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艾媒咨询|2021年中国新经济独角兽&准独角兽标杆企业研究报告
本报告研究涉及企业/品牌/案例:丁香园,全域医疗,网易云音乐,懒人听书,SheIn,凯普乐-海豚家,阿里云,客一客,朴朴电商,喜茶,大疆创新,创邻科技,京东科技,猿力教育,云学堂
在产业数字化和政策带动经济高质量发展的前提下,新经济产业发展迅猛,培育出越来越多独角兽及准独角兽企业。在2021年中国新经济独角兽及准独角兽top200榜单中,京沪粤三地企业合计占比分别达到69.0%和72.0%。北上广深作为超一线城市,经济发达程度领先,营商环境优越,人才和资本配套充足,为优秀企业成长提供充足的动力。iiMedia Research(艾媒咨询)数据显示,在200强名单中,企业服务领域分布了25家独角兽企业及59家准独角兽企业,体现出在新经济发展环境下,更多市场主体对企业服务存在需求,也推动更多企业服务企业跻身独角兽/准独角兽行列。
Under the premise of industry digitalization and high-quality economic development driven by policies, the new economic industry develops rapidly, and more and more unicorn and quasi Unicorn enterprises are cultivated. In the top 200 list of Unicorn and quasi unicorn in China's new economy in 2021, enterprises in Beijing, Shanghai and Guangdong account for 69.0% and 72.0% respectively. As a super first tier city, Beijing, Shanghai, Guangzhou and Shenzhen have advanced economic development, superior business environment, and sufficient talents and capital to provide sufficient power for the growth of excellent enterprises. According to the data of iimedia research, in the top 200 list, 25 Unicorn enterprises and 59 quasi Unicorn enterprises are distributed in the enterprise service field, which shows that in the new economic development environment, more market entities have demand for enterprise services and promote more enterprise service enterprises to join the unicorn / quasi Unicorn industry. -
艾媒咨询|2020-2021中国职业发展教育现状及细分市场分析报告
本报告研究涉及企业/品牌/案例:华晟经世,新迈尔,北京商鲲,中公教育,文都教育,金英杰医学教育,学尔森教育,高顿教育,达内教育,新东方,中国东方教育
中国职业技能教育市场保持增长势头,2020年中国职业技能教育市场规模达到1415亿元,较2019年增长7.4%。随着疫后经济恢复和对职业教育利好的政策出台,预计2021年市场规模将达到1719亿元。首先中国建成世界规模最大的职业教育体系,2019年,中国共有职业教育学校1.15万所,职业教育在校生2857.1万人。同时,《国家职业教育改革实施方案》、《国家职业教育改革实施方案》、《中华人民共和国职业教育法(修订草案)》等政策明确了职业教育的地位、打破了职业教育止步于专科层次的“天花板”并促进了产教融合和校企合作。其次,高职院校要在两年期间大规模扩招200万人,鼓励更多应届高中毕业生和退役军人、下岗职工、农民工等报考,意味着中国职业技能教育市场目标人群将继续扩大。随着社会对行业的关注度不断上升,资本也职业技能教育市场中积极布局。iiMedia Research(艾媒咨询)数据显示,职业技能教育市场中,IT应用类市场规模最大,为302.4亿元。IT应用类职业技能培训市场、财会类职业技能培训市场和在线执业资格考试培训市场均保持增长态势,预计到2021年,IT应用类执业技能培训市场规模达386.9亿元,财会类执业技能培训市场规模达273.9亿元,在线执业资格考试培训市场规模达140.1亿元。中国职业技能教育市场正处于增长期,市场发展潜力巨大。随着新一代年轻人对自我提升的需求不断上升,职业技能教育市场规模有望继续大幅上涨。
China's Vocational Skill Education market shows an increasing trend. In 2020, the scale of China's Vocational Skill Education market reached 141.5 billion yuan, showing an increase of 7.4% compared with 2019’s figure. In post-pandemic period, considering the introduction of policies in this field, the market scale is expected to rise to 171.9 billion yuan in 2021. First of all, China has built the world's largest vocational education system. In 2019, there were 11500 vocational education schools and 28.571 million students in this system in China. At the same time, the release of several policies emphasized the importance of vocational education, break the "ceiling" of vocational education at the specialist level, and promote the cooperation of schools and enterprise. Secondly, Chinese vocational school would enroll 2 more million people in the following two years, and encourage more high school graduates, ex-servicemen, laid-off workers and rural migrant workers to apply, which means that the target population of China's Vocational Skills Education market will continue to expand. In recent years, a large number of investments had been made in Vocational Skills Education market. According to iimedia Research, the market scale of IT applied skill market is the largest in Vocational Skill Education market, with a data of 30.24 billion yuan. The scale of IT applied skills market, accounting and finance skills market and online licensing examination training market all maintain an upward trend. It is estimated that by 2021, IT applied skills market will reach 38.69 billion yuan, accounting and finance skills market will reach 27.39 billion yuan, and online licensing examination training market will reach 14.01 billion yuan. China's Vocational Skill Education market is in a period of growth and its potential is huge. With the rising demand of young people for self-improvement, the scale of vocational skills education market is expected to continue to rise significantly. -
艾媒咨询|2021年第一季度中国在线直播行业研究报告
本报告研究涉及企业/品牌/案例:KK直播,虎牙直播,淘宝直播,斗鱼直播
2020年中国在线直播行业用户规模达到5.87亿人,预计在2021年和2022年将分别涨至6.35亿和6.60亿人。首先是国家出台政策、加强监管,推动行业产出更多如科普、公益等具有积极意义的内容,为行业发展良好环境。其次,随着直播电商、电竞直播的兴起,行业得到新的发展动能,也为上下游企业带来发展机遇,包括MCN机构、声卡设备、电竞硬件等行业均迎来规模增长。 iimedia Research(艾媒咨询)数据显示,在线直播平台用户以年轻群体为主,24岁及以下用户占比49.0%,30岁以下用户更接近八成。艾媒咨询分析师认为,目前游戏类和电商带货类型直播平台用户渗透增长较快,因此对年轻用户吸引力增强,并成为新一代人群娱乐和消费的重要选择。短视频平台是最受受访者欢迎的直播平台类型,占比超四成;其中第一季度受访用户最主要遭遇的不规范直播内容是虚假内容,占比63.5%;同时用户也最反感该类不规范内容,占比45.3%。未来在线直播行业将继续发展,在加强多元内容化布局,使得用户能够观看更多垂直化内容的同时,平台需要利用其日渐增加的影响力,通过加强内容监管和公益活动的手段输出正能量,同时建立良好品牌形象。
The number of users in China's online live streaming industry reached 587 million in 2020, which is expected to rise to 635 million in 2021 and 660 million in 2022.First of all, the government has introduced policies and strengthened supervision of the industry. As a result, more positive pieces of works about fields like science popularization and public welfare were created, so as to create a better environment for the development of the industry.Secondly, with the rise of live streaming e-commerce and live streaming of e-sports, the industry has gained new development momentum, which also brings development opportunities for upstream and downstream enterprises. MCN institutions, sound card equipment, e-sports hardware industries were benefited.According to data from iiMedia Research, users of live streaming platforms are mainly young. Users aged 24 accounting for 49.0 percent, while the proportion of users under 30 were closed to 80 percent.According to analysts of iiMedia Consulting, the prevailing of gaming and e-commerce makes living stream platforms more attractive to young users and become an important choice for the new generation to entertain and consume.Short video platforms are the most popular type of live streaming platforms among respondents, accounting for more than 40%.In the first quarter, the most irregular live streaming content encountered by the surveyed users was fake content, accounting for 63.5%.At the same time, users are also the most disgusted with such non-standard content, accounting for 45.3%.In the future, the online broadcast industry will continue to develop. While strengthening the layout of diversified content so that users can watch more content that they are interested in , the platform needs to make use of its increasing influence to produce more positive works with the works of enhancing supervision and public welfare activities, in order to establish a good brand image. -
艾媒咨询|2021中国数字经济产业发展研究报告
本报告研究涉及企业/品牌/案例:抖音,快手,哔哩哔哩,微视,柳江人家,好欢螺,嘻螺会,螺霸王,喜茶,奈雪的茶,茶颜悦色
4月29日,由广东省互联网协会指导,艾媒咨询及思科智慧城联合主办的“2021广州数字经济发展论坛”在番禺成功举办。论坛以“数字引领新征程• 经济注入新活力”为主题,邀请学术界、企业界、创投界、行业协会及市政管理部门代表作主题交流、经验分享、报告展示,深入聚焦数字经济产业发展,共同探讨数字经济创新走向。
论坛中,艾媒咨询创始人CEO兼首席分析师张毅发布了《2021中国数字经济产业发展研究报告》。该报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,全面分析新基建时代数字经济产业发展背景、现状及趋势,并围绕人工智能、大健康、教育、电商供应链产业、短视频直播、旅游出行、潮流(国货、螺蛳粉、新式茶饮)等领域进行深度解读,预判各领域未来发展态势。
On April 29, "2021 Guangzhou Digital Economy Development Forum" was successfully held in Panyu under the guidance of Guangdong Internet association and co sponsored by AI media consulting and Cisco smart city. With the theme of "digital leading the new journey and injecting new vitality into the economy", the forum invited representatives from academic circles, business circles, venture capital circles, industry associations and municipal administration departments to make theme exchange, experience sharing and report display, deeply focused on the development of digital economy industry, and jointly discussed the trend of digital economy innovation.
In the forum, Zhang Yi, founder, CEO and chief analyst of AI media consulting, released the Research Report on the development of China's digital economy industry in 2021. According to the basic data of AI media data center, AI media consulting business intelligence database and AI media business sentiment and public opinion data monitoring system, the report comprehensively analyzes the development background, current situation and trend of digital economy industry in the new infrastructure era, and focuses on artificial intelligence, big health, education, e-commerce supply chain industry, short video live broadcast, tourism travel, and trends (domestic products, snail powder, Internet and Internet) In order to predict the future development trend of various fields. -
艾媒咨询|2020-2021年中国在线一对一少儿英语行业师资储备专题研究报告
本报告研究涉及企业/品牌/案例:阿卡索,哒哒英语,伴鱼少儿英语
随着经济全球化发展,英语成为了重要沟通工具与竞争优势。中国在线教育市场处于高速发展阶段,未来该行业有望进一步加速扩张。首先是居民收入水平的提高,使得教育类相关费用支出保持较高水平。伴随着互联网的普及和网络技术工具的升级,使得在线少儿英语行业 1对1授课形式的大范围应用在技术上得到支持。2020年中国市场规模达4858亿元。同时,中国在线教育用户规模一直保持高速增长的状态,目前用户规模已达3766万人。iiMedia Research(艾媒咨询)数据显示,超八成用户对目前在线1对1少儿英语师资水平表示满意,近七成用户建议严格把关教师教学水平。超五成用户非常看好在线1对1少儿英语行业发展,三成用户比较看好但认为平台水平有待提升。随着市场上出先更多同类型的在线1对1少儿英语平台,未来寻找优质的获客渠道,提高获客精准度是平台形成差异化竞争的关键。同时,外教规模和质量将是在线教育平台的发展关键。
With the development of economic globalization, English has become an important communication tool and competitive advantage. China's online education market moves to the stage of rapid development, and the industry is expected to further accelerate its expansion in the future. The first is the increase in the income level of residents, which keeps expenditures related to education at a relatively high level. With the popularization of the Internet and the upgrading of network technology tools, the large-scale application of one-to-one teaching in the online children's English industry has been technically supported. In 2020, the Chinese market will reach 485.8 billion yuan. At the same time, the number of online education users in China has been maintaining rapid growth, and the number of users has now reached 37.66 million. According to data from iiMedia Research, more than 80% of users are satisfied with the current online 1-to-1 children's English teacher level, and nearly 70% of users suggest that they strictly control the teaching level of teachers. Over 50% of users are very optimistic about the development of the online education industry, while 30% of users are more optimistic, although they believe that the level of the platform needs to be improved. With the emergence of more similar online 1-to-1 children's English platforms in the market, looking for high-quality customer acquisition channels in the future and improving customer acquisition accuracy are the keys to platform differentiation. At the same time, the scale and quality of foreign teachers will be the key to the development of online education platforms. -
艾媒咨询|2020中国K12在线教育行业研究报告
本报告研究涉及企业/品牌/案例:作业帮,有道精品课,米乐英语,编程猫,火花思维。
K12教育作为在线教育的主要赛道,疫情危机下带来K12在线教育新机遇。在“停课不停学”的政策扶持下,在线教育市场规模增速回暖,市场规模将达4858亿元,增速上升至20.2%。2019年中国K12群体规模超过2亿人,中国在线教育用户规模逐年递增,2020年用户规模将达到3766万人。受疫情影响,K12在线教育渗透率在2020年上升至23.2%,增长率远超历年数据。中国K12教育群体数量庞大,且覆盖范围广,对在线教育相关产品及服务存在较高的消费需求,为未来市场发展奠定了坚实的用户基础,行业迎来关键期。iiMedia Research (艾媒咨询)数据显示,受访K12在线教育用户中续报率约八成,用户满意程度较高,约六成用户预算在1000-7000元内。作业帮目前全球领先用户规模,获客效率行业第一。以技术支撑教学,以数据服务教研,通过打造优质教研成果,有效解决学员需求。
As the main track of online education, K12 education has brought new opportunities for K12 online education under the epidemic crisis. With the support of the policy of "suspending classes and not stopping schools", the growth rate of the online education market is picking up. The market size will reach 485.8 billion yuan, and the growth rate will rise to 20.2%. In 2019, the scale of China's K12 group exceeded 200 million, and the scale of online education users in China is increasing year by year, and the scale of users will reach 37.66 million in 2020. Affected by the epidemic, the penetration rate of K12 online education will rise to 23.2% in 2020, and the growth rate far exceeds previous data. The K12 education group in China is large in number and covers a wide range. There is a high consumer demand for online education related products and services, which has laid a solid user base for future market development. The industry has ushered in a critical period. As the data of iiMedia Research showed,the renewal rate of interviewed K12 online education users is about 80%, and the user satisfaction is relatively high. About 60% of users have a budget of 1,000-7,000 yuan. Zuoyebang company is currently the world's leading user scale, ranking first in customer efficiency in the industry. Support teaching with technology, serve teaching and research with data, and effectively solve the needs of students by creating high-quality teaching and research results. -
艾媒咨询|2020上半年中国电子签名行业研究报告
本报告研究涉及企业/品牌/案例:大家签、领签、君子签。
2019年数字经济总体规模达到35.84万亿元,占GDP比重36.2%,数字经济成为经济发展的重要引擎,市场主体规模的扩大以及企业用人成本的提高推动电子签名需求不断增大。iiMedia Research(艾媒咨询)数据显示,2019年中国电子合同签署次数规模高达278.9亿次,同比增速高达317.5%。在疫情的助推下,信息化改革深入开展带来的政策机遇加速推动电子签名自上而下渗透,电子合同签署规模有望持续高速增长,预计在2020年将突破500亿次。电子签名平台对于推动企业数字化转型有重大意义,行业价值受资本市场肯定。总体来看,中国电子签名市场营收状况处于稳步增长阶段,但相比国外电子签名市场仍有巨大的增长空间。未来电子签名行业产业链将日趋完善,在技术和市场环境推动下,电子签名的使用场景不断拓宽,使用形式不断创新,移动端电子签名平台的发展使得电子签名操作更加便捷,电子签名大众化趋势明显。
In 2019, the overall scale of the digital economy reached 35.84 trillion yuan, accounting for 36.2% of GDP. The digital economy has become an important engine of economic development. The expansion of market entities and the increase in enterprise employment costs have driven the demand for electronic signatures to increase. As the data of iiMedia Research showed, China's electronic contract signings reached 27.89 billion in 2019, a year-on-year growth rate of 317.5%. With the help of the epidemic, the policy opportunities brought about by the in-depth development of informatization reform have accelerated the top-down penetration of electronic signatures. The scale of electronic contract signing is expected to continue to grow rapidly, and it is expected to exceed 50 billion times in 2020. The electronic signature platform is of great significance to promote the digital transformation of enterprises, and the industry value is recognized by the capital market. Overall, the revenue of China's electronic signature market is in a stage of steady growth, but there is still huge room for growth compared to foreign electronic signature markets. In the future, the industry chain of electronic signature will become better. Driven by the technology and market environment, the use of electronic signatures will continue to expand and the use of forms will continue to innovate. The development of mobile electronic signature platforms makes electronic signature operations more convenient and the trend of electronic signature popularization is obvious. -
艾媒咨询|后疫情时代中国在线教育行业研究报告
本报告研究涉及企业/品牌/案例:年糕妈妈、网易有道、有道精品课、米乐英语、金沃斯英语、中国大学MOOC、腾讯课堂。
在后疫情时代下,中国在线教育的市场规模受疫情正面刺激不断扩大,中国在线青少儿英语市场规模在2020年第一季度达260亿元,用户规模约580万人,市场渗透率达22%。在线教育市场红利也吸引了大量资本,2019年融资总额达115亿元。报告显示,提升产品质量吸引用户并促进高效运营是在线教育行业的优势,同时应抓住下沉市场潜力大和技术革新的机遇来迎接挑战。在后疫情时代下,随着政策的支持和5g、AI等技术的推动,中国在线教育的市场规模进一步扩大,根据iiMedia Research(艾媒咨询)数据显示,预计2020年中国在线教育市场规模将达到4858亿元。截至2020年4月,中国在线青少儿英语市场规模达260亿元,用户规模约580万人,市场渗透率达22%。经过疫情期在线教育的爆发式增长,在用户习惯不断养成的背景下,预计到2021年底,中国在线青少儿英语市场渗透率将达到37%,2022年将达51%。近年来,在线教育市场红利吸引了越来越多的投资注入,2019年,中国在线教育行业共发生融资事件150起,融资总额达115亿元。由于2020新冠疫情的正面刺激,中国在线教育行为和习惯得以普及,尤其是K12阶段和职业教育阶段两个方面市场将得到巨大的释放,展现出巨大的市场前景,2025年中国在线教育市场规模有望超8000亿元。报告分析显示,在线教育行业需提升产品质量吸引用户并促进高效运营,抓住下沉市场潜力大和技术革新的机遇,迎接中国在线教育行业发展的挑战。
During the post-epidemic period, with the support of policies and the promotion of 5G, AI and other technologies, the market scale of China's online education is further expanded. As the data of iiMedia Research showed, the market scale of China's online education is expected to reach 485.8 billion yuan in 2020. By April 2020, China's online youth English market has reached 26 billion yuan, with about 5.8 million users and a market penetration rate of 22%. After the explosive growth of online education during the epidemic period, it is estimated that the penetration rate of Online English for young children in China will reach 37% by the end of 2021 and 51% by 2022 under the background of the continuous formation of user habits. In recent years, the dividend of online education market has attracted more and more investment. In 2019, China's online education industry witnessed a total of 150 financing events with a total financing amount of 11.5 billion yuan. Thanks to the positive stimulus of coVID-19 in 2020, online education behaviors and habits become more and more popular in China. In particular, the market of K12 and vocational education will be greatly released, showing a huge market prospect. By 2025, the size of China's online education market is expected to exceed 800 billion yuan. According to the analysis of the report, the online education industry needs to improve product quality to attract users and promote efficient operation, seize the opportunity of potential sinking market and technological innovation to meet the development challenges of China's online education industry. -
艾媒咨询|2020-2021中国第三方手机输入法行业年度研究报告
本报告研究涉及企业/品牌/案例:搜狗,百度,讯飞,王者荣耀,诛仙手游,网易云音乐,剑网3,屈臣氏
2020年中国第三方手机输入法用户规模达到7.55亿人,同比增长3.6%,且用户规模有望进一步扩大。首先是中国手机网民规模的持续增长。随着移动互联网的不断发展,中国移动互联网用户规模已达9.89亿人,为第三方手机输入法提供了有利的社会发展环境。随着疫情防控的常态化,在线办公和在线教育成为增长最迅速的场景,AI键盘输入功能使用渗透率也持续攀升,有望转型成为社会的新刚需。iiMedia Research(艾媒咨询)数据显示,AI语音输入功能已成为用户高效输入的重要方式,超六成用户偏好使用。与此同时,用户对文字识别、智能纠错功能的熟练使用占比均超过三成。随着在线办公和在线教育的发展,用户对智能预测、智能翻译等功能的认知度和需求将继续得到激发。在手机的迭代升级过程中,输入法一直扮演着必备应用的角色。作为市场刚需,未来将在5G、AI技术的发展下持续应用深化。
In 2020, the number of third-party mobile input method users in China will reach 755 million, a year-on-year increase of 3.6%, and the user scale is expected to further expand. The first is the continuous increase in the size of Chinese mobile phone netizens. With the continuous development of mobile Internet, the number of mobile Internet users in China has reached 989 million, which provides a favorable social development environment for third-party mobile phone input methods. With the normalization of epidemic prevention and control, online office and online education have become the fastest-growing scenarios. The penetration rate of the use of AI keyboard input functions continues to rise, and it is expected to transform into a new rigid demand in society. According to data from iiMedia Research, the AI voice input function has become an important way for users to input efficiently, and over 60% of users prefer to use it. At the same time, more than 30% of users are proficient in text recognition and intelligent error correction. With the development of online office and online education, users' awareness and demand for functions such as intelligent prediction and intelligent translation will continue to be stimulated. In the iterative upgrade process of mobile phones, the input method has always played the role of an indispensable application. As a rigid demand in the market, the application will continue to deepen in the future under the development of 5G and AI technology. -
艾媒咨询|2020年中国在线小班课行业发展专题研究报告
本报告研究涉及企业/品牌/案例:51talk,火花思维,编程猫。
iiMedia Research(艾媒咨询)数据显示,在“新冠疫情”影响下,教育线上化进程加速,2020年中国在线教育市场规模将达到4858亿元,用户规模也有望增至3.51亿人。行业快速发展的情况下,小班课模式优势更为凸显,学科辅导、数理思维、兴趣教育等各领域均有知名企业布局。尤其针对少儿逻辑能力锻炼的数理思维赛道近年发展加速,市场受认可度也在提升,2021年市场规模有望突破100亿元。未来在线教育行业将在技术方面持续创新和优化,利用AI、5G等新技术为学生提供更个性化、更精准的服务。
Under the influence of Covid-19, the online education process accelerates. As the data of iiMedia Research showed, market scale of China online education market will reach 485.8 billion yuan in 2020, and the user scale is expected to increase to 351 million people. With the rapid development of the industry, the advantages of the small class mode are more prominent. There are well-known enterprises in various fields such as academic tutoring education, mathematical thinking, interest education, etc. In particular, the development of mathematical thinking track for children’s logical ability training has accelerated in recent years. The market scale is expected to exceed 10 billion yuan in 2021. In the future, online education industry will continue to innovate and optimize for technology, and provide more personalized and accurate services for students by using new technologies such as AI and 5G.
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