艾媒咨询×雪花啤酒×美团闪购 | 中国即时零售啤酒品类趋势白皮书

即时零售推动线下零售与线上流量入口深度融合，扩大了实体零售的服务半径，为中国零售业注入了新活力，也为品牌商家开辟了一条全新赛道。近几年来，诸多啤酒品牌纷纷加码即时零售赛道，谋求发展新路径。在未来，伴随即时零售啤酒品类日益丰富，啤酒消费者的即时饮用需求将进一步释放，啤酒市场也将迎来新一轮的增长机遇。

艾媒咨询｜2022年中国跑腿经济市场洞察报告

跑腿服务是随即时物流发展出现的非标准化服务。2021年中国跑腿经济市场规模达131亿元，预计2025年将达到664亿元，发展空间巨大。

艾媒报告|2018Q3中国即时配送市场季度监测报告

随着新零售模式的快速推进和人们对配送速度要求提升，即时配送服务对于企业和消费者来说已成标配。iiMedia Research(艾媒咨询)数据显示，2018年第三季度中国即时配送行业订单规模已经增至55.93亿。目前即时配送行业订单仍集中于发达城市，46.0%的订单来自于一线城市，但随着物流效率的进一步提升，未来非一线城市市场的重要性将愈加凸显。

With the rapid development of the New Retail Industry and the increasing demand for the speed of distribution, the Immediate Distribution services has become a standard service for the enterprises and the consumers. As the data of iiMedia Research showed, the scale of orders in China’s Immediate Distribution Industry has increased to 5.593 billion. At present, the orders in Immediate Distribution Industry are still concentrated in developed cities, 46.0% of the orders are from first-tier cities. But with the further development of the logistics efficiency, the importance of the market in non-first-tier cities will become increasingly prominent in the future.

艾媒报告 | 2018Q1中国即时配送市场研究报告

iiMediaResearch(艾媒咨询)数据显示，2018中国即时配送行业用户规模将达3.55亿人。艾媒咨询分析师认为，用户消费升级，消费者对消费体验期望值增加，即时配送由于快捷、便利的优势受到消费者追捧，新零售的发展带动即时配送行业需求提升，未来即时配送行业用户规模仍有较大发展潜力。

艾媒报告|2019中国即时配送市场研究报告

本报告研究涉及企业/品牌/案例:美团点评、UU跑腿、邻趣、快服务、闪送、阿里巴巴集团、蚂蚁金服集团、饿了么，菜鸟网络，顺丰，天猫，东方汇富、汇德丰、因诺资产、新达达，沃尔玛，京东，苏宁，点我达，盒马、银泰、屈臣氏、世纪联华、大润发、星巴克、瑞幸咖啡

即时配送服务在新零售概念的推行下迅速普及，其通过打通线上线下销售，建立短途物流体系，解决传统配送服务中同城配送的问题，已成为商业发展的必然趋势。2018年中国即时配送市场用户规模继续稳定增长。iiMedia Research（艾媒咨询）数据显示，2018年中国即时配送用户规模达到3.58亿人，预计2019年突破4亿人。新零售业务无疑是即时配送行业发展的重要增长点。在关于即时配送用户使用的服务品类调查中，下单生鲜水果、日用品、鲜花、文件资料等服务的用户占比均超过20%。而用户偏好新零售业务中，偏好下单如医药健康等其他品类即时配送服务的用户较2017年第一季度上升了106.1%。

With the spread of New Retail concept, the immediate delivery service has been rapidly popularized. As it solve the in-city delivery problem which emerge in the traditional delivery services by opening up online-offline sales and establishing the short-distance logistics system, it has become an inevitable trend of commercial development. In 2018, the scale of China Immediate Delivery users continued to grow steadily. As the data of iiMedia Research showed, the scale of the users has reached 358 million, and expected to exceed 400 million in 2019. New retail business is undoubtedly an important growth point in the development of Immediate Delivery industry. The results of the survey for services used by immediate delivery users showed that, the proportion of users who had relatively ordered fresh fruits, daily necessities, flowers, documents and etc. are all greater than 20%. As for the new retail services, users who prefer other types of immediate delivery services, such as medicine delivery, increased by 106.1% compared with the one in the first quarter of 2017.

艾媒报告|2019-2020年中国移动社交行业年度研究报告

本报告研究涉及企业/品牌/案例：玩吧APP，Soul APP，积目APP；其他提及企业/品牌：微信，QQ，飞聊，微博，珍爱网，百度贴吧，豆瓣，知乎，小红书，陌陌，boss直聘，脉脉，钉钉，抖音，keep，绿洲，探探，糖豆，派派，多闪，我是谜

iiMedia Research（艾媒咨询）数据显示，2019上半年中国即时通信应用使用率达到96.9%， 即时通信所代表的移动社交已成网民生活常态，随着国内移动社交生态的发展，预计到2020年用户规模将突破9亿。庞大的移动社交用户规模也意味着更多的市场可能性，而以95后、00后为主的年轻新世代逐渐成为中国移动社交市场的主力军。这部分年轻用户更青睐于轻松、趣味社交形式， 偏好新潮、有趣、多元的社交场景。当前5G、人工智能、VR等技术的发展与变迁驱动音频、视频、直播等新型社交载体加速落地。在技术升级和用户需求提升的背景下，传统移动社交厂商和新入局者纷纷瞄准泛娱乐类社交、校园社交等移动社交细分领域。艾媒咨询分析师认为，在技术变迁、需求细化、厂商积极布局等因素驱动下，中国移动社交行业将迎来新一轮的变革契机。

iiMedia Research data shows that in the first half of 2019, the usage rate of instant messaging apps in China reached 96.9%, and the mobile social network represented by instant messaging has become the normal life of netizens. With the development of mobile social ecology in China, the user scale is expected to exceed 900 million by 2020. The large scale of mobile social users also means more market possibilities, and the younger generation, mainly the post-1995 and post-2000 generations, is gradually becoming the main force in China's mobile social market. This group of young users are more interested in relaxing and interesting social forms, and prefer trendy, interesting and diverse social scenes. The development and changes of 5G, artificial intelligence, VR and other technologies are accelerating the landing of new social carriers such as audio, video and live broadcast. Under the background of technology upgrading and user demand improvement, traditional mobile social network manufacturers and new entrants have targeted the mobile social segments such as pan-entertainment social network and campus social network. iimedia consulting analysts believe that Chinese mobile social networking industry will usher in a new round of opportunities for change driven by technological changes, demand refinement, active layout of manufacturers and other factors.

艾媒报告 |2019年中国移动社交行业研究报告

本报告研究涉及企业/品牌包括:QQ、微博、人人网、陌陌、微信、抖音、快手、探探、一直播、多闪、聊天室、QQ空间、百度贴吧、知乎、豆瓣、脉脉、超级课程表、Soul、小红书、抖音

iiMedia Research(艾媒咨询)数据显示， 2018年12月，微信月活用户数10.2亿，QQ月活用户数6.5亿，微博月活用户数3.2亿，三者仍是市场主流应用。艾媒咨询分析师认为，随着技术发生变革，社交产品结合视频发展将成为行业大趋势。未来能够抓住技术变革契机，在社交+视频方面有突出表现的社交产品将对移动社交头部产品形成较大冲击。

According to iiMedia Research data, in December 2018, Wechat had 1.0 billion monthly active users, 645 million QQ monthly active users and 320 million Weibo monthly active users, which are still the mainstream applications in the market. iiMedia consultancy analysts believe that with technological changes, social products combined with video development will become a major trend in the industry. In the future, social products that can seize the opportunity of technological change and have outstanding performance in social + video will have a great impact on mobile social head products.

艾媒报告 | 2018上半年中国即时配送市场监测报告

阿里收购饿了么、新达达完成新一轮融资、顺丰加码“即时配送”布局，2018年上半年中国即时配送行业竞争加剧。世界杯、618活动期间，即时配送服务升级，新零售业务表现亮眼。iiMediaResearch(艾媒咨询)数据显示，超三成即时配送用户遭遇货物安全问题，货物安全问题成行业隐患。

艾媒报告丨2018上半年中国移动支付市场监测报告

iiMedia Research(艾媒咨询)数据显示，2017年，移动支付交易规模达202.9万亿元，增长率为28.7%，移动支付市场逐步打开，短期内保持稳定增长。在国内，移动支付场景扩展至生活便民的方方面面；在国外，中国移动支付业务扩张趋势明显。第二梯队第三方移动支付企业逐渐发展起来，苏宁等结合自身电商支付场景，存在较大发展潜力。

艾媒报告 | 2017-2018年中国即时配送市场研究报告

iiMedia Research(艾媒咨询)数据显示，2017年即时配送行业用户规模达2.93亿人，增长率达26.8%。艾媒咨询分析师认为，即时配送服务需求不断扩大，行业用户规模仍有较大增长空间。同时即时配送平台应注重服务品质化、平台智能化和模式创新化方向发展。