电商行业报告合集(共29份)
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艾媒咨询|2024年中国乡村数字经济发展专题研究报告
数据显示,2023年中国农产品网络零售额为5900亿元,同比增长11.0%;2023年农村网络零售额达24900亿元,同比增长14.7%,预计2025年其网络零售额达28711亿元。艾媒咨询分析师认为,近年来中国农村发展增长势头明显,在加快补齐农村物流设施和服务短板等一系列措施下,农村电商蓬勃发展,在农产品产销对接、农业转型升级方面成效显著。目前中国的社交媒体平台中,“社交+电商”的模式较易实现内容引流、留存顾客并进行转化。短视频平台因其特色的创作内容和强互动性,更容易获得消费者的关注,从而带动乡村数字经济高速发展。针对数字农业App使用复杂问题,政府应鼓励软件开发商研发农民爱用、常用型App,让手机成为农业数字化转型发展中重要的“新农具”。
Data show that in 2023, China's online retail sales of agricultural products will reach 590 billion yuan, an increase of 11.0%. In 2023, rural online retail sales will reach 2,490 billion yuan, a year-on-year increase of 14.7%, and it is expected that its online retail sales will reach 2,871.1 billion yuan in 2025. Ai Media Consulting analysts believe that in recent years, China's rural development growth momentum is obvious, under a series of measures such as accelerating the complement of rural logistics facilities and service shortcomings, rural e-commerce has flourished, and has achieved remarkable results in agricultural product production and marketing docking and agricultural transformation and upgrading. At present, in China's social media platforms, the "social + e-commerce" model is easier to achieve content diversion, customer retention and transformation. Because of its unique creative content and strong interaction, short video platform is easier to get consumers' attention, thus driving the rapid development of rural digital economy. In response to the complex use of digital agricultural apps, the government should encourage software developers to develop popular and commonly used apps for farmers, so that mobile phones become an important "new farm tool" in the development of agricultural digital transformation. -
艾媒咨询|2021-2022年中国跨境出口电商行业及独立站模式发展现状及趋势研究报告
本报告涉及的案例/品牌/企业:SHEIN,棒谷科技,微盟ShopExpress
数据显示,2020年中国跨境出口电商规模为1.12万亿元,同比增长40.1%。受疫情的影响,国外消费者偏向于电商这种更少接触、更安全的购物方式,促进电商的发展;此外,中国政府对跨境电商的多项支持政策也进一步推动中国跨境电商的发展,预计中国跨境电商规模将于2021年、2024年分别达到1.51万亿元,2.95万亿元。中国企业在海外建立的独立站数量已达到了20万个,从跨境电商B2C市场结构上看,独立站份额从2016年的9.8%提升至2020年的20.3%。独立站模式具备一定的经营灵活性,易于收集、分析用户数据以运营私域流量,有够有效规避第三方跨境电商平台合规风险等优势,未来发展势头强盛。艾媒咨询分析师认为,随着电商经济的不断发展,消费水平的提高,消费者对产品“质”的追求将进一步提升,跨境出口电商产品将趋向于精品化、品牌化;随着社交平台的进一步发展以及公域流量成本的提高,跨境出口电商产品运营方式将趋向于数字化、本土化和引流方式多样化。
According to the data, the scale of China's cross-border export e-commerce in 2020 was 1.12 trillion yuan, with a year-on-year increase of 40.1%. Affected by the epidemic, foreign consumers prefer e-commerce, a less contact and safer way of shopping, which promotes the development of e-commerce; in addition, the Chinese government's many support policies for cross-border e-commerce also further promote the development of China's cross-border e-commerce, which is expected to continue in China The scale of cross-border e-commerce will reach 1.51 trillion yuan and 2.95 trillion yuan in 2021 and 2024 respectively. The number of independent stations established overseas by Chinese enterprises has reached 200000. From the perspective of cross-border e-commerce B2C market structure, the share of independent stations has increased from 9.8% in 2016 to 20.3% in 2020. The independent station model has certain business flexibility, is easy to collect and analyze user data to operate private domain traffic, has the advantages of effectively avoiding the compliance risk of third-party cross-border e-commerce platforms, and has a strong momentum of development in the future. AI media consulting analysts believe that with the continuous development of e-commerce economy and the improvement of consumption level, consumers' pursuit of product "quality" will be further improved, and cross-border export of e-commerce products will tend to be high-quality and brand; With the further development of social platforms and the increase of public traffic costs, the operation modes of cross-border export e-commerce products will tend to be digital, localized and diversified. -
艾媒咨询|2021全球与中国医药电商市场与发展趋势研究报告
本报告研究涉及企业/品牌/案例:阿里健康,美团,京东健康,叮当快药,1药网,Walgreens,百度健康,药材买卖网,中药材天地网,找药网,九州通,药易购,珍诚医药在线,CVS
在政策利好、互联网技术等多重因素推动下,中国医药电商行业规模持续快速发展,2020年中国医药电商市场交易规模达到1956亿元。当前,中药电商商业模式主要为B2B、B2C、O2O与DTP四种类型,其中,2020年,医药电商B2C模式占比近6%,市场规模为116亿元;医药电商B2C模式占比近84%,市场规模为1640亿元,成为当前的主流。此外,近几年兴起的O2O模式,主要通过“引流-转化-消费-反馈”等实现盈利,而DTP药房模式下,患者在医院开取处方后,药房根据处方以患者或家属指定的时间和地点送药上门,被称为高值新特药直送平台。
Driven by favorable policies, Internet technology and other factors, the scale of China's pharmaceutical e-commerce industry continues to develop rapidly, with the transaction scale of China's pharmaceutical e-commerce market reaching 1956 billion yuan in 2020. At present, the business models of traditional Chinese medicine e-commerce are mainly B2B, B2C, o2o and DTP. In 2020, the B2C model of pharmaceutical e-commerce accounts for nearly 6% and the market scale is 11.6 billion yuan; the B2C model of pharmaceutical e-commerce accounts for nearly 84% and the market scale is 164 billion yuan, which has become the current mainstream. In addition, the o2o mode, which has sprung up in recent years, mainly achieves profits through "drainage transformation consumption feedback". In the DTP pharmacy mode, after patients get prescriptions in the hospital, the pharmacy delivers drugs to the door at the time and place designated by the patients or their families according to the prescriptions, which is known as the high value new special drugs direct delivery platform. -
艾媒咨询|2020年中国知识付费行业发展专题研究报告
本报告研究涉及企业/品牌/案例:百度,喜马拉雅,得到。
经过早期的爆发增长阶段,中国知识付费行业已逐步转入稳定发展阶段,行业竞争格局开始明朗,同时综合型平台在知识付费赛道的布局也在加强。iiMedia Research(艾媒咨询)数据显示,2015年新增知识付费相关企业数量突破700家,达到近十年最高值,此后行业每年新增企业数呈现逐年下降的态势,行业每年新增企业数呈倒U型变化。行业早期野蛮生长阶段出现诸多问题。其中内容同质化、宣传缺乏真实性等问题尤为突出,进而对用户的长期吸引力不足,降低了用户对知识付费平台的好感,49.5%用户认为平台专业度不高、实用性不强,最终反作用导致知识付费产品服务的复购率低等问题。因此,知识付费平台亟需规范整治,健康有序地发展。
After the early stage of explosive growth, China Knowledge Paying Industry has gradually turned into a stable development stage, and the industry competition pattern has become clear. At the same time, the layout of comprehensive platform in the knowledge paying industry is also strengthening. As the data of iiMedia Research showed, in 2015, the number of new knowledge payment related enterprises exceeded 700, reaching the highest value in nearly a decade. Since then, the number of new enterprises in the industry has decreased year by year, and the number of new enterprises in the industry has changed in an inverted U-shape. There are many problems in the early growth stage of the industry. Among them, the problems of content homogeneity and lack of authenticity of publicity are particularly prominent, which makes it less attractive to users for a long time, and reduces the users' favor for the knowledge paying platform. 49.5% of the interviewed users think that the platform is not professional and practical, which eventually leads to the low repurchase rate of knowledge paying products and services. Therefore, the knowledge paying platform needs to be standardized and developed in a healthy and orderly way. -
艾媒咨询| 2020年中国酒类新零售市场研究报告
本报告研究涉及企业/品牌/案例:挖酒网,1919酒类直供,酒仙网
随着新零售概念普及,酒类新零售平台与传统酒类市场将趋于结合,该趋势也推动着中国酒类新零售市场规模和用户规模不断扩大。酒类新零售市场在2020年的规模约为1167.5亿元,预计2021年市场规模将增长16.8%至1363.1亿元。同时,酒类新零售平台通过发挥专业化仓储物流的技术优势,并加速线上线下渠道推广引流,进而优化用户购酒体验、强化用户线上购物习惯,因此行业用户规模有着一定的基础,2020年用户规模达到了4.63亿人。iiMedia Research(艾媒咨询)数据显示,46.4%的受访网民倾向于线上购买酒类商品,同时, 分别有51.7%和56.8%的受访网民认为价格优惠和正品保障是吸引他们到线上购买酒类商品的原因。酒类新零售平台融合线上、线下、物流的新零售模式成为激活零售市场的关键步骤,通过连接传统酒企和消费者,并发挥其渠道互通、数字化、场景化等优势特点,为消费者带来种类多、价格低、有保障的购酒体验,推动中国酒水行业步入新阶段。
With the popularization of the New Retai, the liquor-based new retail platform will combine with the traditional liquor market. This trend also promotes the continuous expansion of the market and user scale of China liquor-based new retail market. The scale of the liquor-based new retail market in 2020 is about 116.75 billion yuan, and it is expected that the market scale will increase by 16.8% to 136.31 billion yuan in 2021. At the same time, the liquor-based new retail platform optimizes users’ liquor purchasing experience and strengthens their online shopping habits by giving scope to the technical advantages of specialized warehousing and logistics and accelerating the promotion of online and offline channels. Hence, the user scale of the industry will reach 463 million in 2020. As the data of iiMedia Research showed, 46.4% of the netizens surveyed tend to buy liquor products online. Meanwhile, 51.7% and 56.8% of the netizens surveyed think that preferential price and authentic products guarantee are the reasons to attract them to buy liquor products online. The liquor-based new retail platform integrates the New Retailing model of online, offline and logistics, which has become a key step to activate the retail market. By connecting traditional liquor enterprises and consumers, and giving full play to the advantages of channel intercommunication, digitization and scene, the platform can bring consumers a multiple, low price and guaranteed liquor purchasing experience, and promote China's liquor industry into a new stage. -
艾媒咨询|2020年中国礼物经济产业研究与用户消费行为分析报告
本报告研究涉及案例:双十一购物节,618购物节。
礼物经济依托创新型的节日赠礼、鲜花电商与直播电商等多个经济模式实现了市场规模的发展与扩大。iiMedia Research (艾媒咨询) 数据预测,2020年礼物经济的市场规模将超过1万亿元。艾媒咨询分析师认为,中国礼品行业应聚焦消费者个性化、多样化的消费需求,在满足消费者需求的同时注重树立自身独特的品牌形象,开展线上、线下等宣传和销售的多渠道建设,不断挖掘新的用户群体。
The gift economy relies on innovative holiday gifts, flowers and live e-commerce and other economic models to achieve the development and expansion of market size. iiMedia Research predicts that the gift economy will have a market size of more than 1 trillion yuan by 2020. iiMedia Research believes that China's gift industry should focus on consumer personalized, diversified consumer demand, in order to meet consumer demand at the same time focus on establishing their own unique brand image, online, offline and other publicity and sales of multi-channel construction, and constantly tap new user groups. (“2020 Research Report on Development Trend and Consumption Behavior of China's Stall Economic Industry" full version has 73 pages,please click the Browse HD Report button on the right side of the article to browse the report )
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