艾媒咨询 | 2025年中国黄金产业市场状况及标杆企业经营数据分析报告

2025年，在全球地缘波动加剧、金融不确定性上升与国家战略资源定位强化的背景下，中国黄金产业迎来历史性高景气周期，告别传统金价周期波动主导的运行模式，进入金价长牛、需求分化、政策规范、龙头集中的全新发展阶段。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布《2025年中国黄金产业市场状况及标杆企业经营数据分析报告》数据显示，2025年中国黄金投资需求激增，全年黄金ETF净流入超180吨，同比增长127%；实物金条、金币等投资类产品销量同比增长63%，金饰消费呈现“量减价增”特征。资本市场呈现显著分层格局，市值、营收、利润、资金流向等核心指标持续向头部集聚，其中，紫金矿业前三季度累计归母净利润高达378.64亿元，表现尤为突出。艾媒咨询分析师认为，当前中国黄金产业上游矿企与下游零售企业经营表现分化明显，具备资源储量、全球化布局与全产业链运营能力的企业正占据绝对优势。同时，税收新政落地实施与高质量发展政策持续推进等多重利好因素，加速推动中国黄金市场低效主体出清，倒逼产业结构优化升级，向战略化、集约化、高端化、金融化方向稳步迈进。

In 2025, against the backdrop of escalating global geopolitical volatility, rising financial uncertainty, and the strengthened positioning of gold as a national strategic resource, China's gold industry ushered in a historic high-boom cycle, bidding farewell to the traditional operation mode dominated by cyclical fluctuations in gold prices and entering a new development phase characterized by a long-term bull market in gold prices, differentiated demand, standardized policies, and concentrated leading enterprises. Data from the latest Analysis Report on the Market Situation of China's Gold Industry in 2025 and Data on the Operations of Leading Enterprises released by iiMedia Research, a world-leading third-party data mining and analysis institution in the new economic industry, shows that China's gold investment demand surged in 2025: the annual net inflow of gold ETFs exceeded 180 tons, a year-on-year increase of 127%; the sales volume of investment-oriented products such as physical gold bars and gold coins rose by 63% year-on-year, while gold jewelry consumption showed the characteristic of "decreased volume but increased price". The capital market presented a distinct stratification pattern, with core indicators such as market value, operating income, profits, and capital flow continuing to gather towards leading enterprises. Among them, Zijin Mining's cumulative net profit attributable to parent company in the first three quarters reached as high as 37.864 billion yuan, delivering an especially outstanding performance.Analysts from iiMedia Research believe that in the current China's gold industry, there is a clear differentiation in the operating performance between upstream mining enterprises and downstream retail enterprises, and enterprises with resource reserves, global layout and full industrial chain operation capabilities are seizing an absolute advantage. At the same time, multiple positive factors such as the implementation of new tax policies and the continuous advancement of high-quality development policies have accelerated the clearance of inefficient entities in China's gold market, forced the optimization and upgrading of the industrial structure, and promoted its steady progress towards strategization, intensification, high-endization and financialization.

中金黄金股份有限公司2021年第三季度报告

山东黄金矿业股份有限公司2021年第三季度报告

银泰黄金：2021年第三季度报告

中国黄金：2021年第三季度报告

艾媒咨询 | 2025年中国黄金市场发展状况与消费行为调查数据

随着经济持续发展与居民财富积累，黄金作为避险资产和配置工具的需求显著上升。与此同时，中国黄金市场在国际定价体系中的话语权不断增强，逐渐成为全球黄金市场的重要参与者和影响者。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国黄金市场发展状况及消费行为调查数据》显示，2024年中国黄金储备量达到7329万盎司，增持速度显著加快，凸显了明确的长期战略意图。尽管增长迅速，但黄金在中国外汇储备中的占比仍明显低于国际平均水平，这预示着未来仍有持续增持的空间。
中国消费者对黄金投资展现出强烈意愿，高达84.89%的受访者表示“会”通过黄金进行投资，占据绝对主流；有10.36%的消费者持“不确定”态度，仍处于观望中。从投资方式来看，金条、金币等实物黄金最受欢迎，占比41.84%；其次是黄金类股票、基金等金融产品，占比39.12%。整体而言，黄金投资在中国市场认可度极高，其中实物黄金成为消费者首选的配置方式。
艾媒咨询分析师认为，中国黄金市场未来将呈现稳健扩容、结构优化与功能深化的趋势。在避险需求与资产配置多元化驱动下，投资需求持续增长，尤其金条、金币及黄金ETF等产品将吸引更多个人和机构投资者。金饰消费趋于轻量化、文创化与场景化，更贴合年轻群体“悦己”需求。上海黄金交易所国际影响力提升，人民币黄金定价权进一步增强。同时，央行持续增储黄金，助推外汇储备结构优化，彰显黄金在国家金融安全中的战略地位。整体市场将更国际化、多元化与金融化。
With the continuous economic development and the accumulation of residents' wealth, the demand for gold as a safe-haven asset and a portfolio tool has significantly increased. At the same time, China's gold market has been gaining more influence in the international pricing system and has gradually become an important participant and influencer in the global gold market. According to the latest "Survey data on the development status and consumption behavior of China's gold market in 2025" released by iiMedia Research, a leading third-party data mining and analysis agency for the new economy industry, China's gold reserves reached 73.29 million ounces in 2024, with the pace of increase significantly accelerating, highlighting a clear long-term strategic intention. Despite its rapid growth, the proportion of gold in China's foreign exchange reserves is still significantly lower than the international average, indicating that there is still room for continuous increase in the future.
Chinese consumers show a strong willingness to invest in gold. As many as 84.89% of respondents said they "would" invest in gold, making it the absolute mainstream choice. 10.36% of consumers remain "uncertain" and are still observing. In terms of investment methods, physical gold such as gold bars and gold coins are the most popular, accounting for 41.84%; followed by financial products like gold stocks and funds, accounting for 39.12%. Overall, gold investment enjoys a high level of recognition in the Chinese market, with physical gold being the preferred configuration method for consumers.
Analysts from iiMedia Research believe that China's gold market will present a trend of steady expansion, structural optimization, and functional deepening in the future. Driven by the demand for hedging and the diversification of asset allocation, investment demand will continue to grow, especially products such as gold bars, gold coins, and gold ETFs will attract more individual and institutional investors. Gold jewelry consumption is trending towards lightweight, cultural creativity, and scenario-based, better meeting the "self-pleasing" needs of the younger generation. The international influence of the Shanghai Gold Exchange will increase, and the pricing power of the RMB in gold will further strengthen. At the same time, the continuous increase in gold reserves by the central bank will promote the optimization of the foreign exchange reserve structure and highlight the strategic position of gold in national financial security. The overall market will become more internationalized, diversified, and financialized.

艾媒咨询｜2024年中国饰品行业发展状况与消费行为洞察报告

随着居民消费水平的提高，消费整体呈现恢复向好态势，饰品行业供需两端双向回暖。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国饰品行业发展状况与消费行为洞察报告》数据显示，2023年中国社会消费品零售总额累计值为47.2万亿元，同比增长7.2%。其中金银珠宝类商品零售累计值增长至3310亿元，增长率为9.8%。在宏观经济环境和消费需求的共同影响下，我国饰品行业消费市场将继续扩大。当前，居民消费正处于持续升级阶段，国内消费市场呈现出“品质消费需求旺盛”的特点，实用性、美观性、实惠性已成为消费者购买饰品时的主要考量因素。同时，饰品行业的消费群体愈发年轻，90后乃至千禧一代已逐渐成为黄金珠宝饰品的主力消费群体，这将推动饰品行业在产品设计和营销模式方面进行升级与革新。截至2023年，众多时尚珠宝品牌纷纷推出与热门动漫游戏联名的产品，以个性潮流的设计与年轻消费者实现情感共鸣。未来，将会有更多的珠宝品牌通过联名的方式为品牌赋予更多可能性。
With the improvement of residents' consumption level, consumption as a whole has shown a positive trend of recovery, and the supply and demand of the jewelry industry have recovered in both directions.According to the latest "2023-2024 China Jewelry Industry Development Status and Consumer Behavior Insight Report" released by iiMedia Research, a third-party data mining and analysis agency for the global new economy industry, In 2023, the cumulative value of China's total retail sales of consumer goods will be 47.2 trillion yuan, a year-on-year increase of 7.2%. Among them, the cumulative retail value of gold, silver and jewelry increased to 331 billion yuan, with a growth rate of 9.8%.  Under the combined influence of the macroeconomic environment and consumer demand, the consumer market of China's jewelry industry will continue to expand. At present, residents' consumption is in the stage of continuous upgrading, and the domestic consumer market is characterized by "strong demand for quality consumption", and practicality, aesthetics and affordability have become the main considerations for consumers when purchasing jewelry. At the same time, the consumer group of the jewelry industry is getting younger and younger, and the post-90s generation and even millennials have gradually become the main consumer group of gold jewelry, which will promote the upgrading and innovation of the jewelry industry in terms of product design and marketing model. As of 2023, many fashion jewelry brands have launched co-branded products with popular anime and games, and achieved emotional resonance with young consumers with personalized and trendy designs. In the future, there will be more jewelry brands that will give more possibilities to the brand through co-branding.

艾媒报告|2019中国保健品行业发展困境及前景预判分析报告

本报告研究涉及企业/品牌/案例：Blackmores、Swisse、Bioisland、汤臣倍健、脑白金、黄金搭档、纽崔莱、东阿阿胶、安利、养生堂、九芝堂、无极限、权健、健合集团、天猫、京东、太太、碧生源、袋鼠电商、恩馨国际、萨拜、嗨侬实业、姜之燕燕窝、泡范儿、健康优选、呀苹果、乐年商城
报告摘要

电商渠道逐渐成为中国营养保健品行业增长新引擎。然而，目前保健品行业的负面舆情相对较多，负面舆情爆发促使中国政府加大行业监管力度。例如，中国政府颁布了《国务院关于深化改革加强食品安全工作的意见》《国务院办公厅关于推进养老服务发展的意见》，表示将全面开展严厉打击保健食品欺诈和虚假宣传、虚假广告等违法犯罪行为，并实施保健食品行业专项清理整治行动；中国药监局逐渐减少保健食品生产许可证的发放数量，营养保健品行业准入门槛提高。保健品龙头企业发展相对平稳，2018年，中国营养保健品巨头汤臣倍健收购了Life-Space和Penta-vite，全年营收43.5亿元，同比增长39.9%，但负面舆情爆发损害品牌形象。

E-commerce has gradually become a new growth engine for China's health care products industry. However, there are relatively more negative public opinions on the health care products industry and the outbreak of negative public opinions urges the Chinese government to strengthen the supervision of the industry. For example, the Chinese government promulgated the ““The state council’s opinion on deepening reform to strengthen food safety work ““, ““The general office of the state council’s opinion on promoting the development of the endowment service ““, says it will launch a crackdown on health food fraud ,false advertising, and false advertising, and implement special clean-up actions; China's food and drug administration has gradually reduced the number of health food production licenses issued, and the entry threshold for health food industry has been raised. In 2018, By-Health, a leading enterprise of Chinese health products industry, purchased Life-space and Penta-vite, and its annual revenue reached 4.35 billion yuan, up 39.9% year on year, but the outburst of negative public opinions damaged the brand image.

艾媒咨询 | 2025年中国小金属领域市场状况及标杆企业经营数据分析报告

2025年，中国小金属产业在全球能源转型、高端制造升级与国家资源战略管控的多重背景下，摆脱以往“价格波动主导”的发展模式，进入供需趋稳、政策赋能、质量提升、格局分化的关键发展阶段。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布《2025年中国小金属领域市场状况及标杆企业经营数据分析报告》数据显示，中国小金属产业中，营收增速TOP10企业多为细分领域特色企业，部分企业增速突破50%，展现出强劲的成长韧性；头部企业与中小企业发展差距进一步拉大，盈利表现差异显著，利润TOP10企业平均毛利率达40.71%，归母净利润合计突破320亿元，部分稀土、钨类企业凭借资源优势维持高盈利，而锂、钴类部分企业受产品价格波动影响，盈利承压。艾媒咨询分析师认为，在全球能源转型与高端制造国产化需求支撑下，具备战略资源属性、技术附加值高的细分赛道持续具备景气优势，而单纯依赖初级产品、缺乏定价权与成本控制能力的企业盈利稳定性偏弱。与此同时，国家对战略资源的保供和高效利用提出更高要求，也将进一步推动整个行业向技术创新、资源集约和产品高端化方向转型。
In 2025, against the backdrop of global energy transition, the upgrading of high-end manufacturing, and national strategic resource regulation, China’s minor metals industry has moved beyond its previous development model dominated by price volatility, entering a critical stage marked by stable supply and demand, policy empowerment, quality improvement, and structural differentiation. According to the latest report 2025 China Minor Metals Market Status and Benchmark Enterprise Operation Data Analysis Report released by iiMedia Research, a leading global third-party data mining and analysis institution for the new economy sector, among China’s minor metals enterprises, the top 10 in terms of revenue growth are mostly specialized enterprises in segmented fields, with some posting growth rates exceeding 50%, demonstrating strong growth resilience. The development gap between leading enterprises and small and medium-sized enterprises has further widened, accompanied by significant divergence in profitability. The top 10 profit-making enterprises recorded an average gross profit margin of 40.71%, with combined net profit attributable to parent companies surpassing 32 billion yuan. Some rare earth and tungsten enterprises maintained high profitability thanks to resource advantages, while certain lithium and cobalt enterprises faced profit pressure due to product price fluctuations.In the view of iiMedia Research analysts, supported by global energy transition and the demand for domestic substitution in high-end manufacturing, segmented sectors with strategic resource attributes and high technical added value will maintain a favorable outlook. By contrast, enterprises relying solely on primary products and lacking pricing power and cost control capabilities exhibit weak profit stability. Meanwhile, the country’s higher requirements for the security, supply, and efficient utilization of strategic resources will further drive the entire industry toward transformation featuring technological innovation, resource intensification, and high-end product development.

黄山旅游2021年第三季度报告