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随着互联网的快速发展,粉丝经济已成为当下最热门的商业模式之一。从最初的明星经济到现在的多领域商业应用,粉丝经济正在以惊人的速度蔓延,成为了当前商业发展中不可或缺的一部分。
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艾媒咨询|2021年中国在线K歌行业发展专题研究报告
本报告涉及的案例/品牌/企业:全民K歌
随着互联网与生活的深度融合,在线娱乐成为了群众生活中的重要娱乐形式。艾媒咨询分析师认为,与音视频类项目相比,在线K歌具有更强的沉浸感体验,多元的玩法也迎合了不同用户群体的个性化需求,目前已经成为了在线泛娱乐领域的主要项目之一。iiMedia Research(艾媒咨询)数据显示,预计2022年,中国在线K歌市场规模将达到175.8亿元,用户规模将达到5.7亿人。在网络技术革新的基础上,在线K歌APP不断推出多元化的歌唱模式,迎合了不同用户群体的个性化需求。音乐内容服务的突破创新催生了K歌APP的转变,是K歌平台吸引用户的重要因素。在新音乐产出模式和内容发展的带动下,在线K歌平台将打破行业壁垒,挖掘新的商机。
With the deep integration of Internet and life, online entertainment has become an important form of entertainment in people's life. AI media consulting analysts believe that compared with audio and video projects, online karaoke has a stronger immersion experience, and its diversified playing methods also meet the personalized needs of different user groups. At present, it has become one of the main projects in the field of online pan entertainment. According to iimedia research, it is estimated that in 2022, China's online karaoke market will reach 17.58 billion yuan and 570 million users. On the basis of network technology innovation, online karaoke app has continuously launched diversified singing modes to meet the personalized needs of different user groups. The breakthrough and innovation of music content service gave birth to the transformation of k-song app, which is an important factor for k-song platform to attract users. Driven by the new music output mode and content development, the online karaoke platform will break industry barriers and explore new business opportunities. -
艾媒咨询|2021年中国食品行业发展趋势分析报告
2021 年 12 月 29日,由论道网主办,论道圈、桂仓加速器联合主办的“第二届广西产业大会 暨 2021 广西食品行业论坛”以线上直播的方式隆重举行。本次论坛以“开局与变局,广西食品行业新机遇”为主题,分为设计趋势、投资、创业与服务四个部分,邀请政府主管部门、广西本土食品企业、全国的食品行业投资机构和研究机构、本土专业服务机构,从各自专业层面, 提供案例经验和创新发展的分享。为广西食品行业的从业者和关联方,提供行业发展创变的思路和经验交流。艾媒咨询CEO兼首席分析师张毅受邀出席本次活动,并在现场发表了《2021年中国食品行业发展趋势分析》演讲。演讲围绕“食品行业消费新趋势下,广西的机会在哪里”展开,通过艾媒大数据决策和智能分析系统的数据挖掘结果,对烘焙食品、休闲食品、速冻食品、方便食品领域的行业现状、消费行为等展开详细的分析解读,共同展望未来食品行业发展趋势。
On December 29, 2021, "the second Guangxi industry conference and 2021 Guangxi food industry forum", sponsored by lundao.com and jointly sponsored by lundao circle and guicang accelerator, was grandly held in the form of online live broadcast. With the theme of "opening and changing situation, new opportunities for Guangxi food industry", this forum is divided into four parts: design trend, investment, entrepreneurship and service. Government departments, local food enterprises in Guangxi, national food industry investment and research institutions and local professional service institutions are invited to share case experience and innovation and development from their respective professional levels. Provide ideas and experience exchange for practitioners and related parties in the food industry in Guangxi.Zhang Yi, CEO and chief analyst of iiMedia Research, was invited to attend the event and delivered a speech on the development trend analysis of China's food industry in 2021. The speech focused on "where are the opportunities in Guangxi under the new consumption trend of the food industry". Through the data mining results of AI media big data decision-making and intelligent analysis system, it carried out a detailed analysis and interpretation of the industry status and consumption behavior in the field of baked food, leisure food, quick-frozen food and convenience food, and jointly looked forward to the development trend of the food industry in the future. -
艾媒咨询|2020-2021年中国国潮经济发展专题研究报告
本报告研究涉及企业/品牌/案例:拼多多,华为,汉尚华莲
目前在快递业和电商平台服务业持续发展的推动下,中国社会消费品零售总额和出口总额逐年呈现上升趋势。2020年受疫情影响下,中国社会消费品零售总额为39.2万亿元,比上年下降3.9%,出口净额为15.0万亿元。随着制造业结构持续升级,工业生产配套链不断完善,进一步发挥国内市场优势同时扩大内需,国潮商品质量也得到提升。国粹作为国潮文化的典型发展领域,而汉服领域是传统国粹结合潮流元素发展的典型代表,iiMedia Research(艾媒咨询)数据显示,中国汉服爱好者数量规模和市场规模快速增长,预测2021年汉服爱好者数量规模预计达689.4万人,市场销售规模将达到101.6亿元。调研数据显示,28.3%的消费者非常信任目前国产制造的商品质量,54.1%的消费者表示比较信任;同时,各电商平台通过大量消费补贴,让消费者用更实惠的价格体验新国牌商品,助力国潮经济发展。
In recent years, driven by the sustainable development of domestic delivery industry and e-commerce platform, total retail sales and exports of consumer goods in China are increasing year by year. In 2020, affected by the epidemic, total retail sales of China will reach 39.2 trillion yuan, has decreased by 3.9% over the previous year, and its net exports will reach 15.0 trillion yuan. With the continuous upgrading of the manufacturing structure, the continuous improvement of the industrial production chain, the further development of the domestic market advantages and the expansion of domestic demand, the quality of China-Chic goods has also been improved. Chinese quintessence culture is a typical development field of China-Chic culture, while Hanfu is a typical representative of traditional quintessence culture combined with trend elements. As the data of iiMedia Research showed, the number and market scale of Hanfu fans in China are growing rapidly. It is predicted that the number and scale of Hanfu lovers in 2021 will reach 6.89 million, and the market sales scale will reach 10.16 billion yuan. According to the survey data, 28.3% of interviewed consumers have great confidence in the quality of domestic products, and 54.1% of them have little confidence in the quality. At the same time, through the large consumer subsidies provided by e-commerce platforms, it allows the consumers to experience the new Chinese brand products at better prices, which helps the development of China-Chic economy. -
艾媒报告|2020Q1中国汉服市场运行状况监测报告
本报告研究涉及企业/品牌/案例:汉莲服饰集团,兰若庭,同袍APP,汉未央。
在新媒体平台和个性化消费观念的推动下,中国汉服产业发展不断加速。汉服行业借助抖音、微博等新媒体平台有效传播汉服文化,并联合热门IP,实现破圈获客,同时发展租赁、摄影等周边服务,实现全产业链融合。2019年汉服爱好者规模达356.1万人,同比增长74.4%;汉服消费者购买力强,中高端汉服需求最大,超七成汉服消费者单均消费超300元;不断扩大的市场基础、高消费能力以及高用户粘性令汉服市场引来井喷,2019年市场销售额达45.2亿元,同比增长318.5%;iiMedia Research(艾媒咨询)数据显示,过半数受访用户表示支持汉服文化;同时,超七成受访用户表示有购买意愿,汉服文化认可度提高,未来汉服产业或将迎来新一轮的增长。此外,超半数消费者表示不会在日常穿着汉服,穿着繁琐及大众接受度低是主要因素。未来,将汉服与现代日常服装元素融合,进一步拓宽汉服使用场景是汉服产业的主要发展方向。
Driven by the new media and the concept of personalized consumption, Han Chinese clothing industry has developed accelerately. The industry effectively spread Han culture by new media such as Tik Tok and Weibo, and cooperated with popular IP to breakthrough the limitations brought by its minority group attribute to achieve customer acquisition. Meanwhile, it developed services such as leasing and photography to realize the integration of the whole industry chain. The amount of Han Chinese clothing lovers in 2019 was 3.56 million, with a year-on-year growth of 74.4%. Consumers have the largest demand for high-end product, with over 70% of consumers spending more than 300 yuan each. The rapid development of Han Chinese clothing market is attributed to expanding market base, high consumption capacity and high user stickiness. The market sales volume in 2019 was 4.52 billion yuan, with a year-on-year growth of 318.5%. As the data of iiMedia Research showed, over 70% of the surveyed users expressed their willingness to buy. The recognition of Han culture improved, therefore the industry may have a high growth in the future. Over 50% of consumers considered that they would not wear Han Chinese clothing on a daily basis, with cumbersome clothing and low public acceptance as the main factors. In the future, the main development direction of Han Chinese clothing industry will be to integrate product with modern daily clothing elements and further expand the use scenes. -
艾媒咨询|华语音乐三十年研究报告|中国原创力量爆发,互联网为新生音乐人提供更多舞台
华语音乐市场经过近30年的发展,产业红利逐渐凸显。2019年中国音乐产业市场规模已超过240亿元,预计到2022年将达到321亿元。互联网的发展拓展延伸了华语音乐产业链条,同时激活了华语音乐创作热情,2019年华语创作型音乐人占比67%,同比增长45.7%,音乐人的风格也更趋多元化,其中流行、民谣、说唱、古风、电音成为风格前五。2020年,在华语音乐用户中,网络音乐用户规模达6.35亿,iiMedia Research(艾媒咨询)数据显示,摇滚、说唱、中国风音乐类型偏好增长明显,华语音乐用户的音乐偶像风格愈加鲜明且原创实力更强,同时,近七成的华语音乐用户“喜欢”观看音乐综艺类节目。通过分析对比视频平台的特征与创新策略,结果显示,爱奇艺成用户观看音乐综艺的首选平台,其音乐综艺成为行业现象级节目。互联网连接的音乐产业链将会更加紧密,信息技术的大爆发将会成为华语音乐发展的最大助力。
After nearly 30 years of development, the industry dividend of Chinese music gradually highlighted. Market size of Chinese music industry has exceeded 24 billion yuan in 2019 and is expected to reach 32.1 billion yuan in 2022. The development and expansion of the Internet has extended the Chain of Chinese music industry and activated the enthusiasm of musician for Chinese music creation. In 2019, Chinese original musicians accounted for 67%, with a year-on-year growth of 45.7%. The styles of musicians have become more diversified, among which pop, folk, rap, ancient style and electronic sound have become the Top 5. In 2020, among Chinese music users, the scale of online music users reached 635 million. As the data of iiMedia Research showed, Preference for rock, rap and Chinese-style music has increased significantly, and Chinese music users have more distinctive music idols with stronger original power. At the same time, almost 70% of Chinese music users "like" to watch music variety shows. By analyzing and comparing the characteristics of video platforms and their innovative strategies, the results show that iQIYI is the preferred platform for users to watch music variety shows, and its music variety shows have become phenomenological programs in the industry. Thanks to internet, Music industry chain will be closer connected, and the explosion of information technology will be the biggest boost to the development of Chinese music. -
艾媒报告|2019-2021中国汉服产业数据调查、用户画像及前景分析报告
本研究报告涉及企业/品牌/案例:汉尚华莲,百雀羚,阿玛尼、纪梵希、YSL,故宫博物院文创馆,盘子女人坊,织羽集,重回汉唐,十三余,兰若庭,钟灵记,梨花渡,花朝记,都城南庄,流烟昔冷,华姿仪赏,明华堂,九锦司,飞羽汉服,花醉月,梨花庄,梵猫,闺仪
近年来中国汉服逐渐发展成一个较大规模的产业,并在年轻消费群体中得到迅速推广。2018年汉服爱好者数量达到204.2万人,同比增长72.9%。艾媒咨询分析师认为,未来2-3年中国汉服市场仍将保持增长态势, 2019年销售额预计将达14.1亿元。
2014年至2018年,中国汉服爱好者不断增长,在其消费群体中女性的比例逐年升高。受到消费升级的影响,消费者的需求也越来越趋向于个性化,而能满足不同的需求的产品也能表现出更高的溢价能力。例如汉服高端品牌——明华堂,售卖的汉服单品通常在3500元左右,套装定价在9000元以上。iiMedia Research(艾媒咨询)调查显示,从汉服消费者的购买动机来看,有47.2%的消费者是出于对汉服文化的喜欢,也有40.3%的消费者是出于对流行时尚的追求,说明汉服文化的魅力对消费者的吸引力是最大的,而影视频等网络宣传所定义的流行时尚,也是年轻人购买汉服的一大影响因素。
From 2014 to 2018, Chinese Hanfu enthusiasts continued to grow, and the proportion of women in their consumer groups increased year by year. Affected by consumption upgrades, consumer demand is becoming more and more personalized, and products that can meet different needs can also show higher premium capabilities. For example, Minghuatang, a high-end brand of Hanfu, usually sells Hanfu singles at around 3,500 yuan, and sets are priced at more than 9,000 yuan. According to the iiMedia Research survey, from the perspective of Hanfu consumers ’purchase motivation, 47.2% of consumers are out of favor of Hanfu culture, and 40.3% of consumers are in pursuit of fashion. It shows that the charm of Hanfu culture is the most attractive to consumers, and the fashion defined by online propaganda such as movie and video is also a major influencing factor for young people to buy Hanfu.
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