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艾媒咨询|2020H1中国地摊经济运行监测分析报告
本报告研究涉及企业/国家/地区案例:阿里、腾讯、京东、日本地摊经济、美国地摊经济、欧洲地摊经济、四川地摊经济、南京地摊经济、西安地摊经济。
2020年6月12日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1中国地摊经济运行监测分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对地摊经济的发展进行分析,结合中国地摊经济发展的背景和可行性,以及全球典型国家的地摊经济发展经验,对地摊经济发展进行深度分析;更进一步,本报告还结合用户调研对地摊经济的购物、餐饮和娱乐等细分业态进行分析,以此探索未来地摊经济的发展趋势。新冠疫情期间,线下消费行业出现断崖式下跌,增加了失业人群并且加剧了低收入群体的生活困境。在此背景下部分城市开始放宽地摊政策,并取得了一定成果。艾媒咨询分析师认为,地摊经济往往会带来城市形象、交通秩序、产品质量等的问题,并且会对实体店铺带来一定冲击,因此地摊经济的发展需要因城制宜。
According to the survey, as of May 2020, the average annual income of Chinese was RMB 30,000, but the average monthly income of 600 million people was about RMB 1000, and the income and consumption needs of low-income groups were of concern to the community. According to a survey conducted by Ai Media Consulting, China's land stall consumption is mainly under 100 yuan, most of which is under 40 yuan. iiMedia Research believe that the economic threshold of the land stalls is low but there is a certain income-generating potential, both for low-income groups to provide consumer products, but also to help some low-income groups to increase income sources. -
【1999-2019特别专题】中国互联网发展20年盘点专题报告
本报告研究涉及企业/品牌/案例:中华网,网易,搜狐,新浪微博,8844.com,易趣网,阿里巴巴,携程网,当当,微信,西祠胡同,天涯社区,百度,OICQ,MSN,飞信,博客网,开心网,海内,雅虎,谷歌,必应,360搜索,盛大网络,优酷,酷我音乐,腾讯,中国移动,中国电信,中国联通,小米,华为,OPPP,vivo,魅族,推特,陌陌,微米,来往,易信,米聊,今日头条,澎湃新闻,美团,大众点评,百度糯米,窝窝团,拉手网,淘宝,天猫,支付宝,菜鸟物流,滴滴出行,58同城,斗鱼,虎牙,YY直播,映客,KK直播,六间房,抖音,快手,火山小视频,易果生鲜,盒马生鲜,京东物流,每日优鲜,银泰,三江购物,中百控股,拼多多,云集,好货,知乎
iiMedia Research(艾媒咨询)数据显示,2018年,中国数字经济规模已达31.3万亿元,占GDP比重34.8%,数字经济已成为当前产业发展增量引擎。新中国成立70周年,回望中国经济发展历程,互联网的发展谱写了瞩目的篇章。中国互联网经历了探索成长期、快速发展期、成熟繁荣期,由PC互联网走向移动互联网,由2G走向5G。1999年中华网赴美上市,向全球宣告了中国互联网行业的崛起,同时以网易、搜狐、新浪为代表的中国门户网站模式的萌芽,也预示着中国互联网真正站起来了。2009年中国3G商用开启移动互联时代,互联网步入快速发展期。2013年中国移动互联网开始迈向4G时代。“互联网+”理念代表着一种新的经济形态,互联网技术+创新思维成中国经济社会创新的驱动力量。中国互联网激烈的竞争角逐中产生了一批如腾讯视频、知乎、酷我音乐、京东、淘宝、携程、支付宝、百度搜索、腾讯云、旷视科技等标杆企业。经过了20年的发展,中国互联网产业将不断扩展,包括智能终端、工业机器人、自动驾驶、企业服务等产业顺势不断升级。随着5G网络的推行,新经济产业运转也将重新迎来创新潮流。
Data from iiMedia Research shows that in 2018, China's digital economy has reached 31.3 trillion yuan, accounting for 34.8% of GDP. Digital economy has become an engine for industrial development. During the 70th anniversary of the founding of the People's Republic of China, looking back at the course of China's economic development, the Internet has written a remarkable chapter. China's Internet has experienced a period of exploration, rapid development, and maturity and prosperity, from PC Internet to mobile Internet and from 2G to 5G. In 1999, china.com went public in the United States, which announced the rise of China's Internet industry to the world. Meanwhile, the budding of China's portal website model represented by NetEase,SoHu and Sina also indicated that China's Internet really stood up. In 2009, China's 3G started the era of mobile Internet in commercial use, which means the Internet entered a period of rapid development. In 2013, China's mobile Internet began to move towards 4G era. The concept of “Internet plus“ represents a new economic form. Internet technology and innovative thinking has become the driving force of China's economic and social innovation. In the fierce competition of China's Internet, a number of outstanding enterprises have emerged, such as Tencent Video, Zhihu, Kuwo Music,JD, taobao, Ctrip, Alipay, Baidu Search, Tencent cloud, KuangShi technology and so on. After 20 years of development, China's Internet industry will continue to expand, including smart terminals, industrial robots, autonomous driving, enterprise services and other industries continue to upgrade. With the implementation of 5G network, the operation of new economy industry will also usher in a new trend of innovation. -
艾媒报告|2019-2020中国文娱行业运行监测与头部企业布局研究报告
本报告研究涉及企业/品牌/案例:人民网,华谊兄弟,腾讯音乐集团,阅文集团,哔哩哔哩,抖音,虎牙直播,腾讯游戏;其他提及企业/品牌:人民在线,人民视讯,环球网,幸福蓝海影视文化集团,中央广播电视台,中视传媒股份有限公司,中影集团,上影集团,光线传媒,华谊兄弟,博纳影业,万达影视传媒,腾讯,百度,阿里巴巴,考拉FM,QQ音乐,酷狗音乐,酷我音乐,全民K歌,虾米音乐,网易云音乐,猫眼娱乐,QQ阅读,起点中文网,新丽传媒,天方听书网,喜马拉雅,懒人听书,AcFun,搜狐视频,乐视视频,次元社,微信,支付宝,豌豆荚,百度应用,中国移动,中国电信,华为,美图手机,阿里云视频,快手,梨视频,腾讯微视,斗鱼直播,YY直播,王者荣耀,QQ游戏,网易游戏,百度,字节跳动,企鹅影视,淘票票,优酷视频,UC浏览器,书旗小说,阿里体育,百度贴吧,爱奇艺,梨视频,百度问答,今日头条,西瓜视频,火山小视频,懂车帝,皮皮虾视频,芒果TV
本报告主要通过文娱行业的投融资数据,对媒体、影视、音乐、阅读、动漫、短视频、网络直播、游戏等文娱细分领域的上下游进行深入探究,并对阿里文娱、腾讯、哔哩哔哩、爱奇艺等典型企业的文娱投资进行案例分析,以此对中国文娱行业的发展进行预判。文娱行业的高速发展赢得了资本市场的青睐,媒体仍占据文娱投资细分领域的头部地位,影视、动漫在数字技术帮助下,优势明显。而互联网大企业依托自身业务,进行文娱生态布局,掌握了一定的先发优势。
The rapid development of the entertainment industry has won the favor of the capital market. From the perspective of segmentation, in 2019, the media sector received 30.2% of financing, ranking first in the segment of the entertainment industry, followed by film and television (19.0%), animation (16.8%), and short video (12.3%). Rank third and fourth. iiMedia Research analysts believe that the entertainment industry has obvious advantages in the help of digital technology in film, television, and animation. In the mobile Internet era, new formats and models of short video and live broadcast are favored by the investment market; and large Internet companies rely on their own businesses to carry out the ecological layout of the entertainment industry has a certain first-mover advantage. -
艾媒报告|2019中国电商促销节日社媒营销专题研究报告
本报告研究涉及企业/品牌/案例:MS天下秀,九牧,雪津,淘宝,京东,拼多多,唯品会,苏宁,考拉海购,抖音,快手,微博,微信,QQ,小红书,知乎,豆瓣,天猫,头条号,淘宝直播,爱奇艺,腾讯视频,联通,移动,电信,支付宝,蓝月亮,宝洁,荣耀,夏普,贝壳视频,papitube,哔哩哔哩,优酷等
iiMedia Research(艾媒咨询)数据显示,2019年中国移动广告市场规模将达到4158.7亿元。社交媒体渠道的发展使广告营销市场保持较强的增长态势,以双十一为代表的电商促销节日作为商家销售主要节点,期间的营销规模也达到新的高度。社媒营销凭借结果透明、成本低等优势逐渐成为电商促销节日营销主要手段。
在主流电商平台促销节日中,双十一的流量热度最高,2019年众多电商商家纷纷将双十一作为年度主要营销节点,短视频、直播等社媒营销方式逐渐取代传统营销方式。iiMedia Research(艾媒咨询)数据显示,2019年中国社交媒体主要领域在线直播、短视频、移动社交用户规模均预计突破5亿人,网民对双十一期间手机短信、电子邮件传播的营销内容最为厌恶,超四成网民偏好KOL带货。目前视频平台、直播平台成为了电商营销的新阵地,KOL带货等新营销模式也开始兴起,新型营销方式更注重对产品宣传和用户触达,从营销成本和对产品方的曝光而言,更适合电商节日这类持续时间短、品牌集中度高的促销场景。
In the promotion festivals of mainstream e-commerce platforms, the popularity of 11.11 is the highest. In 2019, e-commerce sellers took 11.11 as the main annual marketing node, and social media marketing channels such as short video and live broadcast gradually replace the traditional ones. As the data of iiMedia Research showed, in 2019, the scale of online live streaming, short video and mobile social media users in the major sectors of Chinese social media is expected to exceed 500 million. Netizens are most disgusted with the marketing content of SMS and email during 11.11 , with over 40% of them preferring KOL marketing. Currently, live video platforms and video platforms become the new frontier of e-commerce marketing, new marketing strategies such as KOL marketing also began to develop. New marketing strategies pay more attention to the product promotion and customer touch,from the view of marketing costs and products exposure, new marketing strategies are more suitable for promotion festivals of e-commerce, which have short duration and high degree of brand concentration.
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艾媒报告|2019中国新媒体营销价值专题报告
本报告研究涉及企业/品牌/案例:小红书,知乎,微信,微博,豆瓣,爱奇艺,哔哩哔哩,Acfun,腾讯视频,yy直播,淘宝直播,抖音,花椒直播,天下秀,伊利果果昔,德芙,宝洁,虎牙直播
随着Z世代的到来和科技的发展,新媒体营销对新一代用户群体的影响力不断上升。新媒体是继传统媒体之后,在互联网背景下出现的媒体形态,用户从过去被动接受的角色转变为可自主创作的作者与读者身份。iiMedia Research(艾媒咨询)数据显示,新媒体用户中中青年为用户主流,年龄在26岁至40岁的比例超过七成。同时,娱乐、社交、资讯获取为新媒体平台最主要用途,占比分别达到57.8%,53.1%和51.8%,近四成受访用户表示最常接触的新媒体广告形式为图片广告,同时近三成受访用户偏好以图片为主的广告形式。与此同时,新媒体营销同样存在其不足之处,访用户对于新媒体广告传达产品信息的有效性持较为中立的态度,认为新媒体营销广告或其产品信息的可信度一般。新媒体营销广告在传递产品信息、提升广告可信度上仍需继续改善。未来新媒体营销应精耕广告内容,在趣味性、有效性、创新性上寻求提升与突破,提高其信息真实性,如何在保留真实性的基础上深耕内容创作将是新媒体营销未来的发展方向。
With the advent of Generation Z and the development of technology, the influence of new media marketing on the new generation is increasing. New media is a media form emerging in the Internet era after the traditional media. Users have changed from passively accepted roles to independent authorship and reader identity. As the data of iiMedia Research showed, young and middle-aged users of new media are the mainstream of users, with over 70% of them aged from 26 to 40. At the same time, entertainment, social networking and information acquisition are the main uses of new media platforms, accounting for 57.8%, 53.1% and 51.8% respectively. Nearly 40% of respondents indicated that the most frequently contacted form of new media advertising is photo advertising, while nearly 30% of respondents preferred image-based advertising. However, new media marketing has its shortcomings. Interviewed users have a more neutral attitude towards the effectiveness of new media advertising to convey product information. They think that the credibility of new media marketing advertising or its product information is general. New media marketing advertisements still need to be improved in delivering product information and enhancing the credibility of advertisements. In the future, new media marketing should focus on advertising content, seek to improve and break through in interest, effectiveness and innovation, and improve the authenticity of its information. Working for further cultivating content creation on the basis of retaining authenticity will be the future development direction of new media marketing. -
艾媒报告 |2019中国社交电商行业研究报告
本报告涉及企业/品牌包括:拼多多、微盟、云集、好衣库、有赞、全球时刻、宝宝树、蘑菇街、小红书、微信、洋葱、支付宝、花生日记、腾讯、红杉、中通快递、顺丰快递、国和投资、一村资本、天堂硅谷、鼎晖投资、摩根士丹利、瑞士信贷、摩根大通、中金
中国电商行业的高速发展而传统电商又面临着获客成本高的瓶颈,客观上为社交电商发展奠定基础。iiMedia Research(艾媒咨询)数据显示,2019年中国移动电商用户预计增至7.13亿人。社交电商行业的崛起还得益于微信提供社交土壤以及小程序红利,2018年微信小程序电商用户规模已经达到1.32亿人。快速崛起下,2018年中国社交电商行业融资总额超过250亿元。目前中国社交电商主要分为三个类型,社交分享电商、社交内容电商和社交零售电商。其中更为强调裂变传播性的社交分享电商平台用户满意度最高,为7.26。社交电商在发展的同时也由于运营模式问题屡屡传出传销、假货新闻,政府法规以及行业内部监管都亟待加强。
The rapid development of China E-Commerce industry, and the traditional e-commerce platforms are facing the bottleneck of high customer cost, are objectively laying the foundation for the development of social e-commerce. As the data of iiMedia Research showed, the scale of China mobile e-commerce users is expected to increase to 713 million in 2019. The rise of the social e-commerce industry also benefits from the social platform and mini program dividend provided by Wechat. In 2018, the scale of Wechat mini program e-commerce users has reached 132 million. With the rapid rise, the total financing amount of China social e-commerce exceeded 25 billion yuan in 2018. At present, China social e-commerce platforms are mainly divided into three types: social sharing e-commerce, social content e-commerce, and social retail e-commerce platforms. Among them, the social sharing e-commerce platforms which emphasizes fission transmission has earned the most satisfaction with users, which is 7.26. With the development of social e-commerce, pyramid marketing and fake news are frequently spread due to the problems of operation mode. Government regulations and internal supervision of the industry need to be strengthened urgently. -
艾媒研报 |2019年瑞幸咖啡(Luckin coffee)燃烧的资本,暴走的“小蓝杯”
中国咖啡市场存量小,市场潜力大。上游和中游的初加工、深加工技术落后,下游缺乏本土知名品牌,未来现磨咖啡增长潜力巨大。瑞幸咖啡凭借低价策略+多元化精准营销,并通过线下密集布局自营店,精准定位咖啡的刚需人群,获取了大量用户。截至2018年底,瑞幸咖啡线下门店总数突破2000家,消费人数达1254万人,销售量超过8968万杯。但瑞幸目前的管理和发展模式正在面临一系列的挑战。主要挑战:(1)中国茶文化底蕴深厚,现磨咖啡刚需市场小;(2)管理粗糙,咖啡品质参差不齐;(3)短期内资金缺口大,盈利成难题。
China's coffee market has a small stock and a large market potential. The Primary and deep processing technologies of the upstream and midstream are backward, and the downstream link lack local famous brands. With the low price strategy + diversified precision marketing strategy, Luckin Coffee has acquired a large number of users through the densely-distributed self-operated stores. By the end of 2018, the total number of stores under the Luckin Coffee line exceeded 2,000, with a consumption of 12.54 million and a sales volume of over 89.68 million. However, Luckin's current management and development model is facing a series of challenges. The main challenges: (1) China's tea culture is profound, freshly brewed coffee just has a small market; (2) Management is rough, quality of coffee is uneven; (3) Short-term funding gap is large, and profitability becomes a problem. -
艾媒报告 |2019年中国移动社交行业研究报告
本报告研究涉及企业/品牌包括:QQ、微博、人人网、陌陌、微信、抖音、快手、探探、一直播、多闪、聊天室、QQ空间、百度贴吧、知乎、豆瓣、脉脉、超级课程表、Soul、小红书、抖音
iiMedia Research(艾媒咨询)数据显示, 2018年12月,微信月活用户数10.2亿,QQ月活用户数6.5亿,微博月活用户数3.2亿,三者仍是市场主流应用。艾媒咨询分析师认为,随着技术发生变革,社交产品结合视频发展将成为行业大趋势。未来能够抓住技术变革契机,在社交+视频方面有突出表现的社交产品将对移动社交头部产品形成较大冲击。
According to iiMedia Research data, in December 2018, Wechat had 1.0 billion monthly active users, 645 million QQ monthly active users and 320 million Weibo monthly active users, which are still the mainstream applications in the market. iiMedia consultancy analysts believe that with technological changes, social products combined with video development will become a major trend in the industry. In the future, social products that can seize the opportunity of technological change and have outstanding performance in social + video will have a great impact on mobile social head products. -
艾媒研报 |2019年腾讯控股(0700.HK)业务解读及发展趋势研究报告
2018年三季度腾讯社交、游戏业务增速分别放缓至31%和35%,艾媒北极星监测数据显示,微信和QQ2018年9月月活跃用户数环比增幅分别下降0.84%和2.06%。随着5G和AI等技术的兴起,在发展B端方面腾讯面临社交工具变革、B端资源不足、管理层的“中年危机”、等多重危机。同时,腾讯在小程序、数字内容、游戏等方面存在诸多机遇。
In terms of main business, due to the Internet dividend peaking and version number factor, Tencent's online game revenue growth slowed down. In the first three quarters of 2018, the ratio of online game revenue to total revenue dropped to 35%, and the growth rate slowed by 13%, but it remained the largest revenue source. Online advertising continued to improve steadily, with an annual growth rate of 46.07%. At the same time, Tencent's organizational structure has been adjusted to six major business groups, To B business will be the focus of future. -
艾媒报告 |2018-2019中国医疗器械产业研究与投资分析报告
iiMedia Research(艾媒咨询)数据显示,2017年中国医疗器械市场规模达到758.8亿美元,规模增长速度高于世界水平,在经济和技术的发展以及政策的支持下,中国医疗器械行业发展态势良好。然而,医疗器械产业拥有国产化趋势等机遇外,仍然存在企业规模普遍偏小,投资力度不足等问题。
As the data of iiMedia Research showed, during the year of 2011 to 2017, the market scale of Chinese medical apparatus and instruments industry has increased at the speed of more than twice the world, but it still has a lot to do compared with the world. With the excellent economy, technology, policy and society environment, medical apparatus and instruments industry grows so well that many companies got financial investment; four Chinese companies ranked TOP 10 in a TOP 20 the most concerned medical apparatus and instruments companies ranking in the first half of 2018. Although the industry has an amount of development opportunities because of localization trend and industry upgrading, it is facing a series of problems, such as the decrease of trade surplus, the deficiency of R&D investment , the big amount of small companies and so on.
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