关于“阳光电源”的报告
艾媒咨询 | 2025年中国移动储能市场消费行为调查数据
移动储能市场正随着新能源技术的发展和户外活动需求的增长而迅速扩张，其核心特点是便携性、高效能和多功能性，广泛应用于户外旅行、应急供电、家庭备用电源等场景。消费者对清洁能源和可持续生活方式的追求推动了移动储能产品的普及，同时技术进步也带来了更高的能量密度和更长的使用寿命。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国移动储能市场消费行为调查数据》数据显示，KOL网红/明星带货直播间以40.23%的占比位居首位，凸显了社交媒体和KOL在消费者购买决策中的强大影响力，进一步印证了内容营销和信任经济在移动储能产品销售中的关键作用。在应用场景方面，市政及园林景观观赏便民服务用电以39.36%的占比成为最受认可的场景，反映了移动储能在提升公共服务和城市景观中的重要作用；与此同时，矿山等偏远地区应急用电同样以39.36%的占比并列第一，突显了移动储能在应急场景下的不可替代性，进一步彰显了其作为可靠能源解决方案的市场价值。艾媒咨询分析师认为，未来，随着电池技术的突破和智能化应用的深化，移动储能市场将朝着更轻便、更智能、更环保的方向发展，成为新能源领域的重要增长点。
The mobile energy storage market is expanding rapidly with the development of new energy technologies and the growth of demand for outdoor activities, and its core characteristics are portability, high efficiency and versatility, which are widely used in outdoor travel, emergency power supply, home backup power supply and other scenarios. Consumers' pursuit of clean energy and sustainable lifestyles has driven the popularity of mobile energy storage products, while technological advances have also led to higher energy density and longer service life. According to the latest "Survey data of consumption behavior of China's mobile energy storage market in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, KOL network celebrities/stars with goods live broadcast room ranked first with 40.23%. It highlights the strong influence of social media and Kols in consumer purchasing decisions, further confirming the key role of content marketing and trust economy in the sales of mobile energy storage products. In terms of application scenarios, the electricity consumption for municipal and garden landscape viewing convenience services became the most recognized scene with 39.36%, reflecting the important role of mobile energy storage in improving public services and urban landscape. At the same time, emergency electricity consumption in remote areas such as mines also ranked first with 39.36%, highlighting the irreplaceability of mobile energy storage in emergency scenarios, and further highlighting its market value as a reliable energy solution. Analysts believe that in the future, with the breakthrough of battery technology and the deepening of intelligent applications, the mobile energy storage market will develop in the direction of lighter, smarter and more environmentally friendly, and become an important growth point in the field of new energy.-
艾媒咨询 | 2024年中国共享充电宝行业消费行为调研报告
随着手机普及率的提升和工作、娱乐生活对手机的依赖加深，共享充电宝已成为手机用户外出时不可或缺的刚需产品。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国共享充电宝行业消费行为调研报告》数据显示，近九成用户曾遭遇手机电量耗尽的困境，同时，也有近九成用户曾使用过共享充电宝，充分证明了行业坚实的发展基础。目前，共享充电宝市场的头部效应显著，美团（51.59%）占据了主要份额，并收获了较高的满意度。然而，行业在快速发展的同时，也面临着一些亟待解决的问题，包括安全性难以保障（占比45.04%）、同一品牌收费标准不统一及价格标识不显著（占比44.25%），以及充电速度慢（占比33.73%）等。艾媒咨询分析师认为，共享充电宝市场前景稳定明朗，相关企业欲扩大市场份额，需解决安全性、收费标准统一性及充电速度等问题，并持续优化服务体验，提升用户满意度。
With the increasing penetration rate of smartphones and the deepening dependence on smartphones for work and entertainment, shared charging stations have become an indispensable necessity for smartphone users when they are out. The latest report on 2024 China shared power bank industry consumer behavior survey released by iiMedia Research , a third-party data mining and analysis institution for global new economy industries, shows that nearly 90% of users have encountered the predicament of running out of phone battery, while nearly 90% of users have used shared charging stations, fully proving the solid development foundation of the industry. Currently, the head effect in the shared charging station market is significant, with Meituan (51.59%) occupying the main share and achieving high satisfaction. However, while the industry is developing rapidly, it also faces some urgent problems that need to be solved, including insufficient safety guarantees (accounting for 45.04%), uneven charging standards and unclear price indications for the same brand (accounting for 44.25%), and slow charging speeds (accounting for 33.73%). Analysts from iimedia Research believe that the market prospect of the shared charging station industry is stable and clear, and that related companies wishing to expand their market share need to solve issues such as safety, uniform charging standards, and charging speeds, and continuously optimize the service experience to improve user satisfaction. 
【预售】2025-2027年中国智能眼镜市场发展趋势研究报告
iiMedia Research（艾媒咨询）监测数据显示，2024年全球智能眼镜销售量为298.3万副，预计2029年全球销量有望达13396.7万副，将成为AI赋能移动终端产品的新一轮科技创新潮。AI大模型技术的突破加速端侧部署，推动产品向轻量化、多模态交互演进，华为、小米、Meta等科技巨头与Rokid、雷鸟等创新企业竞逐赛道，产业链各环节（芯片、光学、ODM）持续受益，A股相关概念股近期集体走强，资本关注度显著提升。
《2025-2027年中国智能眼镜市场发展趋势研究报告》旨在推动AI技术终端落地与人机交互革新，探索硬件创新，拓展医疗、工业、教育等场景应用，构建场景与生态的协同路径。促进产业链的协同发展，培育经济增长新引擎，同时也将为经济社会的发展带来新的机遇和变革。
iiMedia Research monitoring data show that the global sales of smart glasses in 2024 is 2.983 million pairs, and global sales are expected to reach 133.967 million pairs in 2029, which will become a new wave of technological innovation in AI-enabled mobile terminal products. The breakthrough of AI large model technology accelerates the end-side deployment, promotes the evolution of products to lightweight and multi-mode interaction, Huawei, Xiaomi, Meta and other technology giants compete with innovative enterprises such as Rokid and Thunderbird, all links of the industrial chain (chip, optical, ODM) continue to benefit, A-share related concept stocks have recently been collectively strong, and capital attention has increased significantly.
"Research report on the development trend of China's smart glasses market from 2025 to 2027" (tentative name) aims to promote the application of AI technology in terminals and the innovation of human-computer interaction, explore hardware innovation, expand application scenarios in healthcare, industry, education, etc., and build a collaborative path between scenarios and ecosystems. It will also facilitate the coordinated development of the industrial chain, cultivate new engines for economic growth, and bring new opportunities and changes to the development of society and the economy.-
-
-
-
-
艾媒咨询|2021-2022年中国医美器械产业运行及投资决策分析报告
本报告研究涉及企业/品牌/案例：科医人，复星医药，奇致激光，半岛医疗
伴随着医美市场规模的持续扩大，中国医美器械行业发展前景可期。数据显示，预计2021年中国医美器械市场规模将超过500亿元，同比增长27.8%。从细分赛道来看，近年来，微创和无创已逐渐成为医疗美容的趋势，这就推动了以激光、超声波等能量源为代表的光电类医美器械的发展。从市场格局来看，中国正规医美机构设备的市场份额80%是进口品牌，且中高端市场被飞顿、塞诺龙等海外龙头企业占领。为了改变这一局面，国家及地方先后出台政策鼓励本土医美器械品牌的发展，同时，国有品牌也通过加大自主研发投入和投资并购来扩大市场份额，未来随着下游扩张、需求渗透、技术更新等因素有望加速进口替代。
With the continuous expansion of the medical beauty market, the development prospect of the medical beauty equipment industry in China is promising. According to the data, it is estimated that in 2021, the market size of medical devices in China will exceed 50 billion yuan, with a year-on-year growth of 27.8%. From the perspective of subdivision, in recent years, minimally invasive and non-invasive have gradually become the trend of medical beauty, which promotes the development of photoelectric medical beauty devices represented by laser, ultrasonic and other energy sources. From the perspective of market structure, 80% of the market share of China's regular medical and beauty institutions' equipment is imported brands, and the medium and high-end market is occupied by overseas leading enterprises such as feton and sinolon. In order to change this situation, the state and local governments have successively issued policies to encourage the development of local medical and beauty equipment brands. At the same time, the state-owned brands also expand their market share by increasing independent R & D investment and investment in M & A. in the future, with the downstream expansion, demand penetration, technology update and other factors, it is expected to accelerate the import substitution. -
艾媒咨询|2020上半年中国共享充电宝行业发展专题研究报告
本报告研究涉及企业/品牌/案例：小电科技、街电科技、美团充电。
在质疑声中走过发展爆发和沉淀阶段的中国共享充电宝行业，在2019年进入了规范发展时期，即使2020年受到“新冠疫情”影响，行业发展整体向好的趋势没有改变。iiMedia Research（艾媒咨询）数据显示，2020年用户规模预计达到2.29亿人。但短期内疫情对行业的冲击仍然不容忽视，八成受访共享充电宝用户表示产品使用习惯受到疫情影响发生了变化。具体表现为使用次数降低、时间缩短，其中对于出行场景和大机柜共享充电宝的使用影响尤为严重。行业竞争方面同样迎来变数，美团在年初启动共享充电宝业务，凭借其积累的线下商家资源和自身产品体验优势，避开了新入局企业进入门槛过高等问题，对行业头部企业形成冲击。
China Shared Power Bank Industry, which has gone through the development stages of outbreak and precipitation despite queries, has entered the period of standardized development in 2019. Even though it is affected by the COVID-19 in 2020, the overall development trend of the industry will not change. As the data of iiMedia Research showed, the user scale of China Shared Power Bank industry is expected to reach 229 million in 2020. However, in the short term, the impact of COVID-19 on the industry can’t be ignored. 80% of the interviewees reflected that their use habits of shared power bank has changed due to the impact of COVID-19. Specifically, the usage frequency are reduced and the time is shortened, especially for the usage of shared power bank in travel scenario and the ones in large cabinet. The industry competition also ushered in variables. Meituan launched the shared power bank business at the beginning of the year. Relying on its advantages of accumulated offline business resources and better product experiences, Meituan avoided the problem of high entry threshold for new competitors, and having an impact on the leading enterprises in the industry. -
艾媒报告|2020年中国TWS无线耳机专题研究报告
iiMedia Research（艾媒咨询）数据显示，预计到2020年，中国TWS无线耳机销量将超三千万件，虽然受疫情影响，2020年市场销售规模增长将全面降速，但基于整体市场初步的发展阶段，销售量仍将维持正向增长，市场前景普遍受看好。同时，包括智能终端无孔化趋势、蓝牙技术、芯片技术的不断提升，也将进一步加快TWS无线耳机的产品普及。另外，根据iiMedia Research（艾媒咨询）数据显示，41.8%的受访受访者能够接受500元以下的TWS无线耳机价格， TWS无线耳机中低端市场仍有较大用户群可挖掘。
According to the data of iiMedia Research, it is estimated that by 2020, the sales volume of TWS wireless earphones in China will exceed 30 million. Although affected by the epidemic situation, the growth of the market sales scale in 2020 will be slowed down in an all-round way, based on the preliminary development stage of the overall market, the sales volume will maintain a positive growth and the market prospect will be generally optimistic. At the same time, it will further accelerate the popularization of TWS wireless earphone products, including the trend of smart terminal non porous, the continuous improvement of Bluetooth technology and chip technology. In addition, according to the data of iiMedia Research, 41.8% of the respondents can accept the price of TWS wireless earphone below 500 yuan. There is still a large user group in the middle and low-end market of TWS wireless earphone.
- 1
- 2
- 3
- 4
- 5
