艾媒咨询 | 2024年中国电商“双十一”消费大数据监测报告

“国补”政策与 “双十一”大促周期拉长，共同激发了2024年“双十一”消费热潮。全球新经济产业第三方数据挖掘和分析机构 iiMedia Research（艾媒咨询）最新发布的《2024年中国电商“双十一”消费大数据监测报告》数据显示，2024年参与“双十一”活动的消费主力为26-29岁年轻群体，占比34.1%；“双十一”活动中购买量最多的TOP3商品类别为生活日化、服装鞋帽和美妆护肤，“悦己消费”、消费分层等需求趋势凸显；延时发货（44.0%）和假优惠（42.7%）是消费者“双十一”消费体验中的短板。2024年双十一周期提前，旨在抢占市场先机，但也导致消费者购物疲劳和商家物流压力的增加。电商平台竞争从价格战转向经营战，通过细分人群与购物场景，升级服务支持商家。未来，竞争态势和策略调整还将继续深化和演变。
The "National Subsidy" policy and the extended "Double Eleven" promotion period have jointly stimulated the consumer fervor for "Double Eleven" in 2024. According to the latest " China's e-commerce "Double Eleven" consumption big data monitoring report in 2024" released by iiMedia Research (a third-party data mining and analysis institution for the global new economy industry), the main consumers participating in the 2024 "Double Eleven" event were young people aged 26-29, accounting for 34.1%. The top three product categories purchased during the "Double Eleven" event were daily necessities, clothing and footwear, and beauty and skincare products, highlighting trends such as self-indulgent consumption and consumption segmentation. Delayed delivery (44.0%) and fake discounts (42.7%) were the weak links in consumers' "Double Eleven" shopping experience. The 2024 "Double Eleven" cycle started earlier to seize market opportunities, but it also led to increased shopping fatigue among consumers and logistical pressures on merchants. Competition among e-commerce platforms shifted from price wars to operational battles, upgrading services to support merchants through audience segmentation and shopping scenarios. In the future, the competitive landscape and strategic adjustments will continue to deepen and evolve.

艾媒咨询 | 2023-2025年中国预制菜行业运行及投资决策分析报告

2022年中国预制菜市场规模为4196亿元，同比增长21.3%，预计未来中国预制菜市场保持较高的增长速度，2026年预制菜市场规模将达10720亿元。现阶段，预制菜行业细分品类仍有较大机遇，行业业态逐渐呈现多元化发展态势。各地方政府、团体、企业陆续推出预制菜行业标准，行业规范化发展趋势明显。

2023年中国中小微外贸企业金融服务需求研究报告

“双循环”发展格局下，外贸B to B将成行业新增长点。未来，第三方跨境收付领域市场参与主体将愈发丰富，跨境B端收付产品和服务更加多元，跨境B to B或将成跨境收付“新赛道”。

艾媒咨询｜2022年中国数字货币发展研究报告

在数字经济高速发展的背景下，数字货币是未来最关键的金融基础设施之一，我国出台了相关政策推动数字人民币规模化发展。iiMedia Research（艾媒咨询）调研数据显示，接近五成的受访者认为未来数字货币健康稳步发展，逐渐在市场上流通；44.5%的受访者认为数字人民币将代替移动支付和现金支付。

艾媒咨询｜2022-2023年中国快递物流行业市场创新与标杆企业运营模式研究报告

调研数据显示，2022年中国消费者使用同城配送品类第一的是商超零售，占比55.4%；其次是鲜花蛋糕和生鲜果蔬，占比51.8%和50.3%。艾媒咨询分析师认为，随着美团、饿了么等加入同城配送行列，竞争将会越来越大。

艾媒咨询｜2021年中国移动支付行业研究报告

近年来，移动支付得到了广泛应用，且已经成为我国众多消费者日常的主要支付方式。数据显示，从2014年到2020年，中国移动支付交易规模呈持续上升趋势，2020年中国移动支付业务规模达到432.2万亿元。在用户规模和使用频率增加的驱动下，未来移动支付交易规模将持续增长。

艾媒咨询｜2022-2023年中国知识付费行业研究及消费者行为分析报告

2022年中国知识付费市场规模将达1126.5亿元，预计2025年市场规模达2808.8亿元。艾媒咨询分析师认为，经历了一段探索发展阶段后，中国知识付费平台已形成相对稳定的变现模式。

艾媒咨询｜2022年中国灵活用工行业市场调研分析报告

数据显示，2020年中国灵活就业从业人员规模达2亿左右，灵活用工行业在很大程度上，缓解了劳动者生计问题和城镇就业压力，成为了吸纳就业蓄水池。目前，思维活跃、擅长创新的大学生毕业群体成为灵活就业的主力军，2020-2021年全国高校毕业生的灵活就业率均超过16%。

艾媒咨询|2021年中国医美机构市场竞争态势及企业营销模式分析报告

本报告研究涉及企业/品牌/案例：华韩整形，瑞丽医美，美莱整形，医思健康

数据显示，2016—2020年中国医美行业市场规模五年平均增长率为12.8%，与此同时，中国医美市场用户规模增长了4倍多。在人们生活水平的提升、年轻一代对医美的接受度的提高、政府监管层对医美行业的整治给医美消费者信心的提升的综合作用下，预计中国医美市场规模在2022年将达到2232亿元。随着医美产品及仪器技术水平提升、医美知识普及等，民众对整形美容的观念正在向积极态度转变，在整个行业扩张的过程中，轻医美的受众面广、门槛低、复购率高，更有可能提升市场整体渗透率，成为我国医美行业的主要增量市场。
According to the data, from 2016 to 2020, the five-year average growth rate of the market scale of China's medical and American industry was 12.8%. At the same time, the user scale of China's medical and American market increased by more than four times. Under the combined effect of the improvement of people's living standards, the improvement of the acceptance of medical beauty by the younger generation, the regulation of the medical beauty industry by the government regulators and the improvement of medical beauty consumer confidence, it is expected that the scale of China's medical beauty market will reach 223.2 billion yuan in 2022. With the improvement of the technical level of medical beauty products and instruments and the popularization of medical beauty knowledge, people's concept of plastic beauty is changing to a positive attitude. In the process of the expansion of the whole industry, light medical beauty has a wide audience, low threshold and high repurchase rate, which is more likely to improve the overall penetration rate of the market and become the main incremental market of China's medical beauty industry.

艾媒咨询|2021中国单身群体消费行为调查及单身经济趋势分析报告

总体而言，生活用品和餐饮美食是国民消费的主要内容。但是，iiMedia Research(艾媒咨询)调研数据显示，有27.3%的单身群体表示每月消费最多的领域是餐饮美食方面，有71.9%的人每月固定开销占收入的20%-60%，单身经济有较大市场。换言之，单身与非单身群体的消费结构存在一定差异。单身群体在各领域的消费都相对积极，而非单身人士的休闲娱乐消费明显较低，更多花费用于生活日用品。
Generally speaking, articles for daily use and food and beverage are the main contents of national consumption. However, according to the survey data of iiMedia Research, 27.3% of single people said that the area that consumes the most every month is food and beverage, and 71.9% of them have a fixed monthly expenditure accounting for 20%-60% of their income, so the single economy has a large market. In other words, there are some differences in the consumption structure between single and non-single groups. Singles spend relatively actively in various fields, while non-singles spend significantly less on leisure and entertainment, and spend more on daily necessities.