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艾媒咨询|2020中国在线教育行业创新趋势研究报告
本报告研究涉及企业/品牌/案例:作业帮、有道精品课、米乐英语。
在新冠疫情的影响下,国家推出“停课不停学”的政策,加速了在线教育行业的渗透率。随着国民可支配收入的提升,互联网普及度的发展,带来了在线教育行业新一轮的增长。2020年在线教育用户规模预计达到3.51亿人,在线教育市场规模预计超过4800亿元。在新的增长下,在线教育行业在教学模式、获取渠道和科技赋能等领域都有了新的创新方向。从教学模式上,双师直播大班课是各大在线教育机构最主要的课程形式,在保证课程规模的基础上,高效利用教师资源,形成了良好的商业盈利模型。其次,受疫情影响的线下教培机构也转而寻求线上进行发展,创新出了OMO模式。随着人工智能技术的大力发展,在线教育行业有效利用AI技术为教学赋能,不仅提升了教学质量与体验,而且通过自主研发的智能教学硬件及智能答疑服务,有效降低其获客成本,获得良好的运营效率。
Under the influence of the Covid-19 epidemic, China has introduced a policy of "suspending classes and not stopping schools", which has accelerated the penetration rate of the online education industry. With the increase in national disposable income, the development of Internet penetration has brought a new round of growth in the online education industry. In 2020, the number of online education users is expected to reach 351 million, and the online education market is expected to exceed 480 billion RMB. Under the new growth, the online education industry has new innovative directions in the fields of teaching models, access channels, and technological empowerment. In terms of teaching mode, double-teacher live broadcast of large classes is the main course form of major online education institutions. On the basis of ensuring the scale of courses, efficient use of teacher resources has formed a good business profit model. Secondly, offline education institutions affected by the epidemic have also turned to online development and innovated the OMO model. With the vigorous development of artificial intelligence technology, the online education industry effectively uses AI technology to empower teaching, which not only improves teaching quality and experience, but also effectively reduces its customer acquisition cost through self-developed intelligent teaching hardware and intelligent answering services in order to acquire a nice operational efficiency. -
艾媒咨询|2021中国数字经济产业发展研究报告
本报告研究涉及企业/品牌/案例:抖音,快手,哔哩哔哩,微视,柳江人家,好欢螺,嘻螺会,螺霸王,喜茶,奈雪的茶,茶颜悦色
4月29日,由广东省互联网协会指导,艾媒咨询及思科智慧城联合主办的“2021广州数字经济发展论坛”在番禺成功举办。论坛以“数字引领新征程• 经济注入新活力”为主题,邀请学术界、企业界、创投界、行业协会及市政管理部门代表作主题交流、经验分享、报告展示,深入聚焦数字经济产业发展,共同探讨数字经济创新走向。
论坛中,艾媒咨询创始人CEO兼首席分析师张毅发布了《2021中国数字经济产业发展研究报告》。该报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,全面分析新基建时代数字经济产业发展背景、现状及趋势,并围绕人工智能、大健康、教育、电商供应链产业、短视频直播、旅游出行、潮流(国货、螺蛳粉、新式茶饮)等领域进行深度解读,预判各领域未来发展态势。
On April 29, "2021 Guangzhou Digital Economy Development Forum" was successfully held in Panyu under the guidance of Guangdong Internet association and co sponsored by AI media consulting and Cisco smart city. With the theme of "digital leading the new journey and injecting new vitality into the economy", the forum invited representatives from academic circles, business circles, venture capital circles, industry associations and municipal administration departments to make theme exchange, experience sharing and report display, deeply focused on the development of digital economy industry, and jointly discussed the trend of digital economy innovation.
In the forum, Zhang Yi, founder, CEO and chief analyst of AI media consulting, released the Research Report on the development of China's digital economy industry in 2021. According to the basic data of AI media data center, AI media consulting business intelligence database and AI media business sentiment and public opinion data monitoring system, the report comprehensively analyzes the development background, current situation and trend of digital economy industry in the new infrastructure era, and focuses on artificial intelligence, big health, education, e-commerce supply chain industry, short video live broadcast, tourism travel, and trends (domestic products, snail powder, Internet and Internet) In order to predict the future development trend of various fields. -
艾媒咨询|2020中国K12在线教育行业研究报告
本报告研究涉及企业/品牌/案例:作业帮,有道精品课,米乐英语,编程猫,火花思维。
K12教育作为在线教育的主要赛道,疫情危机下带来K12在线教育新机遇。在“停课不停学”的政策扶持下,在线教育市场规模增速回暖,市场规模将达4858亿元,增速上升至20.2%。2019年中国K12群体规模超过2亿人,中国在线教育用户规模逐年递增,2020年用户规模将达到3766万人。受疫情影响,K12在线教育渗透率在2020年上升至23.2%,增长率远超历年数据。中国K12教育群体数量庞大,且覆盖范围广,对在线教育相关产品及服务存在较高的消费需求,为未来市场发展奠定了坚实的用户基础,行业迎来关键期。iiMedia Research (艾媒咨询)数据显示,受访K12在线教育用户中续报率约八成,用户满意程度较高,约六成用户预算在1000-7000元内。作业帮目前全球领先用户规模,获客效率行业第一。以技术支撑教学,以数据服务教研,通过打造优质教研成果,有效解决学员需求。
As the main track of online education, K12 education has brought new opportunities for K12 online education under the epidemic crisis. With the support of the policy of "suspending classes and not stopping schools", the growth rate of the online education market is picking up. The market size will reach 485.8 billion yuan, and the growth rate will rise to 20.2%. In 2019, the scale of China's K12 group exceeded 200 million, and the scale of online education users in China is increasing year by year, and the scale of users will reach 37.66 million in 2020. Affected by the epidemic, the penetration rate of K12 online education will rise to 23.2% in 2020, and the growth rate far exceeds previous data. The K12 education group in China is large in number and covers a wide range. There is a high consumer demand for online education related products and services, which has laid a solid user base for future market development. The industry has ushered in a critical period. As the data of iiMedia Research showed,the renewal rate of interviewed K12 online education users is about 80%, and the user satisfaction is relatively high. About 60% of users have a budget of 1,000-7,000 yuan. Zuoyebang company is currently the world's leading user scale, ranking first in customer efficiency in the industry. Support teaching with technology, serve teaching and research with data, and effectively solve the needs of students by creating high-quality teaching and research results. -
艾媒咨询|2020上半年中国K12在线教育行业研究报告
本报告研究涉及企业/品牌/案例:乐乐课堂、网易有道、有道精品课、新东方。
升学压力大和教育重视程度提升的推动下,K12在线教育需求激增。2020上半年中国K12在线教育用户规模将达3765.6万人,同比增长达23.2%。K12在线教育优势愈加凸显,少儿编程类等素质类教育兴起;行业下沉式发展趋势明显,三四线城市成新角逐场。疫情下,线下教培活动受限,资本抢占K12在线教育赛道,少儿编程获得资本青睐。iiMedia Research(艾媒咨询)数据显示,60.8%的受访者需要各类学科辅导类教学,兴趣类以及编程类教育需求仍在逐步提升。教师资源是用户选择平台的首要影响因素。而行业内优胜劣汰,中小机构持续亏损,老牌教育机构蓄力K12在线教育,K12业务成为新东方营收增长的主引擎。iiMedia Research(艾媒咨询)分析师预测K12在线教育的未来竞争将是围绕产品与用户的竞争,以标准化、体系化产品着力于用户痛点,以个性化服务、创新性教学模式实现差异化内容供给能够释放品牌口碑价值。
Driven by the pressure of further education and the increasing importance of education, the demand for K12 online education has surged. In the first half of 2020, the scale of China's K12 online education users will reach 37.656 million, a year-on-year increase of 23.2%. The advantages of K12 online education have become more prominent, and quality education such as children's programming has emerged; the industry's sinking development trend is obvious, and third and fourth tier cities have become new protagonist. Under the epidemic, offline education and training activities were limited, capital seized the K12 online education track, and children's programming gained capital favor. As the data of iiMedia Research showed, 60.8% of the interviewees required various types of subject tutoring, while interest and programming education are still in increasing demand. Teacher resources are the primary influencing factors for users to choose a platform. The survival of the fittest in the industry, small and medium sized institutions continue to lose money, old education institutions accumulate K12 online education, K12 business has become the main engine of revenue growth of New Oriental. Analysts at iiMedia Research predict that the future competition of K12 online education will focus on the competition between products and users, focus on user pain points with standardized and systematic products, and achieve differentiated content supply with personalized services and innovative teaching models. It can release the brand reputation value. -
艾媒咨询|后疫情时代中国在线教育行业研究报告
本报告研究涉及企业/品牌/案例:年糕妈妈、网易有道、有道精品课、米乐英语、金沃斯英语、中国大学MOOC、腾讯课堂。
在后疫情时代下,中国在线教育的市场规模受疫情正面刺激不断扩大,中国在线青少儿英语市场规模在2020年第一季度达260亿元,用户规模约580万人,市场渗透率达22%。在线教育市场红利也吸引了大量资本,2019年融资总额达115亿元。报告显示,提升产品质量吸引用户并促进高效运营是在线教育行业的优势,同时应抓住下沉市场潜力大和技术革新的机遇来迎接挑战。在后疫情时代下,随着政策的支持和5g、AI等技术的推动,中国在线教育的市场规模进一步扩大,根据iiMedia Research(艾媒咨询)数据显示,预计2020年中国在线教育市场规模将达到4858亿元。截至2020年4月,中国在线青少儿英语市场规模达260亿元,用户规模约580万人,市场渗透率达22%。经过疫情期在线教育的爆发式增长,在用户习惯不断养成的背景下,预计到2021年底,中国在线青少儿英语市场渗透率将达到37%,2022年将达51%。近年来,在线教育市场红利吸引了越来越多的投资注入,2019年,中国在线教育行业共发生融资事件150起,融资总额达115亿元。由于2020新冠疫情的正面刺激,中国在线教育行为和习惯得以普及,尤其是K12阶段和职业教育阶段两个方面市场将得到巨大的释放,展现出巨大的市场前景,2025年中国在线教育市场规模有望超8000亿元。报告分析显示,在线教育行业需提升产品质量吸引用户并促进高效运营,抓住下沉市场潜力大和技术革新的机遇,迎接中国在线教育行业发展的挑战。
During the post-epidemic period, with the support of policies and the promotion of 5G, AI and other technologies, the market scale of China's online education is further expanded. As the data of iiMedia Research showed, the market scale of China's online education is expected to reach 485.8 billion yuan in 2020. By April 2020, China's online youth English market has reached 26 billion yuan, with about 5.8 million users and a market penetration rate of 22%. After the explosive growth of online education during the epidemic period, it is estimated that the penetration rate of Online English for young children in China will reach 37% by the end of 2021 and 51% by 2022 under the background of the continuous formation of user habits. In recent years, the dividend of online education market has attracted more and more investment. In 2019, China's online education industry witnessed a total of 150 financing events with a total financing amount of 11.5 billion yuan. Thanks to the positive stimulus of coVID-19 in 2020, online education behaviors and habits become more and more popular in China. In particular, the market of K12 and vocational education will be greatly released, showing a huge market prospect. By 2025, the size of China's online education market is expected to exceed 800 billion yuan. According to the analysis of the report, the online education industry needs to improve product quality to attract users and promote efficient operation, seize the opportunity of potential sinking market and technological innovation to meet the development challenges of China's online education industry. -
艾媒报告 | 2018上半年中国在线直播行业监测报告
本报告研究涉及企业/品牌包括:花椒、泰迪鲜花、KK、光明网、斗鱼、京东、虎牙直播、熊猫直播、龙珠直播、陌陌、斗鱼直播、猫啵、目睹直播、展视互动、云视互动、云犀直播、算云直播、创视界、微吼直播、映客、一直播、秀色秀场、六间房、YY直播、酷狗直播、NOW直播、淘宝、企鹅体育、章鱼直播、全民直播、战旗直播、酷学直播、荔枝微课、视吧直播、知牛直播
iiMedia Research(艾媒咨询)数据显示,预计2018年在线直播用户规模达4.60亿人,预计增长率为15.6%。2018上半年,优质主播仍是在线直播平台的“核心竞争力”,花椒打造直播生态圈,上线“猫啵”打通流量入口多元化;企业直播方面,平台助力企业精准营销,行业发展势头显现,目睹布局产品生态升级企业服务,给企业营销方式和商业模式也带来新的机遇。 -
艾媒报告|2017-2018中国在线直播行业研究报告
本报告研究涉及企业/品牌包括:微吼直播、云视互动、目睹直播、想播就播、云犀直播、算云直播、创视界、咪咕直播、花椒、映客、一直播、YY直播、KK直播、秀色秀场、六间房、棒直播、淘宝、京东、企鹅体育、章鱼直播、视吧直播、知牛直播、全民直播、战旗直播、虎牙直播、熊猫直播、龙珠直播、斗鱼直播、陌陌、NOW直播、酷学直播、荔枝微课
iiMedia Research(艾媒咨询)数据显示,2017年中国在线直播用户规模达到3.98亿,预计2019年用户规模将突破5亿;相比2016年,2017年直播行业用户规模增速明显放缓,增长率为28.4%。艾媒咨询分析师认为,在政策监督,社会需求理性化的大环境下,在线直播行业趋向稳定健康发展,增速逐步放缓。直播的工具化特征逐渐显现,未来直播将嵌入民众生活各个方面,用户规模持续稳定扩大。
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