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艾媒咨询|2021中国数字经济产业发展研究报告
本报告研究涉及企业/品牌/案例:抖音,快手,哔哩哔哩,微视,柳江人家,好欢螺,嘻螺会,螺霸王,喜茶,奈雪的茶,茶颜悦色
4月29日,由广东省互联网协会指导,艾媒咨询及思科智慧城联合主办的“2021广州数字经济发展论坛”在番禺成功举办。论坛以“数字引领新征程• 经济注入新活力”为主题,邀请学术界、企业界、创投界、行业协会及市政管理部门代表作主题交流、经验分享、报告展示,深入聚焦数字经济产业发展,共同探讨数字经济创新走向。
论坛中,艾媒咨询创始人CEO兼首席分析师张毅发布了《2021中国数字经济产业发展研究报告》。该报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,全面分析新基建时代数字经济产业发展背景、现状及趋势,并围绕人工智能、大健康、教育、电商供应链产业、短视频直播、旅游出行、潮流(国货、螺蛳粉、新式茶饮)等领域进行深度解读,预判各领域未来发展态势。
On April 29, "2021 Guangzhou Digital Economy Development Forum" was successfully held in Panyu under the guidance of Guangdong Internet association and co sponsored by AI media consulting and Cisco smart city. With the theme of "digital leading the new journey and injecting new vitality into the economy", the forum invited representatives from academic circles, business circles, venture capital circles, industry associations and municipal administration departments to make theme exchange, experience sharing and report display, deeply focused on the development of digital economy industry, and jointly discussed the trend of digital economy innovation.
In the forum, Zhang Yi, founder, CEO and chief analyst of AI media consulting, released the Research Report on the development of China's digital economy industry in 2021. According to the basic data of AI media data center, AI media consulting business intelligence database and AI media business sentiment and public opinion data monitoring system, the report comprehensively analyzes the development background, current situation and trend of digital economy industry in the new infrastructure era, and focuses on artificial intelligence, big health, education, e-commerce supply chain industry, short video live broadcast, tourism travel, and trends (domestic products, snail powder, Internet and Internet) In order to predict the future development trend of various fields. -
艾媒咨询|快手IPO及发展前景调研分析报告
从营收数据看,2017-2019年期间,快手营业收入持续增长,但是净利润却持续为负值,总体处于增收不增利的现状。从用户数据看,快手月活达到亿级,但2021年1月,仅有17.9%的网民表示每日最常用的短视频平台是快手,而超过4成网民表示正在减少使用甚至几乎不使用快手。无论是营收还是用户,快手都面临着较大的发展挑战,未来如何提高平台用户粘性并持续优化收入结构、加快平台商业化进程成为快手当前急需解决的问题。
From the revenue data, Kwai Chung operating income continued to grow for 2017-2019 years, but net profit continued to be negative, and it was in the current situation of increasing profits and not increasing profits. Kwai Kwai's monthly activity is up to 100 million from the user data. But in January 2021, only 17.9% of netizens said that the most commonly used short video platform was Kwai Fu, while over 4 of netizens said they were using less or less fast. Whether it is revenue or users, Kwai Kwai is facing greater challenges. How to improve the platform's user stickiness and optimize the income structure continuously and accelerate the commercialization of platform will become a problem that needs to be solved urgently. -
艾媒咨询|2021中国新业态商业发展趋势分析报告
2020年前三季度,规模以上高技术制造业增加值增长5.9%,装备制造业增加值增长4.7%,高技术产业投资增长9.1%,加快2.8个百分点。前三季度实物商品网上零售额同比增长15.3%,增速比上半年加快1个百分点,占社会消费品零售总额的比重达到24.3%。在疫情冲击下,产业转型发展的动力明显加快,以互联网经济为代表的新动能逆势成长,线上购物、直播带货等新业态、新模式持续火热,在线办公、远程问诊、在线教育等新兴需求非常旺盛,而母婴、养老、医美等刚需产业也在疫情中借助新的营销模式迸发出新的活力,在助力疫情防控、保障居民生活、促进经济增长方面发挥了积极的作用。
In the first three quarters of 2020, the value added of high tech manufacturing above scale increased by 5.9 percent, the value added of equipment manufacturing increased by 4.7 percent, and investment in high tech increased by 9.1 percent and 2.8 percentage points. In the first three quarters, the online retail sales of physical goods increased by 15.3% year-on-year, one percentage point faster than in the first half of the year, and accounted for 24.3% of the total retail sales of social consumer goods. Under the impact of the epidemic, the momentum of industrial transformation and development has accelerated significantly, the new momentum represented by the Internet economy has grown against the trend, and new business forms and new models such as online shopping and live streaming of goods have continued to heat up, the emerging demand for online work, long-distance consultation and online education is very strong, and industries that are just in need, such as mothers and babies, old-age care and medical beauty, are also bursting out with new vitality in the epidemic with the help of new marketing models, it has played an active role in promoting the prevention and control of epidemic situation, ensuring the livelihood of residents and promoting economic growth. -
艾媒咨询|2020H1中国直播电商行业主播职业发展现状及趋势研究报告
本报告研究涉及企业/品牌/案例:谦寻文化,青藤文化,Drama TV。
其他提及企业/品牌:淘宝,抖音,快手,京东,亚马逊,YouTube,Instagram,Facebook,美ONE,蚊子会,无忧传媒,薇龙文化,美腕,蜂群文化,风马牛传媒,妃鱼,至尊宝物,101名师工厂,泰洋川禾,特抱抱,歪研会,言止传媒,无锋科技,构美,梨视频,快买他,迈吉客科技等。
2020年5月27日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1中国直播电商行业主播职业发展现状及趋势研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对在直播电商行业的主播情况进行深度分析,剖析主播薪酬、主播能力、主播与MCN机构博弈等的关键信息,总结当前的主播发展业态并且预判2020-2021年中国直播电商行业主播职业发展趋势及风险。艾媒咨询分析师认为,“门槛低”“薪资高”“需求大”,电商直播行业持续吸引大量人才加入赛道,带货主播行业竞争激烈。但商家或者MCN机构主要通过隐性能力严格筛选综合能力强的高效性人才,因而并非所有网红都能胜任。
During the outbreak, the mainity industry generated a large recruitment demand. But from the professional structure, waist anchors occupy the majority, they grew up on a meagre base salary to live and red slow, psychological pressure. Moreover, the main broadcaster generally faces no traffic, traffic but no sales, sales but not money and other difficulties, the need for relevant government departments to issue a certain industry norms to promote the long-term professional development of the industry. -
艾媒咨询|2020-2021年中国直播电商行业生态剖析及趋势预判
本报告研究涉及企业/品牌/案例:珀莱雅、红豆股份、淘宝、蘑菇街、快手、抖音、如涵控股、有赞直播。
2019年底,直播电商成为新的风口。特别是2020年的新冠疫情影响,直播电商成为最热门的零售模式并且影响深远,得到平台方、资本方、制作方、用户等产业链各环节的追捧。但随着直播电商业务的高速扩展,行业面临的问题也逐渐增加,需要通过各环节的协同治理,共同推动行业良性发展。
At the end of 2019, live e-commerce has become a new outlet. Especially due to the impact of the new crown epidemic in 2020, live e-commerce has become the most popular retail model and has a far-reaching impact. It is sought after by platform parties, capital parties, producers, users and other links in the industrial chain. However, with the rapid expansion of live broadcast e-commerce business, the problems faced by the industry have gradually increased. It is necessary to jointly promote the sound development of the industry through collaborative governance of all links. -
艾媒咨询|2020上半年中国直播电商产业链及运行集中问题研究报告
当前直播电商行业已经形成了从品牌商家/品牌商到主播、MCN机构,再到平台、用户终端的完整商业链路。在直播电商的行业链路中,主播、MCN机构和商家是行业生态中的三个重要主体。艾媒咨询分析师认为,在行业发展初期,主播偏野生,商家与主播对接难度大,且容易出现不规范的乱象。在MCN加入行业链条后,机构专门对接主播和商家,直播电商通路跑通,行业逐渐走向规范化。
At present, the live-streaming e-commerce industry has formed a complete commercial link from brand merchants/brands to anchors, MCN institutions, to platforms and user terminals. In the industry link of live e-commerce, the anchor, MCN institution and merchant are the three important subjects in the industry ecology. iiMedia Research analysts believe that in the early stage of the development of the industry, the main broadcaster is wild, merchants and anchor docking difficult, and easy to appear irregular chaos. In MCN joined the industry chain, the agency specializes in docking anchors and merchants, live e-commerce access, the industry gradually towards standardization. -
艾媒报告|2020年H1中国直播电商平台生态链布局及典型案例数据分析报告
本报告研究涉及企业/品牌/案例:淘宝,蘑菇街,快手,抖音,批批网。
其他提及企业/品牌:微博,微信,天猫,阿里,如涵控股,京东,小红书,网易考拉,唯品会,拼多多,苏宁易购,顺丰速运,YY直播,火山小视频,谦寻文化,美腕,蚊子会,本新文化,明睿传媒,二咖传媒,蜂群文化,影娱传媒,斗鱼,哔哩哔哩等。
2020年5月3日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年H1中国直播电商平台生态链布局及典型案例数据分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对中国直播电商平台发展进行大数据监测分析。通过对各类直播电商平台的服务模式、运营模式、粉丝情况等进行数据监测,并重点针对如淘宝直播、蘑菇街、抖音、快手、批批网等具有典型意义的直播电商平台进行案例分析,并且对当前中国直播电商平台的总体发展趋势进行预判。艾媒咨询分析师认为,面对直播电商的发展态势,直播电商平台也进入白热化竞争阶段。电商平台用户购物目的比较明确,直播转化率相对较高,但如何利用既有优势建设直播电商业务是关键;而内容平台(如抖音、快手)粉丝量多,如何吸引粉丝转化成为关键;此外,还有部分新兴的直播电商平台悄然发展,正在行业风口中分一杯羹。
Statistics show that in 2019, the turnover of Taobao live broadcast reached 250 billion yuan, the average viewing time of live broadcast users exceeded 30 minutes, and the conversion rate into the store exceeded 65%; in 2019, the GMV of Douyin live broadcast was about 100 billion yuan, and the GMV of fast player live broadcast was about 60-80 billion yuan. The vigorous development of live broadcast e-commerce not only promotes the transformation of traditional e-commerce platforms, but also attracts cross-border competition such as content social platforms. At present, manufacturers, logistics channels, media channels and other live broadcast e-commerce industry chains have also started to join the live broadcast e-commerce battle. -
艾媒报告|2020-2021年中国直播电商行业运行大数据分析及趋势研究报告
本报告研究涉及企业/品牌/案例:淘宝直播,抖音,快手;其他提及企业/品牌:微博,小红书,蘑菇街,网易考拉,唯品会,天猫,京东,拼多多,苏宁易购,谦寻,美腕,蚊子会,本新文化,明睿传媒,构美,集淘,纳斯,阿卡丽,秀猪,天猫超市,波司登官方旗舰店,荣耀官方旗舰店,perfectdiary旗舰店,伊芙丽官方旗舰店,百草味旗舰店,三只松鼠旗舰店,雅鹿官方旗舰店,veromoda官方旗舰店,欧莱雅官方旗舰店,Youtube,Instagram,Facebook,亚马逊,Lazada,Shopee,薇娅viya,李佳琦Austin,张大奕eve,雪梨_Cherie,烈儿宝贝,林珊珊Sunny,陈洁kiki,恩佳N,柯柯baby,小侨Jofay,格格妈,周家小鱼,二寸Ercun,政政的新装,ME壹一,幼师阿曼儿,若大王,柒柒优品,xin小小梦,睿妈潮童,考拉二小姐,grace颖子,橘丽丝Genius,798美食,蜜蜂姐姐,Goodie小文,sunny小菲酱,小肥羊summer,暴走的蜜豆包,香香姐姐Alina等。
2020年2月12日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020-2021年中国直播电商行业运行大数据分析及趋势研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,并且通过草莓派数据调查与计算系统调研对中国直播电商行业运行进行分析,以淘宝直播、蘑菇街等为案例深度剖析行业运营模式。2019年双11全天淘宝直播带动成交近200亿元,其中,亿元直播间超过10个,千万元直播间超过100个。“双11”启动仅63分钟,淘宝直播带动的成交额就超2018年双11全天。
On February 12, 2020, iiMedia Research, a world-renowned third-party data mining and analysis agency for the new economy industry, released the “Research Report on Big Data Analysis and Trends in the Operation of China's Live E-commerce Industry in 2020-2021”. The case provides an in-depth analysis of the industry's operating model. The double 11 full-day Taobao live broadcast in 2019 led to nearly 20 billion yuan in transactions, of which more than 10 billion live broadcast rooms and more than 100 million live broadcast rooms. Only 63 minutes after the launch of “Double 11”, the sales volume driven by Taobao Live Broadcast surpassed the double 11 full day in 2018.
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