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艾媒咨询|2021上半年云计算行业研究报告
本报告研究涉及企业/品牌/案例:阿里云,青云科技
2020年中国云计算市场规模达到1776.4亿人民币,2021年有望增至2330.6亿人民币。首先是新基建、数据化进程的推进,使行业得到新的发展动能。其次,新冠肺炎疫情的出现和延续,缩短了市场云服务的应用周期,行业迎来全面大爆发。iiMedia Research(艾媒咨询)数据显示,2020年全球企业更大程度地集中布局混合云领域,布局企业高达87%。艾媒咨询分析师认为,传统型企业、互联网企业的业务边界被打破的同时,传统型企业和私有云、互联网企业与公有云之间原有的紧密关系也随之被打破,混合云成为了大势所趋。同时,青云科技成功上市,映射了混合云市场价值被逐步释放。此外,云计算将全面覆盖于全行业,成为基础设施。同时,云计算将大面积与各产业之间进行深度融合,构建新的数字生产力,发挥协同效应,为企业和社会的发展提供新的动力。
The size of China's cloud computing market will reach 177.64 billion RMB in 2020, and is predicted to reach 233.06 billion RMB in 2021. First of all, the new infrastructure and the advancement of digitalization have given the industry new momentum of development. Secondly, the novel coronavirus pneumonia epidemic situation and the continuation, shortened the cycle of cloud service application in the market, the industry will be a full-scale explosion. As the data of iiMedia Research showed, 87% global enterprises invested in the field of hybrid cloud in 2020. The consulting analyst of iiMedia Research believe that while the business boundaries of traditional enterprises and Internet enterprises are broken, the original close relationship between traditional enterprises and private cloud has been broken and the relationship between Internet enterprises and public cloud has also been broken. Hybrid cloud has become the general trend in the industry of cloud computing. At the same time, the company called Qingyun technology successfully landed on STAR Market , which reflects the gradual release of hybrid cloud market value. In addition, cloud computing become an infrastructure in a whole industry. At the same time, cloud computing will be deeply integrated with various industries in a large area, build new digital productivity, create a synergistic effect, and provide new power for the development of enterprises and society. -
艾媒咨询|2021上半年中国财税类企业服务专题研究报告
本报告研究涉及企业/品牌/案例:优税猫,每刻科技,慧算账
iiMedia Research(艾媒咨询)数据显示,随着财税数字化的推进,中国财税领域企业服务市场规模逐步上涨,预计在2021年将涨至2664.4亿元。艾媒咨询分析师认为,近年来全国市场主体企业数量依然保持增长,给财税领域企业服务市场提供持续的客户来源。凭借政策和技术双重利好,预计市场规模将保持扩张。其次,资本对中国财税类企业服务行业保持信心。代理记账、电子发票、资金管理领域的每刻科技、爱康鼎、深圳高灯等企业B轮融资金额达到了数亿人民币。此外,未来企业降本增效的需求将持续增加,行业将往精细化的方向发展,庞大、当下开发程度低的下沉市场将成为行业规模增长的新战场。
As the data of iiMedia Research, with the promotion of the digitalization of Finance and taxation, the scale of China's enterprise service market in the field of Finance and taxation has gradually increased, and is expected to rise to 266.44 billion RMB in 2021. The consulting analyst of iiMedia Research believe that the number of main enterprises in the national market still keeps growing in recent years, providing a continuous source of customers for China's enterprise service market in the field of Finance and taxation. With the benefits of policy and technology, the market scale is expected to maintain expansion. Secondly, capital maintains confidence in China's enterprise service market in the field of Finance and taxation. In the field of bookkeeping, electronic invoice and fund management, the amount of round B financing of enterprises called Maycur,Aikangding,Shenzhen Gaodeng has reached several hundred million RMB. In addition, the demand for cost reduction and efficiency increase of enterprises will continue to increase in the future, and the industry will develop in the direction of refinement. The huge sinking market with low degree of development will become a new battlefield for the scale growth of the industry. -
艾媒咨询|2020-2021年中国贵妇膏市场品牌分析及用户调研报告
本报告研究涉及企业/品牌/案例:华瑞凯琳,麦吉丽,百雀羚,仁和匠心,梵蜜琳
数据显示,2015-2020年期间,中国贵妇膏市场规模持续扩张。在2016年,贵妇膏借助新媒体平台打开了市场知名度。在消费升级和颜值经济的驱动下,贵妇膏产品市场需求扩大,特别在贵妇膏凭借电视广告“出圈”后,市场规模未受疫情影响跃升至67.1亿元,预计2022年有望突破100亿元。颜值经济理念推动着护肤品市场向高端化发展。艾媒咨询分析师认为,当前居民消费力增长与互联网快速发展并行,赋予了当代消费者追逐个性潮流、关注颜值的特性,这就推动了最直接代表“颜值经济”的化妆品类商品迅速崛起。
Data show that during 2015-2020, the market scale of Chinese lady cream will continue to expand. In 2016, lady cream opened its market awareness with the help of new media platform. Driven by the consumption upgrading and beauty economy, the market demand of guifugao products has expanded. Especially after guifugao's "going out of the circle" with TV advertising, the market scale has jumped to 6.71 billion yuan without the impact of the epidemic, and is expected to exceed 10 billion yuan in 2022. The concept of beauty economy promotes the development of skin care market to high-end. AI media consulting analysts believe that the current growth of residents' consumption power and the rapid development of the Internet have given contemporary consumers the characteristics of chasing personality trends and paying attention to beauty, which has promoted the rapid rise of cosmetics, which is the most direct representative of "beauty economy". -
艾媒咨询|2020-2021中国进口跨境电商行业研究报告
本报告研究涉及企业/品牌/案例: 行云货仓,小红书,寺库
2019年中国进口跨境电商市场交易规模达2.64万亿元,同比上升17.3%,2020年进口跨境电商市场交易规模达3.07万亿元,2021年将达3.55万亿元,交易规模增长率有望再次提高。首先是中国经济环境的稳定发展,使得居民有能力持续扩大消费。伴随着中国庞大的内部消费需求与消费意愿,居民对网络购物的依赖度和偏好也在不断提高。2020年中国网上零售额达117601亿元,占居民消费支出比例为38.7%,较2019年增长3.5%。iiMedia Research(艾媒咨询)数据显示,67.1%的受访用户拥有在跨境电商平台购买产品的经历,主要分布在中国的华东与华南地区。随着中国进一步提高开放水平,跨境电商供应体系的渐趋完善,以及居民收入水平的提高和消费观念的转变,居民将有机会接触到更多海外地区的商品,对进口品的需求将不断提高,为中国带来新一轮消费升级。
Chinese market transaction volume of import cross-border e-commerce reached 2.64 trillion yuan in 2019, with an increase of 17.3% year-on-year. There is an increasing trend that the market transaction scale of import cross-border e-commerce will reach 3.07 trillion yuan in 2020, and 3.55 trillion yuan in 2021. The transaction scale has shown an increasing trend, and the growth rate is expected to improve further. There are several reasons to explain the phenomenon: First of all, the Chinese economic environment is very stable, which enables residents to continue to expand their consumption. Along this line, people there are likely to create huge internal consumption demand and willingness to consume, and therefore their preferences for online shopping are also increasing. The number of online retail sales reached 11,760.1 billion yuan in 2020, accounting for 38.7% of household consumption expenditure, with an increase of 3.5% over 2019. According to data from iiMedia Research, 67.1% of the participants have the experience of purchasing products on cross-border e-commerce platforms, and they are mainly from East and South China. China is improving the level of openness, and the cross-border e-commerce supply system will be gradually improved. Therefore, people are more likely to be exposed to overseas products, and the demand for imported products will continue to increase, which will create a new round of consumption upgrades for China. -
艾媒报告|2020H1中国酒店行业运行数据监测及标杆企业品牌研究报告
本报告研究涉及企业/品牌/案例:锦江酒店,全季酒店,OYO酒店,你好酒店,途家民宿,爱彼迎。
其他提及企业/品牌:华住酒店集团,维也纳酒店,盒子空间,轻住酒店,我寓,携程,飞猪,美团,支付宝,微信,腾讯旅游,大众点评,小猪,木鸟,马蜂窝,海友酒店,如家,宜尚酒店,桔子精选等。
2020年4月30日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1中国酒店行业运行数据监测及标杆企业品牌研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对高端、中端、单体酒店和民宿等各类中国酒店行业进行全面分析,对锦江、全季、OYO、途家等品牌进行典型案例解读,以此分析直播电商的产品特性以及品牌方的发展趋势,判断2020-2021年中国酒店行业的发展趋势。受到本次疫情影响,中国酒店行业面临巨大危机,中端酒店体现了较好的灵活抗压能力,在未来的酒店消费升级市场中将具有一定的优势。而在疫情影响下,单体酒店、民宿营收严重下滑,行业或将面临重新洗牌。
Data show that in 2019, the number of domestic tourists in China increased by 8.40% year-on-year to 6,006 million. However, the new crown outbreak in 2020 will end the trend of hotel revenue growth and have a huge impact on the hospitality industry. Data show that in the first quarter of 2020, the entire hotel industry has been hit hard, the long-held small and medium-sized hotels will suffer a more severe impact. -
艾媒研报|欢聚时代YY品牌发展及战略前景分析报告
在中国移动互联网加速渗透的过程中,特别是在2020年新冠疫情冲击下,短视频和在线直播行业恢复强势增长势头。iiMedia Research(艾媒咨询)数据显示,2019年,中国短视频用户规模为6.27亿,预计到2020年将同比增长15.2%至7.22亿。2020年3月,中国网络直播用户规模进一步扩大,达到5.6亿。在行业大背景利好的情况下,欢聚时代的直播、短视频业务也迎来利好,数据显示,2020年第三季度,欢聚时代总营收62.864亿元,同比增长36.1%;净利润8.0亿元,同比增长64.0%;全球移动月活3.901亿,其中海外用户占比89.4%。然而受国际大环境的影响,全球总付费用户数同比下降4.7%至410万。
In the process of accelerating penetration of China Mobile Internet, especially under the impact of the 2020 new crown epidemic, the short video and live online broadcasting industry has resumed strong growth momentum. according to the data of iimedia research, China had 627m short video users in 2019 and is expected to grow 15.2 per cent year-on-year to 722M by 2020. In March 2020, the number of live streaming users in China expanded further, reaching 560 million. In the industry background, the live broadcast, Short video business in the era of reunion also welcomed the good, data show that in the third quarter of 2020, the era of reunion total revenue 6,286.4 million yuan, up 36.1% year-on-year; net profit 800 million yuan, up 64.0% ; Global Mobile monthly activity is 390.1 million, of which 89.4% are overseas users. However, due to the global environment, the total number of paying users worldwide fell 4.7% to 4.1 million. -
艾媒咨询|2020年中国5G手机网民体验及态度调查报告
5G手机在2020年开始迅速扩大在市场的话语权。2020年截至7月,中国5G手机出货量累计达到7750.8万部,占智能手机总出货量的44.2%;上市5G新机型累计119款,占总上市机型的46.5%。而2019年全年5G手机出货量及上市新机型分别仅为1376.9万部及35款。5G手机在市场渗透率的上升最主要因素还是在于各大厂商跟进新款产品的时候转向5G赛道,导致消费者在购买新机时被动接受5G手机产品。iiMedia Research(艾媒咨询)数据显示,受访用户购买5G手机最主要原因在于正常更替手机,占比41.6%。而非5G手机用户中,73.3%认为现阶段大众没有购买5G手机的必要。5G手机目前未体现出明显优于其他主流智能手机的特性,相反,5G通信套餐价格昂贵、商用城市较少,均使置换5G手机的性价比较低,阻碍其市场普及。未来只有从需求端出发激发消费者刚需,将5G在通信传输方面的优势在智能手机体现,同时挖掘能够依靠5G手机搭载的杀手级应用产品,才能加速5G手机普及。
5G smartphone rapidly expand its discourse power in the market in 2020. YTD 5G smartphone shipments were 77.508 million units, represented 44.2% of the total shipment. The total number of new models were 119, accounting for 46.5% of the total new models. Comparatively, total 5G smartphone shipments and new models released in 2019 were 13.769 million and 35. The main reason for the increase of 5G mobile smartphone market penetration is that the major manufacturers turn to compete in the 5G market when they released the new products, which led to consumers’ passively acceptance 5G smartphone. As the data of iiMedia Research showed, 41.6% of the interviewees purchased 5G smartphone because of the normal replacement of the mobile phones. However, 73.3% of non-5G smartphone users think that it is not necessary for the public to buy 5G smartphone at this stage. At present, 5G mobile smartphone do not show obvious advantages over other mainstream smartphones. On the contrary, the high traffic pricing of 5G smartphone and the lack of commercial cities make the replacement of 5G smartphone with low cost performance, and thus hinder its market popularization. In the future, only by standing from the demand side, reflecting the advantages of 5G in communication transmission in smartphones, and developing killer application that can only rely on 5G smartphones, can we accelerate its popularization. -
艾媒报告|2019-2020中国联合办公行业白皮书
本报告研究涉及企业/品牌/案例:氪空间,优客工场,梦想加,Bee+,纳什空间,ATLAS 寰图,wework中国,WE+酷窝,SOHO 3Q,滴滴出行,字节跳动,快手,新氧美容,五粮液,中粮集团,顺丰速递,中民投,IDG资本,普思资本,前海梧桐,鸥翎,愉悦资本,M31 Management,山东国惠,丝路华创,高瓴资本,泛大西洋,景荣控股,路劲产业,全明星投资,易凯资本,龙熙房地产,IDG资本,歌斐资本,逸星资本,Ocean Link ,珠海大横琴集团
iiMedia Research(艾媒咨询)数据显示,联合办公行业市场规模约为1267.2亿元,预计到2022年有望突破4000亿元。2019年中国联合办公行业经历深度洗牌,行业由大规模扩张转向精细化运营阶段,品牌之间呈现分化趋势,拥有精细化运营管理能力的品牌更具发展潜力。在综合竞争力方面,梦想加、优客工场、wework中国位列前三。在租户使用联合办公产品的联合调查中,66.7%的受访租户表示提升效率是主要原因;40.2%的租户因灵活便利而选择联合办公产品;30.4%的租户透露节约成本是其使用联合办公产品的主要原因。艾媒咨询分析认为,未来随着产品服务质量提高,市场接受度趋于上升,在智能技术的加持下,办公环境将走向高效智能化。
According to the data of iiMedia Research, the market size of the Joint Office Industry is about 126.72 billion yuan, and it will exceed 400 billion yuan in 2022. In 2019, the Joint Office Industry in China has undergone in-depth reshuffle. The industry has shifted from a large-scale expansion to a refined operation stage. Brands are showing a trend of differentiation. The stronger the refined operation management capabilities, the greater the brand's development potential. In terms of comprehensive competitiveness, Mydreamplus, Ucommune, and Wework China are among the top three. In the survey of the reasons for tenants using co-working products, 66.7% of the interviewed tenants stated that high efficiency was the main reason; 40.2% of the tenants chose co-working products for its flexibility and convenience; 30.4% of the tenants revealed that cost savings are the main reason for using co-working products. iiMedia consulting analysts believe that in the future, with the improvement of product and service quality, the acceptance of co-working market tends to rise. With the blessing of intelligent technology, the office environment will move towards efficient and intelligent.
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