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艾媒咨询|2020上半年中国社区团购行业专题研究报告
本报告研究涉及企业/品牌/案例:美团优选、十荟团、兴盛优选。
随着物流体系的成熟发展,在后疫情时代中国社区团购市场进入爆发式增长阶段,在2020年社区团购市场发展增长率超过百分之百,市场规模达到650亿。随着社区团购的不断成熟发展,诸多企业、资本都在积极开拓市场、深化布局,中国社区团购市场规模也将保持高增长趋势,预计到2022年中国社区团购市场规模将超过1220亿元,增长率达到28.4%。与传统电商相比,社区团购的运营模式更为轻,借助微信等社交流量入口,具有用户社区化易传播、商家集中化管理以及线上线下相结合的特点。iiMedia Research(艾媒咨询)调研数据显示,将近一半的用户选择社区团购平台的主要因素是商品物美价廉及购买方式便利,方便省时、送货上门也成为社区团购代替线下消费的主要优势。未来,不同品类的商家加入社区团购的行业,社区团购生鲜领域市场潜力大,“团长”运营和服务水平的提高成为社区团购发展的重要因素。
With the mature development of the logistics system, the community group-buying market in China has entered the stage of explosive growth in the post-epidemic era. In 2020, the growth rate of community group-buying market will exceed 100%, and the market size will reach 65 billion yuan. With the continuous mature development of community group-buying, many enterprises and capital are actively exploring the market and deepening the layout, and the scale of community group-buying market in China will also keep a high growth trend. It is estimated that the scale of community group-buying market in China will exceed 122 billion yuan by 2022, with a growth rate of 28.4%. Compared with traditional e-commerce, community group buying has a lighter operation mode. With the help of WeChat and other social traffic portals, it has the characteristics of easy dissemination of user community, centralized management of merchants and combination of online and offline. As the data of iiMedia Research showed, the main factors for nearly half of the users to choose the community group purchase platform are the high quality and low price of commodities and the convenience of purchasing methods. Convenient and time-saving, door-to-door delivery have also become the main advantages of community group purchase instead of offline consumption. In the future, businesses of different categories will join the industry of community group-buying. The fresh products of community group-buying has great market potential, and the improvement of "leader" operation and service level will become an important factor for the development of community group-buying. -
艾媒咨询|2020Q1中国在线酒店预订行业监测报告
本报告研究涉及企业/品牌/案例:美团、携程、飞猪、同程旅行。
受新冠疫情影响,中国在线酒店预订市场遭受巨大冲击,总体营业额、房价及酒店入住率在2020年第一季度有较明显下滑。随着疫情好转,国内旅游市场逐渐复苏,“五一”期间总出行人数及总收入已达到同期的60%和40%,且据调查显示,消费者的出行意愿也在逐渐加强。总体来看,后疫情时期,旅游市场将呈现出四大“新常态 ”。首先,安心出游成为疫情之下网民出游最基本需求。其次,受安心需求影响,本地本省游成为网民最主要出游需求,而出游网民中,年轻群体则成为出游及酒店预订主力人群。iiMedia Research(艾媒咨询)数据显示,在已出游的受访网民中,35岁以下人群占比61.4%,且出游地点以短途游为主,占比达57.8%。此外,景区门票也开始取代飞机票、火车票成为酒店预订主要流量入口。
Affected by the COVID-19, China's Hotel Booking market has been severely hit. Hotel turnover, room prices and hotel occupancy rate have declined significantly in the first quarter of 2020.Now China's domestic tourism market gradually wakes up. During the May Day, the number of tourists and incomes have reached 60% and 40% of the same period. In addition, according to the survey, consumers' willingness to travel is also gradually increasing. During the epidemic situation, the tourism market show four "new normal". First of all, security is the basic demand for people to travel. Secondly, considering security, local tourists increase. In addition, among the travelling netizens, the young men has become the main group. As the data of iiMedia Research showed, 61.4% of the interviewed users who have traveled were under the age of 35, and 57.8% of them preferred short-distance travel. Besides, tickets to the tourist attractions began to replace air and train tickets as the main flow entrance for hotel bookings. -
艾媒报告|2019-2020中国旅游景区门票在线预订市场研究报告
iiMedia Research(艾媒咨询)数据显示,过去五年在线旅游用户的规模不断扩大,2019年中国在线旅游用户规模超过4亿人。门票业务作为旅游景区的核心产品,线上化仍有很大发展空间。2019年中国景区门票线上化渗透率约为18.3%,门票在线交易额为288.8亿元。国内景区门票预订市场已经形成一超多强的格局,前三大在线预订平台门票交易量总份额占比接近九成。2020年以来,新冠疫情对旅游景区消费市场带来了新的变化,一方面景区在政策要求和引导下,加快落实景区门票网络预约制,叠加线下游客骤减等困境压力,景区将加速拥抱在线预订平台;另一方面,多地景区关停政策以及门票预约制的实施驱使游客通过在线平台获取景区相关信息及产品服务。艾媒咨询分析师认为,在政策、市场、平台等多方因素的共同作用下,景区门票线上化率将大幅提升,旅游在线预订平台将迎来发展良机。
According to the data of iiMedia research, the scale of online tourism users has been expanding in the past five years, and the scale of online tourism users in China will exceed 400 million in 2019. As the core product of tourist attractions, ticket business still has a lot of room for online development. In 2019, the online penetration rate of tickets for scenic spots in China is about 18.3%, and the online transaction volume of tickets is 28.88 billion yuan. The domestic scenic spot ticket booking market has formed a pattern of "one super many strong", and the total share of ticket trading volume of the top three online booking platforms accounts for nearly 90%. Since 2020, the new crown epidemic has brought new changes to the consumption market of tourist attractions. On the one hand, under the guidance of policy requirements, the scenic spots will speed up the implementation of the online booking system of scenic tickets, which will add up the pressure of the sudden reduction of downstream customers, and the scenic spots will accelerate to embrace the online booking platform; on the other hand, the implementation of the multi scenic area closure policy and the ticket booking system will drive tourists through the online platform Obtain relevant information and product services of the scenic spot. iiMedia consulting analysts believe that under the joint effect of policies, markets, platforms and other factors, the online rate of scenic tickets will be greatly increased, and the online booking platform for tourism will usher in a good opportunity for development. -
艾媒报告|2020中国“新冠疫期”企业信心与降薪行为数据调查报告
艾媒商情舆情数据监测系统显示,企业的降薪行为得到了广泛的关注,关键词“降薪”的热度在3月9日当天极速飙升,网络热度指数峰值达到812,“减薪”等话题也拥有较高的网络热度。在企业陆续复工过程中,降薪行为不断出现。据不完全统计,自2月3日至3月15日,已有30家知名企业涉及降薪等薪资调整行为或政策。iiMedia Research(艾媒咨询)数据显示,在受访职场人群中,薪资下降者分布较多的行业分别为制造业、互联网产业、餐饮零售、房地产业和物流服务。艾媒咨询分析师认为,疫情导致复工难,2月份供给端产能急剧下降,同时出行受限抑制消费。供给和需求双萎缩让各行业经营受重创,降低人力成本,让员工与企业共克时艰成为主流之选。iiMedia Research(艾媒咨询)数据显示,近八成职场人士对企业2月份薪资下降予以理解。艾媒咨询分析师认为,随着政策助力复工复产与国家新基建计划的实施,国内经济有望逐步回暖。
As the data of iiMedia Public Opinion Monitoring system showed, that companies' salary reduction have received widespread attention. The keyword " Salary Reduction" has soared on the 9th of March, and the peak Internet popularity index reached 812. " Salary Reduction" and other topics Also has a high degree of network popularity. In the process of enterprises returning to work one after another, the behavior of salary reduction continues to appear. According to incomplete statistics, from February 3 to March 15, there have been 30 well-known enterprises involved in salary adjustment and other salary adjustment behaviors or policies. As the data of iiMedia Research showed, among the workplaces surveyed, the industries with the largest number of wage dropers are
manufacturing, the Internet industry, catering and retail, real estate, and logistics services. iiMedia Research consulting analysts believe that the epidemic has caused difficulty in resuming work. In February, supply-side production capacity dropped sharply, and travel was restricted to restrain consumption. The double shrinkage of supply and demand has severely damaged the operation of various industries, reduce human resourceslabor costs, and made it the mainstream choice for employees and enterprises to overcome difficulties together. As the data of iiMedia Research showed, nearly 80% of professionals understand the company's salary decline in February. iiMedia Research consulting analysts believe that the market is expected to recover further as policies help resume production and the implementation of the national new infrastructure plan. -
艾媒报告|2019Q3中国在线酒店预订行业监测报告
本研究报告涉及企业/品牌/案例:本研究报告涉及企业/品牌/案例:携程,同程艺龙,去哪儿,马蜂窝,途牛,飞猪,阿里巴巴,支付宝,芝麻信用,淘宝直播,美团大学美酒学院
iiMedia Research(艾媒咨询)数据显示,2019年中国在线酒店预订间夜规模预计达到9.03亿,市场继续呈现增长态势。目前新旅游人口开始崛起,90及95后对于景观房、新型酒店、网红酒店的消费偏好均较总体用户强烈,其最高可接受日均间夜价格也比总体用户高出32.5元。新消费认可且具有高消费能力、追求个性化的特点,正逐渐成为行业增长新引擎。
目前中国在线酒店预订行业正处于快速发展阶段,虽然其发展情况与欧美发达国家相比仍有差距,但存在着巨大的市场潜力。iiMedia Research(艾媒咨询)数据显示,超八成中国在线酒店预订用户处于18-39岁阶段,结构呈现年轻化特征,年轻用户及新旅游人口开始成为行业的重要增长引擎。另一方面,三线及以下城市用户占比达三成,下沉市场用户量大,且具备较强的消费意愿和能力,但目前在线化率仅为19.6%,市场仍有巨大开发空间,其发展对于行业的影响也将不断扩大。多方因素影响下,中国在线酒店预订行业的发展呈现良好势头。iiMedia Research(艾媒咨询)数据显示,中国在线酒店预订间夜量规模正逐年扩大,2019年有望突破9亿。
At present, China Online Hotel Reservation Industry is in a rapid development stage. Although its development is still behind that of developed countries in Western countries, there is still huge market potential. As the data of iiMedia Research showed, over 80% of China Online Hotel Reservation users are in the stage of 18-39 years old, with a younger structure, Young users and the new travel population has become an important growth engine for the industry. On the other hand, 30% of China Online Hotel Reservation users are from the third-tier and below cities, the scale of the users in the sinking market is large, and they have strong willingness and ability to consume. However, by far the online penetration rate of the sinking cities is only 19.6%, the market still has a huge development space, and the impact of its development on the industry will continue to expand. Under the influence of various factors, the development of China Online Hotel Reservation Industry shows a good momentum. As the data of iiMedia Research showed, the scale of China Online Hotel Reservation room nights is expanding year by year, and it is expected to exceed 900 million in 2019. -
艾媒报告 |2019中国全域旅游产业大数据及标杆案例调查报告
本报告研究涉及企业/品牌/案例:携程,同程旅游,途牛,日光山谷,古北水镇,宋城集团,马蜂窝,众信旅游,去哪儿旅行,艺龙旅行,乐嘉体育,实宝来,四海一品,熊猫酒店,新派餐饮,天景稻香饮食,南岗喜宴,雅歌餐厅,滋粥楼,科尔海热,中青旅, TripAdvisor猫途鹰,百度旅游,驴妈妈旅游
2019年,政府工作报告提出“发展全域旅游,壮大旅游产业”。国家与地方政策、良好的经济环境、社会观念和社会结构的改变以及技术共同推动全域旅游的发展。2018年,中国国内旅游人数55.4亿人次,入境旅游人数1.4亿人次,中国公民出境旅游人数1.5亿人次,保持增长态势。在与全域旅游结合的典型旅游产业中,冰雪旅游、乡村旅游、海岛旅游、亲子旅游、工业旅游等具有较大的投资前景。2017-2018冰雪季,中国冰雪旅游人数达到2.0亿人次;2018中国休闲农业和乡村旅游接待人次达30.0亿人次。2019年,旅游产品逐渐从线下市场转移至线上市场。iiMedia Research(艾媒咨询)数据显示,2018年中国在线旅游市用户规模达3.6亿人,预计2019年在线旅游用户规模达3.9亿人。旅游产品逐渐从线下到线上转移。
In 2019, the government work report proposed “developing global tourism and expanding the tourism industry.“ National and local policies, a sound economic environment, changes in social attitudes and social structures, and technology work together to promote the development of global tourism. In 2018, the number of domestic tourists in China was 5.54 billion, the number of inbound tourists was 140 million, and the number of outbound tourists from Chinese citizens was 150 million, maintaining a growth trend. Among the typical tourism industries combined with global tourism, ice and snow tourism, rural tourism, island tourism, parent-child tourism, industrial tourism, etc. have great investment prospects. In the 2017-2018 snow and ice season, the number of ice and snow tourists in China reached 200 million; 2018 China's leisure agriculture and rural tourism reception reached 3 billion. In 2019, tourism products gradually shifted from offline markets to online markets. According to iiMedia Research, the number of online travel users in China reached 360 million in 2018. It is estimated that the number of online travel users will reach 390 million in 2019. Tourism products are gradually shifting from offline to online. -
艾媒报告|2019中国智慧场景服务专题报告
本报告研究涉及企业/品牌/案例:及刻,苏宁,天猫,华为,百度地图,有赞,腾讯,美团,i麦当劳,YH永辉生活+,CoCo都可,维也纳酒店+,热风扫码购,小泊停车,香港海港城,美宜家会员,广州妇儿中心,TATA,来电,良品铺子,便利蜂,捷停车,口碑,大众点评,大麦,上海迪士尼度假区,娱票儿,正佳广场,万达广场,徐家汇VGO,白云机场,地铁通,车来了,北大口腔医院,北京协和医院,上海中山医院,艺龙旅行,去哪儿旅行,携程旅行
国家统计局数据显示,2019年前三季度零售数据中,线下零售额占比达75.3%,线下零售市场商业价值庞大。但线下场景用户需求分散,零售场景复杂。借助技术驱动创新,智慧场景服务涌现,通过对用户所在场景的感知,依托大数据,可智能匹配相关场景服务,精准满足消费者的个性化需求。 2019年,苏宁、天猫等商家纷纷布局了智慧场景服务,亦涌现出“及刻”为首的系统级场景AI服务代表。智慧场景服务的商业价值,如精准触达、数据支撑、用户体验升级等被进一步开发。艾媒咨询分析师认为,未来随着5G、AI等技术的普及,手机等智能终端将为用户提供涵盖零售、城市建设等的多种智能服务,智慧场景服务的市场发展潜力巨大。
According to the National Bureau of Statistics, national offline retail sales accounted for 75.3 percent of the total retail sales in 2019Q1-Q3, which shows the enormous commercial value of the offline retail market. However, the users’ demand is scattered and the retail scene is complex offline. With the help of technology-driven innovations, smart LBS services have emerged. Through using the perception of the scene and big data, smart LBS services can match relevant services with the need of users, to accurately meets the personalized needs of consumers.In 2019, Suning, Tmall and other businesses have equipped themselves with smart LBS services, and many system-level scene AI servicers, such as “Clickwifi”, have also emerged.The commercial value of smart LBS services, such as precise touch, data support and users’ experience upgrading, has been further developed. iiMedia consulting analysts believe that in the future, with the popularity of 5G, AI and other innovations, smart terminals such as mobile phones will provide users with a variety of smart services in the field of retail, urban construction, etc., and the development potential of smart LBS services market is tremendous.
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艾媒报告|2019中国互联网群体经济用户与消费行为研究报告
本报告研究涉及企业/品牌/案例:腾讯视频,QQ音乐,饿了么,猫眼电影,美团,大众点评,美颜相机,美图秀秀,大姨妈,美柚,妈妈网,考拉海购,爱奇艺,芒果TV,宝宝树孕育,淘宝,微信,今日头条,懒人听书,喜马拉雅,西瓜视频,糖豆广场舞,网易新闻,春雨医生,丁香医生,滴滴出行,百度地图,AcFun,Soul,哔哩哔哩,全民K歌,虎牙直播,前程无忧,斗鱼TV,安居客,汽车之家,齐家网,央视新闻,同花顺,Keep,旅航纵横,携程
截至2019年6月,中国互联网普及率已经达到61.2%,网民规模突破8.5亿人,整体发展进入成熟阶段。与此同时,互联网整体人口红利基本消失,各企业开始将竞争的焦点转移至垂直群体市场。群体经济市场消费者具有同类特点,对于企业而言,其推广成本更低、收益更明显、商业模式更加清晰。iiMedia Research(艾媒咨询)数据显示,2020年预计她经济市场规模将达4.8万亿元、老年市场总体规模达4.6万亿元,小镇青年、Z世代、单身人群群体规模超亿人,各类群体经济均进入万亿级市场。但不同群体间需求差异也十分明显,新中产人群追求品质生活,而Z世代人群个性化消费需求则更为明显,垂直群体对产品适配性要求高,因此服务各群体市场的产品也需要更具针对性。
By June 2019, China Internet Penetration Rate has reached 61.2%, and the scale of netizens has exceeded 850 million, and the development of Internet industry has entered a mature stage. Meanwhile, the bonus of general netizens basically disappeared, and the enterprises began to shift the focus of competition to the vertical demographic-oriented market. The consumers of demographic-oriented market have similar characteristics. For enterprises, the promotion cost would be lower, the revenue would be higher, and the business model would be clearer. As the data of iiMedia Research showed, in 2020, the market scale of She-conomy in China is expected to reach 4.8 trillion yuan, the overall scale of elderly market is expected to reach 4.6 trillion yuan. The population size of town youth, generation Z, and singles exceeds 100 million respectively. The economy of different demographic groups have entered the market of trillion level. However, the demand difference among different groups is obvious. The new middle class pursue quality life, while the personalized consumption demand of generation Z is more obvious. The vertical demographic groups have high requirements for product adaptability, and therefore the products serving each demographic group market also need to be more targeted. -
艾媒报告 |2018-2019年中国出境游产业剖析及用户画像深度研究报告
本报告研究涉及企业/品牌包括:同程艺龙、凤凰旅游集团、卓锐科技、携程旅行、去哪儿旅游、同程旅游、飞猪旅游、马蜂窝自由行、途牛旅游、同程旅游、途牛旅游、腾邦国际、驴妈妈、芒果网、12306、维也纳酒店、锦江之星、汉庭酒店、如家酒店、格林豪泰、全季酒店、城市便捷、海航酒店
随着居民生活水平的提高,出境游持续走热,中国在线出境游市场规模稳步上升,2018年交易额超万亿。八成出境游游客目的地选择亚洲,跟团游与自由行均得到部分游客的青睐。一二线城市居民是出境游游客的主要来源,80后游客最多,且女性略高于男性。
As the data of iiMedia Research showed, the number of outbound tourists in China maintained a relatively rapid growth,the scale of online outbound tourism market is over trillion in 2018, and the market scale has steadily increased. In the online travel platform with outbound travel business , Ctrip ranks first with 66.2 million monthly activities. China's outbound tourism maintained a high degree of network enthusiasm. New frontier cities contributed the largest new group of outbound tourists. The post-80s generation was the main group of outbound tourists, and female tourists were slightly higher than males.
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