单身经济(共25份)
单身经济
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艾媒咨询|2024年中国火锅行业发展与消费行为监测报告
火锅行业在2023年迎来消费回暖,市场规模持续扩大。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国火锅行业发展与消费行为监测报告》数据显示,2023年中国火锅行业市场规模达到5966亿元,预计2025年市场规模将达到6689亿元。火锅产业往集群化、规模化、品牌化方向发展,不断从要素驱动到创新驱动,助推火锅产业消费扩容提质升级。火锅作为社交属性较强、符合减压经济特征的品类,行业已进入白热化竞争阶段,但菜品同质化、锅底同质化问题突出。未来,火锅品牌将专注于打造专属核心优势,在细分赛道发力,主打品牌差异性,让火锅食材回归本源和正宗,给消费者带来更放心的食用体验。在消费需求细分化、多元化趋势驱动下,品牌趋向精细化运营,将会涌现更多“火锅+”形式。
The hot pot industry will usher in a recovery in consumption in 2023, and the market size will continue to expand. According to the latest "2024 China Hot pot Industry Development and Consumer Behavior Monitoring Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's hot pot industry will reach 596.6 billion yuan in 2023, and it is expected that the market size will reach 668.9 billion yuan in 2025. The hot pot industry is developing in the direction of clustering, scale and branding, and continues to shift from element-driven to innovation-driven, boosting the consumption expansion and quality upgrading of the hot pot industry. Hot pot, as a category with strong social attributes and in line with the economic characteristics of decompression, the industry has entered the stage of fierce competition, but the homogenization of dishes and the homogenization of the pot bottom is prominent. In the future, the hot pot brand will focus on creating exclusive core advantages, making efforts in the subdivision track, the main brand difference, so that the hot pot ingredients return to the source and authenticity, and bring consumers a more assured eating experience. Driven by the trend of differentiation and diversification of consumer demand, the brand tends to fine operation, and more "hot pot +" forms will emerge. -
艾媒咨询|2024-2025年中国水产行业现状及消费趋势洞察报告
近年来,中国水产行业正以稳健的步伐向前发展,其产业规模持续扩张,产量快速提升,展现出强劲的增长势头和广阔的发展前景。数据显示,2015-2023年中国水产品总产量逐年递增,2023年达7116.24万吨,水产品已成为居民膳食结构中的重要组成部分,水产消费从“温饱型”向“品质型”转变。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国水产行业现状及消费趋势洞察报告》数据显示,在水产品品类选择中,71.5%消费者常购买生鲜/冷冻水产品,生鲜/冷冻水产品品类仍在消费者选择中占据主导地位。即食零食类为消费者最常选购的深加工水产品品类,占比75.3%,在市场上占比中拥有一定的优势空间。如今,中国水产养殖企业多以分散的个体经营模式为主,大型企业较少,市场集中度低。与此同时,水产类预制菜已渐成水产品消费的新途径,行业品牌意识觉醒加速。企业应加快布局或跨界布局水产行业细分领域,朝品牌化、专业化方向发展;同时,进一步加快转型升级,推进智慧水产养殖,开展数字渔业示范,大力发展优质、特色、绿色、生态的水产品。
In recent years, China's fishery industry is developing at a steady pace, its industrial scale continues to expand, the output is rapidly increasing, showing a strong growth momentum and broad development prospects. Data show that the total output of aquatic products in China increased year by year from 2015 to 2023, reaching 71,162,400 tons in 2023, aquatic products have become an important part of the residents' dietary structure, and aquatic consumption has changed from "subsistence" to "quality". According to the latest Research Report 2024-2025 China's fishery industry status and consumption trend insight report released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, in the choice of aquatic products, 71.5% of consumers often buy fresh/frozen aquatic products, and fresh/frozen aquatic products still occupy a dominant position in consumer choice. Ready-to-eat snacks are the deep-processed aquatic products most frequently purchased by consumers, accounting for 75.3%, which has a certain advantage in the market. Nowadays, Chinese aquaculture enterprises are mainly based on decentralized individual business model, with fewer large enterprises and low market concentration. At the same time, aquatic prefabricated dishes have gradually become a new way of aquatic product consumption, and the awakening of industry brand awareness has accelerated. Enterprises should speed up the layout or cross-border layout of the aquatic industry segmentation field, towards the direction of branding and specialization. At the same time, further accelerate the transformation and upgrading, promote smart aquaculture, carry out digital fishery demonstration, and vigorously develop high-quality, unique, green and ecological aquatic products. -
艾媒咨询|2023-2024年粤港澳大湾区餐饮消费洞察报告
粤港澳大湾区具备丰富的美食文化,在全国美食里占据重要地位。在人工智能、大数据等技术不断进步的情况下,湾区餐饮行业获得技术红利,各大餐饮企业通过供应链数字化、SaaS、会员管理、数字化营销、服务机器人等方面加快数字化转型。调研数据显示,近五成大湾区消费者表示注重健康饮食,超九成消费者习惯于查看餐饮软件和餐饮平台的测评及客户评价,餐厅人气度逐渐成为消费者就餐决策的重要依据之一。
艾媒咨询分析师认为,餐饮行业市场竞争较为激烈,餐饮企业拥有独特的品牌定位和特色更容易在市场中脱颖而出。
The Guangdong Hong Kong Macao Greater Bay Area has a rich culinary culture and occupies an important position in national cuisine. With the continuous advancement of technologies such as artificial intelligence and big data, the catering industry in the Bay Area has gained technological dividends. Major catering enterprises are accelerating their digital transformation through supply chain digitization, SaaS, member management, digital marketing, service robots, and other aspects. Research data shows that nearly 50% of consumers in the Greater Bay Area emphasize healthy eating, while over 90% of consumers are accustomed to viewing evaluations and customer reviews from catering software and platforms. Restaurant popularity has gradually become an important basis for consumer dining decisions.
iiMedia Research analysts believe that the competition in the catering industry market is relatively fierce, and catering enterprises with unique brand positioning and characteristics are more likely to stand out in the market. -
艾媒咨询|2021年中国自热火锅行业发展研究报告
本报告涉及的案例/品牌/企业:自嗨锅,莫小仙,海底捞
iiMedia Research(艾媒咨询)数据显示,2021年中国自热火锅市场规模为103.7亿元,着自热火锅领域技术的更迭以及产品的多元化口味,预计市场将保持20%的增幅持续扩容,预计2023年中国自热火锅市场规模将达148.9亿元。中国自热火锅市场自2015年开始萌芽,到2017年迅速扩容,近年火遍中国。随着时间的推移,自热火锅的需求量稳步提升,大型餐饮企业和食品企业开始陆续入场,加速了自热火锅市场的发展。艾媒咨询分析师认为,自热火锅爆红后,整个行业存在价格高、口味还原欠缺、食品安全频发等问题,行业仍需要统一标准来实现长久的发展。
According to iimedia research, China's self heating hot pot market will reach 10.37 billion yuan in 2021. With the change of technology in the field of self heating hot pot and the diversified taste of products, it is expected that the market will maintain a growth rate of 20% and continue to expand. It is expected that China's self heating hot pot market will reach 14.89 billion yuan in 2023. China's self heating hot pot market began to sprout in 2015 and expanded rapidly in 2017. It has been popular in China in recent years. With the passage of time, the demand for self heating hot pot has increased steadily, and large catering enterprises and food enterprises began to enter one after another, accelerating the development of self heating hot pot market. iiMedia consulting analysts believe that since the hot pot became popular, the whole industry has problems such as high price, lack of taste restoration and frequent food safety. The industry still needs unified standards to achieve long-term development.
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