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艾媒咨询|赵一鸣零食店消费行为洞察及行业趋势报告(2024)
2023年中国零食集合店市场规模为809亿元,预计2027年有望达到1547亿元。其中,赵一鸣零食成为高知名度品牌,截至2024年6月,赵一鸣零食门店数量已超过6000家。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《赵一鸣零食店消费行为洞察及行业趋势报告(2024)》数据显示,商品品质好(56.6%)和商品种类多(49.2%)是消费者选择赵一鸣零食的主要原因;赵一鸣零食店的消费者在购买零食时展现出多样化的偏好,熟食特产以64.9%的购买率位居榜首,其次是调味面制品(46.5%);此外,消费者指出赵一鸣零食店存在店内知名品牌零食较少(60.8%)和店面分布过于集中(59.4%)的问题。通过直供模式与数智化仓配体系,赵一鸣零食能够快速响应市场变化。但面对品牌扎堆的市场环境,赵一鸣零食正面临同质化竞争和价格战等多重严峻挑战,需在激烈竞争中寻找差异化定位,加强品牌建设。
The market size of China's snack aggregator stores reached RMB 80.9 billion in 2023 and is projected to reach RMB 154.7 billion by 2027. Among them, Zhao Yiming Snack has emerged as a highly recognized brand, with over 6,000 stores as of June 2024. According to the latest "Insight into Zhao Yiming's Snack Shop Consumer Behavior and Industry Trends Report (2024) " released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, high-quality products (56.6%) and a diverse range of products (49.2%) are the primary reasons why consumers choose Zhao Yiming Snacks. Consumers at Zhao Yiming Snacks stores exhibit diverse preferences when purchasing snacks, with cooked food specialties topping the list at a purchase rate of 64.9%, followed by seasoned noodle products (46.5%). Additionally, consumers have pointed out issues such as a lack of well-known brand snacks in stores (60.8%) and overly concentrated store locations (59.4%) at Zhao Yiming Snacks.Through its direct supply model and digital-intelligent warehouse and distribution system, Zhao Yiming Snacks is able to respond swiftly to market changes. However, in the face of a crowded market with numerous brands, Zhao Yiming Snacks is confronted with formidable challenges such as homogenized competition and price wars. It needs to find a differentiated positioning amidst fierce competition and strengthen its brand building efforts. -
艾媒咨询|2024年中国火锅行业发展与消费行为监测报告
火锅行业在2023年迎来消费回暖,市场规模持续扩大。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国火锅行业发展与消费行为监测报告》数据显示,2023年中国火锅行业市场规模达到5966亿元,预计2025年市场规模将达到6689亿元。火锅产业往集群化、规模化、品牌化方向发展,不断从要素驱动到创新驱动,助推火锅产业消费扩容提质升级。火锅作为社交属性较强、符合减压经济特征的品类,行业已进入白热化竞争阶段,但菜品同质化、锅底同质化问题突出。未来,火锅品牌将专注于打造专属核心优势,在细分赛道发力,主打品牌差异性,让火锅食材回归本源和正宗,给消费者带来更放心的食用体验。在消费需求细分化、多元化趋势驱动下,品牌趋向精细化运营,将会涌现更多“火锅+”形式。
The hot pot industry will usher in a recovery in consumption in 2023, and the market size will continue to expand. According to the latest "2024 China Hot pot Industry Development and Consumer Behavior Monitoring Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's hot pot industry will reach 596.6 billion yuan in 2023, and it is expected that the market size will reach 668.9 billion yuan in 2025. The hot pot industry is developing in the direction of clustering, scale and branding, and continues to shift from element-driven to innovation-driven, boosting the consumption expansion and quality upgrading of the hot pot industry. Hot pot, as a category with strong social attributes and in line with the economic characteristics of decompression, the industry has entered the stage of fierce competition, but the homogenization of dishes and the homogenization of the pot bottom is prominent. In the future, the hot pot brand will focus on creating exclusive core advantages, making efforts in the subdivision track, the main brand difference, so that the hot pot ingredients return to the source and authenticity, and bring consumers a more assured eating experience. Driven by the trend of differentiation and diversification of consumer demand, the brand tends to fine operation, and more "hot pot +" forms will emerge. -
艾媒咨询|2023年中国预制菜产业发展蓝皮书
2024年3月15日,第二届中国国际(佛山)预制菜产业大会在广东佛山顺德开幕。来自全球10多个国家(地区)的客商,超千家预制菜全产业链企业及采购商参会。本次大会由广东省农业农村厅、佛山市人民政府主办,广东省农业对外经济与农民合作促进中心、佛山市农业农村局、佛山市顺德区人民政府承办。大会围绕“先进生产力”“创新”等关键词,聚焦预制菜产业的发展成果,总结发展思路,探讨发展方向,描绘预制菜产业发展蓝图。
活动现场,《2023年中国预制菜产业发展蓝皮书》(以下简称“《蓝皮书》”)正式发布。《蓝皮书》由第二届中国国际(佛山)预制菜产业大会组委会指导、艾媒咨询和南方农村报共同编写。
《蓝皮书》内容翔实、脉络清晰、数据丰富,共分七大部分,采用市场调查、深度访谈、桌面研究、大数据分析等方法,系统性阐释了中国预制菜行业发展背景、核心数据及模式分析、行业指数解读及省份案例、产业园区分析、企业发展状况研究、细分市场消费趋势研究和产业未来发展趋势。《蓝皮书》准确及时地反映了全国预制菜产业的发展态势,构筑了多维、立体、全面的产业发展图景。
2023年中央一号文件对乡村产业高质量发展作出具体部署,首次提出“提升净菜、中央厨房等产业标准化和规范化水平”“培育发展预制菜产业”。预制菜产业的高质量发展对于促进农村一二三产业融合发展、助力乡村振兴、推动餐饮零售化具有重要意义。数据显示,2023年中国预制菜产值超5000亿元,同比增长23.1%,预计2026年中国预制菜市场规模将突破万亿元。
《蓝皮书》对中国预制菜产业链上游、中游和下游的产业发展概况、企业案例分析、商业运行模式与创新发展趋势进行详细分析,通过对全国31个省(自治区、直辖市)的预制菜产业传播声量、企业数量和规模、产业园区建设、重点企业平台销量、政策扶持力度、高水平产业交流,并结合分析师团队评价等指标进行分析核算生成了《2023年年度中国各省预制菜产业发展水平排行榜》。其中,广东省作为预制菜的“策源地”,在政策、经济等多方面具备发展优势,2023年依然占据排行榜第一位。《蓝皮书》还选取了排行榜中发展水平较高的五个省份进行客观分析与评价。
报告全文内容共计375页、207126字、251个图表。 -
艾媒咨询|2024年中国高考志愿填报及就业前景大数据分析报告
近年来,国内外形势均发生较大变化,中国经济正处于恢复期,高校专业会出现新一轮洗牌,就业前景好和就业稳定的院校和专业报考人数将出现大幅上涨。2024年,教育部在法学、工学、文学、农学、艺术学、教育学、管理学方向新增24种专业,高等教育逐步向市场发展情况靠拢。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)基于专业赛道空间与行业布局分析,推出《2024年中国高考志愿填报及就业前景大数据分析报告》,数据显示,49.15%中国高考生意向城市为一线或新一线。随着人工智能、大数据、云计算等成为主流,高技术行业出现大量职位空缺,相关专业将成报考热门。2023年中国高考志愿填报市场付费规模为9.5亿元,近九成高考生愿意选择高考志愿填报服务,随着高考志愿报考行业付费需求增多,其市场规模将持续增长。
In recent years, the situation at home and abroad has undergone great changes, China's economy is in a recovery period, there will be a new round of reshuffle of college majors, and colleges and majors with good employment prospects and stable employment will see a substantial increase in applicants. In 2024, the Ministry of Education will add 24 new majors in the fields of law, engineering, literature, agriculture, art, education and management, and gradually move closer to the market development of higher education. iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, based on the analysis of professional track space and industry layout, launched the "2024 Chinese College Entrance Examination voluntary filling and employment prospects Big data analysis report". 49.15% of China's college entrance examination business to the city for the first line or new line. As artificial intelligence, big data and cloud computing become the mainstream, there are a large number of job vacancies in high-tech industries, and related majors will become popular candidates. The market payment scale of China's college entrance examination voluntary filling in 2023 will be 950 million yuan. Nearly 90% of college entrance examination candidates are willing to choose voluntary filling service. With the increase in the demand for fees paid by the industry for college entrance examination volunteers, its market size will continue to grow. -
艾媒咨询|2024-2025年中国证券行业数字金融业务现状及发展趋势研究报告
随着数字经济和数字技术的蓬勃发展,数字化转型已成为各行各业转型升级的重要驱动力。数字金融作为数字经济的重要组成部分,正日益凸显其重要性。近年来,大数据、人工智能、区块链、云计算等前沿技术在证券行业得到广泛应用,加速了证券行业数字化转型,为证券行业高质量发展提供了强大助力,证券行业正迎来全面数字化转型的重要机遇期。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国证券行业数字金融业务现状及发展趋势研究报告》数据显示,2023年中国证券行业全年实现营收4059.02亿元,同比增长2.77%,向好态势进一步巩固,证券行业经营情况整体较为稳定;2023年中国数字经济市场规模达56.1万亿元,同比增长10.3%,增速明显,预计2025年达70.8万亿元。2024年,69.1%的从业者所在公司正在经历数字化转型,数字化转型程度较低和转型程度中等的公司分别占比38.9%和34.6%;近八成证券业从业者对数字金融业务的发展前景持乐观态度,近九成个人投资者持相同态度。随着生成式AI大模型等新兴技术的落地商用,证券行业能够利用新兴技术手段提升服务质量和水平,更好地服务实体经济以及满足用户的多样性、个性化需求。证券行业将加快数字化进程,逐步达成“融入产业、走进客户,提供精准、高效、便捷服务,实现集约化、平台化、数字化运营”的总目标。
With the vigorous development of digital economy and digital technology, digital transformation has become an important driving force for the transformation and upgrading of all walks of life. As an important part of the digital economy, digital finance is becoming increasingly important. In recent years, big data, artificial intelligence, blockchain, cloud computing and other technologies have been widely used in the securities industry, and the application of cutting-edge technologies has accelerated the digital transformation of the securities industry, providing a strong boost for the high-quality development of the securities industry, and the securities industry is ushering in an important period of opportunities for comprehensive digital transformation. According to the latest Research report on the Status and Development Trend of digital financial business in China's securities Industry from 2024 to 2025 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, China's securities industry achieved annual revenue of 405.902 billion yuan in 2023, an increase of 2.77%, further consolidating the good trend, and the overall operation situation of the securities industry is relatively stable; In 2023, the market size of China's digital economy will reach 56.1 trillion yuan, an increase of 10.3% year-on-year, and the growth rate is obvious, and it is expected to reach 70.8 trillion yuan in 2025. In 2024, 69.1% of practitioners work for companies undergoing digital transformation, 38.9% for companies with low digital transformation and 34.6% for companies with medium digital transformation. Nearly 80% of securities industry practitioners are optimistic about the development prospects of digital financial business, and nearly 90% of individual investors hold the same attitude. With the commercialization of emerging technologies such as generative AI large models, the securities industry can use emerging technologies to improve the quality and level of service, better serve the real economy and meet the diversity and individual needs of users. The securities industry will speed up the digitization process, and gradually achieve the overall goal of "integrating into the industry, entering the customer, providing accurate, efficient and convenient services, and realizing intensive, platform-based and digital operations". -
艾媒咨询|2020年中国临期食品行业市场分析及消费者研究报告
本报告研究涉及企业/品牌/案例:好食期,甩甩卖,善食者联盟,钱大妈
从供给侧来看,2020 年中国零食行业总产值规模超过3万亿元,即使按1%的库存沉淀计算,临期食品行业市场规模也会突破300亿元,临期食品市场潜力巨大。从消费端来看,中国相当一部分人群对商品价格仍然具有很高的敏感性,以“低价、去品牌化、物美价廉、基本功能”为特征的消费降级已成为不可忽视的现象,所以2020年中国消费者购买临期食品的主要驱动力是低价购买到需要的商品,性价比较高。
From the perspective of supply side, the total output value of China's snack industry will exceed 3 trillion yuan in 2020. Even if calculated by 1% of inventory precipitation, the market scale of temporary food industry will exceed 30 billion yuan, and the potential of temporary food market is huge. From the consumer side, a considerable number of Chinese people are still highly sensitive to commodity prices. The consumption degradation characterized by "low price, de branding, high quality and low price, and basic functions" has become a phenomenon that can not be ignored. Therefore, the main driving force for Chinese consumers to buy on-the-spot food in 2020 is to buy the needed goods at low price, with high cost performance. -
艾媒咨询|2021年7-8月中国化妆品行业运行数据监测双月报
本报告研究涉及企业/品牌/案例:贝泰妮,珀莱雅,丸美股份
数据显示,2021年8月阿里平台护肤及化妆品类GMV为199.1亿元,同比下降5.0%,其中护肤类GMV140.0 亿元,同比下降0.8%,彩妆类GMV59.2亿元,同比下降13.6%。双十一电商购物节成交额近五年平均增长率为32.5%,购物气氛活跃。2020年双十一电商购物节全网个护美妆品类销售额909亿元,同比增长43%。其中,护肤销售额达 755 亿元,同比增长 45%;美妆彩妆销售额为 154 亿元,同比增长 38%。2020年双十一电商购物节有超70%的个护美妆商品在预售阶段售出,商家可考虑在2021年双十一期间重点布局预售期。
According to data, in August 2021, the GMV of skin care and cosmetics on Ali's platform was 19.91 billion yuan, down 5.0% year-on-year, of which skin care GMV was 14 billion yuan, down 0.8% year-on-year, and cosmetics GMV was 5.92 billion yuan, down 13.6% year-on-year . On the Double Eleven e-commerce shopping festival, the average growth rate in the past five years has been 32.5%, and the shopping atmosphere is active. On the Double Eleven e-commerce shopping festival in 2020, the total sales of personal care and beauty products in the whole network is 90.9 billion yuan, a year-on-year increase of 43%. Among them, skin care sales reached 75.5 billion yuan, a year-on-year increase of 45%; beauty cosmetics sales were 15.4 billion yuan, a year-on-year increase of 38%. In 2020 Double Eleven e-commerce shopping festival, more than 70% of personal care and beauty products are sold in the pre-sale stage. Merchants may consider focusing on the pre-sale period during the 2021 Double Eleven period. -
艾媒咨询|2020年中国螺蛳粉行业发展现状及消费者分析报告
本报告研究涉及企业/品牌/案例:李子柒螺蛳粉,好欢螺,三只松鼠,肯德基。
其他企业/品牌:嘻螺会,柳之味,只投螺碗,柳江人家,食战家,董阿姨,肖叔叔。
螺蛳粉的不断普及,不仅成就了好欢螺、嘻螺会等螺蛳粉品牌,还吸引了网红品牌(如李子柒)、零食品牌(如三只松鼠)及餐饮品牌(如肯德基)入局,行业竞争愈发激烈。iiMedia Research(艾媒咨询)数据显示,2020年,中国螺蛳粉消费者购买产品的渠道分布中,网上商城以51.54%的比例居于首位。艾媒咨询分析师认为,淘宝、天猫等网络购物平台上的螺蛳粉产品种类丰富、口味多样,消费者的可选择性更大。
Data show that in the first half of 2020, the output value of bagged snail flour in Liuzhou reached 4.98 billion yuan, and it is expected to reach 9 billion yuan in 2020. Under the new model of live broadcast and delivery, snail noodles became a new online celebrity food, and sales increased significantly during the epidemic. Driven by the snail powder, the industrial chain has also begun to develop, providing new impetus for the industrial development of Liuzhou.
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