艾媒咨询 | 2026年中国定妆喷雾行业发展研究报告

定妆喷雾作为彩妆细分品类，受益于化妆品及彩妆行业整体扩容，市场保持稳健增长。iiMedia Research（艾媒咨询）数据显示，2025年中国化妆品市场规模达5791亿元，彩妆行业市场规模达703亿元，预计2030年将分别达到7554亿元、1019亿元，为定妆喷雾提供广阔消费基础。
定妆喷雾行业正向场景细分化、渠道内容化与体验精细方向升级。产品由单一持妆功能向多场景妆效管理演进，并向轻量化与功能复配发展。渠道方面，内容电商主导全域渗透，推动行业由货架驱动转向内容驱动。消费需求从基础功能满足转向成分安全与体验双驱动，同时行业仍需在配方透明化与体验精细化方面持续突破。(《2026年中国定妆喷雾行业发展研究报告》完整高清PDF版共36页，可点击文章底部报告下载按钮进行报告下载）
As a subcategory of color cosmetics, setting spray benefits from the overall expansion of the cosmetics and makeup industries, maintaining steady market growth. According to iiMedia Research, China’s cosmetics market reached RMB 579.1 billion in 2025,

艾媒咨询｜2024年中国防晒化妆品行业消费趋势洞察研究报告

防晒不仅关乎肌肤健康，更是预防光老化、抵御皮肤癌等严重肌肤问题的关键措施，其重要性在现代美容护肤领域日益凸显。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国防晒化妆品行业消费趋势洞察研究报告》数据显示，中国防晒化妆品市场呈现出稳健增长态势，2023年市场规模已达148亿元，且预计到2028年将进一步扩容至224亿元。消费者对防晒化妆品的期待日益精细化和多元化，iiMedia Research（艾媒咨询）调研数据显示，消费者最关注产品的长效防护能力（71.4%），以及功效的细分化和专业化（47.0%）。中国防晒化妆品市场在户外消费热潮、消费者对长效防护与精细化护肤需求的双重驱动下持续扩大，未来将沿着精准防晒和个性化定制的路径深度发展，以多元化、多功能的产品创新迎合消费者日益提升的护肤期望与审美标准。
Sun protection is not only related to skin health, but also a key measure to prevent photoaging and prevent serious skin problems such as skin cancer, and its importance is increasingly prominent in the field of modern beauty and skin care. According to the latest "Insights on Consumption Trends in China's Sunscreen Cosmetics Industry in 2024" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, China's sunscreen cosmetics market has shown a steady growth trend, and the market size has reached 14.8 billion yuan in 2023. And it is expected to further expand to 22.4 billion yuan by 2028. Consumers' expectations for sunscreen cosmetics are increasingly refined and diversified. According to iiMedia Research's survey data, consumers are most concerned about the long-term protection ability of products (71.4%), as well as the segmentation and specialization of efficacy (47.0%). Driven by the boom in outdoor consumption and consumers' demand for long-term protection and refined skin care, China's sunscreen cosmetics market will continue to expand along the path of precision sunscreen and personalized customization in the future, and cater to consumers' increasing skin care expectations and aesthetic standards with diversified and multi-functional product innovation.

艾媒咨询|2021年中国化妆品用户调研与发展预判研究报告

本报告研究涉及企业/品牌/案例：上海家化，欧莱雅，完美日记

2021年5月31日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research (艾媒咨询) 发布《2021年中国化妆品用户调研与发展预判研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对中国化妆品产业进行了全面分析，并分别对护肤品和美妆进行了超过2000名的用户调研，并提出了趋势预判。
On May 31, 2021, iiMedia Research, a world-renowned third-party data mining and analysis organization for the new economy industry, released the "2021 China Cosmetics User Survey and Development Pre-judgment Research Report." Based on the basic data of iiMedia Data Center, iiMedia Consulting Business Intelligence Database, and iiMedia Business Opinion and Public Opinion Data Monitoring System, the report conducted a comprehensive analysis of the Chinese cosmetics industry, and conducted a survey of more than 2,000 users of skincare and beauty products. Propose trend prediction.