艾媒咨询|2020年中国知识付费行业发展专题研究报告
有您的支持，我们的分析师会做的更好 ！
本报告研究涉及企业/品牌/案例：百度，喜马拉雅，得到。
经过早期的爆发增长阶段，中国知识付费行业已逐步转入稳定发展阶段，行业竞争格局开始明朗，同时综合型平台在知识付费赛道的布局也在加强。iiMedia Research（艾媒咨询）数据显示，2015年新增知识付费相关企业数量突破700家，达到近十年最高值，此后行业每年新增企业数呈现逐年下降的态势，行业每年新增企业数呈倒U型变化。行业早期野蛮生长阶段出现诸多问题。其中内容同质化、宣传缺乏真实性等问题尤为突出，进而对用户的长期吸引力不足，降低了用户对知识付费平台的好感，49.5%用户认为平台专业度不高、实用性不强，最终反作用导致知识付费产品服务的复购率低等问题。因此，知识付费平台亟需规范整治，健康有序地发展。
After the early stage of explosive growth, China Knowledge Paying Industry has gradually turned into a stable development stage, and the industry competition pattern has become clear. At the same time, the layout of comprehensive platform in the knowledge paying industry is also strengthening. As the data of iiMedia Research showed, in 2015, the number of new knowledge payment related enterprises exceeded 700, reaching the highest value in nearly a decade. Since then, the number of new enterprises in the industry has decreased year by year, and the number of new enterprises in the industry has changed in an inverted U-shape. There are many problems in the early growth stage of the industry. Among them, the problems of content homogeneity and lack of authenticity of publicity are particularly prominent, which makes it less attractive to users for a long time, and reduces the users' favor for the knowledge paying platform. 49.5% of the interviewed users think that the platform is not professional and practical, which eventually leads to the low repurchase rate of knowledge paying products and services. Therefore, the knowledge paying platform needs to be standardized and developed in a healthy and orderly way.
权利声明
本报告由iiMedia Research（艾媒咨询）出品，文件所涉的文字、图片、商标、表格、视频等均受中华人民共和国知识产权相关法律保护，经许可引用时请注明报告来源。
未经艾媒咨询许可，任何组织或个人均不得以任何形式擅自使用、复制、转载本报告或向第三方实施许可，否则，艾媒咨询将保留追究其一切法律责任之权利。
免责声明
本报告所涉之统计数据，主要由行业访谈、用户调研、市场调查、桌面研究等样本数据，结合专业人员分析及艾媒咨询大数据系统监测、艾媒相关数据分析模型科学计算获得。由于调研样本及计算模型的影响与限制，统计数据仅反映调研样本及模型计算的基本情况，未必能够完全反映市场客观情况。鉴于上述情形，本报告仅作为市场参考资料，艾媒咨询不因本报告（包括但不限于统计数据、模型计算、观点等）承担法律责任。
阅读、使用本报告前，应先审慎阅读及充分理解上述法律声明之内容。阅读、使用本报告，即视为已同意上述法律声明；否则，请勿阅读或使用本报告。
网友评论
只有购买过该报告的用户才能进行评论哦！