关于“黄金珠宝”的报告
艾媒咨询 | 2023-2024中国饰品产业发展状况与消费者行为变化监测调查报告
随着居民消费水平的提高，消费整体呈现恢复向好态势，饰品行业供需两端双向回暖。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2023-2024年中国饰品产业发展状况与消费者行为变化监测调查报告》数据显示，2023年中国社会消费品零售总额累计值为47.2万亿元，同比增长7.2%。其中金银珠宝类商品零售累计值增长至3310亿元，增长率为9.8%。 在宏观经济环境和消费需求的共同影响下，我国饰品行业消费市场将继续扩大。当前，居民消费正处于持续升级阶段，国内消费市场呈现出“品质消费需求旺盛”的特点，实用性、美观性、实惠性已成为消费者购买饰品时的主要考量因素。此外，饰品行业的消费群体愈发年轻，90后乃至千禧一代已逐渐成为黄金珠宝饰品的主力消费群体，这将推动饰品行业在产品设计和营销模式方面进行升级与革新。截至2023年，众多时尚珠宝品牌纷纷推出与热门动漫游戏联名的产品，以个性潮流的设计与年轻消费者实现情感共鸣。未来，将会有更多的珠宝品牌通过联名的方式为品牌赋予更多可能性。
With the improvement of residents' consumption level, consumption as a whole has shown a positive trend of recovery, and the supply and demand of the jewelry industry have picked up in both directions.According to the latest "2023-2024 China Jewelry Industry Development Status and Consumer Behavior Change Monitoring Survey Report" released by iiMedia Research, a third-party data mining and analysis agency for the global new economy industry, in 2023, the cumulative value of China's total retail sales of consumer goods will be 47.2 trillion yuan, a year-on-year increase of 7.2%. Among them, the cumulative retail value of gold, silver and jewelry increased to 331 billion yuan, with a growth rate of 9.8%.Under the combined influence of the macroeconomic environment and consumer demand, the consumer market of China's jewelry industry will continue to expand. At present, residents' consumption is in the stage of continuous upgrading, the domestic consumer market presents the characteristics of "strong demand for quality consumption", practicality, aesthetics, and affordability have become the main considerations for consumers when buying jewelry. At the same time, the consumer group of the jewelry industry is getting younger and younger, and the post-90s generation and even millennials have gradually become the main consumer group of gold jewelry, which will promote the upgrading and innovation of the jewelry industry in terms of product design and marketing model. As of 2023, many fashion jewelry brands have launched co-branded products with popular anime and games, and achieved emotional resonance with young consumers with personalized and trendy designs. In the future, there will be more jewelry brands that will give more possibilities to the brand through co-branding.-
艾媒咨询｜2024年中国饰品行业发展状况与消费行为洞察报告
随着居民消费水平的提高，消费整体呈现恢复向好态势，饰品行业供需两端双向回暖。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国饰品行业发展状况与消费行为洞察报告》数据显示，2023年中国社会消费品零售总额累计值为47.2万亿元，同比增长7.2%。其中金银珠宝类商品零售累计值增长至3310亿元，增长率为9.8%。在宏观经济环境和消费需求的共同影响下，我国饰品行业消费市场将继续扩大。当前，居民消费正处于持续升级阶段，国内消费市场呈现出“品质消费需求旺盛”的特点，实用性、美观性、实惠性已成为消费者购买饰品时的主要考量因素。同时，饰品行业的消费群体愈发年轻，90后乃至千禧一代已逐渐成为黄金珠宝饰品的主力消费群体，这将推动饰品行业在产品设计和营销模式方面进行升级与革新。截至2023年，众多时尚珠宝品牌纷纷推出与热门动漫游戏联名的产品，以个性潮流的设计与年轻消费者实现情感共鸣。未来，将会有更多的珠宝品牌通过联名的方式为品牌赋予更多可能性。
With the improvement of residents' consumption level, consumption as a whole has shown a positive trend of recovery, and the supply and demand of the jewelry industry have recovered in both directions.According to the latest "2023-2024 China Jewelry Industry Development Status and Consumer Behavior Insight Report" released by iiMedia Research, a third-party data mining and analysis agency for the global new economy industry, In 2023, the cumulative value of China's total retail sales of consumer goods will be 47.2 trillion yuan, a year-on-year increase of 7.2%. Among them, the cumulative retail value of gold, silver and jewelry increased to 331 billion yuan, with a growth rate of 9.8%. Under the combined influence of the macroeconomic environment and consumer demand, the consumer market of China's jewelry industry will continue to expand. At present, residents' consumption is in the stage of continuous upgrading, and the domestic consumer market is characterized by "strong demand for quality consumption", and practicality, aesthetics and affordability have become the main considerations for consumers when purchasing jewelry. At the same time, the consumer group of the jewelry industry is getting younger and younger, and the post-90s generation and even millennials have gradually become the main consumer group of gold jewelry, which will promote the upgrading and innovation of the jewelry industry in terms of product design and marketing model. As of 2023, many fashion jewelry brands have launched co-branded products with popular anime and games, and achieved emotional resonance with young consumers with personalized and trendy designs. In the future, there will be more jewelry brands that will give more possibilities to the brand through co-branding. -
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艾媒咨询|2021年中国批发市场直播电商产业调查及发展趋势报告
本报告研究涉及企业/品牌/案例：淘宝，蘑菇街，抖音，快手，阿里巴巴1688，批批网，一手APP，红豆角APP，一件直播购
在明星带货热潮与疫情等众多因素推动下，中国网络零售额在社会消费品零售总额下降的情况下仍有11%的增长。iiMedia Research(艾媒咨询)数据显示，2020年中国社会消费品零售总额为391981亿元，较2019年下降3.9%，其中网络零售额达117601亿元，占社会消费品零售总额的三分之一;近年来中国批发市场交易规模增长速度放缓，2019年同比增长3.6%，批发市场进入瓶颈期;截止2021年4月，愿意选择批发电商的用户达有90%，消费者普遍认为，批发电商上的商品价格更便宜以及种类更多，其中有96%的消费者更愿意在直播电商上购物;MCN市场规模的快速增长也吸引了批发行业。为解决批发行业中的诸多痛点，越来越多批发市场开始加入直播电商的布局。
Driven the upsurge of e-commerce live streaming by famous stars and the epidemic situation, China online retail sales still have an 11% growth despite the decline of the total retail sales of social consumer goods. As the data of iiMedia Research showed, the total retail sales of China social consumer goods in 2020 was 39198.1 billion yuan, a decrease of 3.9% compared with that in 2019. The online retail sales reached 11760.1 billion yuan, accounting for one-third of the total retail sales of social consumer goods. In recent years, the growth rate of transaction scale in the China wholesale market has slowed down, with a year-on-year growth rate of 3.6% in 2019, and the wholesale market has entered a bottleneck period. As of April 2021, 90% of the consumers are willing to choose wholesale e-commerce. Consumers generally believe that the prices of goods on wholesale e-commerce are lower and there are more kinds of goods, and 96% of them prefer to shop on live streaming e-commerce. The rapid growth of MCN market size has also attracted the wholesale industry. In order to solve many pain points in the wholesale industry, more and more wholesale markets begin to join live-streaming e-commerce. -
艾媒咨询|2020年中国饰品行业发展现状及消费者习惯分析报告
本报告研究涉及企业/品牌/案例：老凤祥、周大生、蒂芙尼、宝格丽、潘多拉、施华洛世奇。
为推动饰品行业发展，从中央到地方政府出台了一系列政策，从产业支持、资金扶持等方面为饰品行业提供了更广大的发展空间。然而受到疫情影响，2020年1-7月，中国金银珠宝类消费品零售总额为1150亿元，同比减少20.0%。随着国内疫情防控态势持续好转和各项促消费政策的落地生效，下半年中国金银珠宝类市场有望回暖。
In order to promote the development of the jewelry industry, a series of policies have been issued from the central and local governments to provide a broader development space for the jewelry industry in terms of industrial support and financial support. However, affected by the epidemic, from January to July 2020, China's total retail sales of gold, silver and jewelry consumer goods was 115 billion yuan, a year-on-year decrease of 20.0%. With the continuous improvement of the domestic epidemic prevention and control situation and the implementation of various consumer promotion policies, China's gold, silver and jewelry market is expected to pick up in the second half of the year. -
艾媒报告|2020中国直播电商入局行业及标杆品牌运行案例大数据监测报告
本报告研究涉及企业/品牌/案例：如涵控股，若羽臣，珀莱雅，海澜之家，四季青市场，京东，淘宝，抖音。
其他提及企业/品牌：百草味，三只松鼠，洽洽食品，瑞百年，李子柒螺蛳粉，单身粮伙伴，信良记，高满堂，彩云海鲜，伊利，奈雪的茶，香飘飘，海底捞，幸福西饼，木屋烧烤，携程旅行，途牛，去哪儿，聪明你的旅行，周大福，金至诚珠宝，阿里，拼多多等。
2020年4月26日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020中国直播电商入局行业及标杆品牌运行案例大数据监测报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对中国直播电商行业进行全面分析，分别针对食品、服装、化妆品、家电等直播电商的入局行业分析，以及对恰恰、珀莱雅等标杆品牌的典型案例解读，以此分析直播电商的产品特性以及品牌方的发展趋势，判断2020-2021年中国直播电商的行业发展趋势。受到本次疫情影响，直播电商展现的强大带货能力推动农产品、服装、汽车等传统实体行业加入直播电商，大大利好直播电商发展。艾媒咨询分析师认为，传统电商推动了消费行为的线上转移，为直播电商的发展提供了前期基础。而随着用户对视频、短视频等应用的使用时间不断增加，直播电商将会是短期内最重要的消费行为。
Affected by the epidemic, China's economy in 2020Q1 compared with 2019Q1, after excluding price change factors, actually dropped by 6.8% year-on-year, which may affect China's economic growth slowdown throughout the year. In order to cope with the problem that the epidemic affects economic development, the state actively encourages all parties in the society to develop "new tools" to stimulate market vitality. iiMedia Research believes that this policy is a new benefit for live broadcast e-commerce. The ability to bring goods will also further drive more industries into the game. -
艾媒报告|2020中国新春消费趋势研究报告
本报告研究涉及企业/品牌/案例：日食记,艾格吃饱了,阿玛尼,王者荣耀,抖音,小红书,微博,完美日记,三顿半咖啡
预计2020中国春节黄金周消费规模将超11000亿元，春节成中国最大消费场景。新春消费群体开始更替，商家须加强品牌创新迎合新消费群体的变化。在消费升级的背景下，商品质量以及产品健康是消费者最关注的因素，2020新春消费将迎来品质消费。
iiMedia Research(艾媒咨询)数据显示，预计2020中国春节黄金周消费规模将继续保持稳定增长，达到11034亿元 ，新春成为中国最大的消费场景。随着新春消费的中坚力量转移至90后群体，各品牌商家须重视产品和销售模式的创新，及时迎合消费人群更替的变化。iiMedia Research(艾媒咨询)数据显示，55.7%的受访网民表示在新春消费时注重商品质量，食品类年货选择注重健康的受访网民达到60.7%。在消费升级的背景下，价格不再是消费者关注的首要因素，而是回归到商品的质量。同时，随着养生意识的提升，消费者对健康型的食品需求提高，2020年将迎来品质新春。
As the data of iiMedia Research showed, the consumption scale of Chinese Spring Festival golden week is expected to grow steadily, reaching 1103.4 billion yuan in 2020 and the Spring Festival will become China's largest consumer scene. As the backbone of the Chinese New Year's consumption shifts to the 90s group, brands should pay attention to product and sales model innovations in order to timely cater to changes in consumer groups. As the data of iiMedia Research showed, 55.7% of the Internet respondents pay attention to the quality of goods when they consume in the Spring Festival, while 60.7% of them pay attention to the health of food products. In the context of consumption upgrades, price is no longer the primary factor that consumers pay attention to, but returns to the quality factor. Meanwhile, with the improvement of health consciousness, consumers' demand for healthy foods will increase. Thus, a quality new year will be ushered in 2020.
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艾媒报告|2020-2021年中国直播电商行业运行大数据分析及趋势研究报告
本报告研究涉及企业/品牌/案例：淘宝直播，抖音，快手；其他提及企业/品牌：微博,小红书,蘑菇街,网易考拉,唯品会,天猫,京东,拼多多,苏宁易购,谦寻,美腕,蚊子会,本新文化,明睿传媒,构美,集淘,纳斯,阿卡丽,秀猪,天猫超市,波司登官方旗舰店,荣耀官方旗舰店,perfectdiary旗舰店,伊芙丽官方旗舰店,百草味旗舰店,三只松鼠旗舰店,雅鹿官方旗舰店,veromoda官方旗舰店,欧莱雅官方旗舰店,Youtube,Instagram,Facebook,亚马逊,Lazada,Shopee,薇娅viya,李佳琦Austin,张大奕eve,雪梨_Cherie,烈儿宝贝,林珊珊Sunny,陈洁kiki,恩佳N,柯柯baby,小侨Jofay,格格妈,周家小鱼,二寸Ercun,政政的新装,ME壹一,幼师阿曼儿,若大王,柒柒优品,xin小小梦,睿妈潮童,考拉二小姐,grace颖子,橘丽丝Genius,798美食,蜜蜂姐姐,Goodie小文,sunny小菲酱,小肥羊summer,暴走的蜜豆包,香香姐姐Alina等。
2020年2月12日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020-2021年中国直播电商行业运行大数据分析及趋势研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，并且通过草莓派数据调查与计算系统调研对中国直播电商行业运行进行分析，以淘宝直播、蘑菇街等为案例深度剖析行业运营模式。2019年双11全天淘宝直播带动成交近200亿元，其中，亿元直播间超过10个，千万元直播间超过100个。“双11”启动仅63分钟，淘宝直播带动的成交额就超2018年双11全天。
On February 12, 2020, iiMedia Research, a world-renowned third-party data mining and analysis agency for the new economy industry, released the “Research Report on Big Data Analysis and Trends in the Operation of China's Live E-commerce Industry in 2020-2021”. The case provides an in-depth analysis of the industry's operating model. The double 11 full-day Taobao live broadcast in 2019 led to nearly 20 billion yuan in transactions, of which more than 10 billion live broadcast rooms and more than 100 million live broadcast rooms. Only 63 minutes after the launch of “Double 11”, the sales volume driven by Taobao Live Broadcast surpassed the double 11 full day in 2018. -
艾媒报告|2019-2020年中国批发市场直播电商产业调查及发展趋势报告
本报告研究涉及企业/品牌/案例：淘宝,京东,美拍,抖音,快手,苏宁,李佳琦,薇娅,农村淘宝,淘宝直播,YY直播,衣联网,红豆角,一件直播购,阿里巴巴1688,广州沙河万佳服装批发市场,蘑菇街,批批网,一手APP,汉小仙,小丫MOMO淘女郎demi,楚菲楚然twins,闻小哈joanne,陈洁kiki,烈儿宝贝,fashion美美搭,Heika-Z,李湘,祖艾妈,搭配师周末,大晶ada,恩佳N,青藤文化,蜂群文化,如涵,古麦嘉禾,薇龙文化,飞搏共创,无忧传媒,头条易,一号批发商城,99linda,酷儿饰品批发商城,小谷女装,档口女装批发小雪儿,大叔鞋包货仓,小刘翡翠批发,百色鸟,蜜糖小姐missgooey美甲批发,大饼女装批发,吴洒中国东方丝绸市场,常熟招商场,江阴食品城,江阴纺织市场,太仓轻纺市场,无锡招商城,徐州淮海食品城韩世市场,常州凌家塘农副产品批发市场,扬州曲江小商品市场,邳州新城农产品批发市场,义乌中国小商品城 ,绍兴中国轻纺城,浙江萧山商业城,浙江黄岩路桥小商品批发市场,宁波慈溪周巷副食品批发市场,诸暨市大唐轻纺市场,杭州环北小商品市场,杭州丝绸市场,湖州丝绸城,杭州四季青服装市场,江扬农产品批发市场,上海农产品中心批发市场,三林农产品批发市场,十八铺农产品批发市场,七宝农产品批发市场,江桥蔬菜批发市场,联嘉食用农产品批发市场,纵旺食用农产品批发市场,辉展进口水果批发市场,龙吴进口果蔬批发市场,临沂小商品批发城,碯川服装批发市场,即墨市服装批发市场,烟台市开发区彩云城,金乡凯盛国际农产品物流园,聊城永安蔬菜批发市场,寿光地利农产品物流园,滕州市农副产品物流中心,淄博东源市场,临沂华东水果批发市场,石家庄南三条小商品批发市场,石家庄新华贸易中心市场,石家庄桥西小青年街市场,石家庄正定国际小商品市场,白沟小商品批发市场,白沟箱包批发市场,唐山玉田鸦鸿桥市场,邯郸宏达小商品批发市场,邯郸市金凤禽蛋农贸批发市场,衡水市小商品批发市场,普宁流沙布料市场,兴宁东岳宫市场,广州白马服装批发市场,广州十三行服装批发街,广州沙河服装批发市场,东莞虎门富民服装批发市场,广州黄沙水产品批发市场,中山市沙溪休闲服装市场,深圳服装批发市场,广州芳村洞企石路茶叶专业街等
2020年2月5日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2019-2020年中国批发市场直播电商产业调查及发展趋势报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对中国批发行业的发展现状、产业链细分领域进行深度分析，特别关注到批发直播电商这种新兴业态，以批批网、一件等具有影响力的批发直播电商平台作为典型进行商情分析，深入探究运行模式和发展趋势。截止2018年末，中国批发业现存企业法人单位有354.2万个，从业人员2198.2万人，资产总计42.1万亿元，分别比2013年末增长102.9%、14.3%和56.0%;批发业全年实现营业收入72.3万亿元，比2013年增长44.9%。艾媒咨询分析师认为，近年来中国批发业和零售业总体规模不断扩大，行业结构持续优化，对国民经济的发展作出重要贡献。
On February 5, 2020, iiMedia Research, a world-renowned third-party data mining and analysis agency for the new economy industry, released the “2019-2020 China Wholesale Market Live Broadcast E-commerce Industry Survey and Development Trend Report”. The report conducts an in-depth analysis of the development status of China's wholesale industry, the industry chain segmentation field.Wholesale live streaming e-commerce, a new business format, uses influential wholesale live streaming e-commerce platforms such as batch approval network and one piece as a typical model to conduct business analysis, and in-depth exploration of operation modes and development trends. As of the end of 2018, there were 3.542 million existing legal entities in China's wholesale industry, with 21.982 million employees and total assets of 42.1 trillion yuan, respectively, an increase of 102.9%, 14.3%, and 56.0% over the end of 2013; the wholesale industry realized operating income throughout the year 72.3 trillion yuan, an increase of 44.9% over 2013. Ai Media Consulting analysts believe that the overall scale of China's wholesale and retail industries has continued to expand in recent years, and the industry structure has continued to optimize, making an important contribution to the development of the national economy. -
艾媒报告|2019中国保健品行业发展困境及前景预判分析报告
本报告研究涉及企业/品牌/案例：Blackmores、Swisse、Bioisland、汤臣倍健、脑白金、黄金搭档、纽崔莱、东阿阿胶、安利、养生堂、九芝堂、无极限、权健、健合集团、天猫、京东、太太、碧生源、袋鼠电商、恩馨国际、萨拜、嗨侬实业、姜之燕燕窝、泡范儿、健康优选、呀苹果、乐年商城
报告摘要
电商渠道逐渐成为中国营养保健品行业增长新引擎。然而，目前保健品行业的负面舆情相对较多，负面舆情爆发促使中国政府加大行业监管力度。例如，中国政府颁布了《国务院关于深化改革加强食品安全工作的意见》《国务院办公厅关于推进养老服务发展的意见》，表示将全面开展严厉打击保健食品欺诈和虚假宣传、虚假广告等违法犯罪行为，并实施保健食品行业专项清理整治行动；中国药监局逐渐减少保健食品生产许可证的发放数量，营养保健品行业准入门槛提高。保健品龙头企业发展相对平稳，2018年，中国营养保健品巨头汤臣倍健收购了Life-Space和Penta-vite，全年营收43.5亿元，同比增长39.9%，但负面舆情爆发损害品牌形象。
E-commerce has gradually become a new growth engine for China's health care products industry. However, there are relatively more negative public opinions on the health care products industry and the outbreak of negative public opinions urges the Chinese government to strengthen the supervision of the industry. For example, the Chinese government promulgated the ““The state council’s opinion on deepening reform to strengthen food safety work ““, ““The general office of the state council’s opinion on promoting the development of the endowment service ““, says it will launch a crackdown on health food fraud ,false advertising, and false advertising, and implement special clean-up actions; China's food and drug administration has gradually reduced the number of health food production licenses issued, and the entry threshold for health food industry has been raised. In 2018, By-Health, a leading enterprise of Chinese health products industry, purchased Life-space and Penta-vite, and its annual revenue reached 4.35 billion yuan, up 39.9% year on year, but the outburst of negative public opinions damaged the brand image.
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