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艾媒咨询|2020年5-6月中国母婴行业运行状况及企业商情动态双月度报告
本报告研究涉及企业/品牌/案例:贝因美、飞鹤、英式、健合集团。
2019年中国婴幼儿配方奶粉进口34.55万吨,同比增长6.5%。艾媒咨询分析师认为,婴幼儿奶粉及辅食基本是刚性需求,特别是在电商、跨境电商和直播带货等形式的普及下,中国婴幼儿奶粉及辅食行业受到的疫情冲击不大。
In 2019, China imported 345,500 tons of infant formula milk powder, a year-on-year increase of 6.5%. IiMedia Research believes that infant milk powder and complementary foods are basically rigid demands. Especially under the popularization of e-commerce, cross-border e-commerce and live streaming, China's infant milk powder and complementary food industries are not affected by the epidemic. -
艾媒报告|2020中国“新冠疫期”消费者行为大数据监测报告
本报告研究涉及企业/品牌/案例:盒马鲜生,杭州华集,碧桂园千玺机器人餐厅;其他提及企业/品牌:滴露,舒肤佳,威露士,蓝月亮,花王,隆力奇,狮王,妈妈壹选,圣瑞奇,健之素
iiMedia Research(艾媒咨询)数据显示,新冠疫情对中国网民消费产生了较大的负面影响。仅在春节期间,中国零售与餐饮就预计将损失超10000亿元,旅游收入损失将超5000亿元,电影票房损失将超70亿元。iiMedia Research(艾媒咨询)数据显示,67.4%的受访者认为疫情对个人消费行为、观念、偏好等有所影响。适度消费、理性消费是疫情期间主流消费观念,七成网民增强对医疗卫生用品消费偏好。由于海外疫情影响,五成以上中国网民消费者表示出对国货品牌的消费偏好,疫情为国货品牌抢占市场提供了契机。
As the data of iiMedia Research showed, the novel coronavirus epidemic has a greater negative impact on the consumption of Chinese netizens.During the Spring Festival, China ’s retail and catering are predicted to lose more than RMB 1 trillion, tourism losses will exceed RMB 500 billion, and movie industry losses will exceed RMB 7 billion. As the data of iiMedia Research showed, 67.4% of Chinese netizens believe that the epidemic has an impact on their personal consumption behaviors, perceptions, and preferences. Moderate and rational consumption became the mainstream consumption concepts during the epidemic, 70% of netizens have increased their preference for medical and health products. Due to the impact of the overseas epidemic, more than 50% of Chinese netizens have expressed their preference for domestic product brands. The epidemic provides an opportunity for domestic product brands to seize the market. -
艾媒报告|2020-2021年中国医疗电商行业发展趋势及标杆企业分析报告
本报告研究涉及企业/品牌/案例:平安好医生,康爱多,阿里健康,健客,鱼跃医疗;其他提及企业/品牌:益药购,1药网,九州通网,心诺,我的医药网,好药师,美之氧,药京采,七乐康,欧姆龙,普天药城网,氧生活,未名企鹅,爱康多,巨人,药药好,京东大药房,康祝,药品终端网,360好药,可孚,药师帮,药房网,艾润科技,药便宜,八百方
2020年3月9日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020-2021年中国医疗电商行业发展趋势及标杆企业分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对2020年中国医疗电商产业发展进行分析。本报告主要通过医药电商和家用医疗器械两方面,对医疗电商产业上下游深入探究运行模式,并对鱼跃集团、平安好医生、爱康多等典型企业进行案例分析,以此对中国医疗电商行业发展进行趋势预判。2019年中国医药电商行业发展规模继续增大,涌现出许多新型零售方式。越来越多医药企业涌入B2B主流市场,B2C市场规模也随着消费者健康意识的提升以及网购消费习惯的固定而得到较大发展;越来越多药企也开始开展O2O业务。以药到医、“医+药”发展的模式也受到普遍认可。特别在新型冠状病毒肺炎疫情影响下,医疗电商以其独特的互联网优势在抗击疫情中发挥了重要作用。在此契机下,医疗电商行业将在2020年迎来重大普及发展的历史机遇期。
In 2019, the scale of China's pharmaceutical e-commerce industry continues to increase, and many new retail methods have emerged. More and more pharmaceutical companies have entered the mainstream B2B market, and the scale of the B2C market has also grown significantly with the improvement of consumers' health awareness and the fixation of online shopping consumption habits; more and more pharmaceutical companies have begun to develop O2O business. The development model from medicine to medicine and "medicine + medicine" has also been widely recognized. Especially under the influence of the new coronavirus pneumonia epidemic, medical e-commerce has played an important role in fighting the epidemic with its unique Internet advantage. With this opportunity, the medical e-commerce industry will usher in a period of historical opportunities for significant popularization in 2020. -
艾媒报告|2020H1后疫时代全球呼吸机等医疗器械产品监测及企业案例报告
本报告研究涉及企业/品牌/案例:美敦力,GE医疗,迈瑞医疗,万孚生物,鱼跃医疗,乐普医疗,九安医疗;其他提及企业/品牌:冠昊生物,华海药业,金域医学,卫宁健康,新和成,健帆生物,费森尤斯医疗,嘉德诺,丹纳赫,史赛克,依视路陆逊梯卡,创业慧康,康恩贝,华北制药,通用电气,西门子,飞利浦,3M,绿盾,霍尼韦尔,保为康POWECOM,CM朝美,UVEX优唯斯,南丁,云南白药,维康WECAN,振德医疗,迪卡侬,锐步,速尔,爱康,KEEP,李宁,亿健,舒华,WALKINGPAD,英派斯,SKG,本博,倍轻松,南极人,凯仕乐,佳仁,茗振,小熊,璐瑶,攀高
2020年4月21日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1后疫时代全球呼吸机等医疗器械产品监测及企业案例报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对全球范围内的医疗器械产品进行全面分析,并且报告聚焦于疫情问题下的呼吸机、额温枪等医疗器械,具体针对美敦力、GE医疗、迈瑞医疗、万孚生物、鱼跃医疗和乐普医疗等典型案例分析,对2020-2021年医疗器械行业发展进行趋势预判。特别在全球新冠肺炎疫情的严峻情势下,呼吸机、额温枪等医疗器械需求猛增,飞利浦、美敦力等西方医疗器械企业快速提高产量,以支持抗疫工作的迫切需求;同时,中国呼吸机等医疗器械企业的海外业务量有明显增长。艾媒咨询分析师认为,全球疫情势必带动医疗器械行业发展,但中国企业应当在保证自身产品质量的基础上抓住机遇,实现业务出海。
According to the data, the global medical device market has continued to increase in size since 2016, and the global medical device market is expected to reach USD 477.4 billion in 2020. Especially under the influence of the New Crown epidemic, the global demand for medical equipment such as ventilators and oxygen concentrators has increased dramatically. Overseas orders for Chinese medical device companies have skyrocketed. Within a certain period, the concept stocks of ventilator in the A-share market have risen. -
艾媒报告|2020-2021年中国酒类行业发展状况与竞争态势分析报告
本报告研究涉及企业/品牌/案例:张裕集团,通葡股份,青岛啤酒,重庆啤酒;其他提及企业/品牌:贵州茅台,五粮液,泸州老窖,洋河股份,华致酒行,中粮酒业,山西汾酒,百威,威龙葡萄酒,酒鬼酒,哈尔滨啤酒,福佳,雪花啤酒,燕京啤酒,喜力,凯旋1664,科罗娜,爱士堡,奔富,长城,拉菲,张裕,黄尾袋鼠,杰卡斯,干露,智象,王朝,桃乐丝,古井贡酒,今世缘,顺鑫农业,口子窖,水井坊,迎驾贡酒,老白干酒,舍得酒业,金徽酒,伊力特,青青稞酒,金种子酒,ST岩石,ST皇台,青花汾酒,舍得,洋河梦之蓝,沱牌系列,口子窖,老白干青花,今世缘,金徽酒,通葡股份,西部创业,通天酒业,ST中葡股份,莫高股份,楼兰酒庄,怡园酒业,伊珠股份,芳香庄园,珠江啤酒,重庆啤酒,惠泉啤酒,兰州黄河,ST西发等。
2020年1月15日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020-2021年中国酒类行业发展状况与竞争态势分析报告》。报告根据艾媒咨询商业情报数据库、北极星互联网产品分析系统、艾媒商情舆情数据监测系统基础数据,将青岛啤酒、重庆啤酒、通葡股份、张裕集团、贵州茅台、五粮液、泸州老窖、洋河股份等酒类上市公司作为典型案例进行商情分析,深入研究中国三大酒类商业运作模式。iiMedia Research(艾媒咨询)数据显示,2019年1-11月规模以上企业白酒产量698.0万千升(折65度,商品量),同比增长0.5%;啤酒产量3524.7万千升,同比增长1.0%;葡萄酒产量37.2万千升,同比下降12.1%。葡萄酒产量出现显著下滑,与进口葡萄酒的竞争和挤压有关。
The report includes Tsingtao Beer, Chongqing Beer, Tongpu, Changyu Group, Guizhou Maotai, Wuliangye, Luzhou Laojiao, Yanghe As a typical case, listed liquor companies such as stocks conduct business analysis, and in-depth study of China's three major liquor business operation models. According to data from iiMedia Research, from January to November 2019, the liquor production of enterprises above the designated size was 6.978 million kiloliters (65 degrees off, commodity volume), a year-on-year increase of 0.5%; beer production was 35.247 million kiloliters, a year-on-year increase of 1.0%. ; Wine output was 372,000 thousand liters, a year-on-year decrease of 12.1%. The significant decline in wine production is related to competition and squeeze from imported wines. -
艾媒报告|2019-2021年全球内衣产业运行状况与中国内衣市场监测大数据报告
本报告研究设计企业/品牌/案例:Victoria’s Secret,Fruit of the Loom,Jockey,Maidenform, Vanity Fair,Aerie,PVH,Soma Intimates,耐克,Under Armour,阿迪达斯,Lululemon,H&M,Champion,曼妮芬,歌瑞尔,黛安芬,优衣库,都市丽人,加一尚品,古今,NEI WAI,蒛一,Oysho,Bothyoung,遐,Realwill,好奇蜜斯,爱美丽,Bragood,6ity8ight,爱慕,安莉芳,少女美屋,丝之莎,荷韵阁, La Perl,香蔻慕乐,汇洁股份,健盛集团,超盈国际控股,维珍妮,LB,WLFD
中国内衣产业起步较晚,行业集中度相对分散。但是,从内衣人均消费支出看,中国的人均内衣支出价格复合增长率为16.5%,预计到2019年的市场规模约为2000亿元。艾媒咨询分析师发现,首先,少女内衣市场规模迅速增长,预计2019年中国少女内衣市场规模将达到641.3亿元。其次,男性内衣市场仍然有较大的开发潜力,尽管国外的品牌如CK、FORBIDDEN,国内的爱慕等内衣品牌也开始进入男性内衣市场,但这个市场仍然属于市场蓝海。第三,从内衣的宣传销售方面看,网生品牌和新零售方式开始成为主流,是未来内衣争夺的重要发力点。
China's underwear industry started late; the concentration of the industry is relatively scattered. However, in terms of per capita consumption expenditure of underwear, China's per capita underwear expenditure price growth rate of 16.5%, the market size is expected to be about 200 billion yuan by 2019. iiMedia consulting analysts found three trends. First, the market size of China's girl sin wear underwear market is expected to reach 64.13 billion yuan in 2019. Secondly, the men's underwear market still has a greater potential for development, although foreign brands such as CK, FORBIDDEN, domestic underwear brands such as amulet also began to enter the men's underwear market, but this market still belongs to the blue sea of the market. Third, from the aspect of underwear publicity and sales, online brand and new retail mode began to become the mainstream, is the future of the underwear competition is an important power point. -
艾媒报告|2019年中国健身器材产业研究与发展趋势预测报告
本报告涉及企业/品牌包括:英派斯、舒华、乔山、英吉多、好家庭、DHZ(大胡子)、亿健、康乐佳、ICON、LifeFitness、Precor、Technogym、Keep、小米、华为、苹果、乐刻运动、咕咚、三体云动、SpaceCycle
在国家政策的引导和支持下,受益于居民收入水平提升、全民健身氛围的不断培育,未来中国健身行业将继续快速发展,预计到2020年参加体育锻炼人数将达到4.4亿人。中国的健身器材行业拥有广阔的发展空间和市场潜力,预计到2020年健身器材销售额将达到470.0亿元规模。根据电商平台的数据显示,轻度化健身器材销售量不断上升,家用健身器材快速增长。例如智能手环等可穿戴设备预计到2022年全球出货量将达到4700万。未来,家庭场景将成为健身器材使用的重要场景,同时家用器械将不断细分。目前在中国健身器材市场中,国产品牌面临缺乏品牌竞争力的困境。2017年,全球健身器材市场近108亿美元,中国制造占比约为53%,但大部分体育器材厂家主要通过为国际知名品牌贴牌加工参与国际市场竞争。艾媒咨询分析师认为,在竞争激烈的健身器材市场中,走品牌化路线将是国产品牌提高竞争力的重要手段。
Under the guidance and support of government policies, benefiting from the improvement of residents' income level and the continuous cultivation of the national fitness atmosphere, China fitness industry will continue to develop rapidly in the future, and it is expected that the number of people taking part in physical exercise will reach 440 million by 2020. China fitness equipment industry has a broad space for development and market potential. It is estimated that the sales volume of fitness equipment will reach 47.0 billion yuan by 2020. According to the data from the e-commerce platform, the sales volume of light fitness equipment is rising, and the household fitness equipment is growing rapidly. Wearable devices such as smart bracelets are expected to reach 47 million worldwide by 2022. In the future, the family scene will become an important scene for the use of fitness equipment, while the household equipment will be subdivided. At present, in the Chinese fitness equipment market, domestic brands are facing the dilemma of lacking brand competitiveness. In 2017, the global fitness equipment market reached nearly $10.8 billion, with Chinese manufacturers accounting for about 53%. However, most sports equipment manufacturers participate in the international market competition mainly through OEM for internationally renowned brands. iiMedia consulting analyst believes that In the competitive fitness equipment market, brand will be an important means to improve the competitiveness of domestic brands. -
艾媒报告|2019中国保健品行业发展困境及前景预判分析报告
本报告研究涉及企业/品牌/案例:Blackmores、Swisse、Bioisland、汤臣倍健、脑白金、黄金搭档、纽崔莱、东阿阿胶、安利、养生堂、九芝堂、无极限、权健、健合集团、天猫、京东、太太、碧生源、袋鼠电商、恩馨国际、萨拜、嗨侬实业、姜之燕燕窝、泡范儿、健康优选、呀苹果、乐年商城
报告摘要
电商渠道逐渐成为中国营养保健品行业增长新引擎。然而,目前保健品行业的负面舆情相对较多,负面舆情爆发促使中国政府加大行业监管力度。例如,中国政府颁布了《国务院关于深化改革加强食品安全工作的意见》《国务院办公厅关于推进养老服务发展的意见》,表示将全面开展严厉打击保健食品欺诈和虚假宣传、虚假广告等违法犯罪行为,并实施保健食品行业专项清理整治行动;中国药监局逐渐减少保健食品生产许可证的发放数量,营养保健品行业准入门槛提高。保健品龙头企业发展相对平稳,2018年,中国营养保健品巨头汤臣倍健收购了Life-Space和Penta-vite,全年营收43.5亿元,同比增长39.9%,但负面舆情爆发损害品牌形象。
E-commerce has gradually become a new growth engine for China's health care products industry. However, there are relatively more negative public opinions on the health care products industry and the outbreak of negative public opinions urges the Chinese government to strengthen the supervision of the industry. For example, the Chinese government promulgated the ““The state council’s opinion on deepening reform to strengthen food safety work ““, ““The general office of the state council’s opinion on promoting the development of the endowment service ““, says it will launch a crackdown on health food fraud ,false advertising, and false advertising, and implement special clean-up actions; China's food and drug administration has gradually reduced the number of health food production licenses issued, and the entry threshold for health food industry has been raised. In 2018, By-Health, a leading enterprise of Chinese health products industry, purchased Life-space and Penta-vite, and its annual revenue reached 4.35 billion yuan, up 39.9% year on year, but the outburst of negative public opinions damaged the brand image. -
艾媒报告 |2019年中国直销行业发展状况与政策舆论环境监测报告
本报告研究涉及企业/品牌包括:权健、华林酸碱平、无限极、然健环球、康宝莱、天狮、佳莱、绿之韵集团、铸源、和治友德、康婷、清晨、玫琳凯、金诃藏药、炎帝生物、NATURES SUNSHINE、安利、完美、隆力奇、尚赫
2018年,权健、无限极、康宝莱等负面舆情频发令直销行业再次成为舆论焦点。2019年1月1日,国家将继续加大直销行业处罚力度,15家直销企业被商务部勒令整改。iiMedia Research(艾媒咨询)数据显示,直销违规事件影响了69.6%消费者的相关选购需求,其中,30.4%消费者表示再也不会购买涉案企业商品。短期看来,直销行业持牌企业增长率将放缓,同时直销行业中的母婴、保健品类产品监管将加强。
The latest data of the State Administration for industry and Commerce show that in 2017, the National Chamber of Commerce, industry and market supervision total 52 cases of direct sales violations, a fine of 32 million yuan. Among them, false publicity has become the most common business problem in the operation of direct selling enterprises. 2018 to Quanjian, Infinity, Compaulay, health Global, waring acid and alkali equality of a number of direct sales enterprises suspected of violations, contusion the purchase confidence of 69.6% of consumers. Among them, abandoning the purchase of all products involved in the Enterprise (30.4%) and abandoning the purchase of direct selling industry involved in the category (41.3%) became the choice of the majority. In the future, the regulatory environment will be further tightened, with the growth of licensed companies slowing. At the same time, the reform of direct selling enterprise management mode becomes an inevitable requirement.
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