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艾媒咨询|2020H1中国电子竞技市场运行监测报告
本报告研究涉及企业/品牌/案例:腾讯、大连竞胜、IG、斗鱼。
在电子设备及现代信息技术的高速发展下,中国电子竞技市场规模不断扩大,在2019年达到982.2亿元,预计到2020年达到1095.6亿元。其中,得益于爆款游戏的打造,移动端电竞成为了电竞产业发展的主要驱动力,用户规模预计在2020年达到3.75亿人。iiMedia Research(艾媒咨询)数据显示,63.6%的受访网民希望加强本土电竞产业建设,并有79.8%的受访网民支持打造“本土化”电子竞技战队,体现出民众电竞观念的进一步渗透。在“新冠疫情”爆发的背景下,电子竞技产业通过创新技术的应用及云上电竞馆等商业模式的探索来应对疫情所带来的挑战,在提升用户体验的同时为行业创造更大的商业价值。
Driven by the rapid development of electronic devices and modern information technology, the scale of the China E-Sports market has enlarged continually, which has reached 98.22 billion RMB in 2019, and is expected to reach 109.56 billion RMB in 2020. Meanwhile, benefited from the making of various hit games, mobile E-Sports has become the main driven force of the development of the whole E-Sports industry, and the user scale is expected to reach 37.5 billion in 2020. As the data of iiMedia Research showed, 63.6% of the interviewed users wish to improve the construction of local E-Sports industry, and 79.8% of the interviewed users support to build local E-Sports teams, which showed a further penetration of E-Sports awareness of the citizens. Within the background of “COVID-19”, the E-Sports industry faced the challenge of the pandemic crises by applying creative technology and exploring new business models such as “E-Sports stadium on cloud”, which both improved the users’ experience and created extra business value for the industry. -
艾媒报告|2019-2021年中国再生资源行业动向及趋势分析报告
本报告研究涉及企业/品牌/案例:启迪环境,格林美,贵研铂业,山鹰纸业,东江环保,葛洲坝集团绿园科技有限公司,大连环嘉集团,爱回收,奥北环保,盈创回收,收荒匠,爱博绿,闲豆回收,小黄狗,回收宝,远洋集团,江苏霞客环保色纺股份有限公司
随着再生资源产业的逐步发展,中国再生资源市场需求旺盛,拥有完善回收网络和渠道的再生资源回收企业拥有议价权。因此,如启迪环境、格林美、豫光金铅等再生资源上市公司营收稳定增长,具有很好的经济效益。特别是互联网+的发展背景下,资本市场对“互联网+再生资源”行业看好,爱回收、闲豆回收、小黄狗、回收宝等企业都获得亿元以上的融资规模。艾媒咨询分析师认为,在政策大力扶持下,再生资源产业发展前景继续看好,再生资源市场将持续加温。
With the gradual development of renewable resources industry, China's market demand for renewable resources is strong, with a perfect recycling network and channels of renewable resources recycling enterprises have bargaining power. Therefore, such as TUS-EST, GEM, Yuguang Gold&Lead and other renewable resources listed companies revenue growth, with good economic benefits. In particular, in the context of the development of the Internet, the capital market is optimistic about the “Internet and renewable resources“ industry, Aihuishou, Xiandou Recycling, Xiaohuanggou, Huishoubao and other enterprises have obtained more than 100 million yuan of financing scale. iiMedia Research analyze that, under the strong support of policy, renewable resources industry development prospects continue to be optimistic, renewable resources market will continue to warm up. -
艾媒报告|2019-2022年中国冷链物流行业剖析及发展前景分析报告
本报告研究涉及企业/品牌/案例:京东物流,顺丰冷运,漯河双汇物流,上海安鲜达物流,海容冷链,冰轮环境,四方科技,大冷股份,希杰荣庆物流,上海领鲜物流,上海郑明现代物流,河南鲜易供应链股份有限公司,厦门市福慧达果蔬股份有限公司,花点时间,网易严选,家乐福,双汇,正大集团,MARS,合口味,蒙牛,Dicos,天猫,易果生鲜,Metro
随着中国电商消费的兴起、农业结构的调整和居民消费水平的提高,生鲜产品、药品、连锁餐饮的产量和流通量逐年增加,冷链物流的发展十分必要。2018年中国冷链物流需求总量同比增长22.1%,冷链物流市场规模同比增幅19%,铁路冷链运量超过160万吨。企业方面,如冷链物流上游的青岛海容、冰轮环境,中游的顺丰冷运、京东物流、上海安鲜达等企业也都进一步发展。艾媒咨询分析师认为,未来冷链物流产业发展仍将持续,将会向共同配送模式、多式联运模式、融合发展模式、信息化智能化模式、再生可循环模式等方向发展。
With the rise of China's e-commerce consumption, the adjustment of the agricultural structure, and the improvement of residents' consumption levels, the output and circulation of fresh products, pharmaceuticals, and chain catering has increased year by year. The development of cold chain logistics is very necessary. In 2018, the total demand for cold chain logistics in China increased by 22.1% year-on-year, the size of the cold chain logistics market increased by 19% year-on-year, and the railway cold chain transportation volume exceeded 1.6 million tons. In terms of enterprises, such as Qingdao Hairong, the ice wheel environment upstream of cold chain logistics, SF Express, JD Logistics, Shanghai Anxian and other companies in the midstream have also further developed. iiMedia Research believe that the development of the cold chain logistics industry will continue in the future, and it will develop in the direction of common distribution mode, multimodal transport mode, integrated development mode, information intelligent mode, and recyclable mode. -
艾媒研报 |2019年瑞幸咖啡(Luckin coffee)燃烧的资本,暴走的“小蓝杯”
中国咖啡市场存量小,市场潜力大。上游和中游的初加工、深加工技术落后,下游缺乏本土知名品牌,未来现磨咖啡增长潜力巨大。瑞幸咖啡凭借低价策略+多元化精准营销,并通过线下密集布局自营店,精准定位咖啡的刚需人群,获取了大量用户。截至2018年底,瑞幸咖啡线下门店总数突破2000家,消费人数达1254万人,销售量超过8968万杯。但瑞幸目前的管理和发展模式正在面临一系列的挑战。主要挑战:(1)中国茶文化底蕴深厚,现磨咖啡刚需市场小;(2)管理粗糙,咖啡品质参差不齐;(3)短期内资金缺口大,盈利成难题。
China's coffee market has a small stock and a large market potential. The Primary and deep processing technologies of the upstream and midstream are backward, and the downstream link lack local famous brands. With the low price strategy + diversified precision marketing strategy, Luckin Coffee has acquired a large number of users through the densely-distributed self-operated stores. By the end of 2018, the total number of stores under the Luckin Coffee line exceeded 2,000, with a consumption of 12.54 million and a sales volume of over 89.68 million. However, Luckin's current management and development model is facing a series of challenges. The main challenges: (1) China's tea culture is profound, freshly brewed coffee just has a small market; (2) Management is rough, quality of coffee is uneven; (3) Short-term funding gap is large, and profitability becomes a problem.
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