关于“魅可”的报告
艾媒咨询｜2024-2025年中国宠物行业运行状况及消费市场监测报告
随着社会的发展以及养宠观念的不断推广普及，高成长性的宠物行业已成为市场蓝海。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国宠物行业运行状况及消费市场监测报告》数据显示，2023年中国宠物经济产业规模达5928亿元，保持积极增长态势，预计到2028年市场规模有望达到11500亿元。艾媒咨询分析师认为，宠物具有强烈的情感属性，强烈的情感联系促使宠物主在宠物身上投入更多的时间和金钱，从日常喂养、健康护理到娱乐玩具、服装配饰，宠物消费市场的潜力被极大地激发。未来，随着人们对宠物情感价值的进一步认可和消费能力的提升，宠物行业有望持续繁荣，成为消费市场中不可忽视的重要力量。
With the advancement of society and the continuous promotion and popularization of the concept of pet keeping, the high-growth pet industry has emerged as a blue ocean in the market. According to the latest "Report on the Operation Status and Consumer Market Monitoring of China's Pet Industry from 2024 to 2025" released by iiMedia Research, In 2023, the scale of China's pet economy industry reached 592.8 billion yuan, maintaining a positive growth trend, and the market size is expected to reach 115 billion yuan by 2028. Analysts from iiMedia Consulting believe that pets have strong emotional attributes, and the strong emotional connection encourages pet owners to invest more time and money in pets. From daily feeding and health care to entertainment toys and clothing accessories, the potential of pet consumption market is greatly stimulated. In the future, with people's further recognition of the emotional value of pets and the improvement of consumption power, the pet industry is expected to continue to prosper and become an important force that cannot be ignored in the consumer market.-
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艾媒咨询|2021年中国烘焙食品行业竞争格局与消费行为分析报告
本报告研究涉及企业/品牌/案例：稻香村，鲍师傅，虎头局，轩妈
iiMedia Research(艾媒咨询)数据显示，2021年中国烘焙食品市场规模预估达2600.8亿元，同比增长19.9%。疫情逐渐恢复，烘焙食品市场将保持10%左右的增长率，2023年中国烘焙食品市场规模将达3069.9亿元。烘焙食品行业投融资状况活跃，2021年1-8月烘焙行业融资超57.0亿。艾媒数据显示，近两年烘焙食品行业投资次数持续上涨，2021年1-9月投资事件多达22起，资本投资金额更是创新高，总融资金额达57.0亿元。艾媒咨询分析师认为，烘焙食品行业进入高速发展时期，随着资本进入市场，行业竞争将不断加剧，企业需在产品、技术、营销上下足功夫，长期经营和树立品牌。
According to data from iiMedia research, China's bakery market is expected to reach 260.08 billion yuan in 2021, with a year-on-year increase of 19.9%. The epidemic situation will gradually recover, and the baked food market will maintain a growth rate of about 10%. In 2023, the scale of China's baked food market will reach 306.99 billion yuan. The investment and financing status of the bakery industry is active. From January to August 2021, the financing of the baking industry exceeded 5.7 billion. iiMedia data show that the number of investment in the bakery industry has continued to rise in the past two years. There were 22 investment events from January to September 2021, and the amount of capital investment reached a new high, with a total financing amount of 5.7 billion yuan. iiMedia consulting analysts believe that the bakery industry has entered a period of rapid development. With the capital entering the market, the industry competition will continue to intensify. Enterprises need to make full efforts in products, technology and marketing, long-term operation and brand building. -
艾媒咨询|2021年7-8月中国化妆品行业运行数据监测双月报
本报告研究涉及企业/品牌/案例：贝泰妮，珀莱雅，丸美股份
数据显示，2021年8月阿里平台护肤及化妆品类GMV为199.1亿元，同比下降5.0%，其中护肤类GMV140.0 亿元，同比下降0.8%，彩妆类GMV59.2亿元，同比下降13.6%。双十一电商购物节成交额近五年平均增长率为32.5%，购物气氛活跃。2020年双十一电商购物节全网个护美妆品类销售额909亿元，同比增长43%。其中，护肤销售额达 755 亿元，同比增长 45%；美妆彩妆销售额为 154 亿元，同比增长 38%。2020年双十一电商购物节有超70%的个护美妆商品在预售阶段售出，商家可考虑在2021年双十一期间重点布局预售期。
According to data, in August 2021, the GMV of skin care and cosmetics on Ali's platform was 19.91 billion yuan, down 5.0% year-on-year, of which skin care GMV was 14 billion yuan, down 0.8% year-on-year, and cosmetics GMV was 5.92 billion yuan, down 13.6% year-on-year . On the Double Eleven e-commerce shopping festival, the average growth rate in the past five years has been 32.5%, and the shopping atmosphere is active. On the Double Eleven e-commerce shopping festival in 2020, the total sales of personal care and beauty products in the whole network is 90.9 billion yuan, a year-on-year increase of 43%. Among them, skin care sales reached 75.5 billion yuan, a year-on-year increase of 45%; beauty cosmetics sales were 15.4 billion yuan, a year-on-year increase of 38%. In 2020 Double Eleven e-commerce shopping festival, more than 70% of personal care and beauty products are sold in the pre-sale stage. Merchants may consider focusing on the pre-sale period during the 2021 Double Eleven period. -
艾媒咨询|2021年1-2月中国化妆品行业运行数据监测双月报
本报告研究涉及企业/品牌/案例：上海家化,花西子,雅诗兰黛,欧莱雅,妮维雅,万香科技,可孚医疗科技,兰蔻,完美日记,润百颜,夸迪品牌,彩棠,启初,一叶子,林清轩,华熙生物,上海臻臣,佰草集,双妹
数据显示，春节叠加情人节双节效应，2021年2月11-17期间，化妆品产品需求旺盛。美容服务交易增幅高达392.8%，防晒类产品增幅为66.7%，面部、眼部彩妆增幅均超过20%，彩妆产品的热销带动美容工具的消费，化妆刷的交易增幅达77.7%。从品牌来看，国际高端品牌在中国化妆品市场中占据主导地位，欧莱雅、兰蔻及雅诗兰黛位列护肤品牌市场前三，其市场占有率分别为2.8%、2.8%及4.5%。
The data show that the Spring Festival is combined with Valentine's day double day effect, and the demand for cosmetics products is strong during February 11-17, 2021. The growth rate of beauty service transactions was 392.8%, sunscreen products increased by 66.7%, facial and eye makeup increased by more than 20%, and the hot sale of cosmetics products led to the consumption of beauty tools, and the increase of the trade of makeup brushes reached 77.7%. From the perspective of brand, international high-end brands occupy the leading position in the Chinese cosmetics market. Oreal, Lancome and Estee Lauder are among the top three skin care brands, with market share of 2.8%, 2.8% and 4.5% respectively. -
艾媒咨询|2020年11-12月中国化妆品行业月度运行及年终盘点数据监测报告
本报告研究涉及企业/品牌/案例：片仔癀,完美日记,薇诺娜
受疫情影响，2020年中国化妆品零售额同比增速从7月才开始恢复正增长，因而后半年以及双11成为化妆品商家发力冲业绩的重点时间段，数据显示，2020双11期间，全网22个电商平台，化妆品销售额超过900亿元。电商促销对化妆品销量的拉升作用明显，成为完美日记、花西子等国产品牌崛起的重要工具，其中国货美妆新品牌完美日记母公司逸仙电商已成功赴美上市。此外，随着男颜经济的崛起、消费者对成分的关注度提升，围绕人群、消费场景细分的产品将会成为新品牌未来发力的重点方向。
Affected by the epidemic, the year-on-year growth rate of China's cosmetics retail sales in 2020 only began to return to positive growth in July. Therefore, the second half of the year and double 11 have become the key periods for cosmetics businesses to make efforts to boost their performance. The data show that during the double 11 period of 2020, there are 22 e-commerce platforms in the whole network, and the sales of cosmetics exceed 90 billion yuan. E-commerce promotion plays an important role in the promotion of cosmetics sales, and has become an important tool for the rise of domestic brands such as perfect diary and huaxizi. Among them, Yixian e-commerce, the parent company of perfect diary, a new brand of Chinese cosmetics, has successfully listed in the United States. In addition, with the rise of men's economy and the increase of consumers' attention to ingredients, products segmented around the crowd and consumption scenarios will become the focus of new brands in the future. -
艾媒咨询|2020年9-10月中国化妆品行业运行数据监测双月报告
本报告研究涉及企业/品牌/案例：欧莱雅，雅诗兰黛，完美日记。
新冠疫情在带来风险的同时也带来了机遇，在疫情冲击下部分国际化妆品集团业绩亏损较大，但同时一部分国际品牌抓住新兴市场和电子商务的热潮实现了业绩的猛增。中国疫情防控得当，国内消费市场稳步回升，国际外资大牌纷纷全球补货直供中国。特别是双十一活动利好化妆品行业，艾媒咨询预计到年底化妆品行业都将继续保持增长态势。
While the new crown epidemic has brought risks, it has also brought opportunities. Under the impact of the epidemic, some international cosmetics groups have lost more money, but at the same time a number of international brands to seize the emerging markets and the upsurge of e-commerce to achieve the performance of Mengzeng. China's epidemic prevention and control, the domestic consumer market steadily rose, international foreign brands have global replenishment of direct supply to China. In particular, eleven activity is good for the cosmetics industry, iimedia Research predicted that by the end of the cosmetics industry will continue to maintain growth momentum. -
艾媒咨询|2020-2025年中国短视频/直播声卡设备领域应用发展白皮书
近年来在线直播以及短视频行业发展火热，有效激发短视频/直播声卡的使用需求。iiMedia Research(艾媒咨询)数据显示，预计2025年底，中国短视频/直播音频硬件市场规模将超100亿元。随着短视频/直播声卡市场的逐步发展，技术实力的竞争或将成为市场未来主基调，具有深厚实力的厂商有望形成显著的领跑态势。iiMedia Research(艾媒咨询)数据显示，在2020年中国短视频/直播声卡品牌用户份额与满意度调研中，森然以28.5%的用户份额与4.48的满意度排名第一。凭借在声卡市场多年的深耕，森然在声卡芯片研发以及算法积累上均领跑行业。在森然、得胜等短视频/直播声卡品牌商的持续布局下，中高低端产品生态进一步完善，大众购买设备的门槛将有效降低，短视频/直播声卡设备渗透率将持续提升。未来的声卡品牌将围绕用户需求展开新一轮竞争，在购置成本、易用性、功耗优化等方面持续升级，性价比高的短视频/直播声卡产品更易得到用户青睐。
In recent years, the online live broadcast and short video industry have developed rapidly, which has effectively stimulated the demand for short video and live sound cards. As the data of iiMedia Research showed, China's short video/live audio hardware market is expected to exceed 10 billion yuan by the end of 2025. With the development of the short video and live sound card market, the competition of technical strength may become the main tone of the market in the future, and manufacturers with profound strength are expected to form a significant lead. As the data of iiMedia Research showed, in the user share and satisfaction survey of Chinese short video/live sound card brands in 2020, Senran ranked first with a user share of 28.5% and a satisfaction rate of 4.48. With years of deep cultivation in the sound card market, Senran leads the industry in sound card chip technology and algorithm accumulation. With the continuous deployment of short video and live sound card brands such as Senran and Desheng, the ecology of mid-, high- and low-end products will be further improved, the threshold for the public to purchase equipment will be effectively reduced, and the penetration rate of short video and live sound card equipment will continue to increase. In the future, sound card brands will launch a new round of competition around user needs, and continue to upgrade in terms of purchase cost, ease of use, and power consumption optimization. Short video and live sound card products with high cost performance are more likely to be favored by users. -
艾媒咨询|2020年7-8月中国化妆品行业运行数据监测双月报告
本报告研究涉及企业/品牌/案例：片仔癀、欧莱雅、丸美。
疫情影响下，国际和国内化妆品品牌发展态势不同。国际方面，雅诗兰黛、欧莱雅等品牌面临滞涨问题，纷纷裁员。而国内品牌则发展良好，珀莱雅、上海家化等上市公司获得资本市场认可，同时完美日记等品牌也正在寻求新一轮的融资。
As the impact of the epidemic on China has gradually weakened, the cosmetics industry has gradually resumed production and work. Brands such as Estée Lauder and L'Oreal are facing stagflation problems and layoffs. Domestic brands are developing well. Listed companies such as Proya and Shanghai Jahwa have been recognized by the capital market. At the same time, brands such as the emerging Perfect Diary are also seeking a new round of financing. -
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