单身经济(共25份)
单身经济
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艾媒咨询|2024-2025年中国研学游经济市场运行监测报告
近年来,旅游市场强力复苏,居民出游意愿高涨。随着国民教育文化需求的提升、政府政策红利的释放以及家长教育观念的转变,研学游成为旅游市场重点发展方向。2023年中国研学游行业市场规模达1469亿元,预计2028年将突破3000亿元。中国研学游市场发展迅速,产业配套快速形成。产业链分布上,上游的资源提供方构成复杂,主体为高校、事业单位、研学基地和营地等。中游市场上,竞争格局较为分散,行业集中度较低,存在大量营收规模在千万元/人民币以下的中小机构。下游则对应用户层,如师生、学校、家长等。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国研学游经济市场运行监测报告》数据显示,在研学游目的地的选择上,57.7%的消费者偏爱省内的短途旅行,单次1000-6000元的研学游产品成为超半数消费者的选择。随着研学游市场发展逐步成熟,同质化的研学旅行服务将越来越难以满足消费者需求。科技、制造、能源、互联网等跨领域的佼佼者也已进入这个庞大的市场,不断拓展行业边界,开发出丰富多样的跨界融合研学产品。相关企业需根据研学旅行未来趋势制定分众细化的特色研学项目应对市场挑战。
In recent years, the tourism market has seen a robust recovery, with a surge in residents' desire to travel. As the national demand for education and culture increases, along with the release of government policy dividends and the transformation of parents' educational concepts, study tours have become a key direction for the development of the tourism market. In 2023, the market size of China's study tour industry reached 146.9 billion yuan, and it is expected to exceed 300 billion yuan by 2028. The development of China's study tour market is rapid, with industry support quickly taking shape. In terms of the industry chain distribution, the upstream resource providers are complex, mainly consisting of universities, public institutions, study bases, and camps. In the midstream market, the competitive landscape is relatively fragmented, with a low industry concentration, and there are many small and medium-sized institutions with a revenue scale of less than 10 million yuan/RMB. The downstream corresponds to the user layer, such as teachers, students, schools, and parents. The latest "China Study Tour economic Market Operation Monitoring report from 2024 to 2025" released by iiMedia Research shows that in the choice of study tour destinations, 57.7% of consumers prefer short-distance travel within the province, and study tour products priced between 1000-6000 yuan per trip have become the choice of more than half of the consumers. As the study tour market gradually matures, homogenized study travel services will increasingly fail to meet consumer needs. Leaders in cross-disciplinary fields such as technology, manufacturing, energy, and the internet have also entered this vast market, continuously expanding industry boundaries and developing a rich and diverse range of cross-disciplinary integrated study products. Relevant companies need to formulate targeted study projects based on future trends in study travel to meet market challenges. -
艾媒咨询 | 2023年第三季度中国预制菜行业运行监测数据分析报告
在行业政策的支持、冷链基础设施的逐步完善等多个因素影响下,中国预制菜行业正处于快速发展期。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2023年第三季度中国预制菜行业运行监测数据分析报告》显示,预制菜行业已成为部分食品企业业绩增长的主要动力,2023年上半年,安井、千味央厨等多家企业实现了营收及净利的双增长。2023年9月,“预制菜进校园事件”引发广泛关注。这一事件反应了公众对校园食品安全问题的重视,同时也凸显出预制菜在个人消费者市场仍有待进一步发展。这对于推进预制菜行业走向标准化、规范化具有积极意义。
Under the influence of multiple factors such as industry policy support and gradual improvement of cold chain infrastructure, China's prefabricated dishes industry is in a period of rapid development. The latest "Analysis Report on Operational Monitoring Data of China's Prefabricated Dishes Industry in the Third Quarter of 2023" released by iiMedia Research, a third-party data mining and analysis agency for the global new economy industry, shows that the prefabricated dishes industry has become the main driving force for the performance growth of some food enterprises. In the first half of 2023, multiple enterprises such as Anjing and Qianwei Central Kitchen achieved dual growth in revenue and net profit. In September 2023, the "Prefabricated Dishes on Campus Incident" attracted widespread attention. This incident reflects the public's attention to campus food safety issues, and also highlights the need for further development of prefabricated dishes in the individual consumer market. This has positive significance for promoting the standardization and normalization of the prefabricated dishes industry. -
艾媒咨询|2021年中国素质教育及细分行业市场现状及消费行为数据研究报告
随着未来基础教育人口的增多,及未来人才需求和人均可支配收入增加等因素,素质教育市场规模将逐步扩大,预计2022年行业复合增速增速达20.5%,市场规模达6313.2亿元。艾媒咨询分析师认为,素质教育行业市场空间广阔,未来行业赛道或将更加细分。比如科技、体育、艺术这些学科也会进一步分类,变得更加有针对性。以体育为例,橄榄球、射箭等这些细分赛道也会有众多企业进入,形成众多小而美的门类。各个门类发展的过程中,也会有领头羊逐渐出现。(《2021年中国素质教育和细分行业市场现状及消费行为数据研究报告》完整高清PDF版共81页,可点击文章底部报告下载按钮进行报告下载)
With the increase of basic education population, talent demand and per capita disposable income in the future, the market scale of quality education will gradually expand. It is expected that the compound growth rate of the industry will reach 20.5% and the market scale will reach 631.32 billion yuan in 2022. AI media consulting analysts believe that the quality education industry has a broad market space, and the industry track may be more subdivided in the future. For example, science and technology, sports and art will be further classified and become more targeted. Taking sports as an example, many enterprises will enter such subdivided tracks as football and archery, forming many small and beautiful categories. In the process of the development of various categories, leaders will gradually appear. (“iiMedia Report | Research Report on China's market status and consumption behavior data of quality education and industry segments in 2021”full version has 81 pages in total, please click the Browse HD Report button on the right side of the article to browse the report) -
艾媒报告|2020Q1中国中小学在线教育行业运行监测报告
本报告研究涉及企业/品牌/案例:好未来,方直科技,作业帮,猿辅导;其他提及企业/品牌:学而思培优,爱智康,摩比思维馆,励步英语,顺顺留学,钉钉,虎牙直播,VIPKID,学习通,腾讯课堂,希沃白板,智学网,跟谁学
iiMedia Research(艾媒咨询)数据显示,中国在线教育市场规模逐年上升,预计2020年达到4538亿元。2019年中国中小学在校学生数达到17802.6万人,基于巨大的学生体量规模,以及疫情期间政府关于“停课不停学”等政策为中小学在线教育提供了快速发展的契机。iiMedia Research(艾媒咨询)数据显示,49.6%的受访中小学学生家长认为在线学习方便、安全,但有46.7%的受访中小学学生认为在线学习难以集中注意力,52.4%的中小学教师认为在线学习效果一般。目前,中小学在线教育市场迎来发展契机,但产品体验仍有较大提升空间,市场竞争格局未定,能够在用户体验方面具备优势的企业存在突围机会。
As the data of iiMedia Research showed, the scale of online education market in China has increased year by year, and is expected to reach 453.8 billion yuan in 2020. In 2019, the number of students in primary and secondary schools in China reached 17.782.6 million. Based on the huge student scale and the government's policy of "Closed non-stop learning." during the novel coronavirus pneumonia, it provided an opportunity for rapid development of online education in primary and secondary schools. As the data of iiMedia Research showed, 49.6% of the parents of primary and secondary school students thought that online learning was convenient and safe, but 46.7% of the primary and secondary school students thought it was difficult to concentrate on online learning, and 52.4% of the primary and secondary school teachers thought that the effect of online learning was average. At present, the online education market for primary and secondary schools is confronted with a development opportunities, but there is still increased potential for improvement in product experience, the market competition pattern is uncertain, and companies that have advantages in user experience have opportunities to break through. -
艾媒报告|2020H1中国在线教育数据调研及典型企业案例研究报告
本报告研究涉及企业/品牌/案例:柚子鸭,学而思网校,猿辅导,中公教育,掌门1对1,VIPKID,编程猫。
其他提及企业/品牌:宝宝巴士,年糕妈妈,沪江网校,新东方网校,作业帮,网易公开课,51talk,华图教育,猿编程,火花思维,掌门少儿,百词斩,跟谁学,三好网,海风教育,哒哒英语等。
2020年5月20日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1中国在线教育数据调研及典型企业案例研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对在线教育行业、行业细分领域(如K12、职业培训、少儿英语、素质教育等)进行宏观把控和商业模式分析,对VIPKID、编程猫、中公教育等典型企业的分析,并且结合用户行为和消费心理,判断2020-2021年中国在线教育行业的发展趋势。艾媒咨询分析师认为,2020年的新冠疫情为在线教育带来了新的活力,预计2020年中国在线教育用户将达到3.09亿人。后续随着中国各地陆续复课,在线教育的用户数量将有所回落,因此,如何保持用户留存率等问题是在线教育企业应当关注的。
The new crown outbreak has brought some benefits to online education, but it has also increased competition in the industry. iiMedia Research believe that the domestic online education industry is about to enter the knockout stage, many enterprises, especially small and medium-sized enterprises are facing an existential crisis. How to make use of the current situation, improve the retention rate of enterprises, promote enterprise products out to sea is an important issue facing the development of the industry. -
艾媒报告|2019-2020年中国在线教育行业发展研究报告
本报告研究涉及企业/品牌/案例:编程猫,松鼠AI,英孚青少儿英语,DaDa英语,好未来集团,掌门教育,作业帮,猿辅导,阿卡索少儿英语,米乐英语,考研帮,学堂在线,尚德机构,MOOC学院,海风教育,学而思网校,新东方在线教育,VIPKID,中公教育,网易云课堂,忧思1对1,三好网,学霸君1对1,驾考大全,元贝驾考,车轮驾考通,驾校一点通,伴鱼绘本,宝贝听听,口袋故事,宝宝巴士儿歌,小伴龙,驾考宝典等。
随着互联网技术快速发展、社会对教育重视程度提高、经济水平不断提高,在线教育行业持续增长。iiMedia Research(艾媒咨询)数据显示,2020中国在线教育用户规模将达3.09亿人,市场规模将达4538亿元。在在线教育用户调查中,34.5%用户表示对K12在线教育有一定了解;38.1%用户认为教学讲解环节与技术相结合的关系密切;44.8%用户表示继续观望在线素质教育发展前景;思维和编程类在线素质教育中最受用户认可,占比37.2%。艾媒咨询分析师认为,受政策利好、社会教育意识加强以及中小学学生升学压力的影响,未来K12在线教育市场需求将继续增大。而随着80年、90后父母教育意识的增强,素质教育需求也将愈加迫切。
With the rapid development of Internet technology, increasing social attention to education, and continuous improvement in economic levels, the online education industry continues to grow. According to iiMedia Research, the number of online education users in China will reach 309 million in 2020, and the market size will reach 453.8 billion yuan. In the survey of online education, 34.5% of users said they had a certain understanding of K12 online education. 38.1% of users believed that the combination of teaching and explanation links was closely related to technology. 44.8% of users said that they continued to wait and see the prospects of online quality education development. Thinking and programming online quality education were most recognized by users, accounting for 37.2%. iiMedia Consulting analysts believe that due to the favorable policies, strengthened social education awareness and the pressure of primary and secondary school students to enter the higher education, the future demand for K12 online education market will continue to increase. With the strengthening of parents' education consciousness in 80s and 90s, the demand for quality education will become more urgent. -
艾媒报告 |2019中国中小学校外辅导市场与课业负担状况专题调查报告
本报告研究涉及企业/品牌包括:小猿搜题、互动作业、学习宝、纳米盒、作业精灵、魔方格、学科网、米乐英语、新东方在线、掌门1对1、医学教育、猿辅导、溢米辅导、学而思网校、科大讯飞、金智教育、腾讯智慧校园、方直科技、一起作业、作业盒子、VIPKID、猿题库、小猿搜题、斑马速算、斑马英语、小猿口算
虽然2018年国家对教育行业进行了大幅整改,但教育资源分配不均、教学方式单一、校外辅导参差不齐的问题依然存在。2018年中国中小学生学业压力依然沉重,家长压力不断增加,假期成为“第三学期”。未来,“互联网+教育”、虚拟现实将助力普惠教育,教育部将继续出台减压政策,学校与家长将合力帮助学生健康快乐成长。
Although the state has carried out a major rectification of the education industry in 2018, problems such as uneven distribution of educational resources, single teaching methods and uneven off-campus tutoring still exist. In 2018, the academic pressure on Chinese primary and middle school students is still heavy, and the pressure on parents is increasing. The holiday has become the “third semester“. According to the data of iiMedia Research, half of the students spend 3-4 hours on homework during school, most of the primary and secondary school students have academic tests every week during school, most of the parents of primary and secondary school students insist on off-campus tutoring, and the off-campus tutoring takes up nearly half of the time in holidays. In the future, the “Internet + education“ and virtual reality will help the inclusive education. The ministry of education will continue to issue policies to relieve pressure. Schools and parents will work together to help students grow up healthily and happily. -
艾媒舆情|2020QQ搜索“网课”匹配 “交友直播”事件舆情监测报告
本报告研究涉及企业/品牌/案例:QQ搜索“网课”匹配 “交友直播”事件
2020年4月11日央视新闻报道,QQ群搜索页面中出现将“学校”、“网课”等关键词搜索结果匹配交友直播、网络游戏等群组信息,并向用户进行推荐的行为。腾讯QQ回应高度关注相关报道,已经将QQ群资料卡的相关群推荐、群地理位置里面的交友直播推荐等页面下线,并称将加强未成年人健康上网保护。 北京教育科学研究院信息中心表示,将这些不当内容和未成年人的学习、浏览习惯进行显著关联的话,明显是有诱导未成年人浏览这些交友等不良内容的倾向。
On April 11, 2020, CCTV News reported that in the QQ group search page, there was a behavior of matching keyword search results such as "school", "online class" with group information such as live dating, online games, and recommending to users. Tencent QQ responded by paying close attention to the relevant reports, and has offline the related group recommendation of QQ group data card and the live recommendation of making friends in the group's geographical location, and said it will strengthen the protection of minors' healthy Internet access. According to the information center of Beijing Academy of Educational Sciences, if these inappropriate contents are significantly related to minors' learning and browsing habits, it is obvious that minors are inclined to browse these bad contents such as making friends.
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