的融入，进一步推动平台在智能监考、精准学情分析等方面取得突破，应用场景不断拓展至职业资格认证、大规模招生考试等严肃场景。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国在线考试SaaS用户行为调查数据》数据显示，32.06% 的用户高频使用在线考试功能，凸显其作为平台核心功能的地位，反映出用户对在线考试这一基础且关键功能的强烈依赖，也意味着企业要持续优化该功能，确保考试流程顺畅、体验良好。而产品功能与需求匹配度以 26.84% 占比居首，直接表明用户挑选产品时，实用价值远超其他因素。这警示企业在产品研发与迭代时，需深度调研不同用户群体需求，无论是教育机构、企业还是政府部门，都要做到功能精准对接，避免功能冗余或缺失，通过精准匹配需求来提升产品竞争力与用户忠诚度。艾媒咨询分析师认为，中国市场凭借庞大教育与企业用户基数、政策支持、技术进步等优势，增长潜力巨大。尽管面临技术瓶颈、安全隐患、市场竞争等挑战，但随着智能化、个性化、跨行业融合、国际化等趋势推进，行业有望在规范中持续创新发展。
Online exam SaaS platform, is based on the software as a service (SaaS) this cloud computing service model built platform. Through the Internet, with the browser as the carrier, the online exam related applications are delivered to the end user. In recent years, the integration of cutting-edge technologies such as artificial intelligence and big data has further promoted the platform to make breakthroughs in intelligent invigilation and accurate learning analysis, and the application scenarios have been continuously expanded to serious scenarios such as professional qualification certification and large-scale enrollment exams. According to the latest "Data from the China online exam SaaS user behavior survey in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, 32.06% of users frequently use online exam function, highlighting its status as a core function of the platform. Reflecting users' strong reliance on this fundamental and critical function of online testing, it also means that enterprises must continue to optimize this function to ensure a smooth test process and a good experience. The matching degree of product function and demand takes the first place with 26.84%, which directly indicates that when users choose products, the practical value far exceeds other factors. This warns enterprises that in product development and iteration, it is necessary to deeply investigate the needs of different user groups, whether it is educational institutions, enterprises or government departments, to achieve accurate functional docking, avoid functional redundancy or loss, and enhance product competitiveness and user loyalty by accurately matching needs. Analysts from IIMedia Consulting believe that the Chinese market has huge growth potential with its huge education and enterprise user base, policy support, technological progress and other advantages. Despite the challenges such as technical bottlenecks, security risks, and market competition, the industry is expected to continue to innovate and develop in the norms with the advancement of intelligent, personalized, cross-industry, integration, and internationalization. -
艾媒咨询 | 2024年中国知识付费行业发展情况与消费行为调研分析报告
当前，基于社交、生活、职业发展及兴趣爱好等方面的多元化需求，人们需要不断汲取大量的信息以及通过学习不断提升自身的综合素质，而知识付费成为了中国消费者获取信息和学习的重要渠道，越来越多消费者愿意为高质量的知识内容付费。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国知识付费行业发展情况与消费行为调研分析报告》数据显示，2024年中国知识付费消费者规模将继续保持平稳增长态势，预计达到6.1亿人。而在知识付费服务的类型偏好上，中国消费者展现出对技能培训类内容的强烈需求，占比达到了40.44%。艾媒咨询分析师认为，随着社会对技能型人才的持续需求和在线教育技术的不断进步，技能培训类知识付费内容将愈发受到消费者的欢迎。
At present, based on the diversified needs of social communication, life, career development and hobbies, people need to constantly absorb a large amount of information and continuously improve their comprehensive quality through learning.Knowledge payment has become an important channel for Chinese consumers to obtain information and learn, and more and more consumers are willing to pay for high-quality knowledge content. According to the latest "2024 China knowledge payment industry develement situation and consumer behavior research analysis report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the scale of China's knowledge payment consumers will continue to maintain a steady growth trend in 2024, and is expected to reach 610 million people. In terms of the type preference of paid knowledge services, Chinese consumers showed a strong demand for skills training content, accounting for 40.44%. Analysts from Imedia Consulting believe that with the continuous demand for skilled talents in society and the continuous progress of online education technology, paid content for skills training knowledge will be increasingly welcomed by consumers. -
艾媒咨询 | 2024年中国职业教育市场环境与用户行为调研报告
随着社会的快速发展与职场竞争的日益激烈，职业培训行业蓬勃发展。众多职场人士为了增强个人综合素质、提高与工作相关的技能水平，纷纷投身于各类职业培训之中。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国职业教育市场环境与用户行为调研报告》数据显示，在诸多职业培训领域中，专业性较高的行业尤为受到职场人士的青睐。具体而言，计算机类职业培训（23.60%）、机械与电工电子类（20.81%）、以及美容与保健类（20.34%）的参与率显著。同时，近九成的消费者倾向于定期参与职业培训，以持续提升个人竞争力。艾媒咨询分析师认为，在竞争激烈的社会环境中，通过参与职业培训来不断提升自我，无疑是职场人士追求进步与发展的上佳途径。因此，相关培训机构应紧密贴合市场需求，灵活开设多样化的职业培训项目，以满足不同行业、不同岗位职场人士的个性化学习需求。
With the rapid development of society and the increasingly fierce competition in the workplace, the vocational training industry is booming. In order to enhance the overall quality of individuals and improve the level of job-related skills, many professionals have devoted themselves to various vocational training. According to the latest "2024 China professional education market environment and consumer behavior survey report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, among many vocational training fields, highly professional industries are particularly favored by professionals. Specifically, computer vocational training (23.60%), mechanical and electrical and electronics (20.81%), and beauty and health care (20.34%) had significant participation rates. At the same time, nearly 90% of consumers tend to regularly participate in vocational training to continuously improve personal competitiveness. Imedia Consulting analysts believe that in a highly competitive social environment, continuous self-improvement through participation in vocational training is undoubtedly the best way for professionals to pursue progress and development. Therefore, the relevant training institutions should be closely aligned with the market demand, flexible and diversified vocational training programs to meet the personalized learning needs of professionals in different industries and different positions. -
艾媒咨询｜2024-2025年中国智能学习机市场趋势研究报告
随着技术的不断发展，智能学习机产品技术日益成熟，广泛应用于多个教育学习场景，其广阔的应用前景将推动中国智能学习机行业规模快速增长。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国智能学习机市场趋势研究报告》数据显示，2023年中国教育智能硬件市场规模达807亿元，同比增长29.53%；预计2025年中国教育智能硬件市场规模将超1000亿元。
艾媒咨询分析师认为，中国教育智能产品正在为传统的教育方式带来更多的可能性和创新性，人工智能等新兴技术与教育的深度融合，是今后智能学习机领域高质量发展的重要一步。
With the continuous development of technology, the technology of intelligent learning machine products is becoming increasingly mature and widely used in multiple educational and learning scenarios. Its broad application prospects will drive the rapid growth of China's intelligent learning machine industry. According to the latest "Research Report on the Trends of China's Intelligent Learning Machine Market from 2024 to 2025" released by iiMedia Research, a third-party data mining and analysis firm in the global new economy industry, the size of China's education intelligent hardware market reached 80.7 billion yuan in 2023, a year-on-year increase of 29.53%; It is expected that the scale of China's education intelligent hardware market will exceed 100 billion yuan by 2025.
Analysts from iMedia Consulting believe that Chinese educational intelligent products are bringing more possibilities and innovation to traditional education methods. The deep integration of emerging technologies such as artificial intelligence with education is an important step towards the high-quality development of the intelligent learning machine field in the future. -
艾媒咨询｜2023-2024年粤港澳大湾区餐饮消费洞察报告
粤港澳大湾区具备丰富的美食文化，在全国美食里占据重要地位。在人工智能、大数据等技术不断进步的情况下，湾区餐饮行业获得技术红利，各大餐饮企业通过供应链数字化、SaaS、会员管理、数字化营销、服务机器人等方面加快数字化转型。调研数据显示，近五成大湾区消费者表示注重健康饮食，超九成消费者习惯于查看餐饮软件和餐饮平台的测评及客户评价，餐厅人气度逐渐成为消费者就餐决策的重要依据之一。
艾媒咨询分析师认为，餐饮行业市场竞争较为激烈，餐饮企业拥有独特的品牌定位和特色更容易在市场中脱颖而出。
The Guangdong Hong Kong Macao Greater Bay Area has a rich culinary culture and occupies an important position in national cuisine. With the continuous advancement of technologies such as artificial intelligence and big data, the catering industry in the Bay Area has gained technological dividends. Major catering enterprises are accelerating their digital transformation through supply chain digitization, SaaS, member management, digital marketing, service robots, and other aspects. Research data shows that nearly 50% of consumers in the Greater Bay Area emphasize healthy eating, while over 90% of consumers are accustomed to viewing evaluations and customer reviews from catering software and platforms. Restaurant popularity has gradually become an important basis for consumer dining decisions.
iiMedia Research analysts believe that the competition in the catering industry market is relatively fierce, and catering enterprises with unique brand positioning and characteristics are more likely to stand out in the market. -
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