科技配消费,越配越对味(共16份)
科技行业辅助消费崛起
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艾媒咨询|2021年9-10月中国化妆品行业运行数据监测双月报:“双十一” 战报
本报告涉及的案例/品牌/企业:C咖,悦瞳,林清轩
数据显示,今年年初社会消费品零售总额受去年低基数的影响,同比高增。自三月以来中国社会消费品零售总额与化妆品类商品零售值同比增长速度总体呈现下滑趋势。艾媒咨询分析师认为,受中国疫情零星出现以及宏观经济景气度等原因,居民总体消费意愿减弱,如将来疫情仍未解决,或一定程度影响化妆品消费的总体需求。不过,从数据来看,今年美妆护肤类产品线上复购需求多于线下体验需求,且对即时性要求不高,在整体电商经济增速下降的环境下,未来美妆护肤类产品线上销售增速仍能够保持高增长趋势。
Data show that at the beginning of this year, the total retail sales of social consumer goods increased year-on-year due to the impact of last year's low base. Since March, the year-on-year growth rate of China's total retail sales of social consumer goods and the retail value of cosmetics has generally shown a downward trend. iiMedia Research analysts believe that due to the sporadic occurrence of the epidemic in China and the macroeconomic boom, the overall consumption willingness of residents is weakened. If the epidemic has not been solved in the future, it may affect the overall demand for cosmetics consumption to a certain extent. However, from the data, this year, the demand for online re purchase of beauty and skin care products is more than the demand for offline experience, and the requirement for timeliness is not high. Under the environment of declining overall e-commerce economic growth, the growth rate of online sales of beauty and skin care products can still maintain a high growth trend in the future. -
艾媒咨询|2021年7-8月中国化妆品行业运行数据监测双月报
本报告研究涉及企业/品牌/案例:贝泰妮,珀莱雅,丸美股份
数据显示,2021年8月阿里平台护肤及化妆品类GMV为199.1亿元,同比下降5.0%,其中护肤类GMV140.0 亿元,同比下降0.8%,彩妆类GMV59.2亿元,同比下降13.6%。双十一电商购物节成交额近五年平均增长率为32.5%,购物气氛活跃。2020年双十一电商购物节全网个护美妆品类销售额909亿元,同比增长43%。其中,护肤销售额达 755 亿元,同比增长 45%;美妆彩妆销售额为 154 亿元,同比增长 38%。2020年双十一电商购物节有超70%的个护美妆商品在预售阶段售出,商家可考虑在2021年双十一期间重点布局预售期。
According to data, in August 2021, the GMV of skin care and cosmetics on Ali's platform was 19.91 billion yuan, down 5.0% year-on-year, of which skin care GMV was 14 billion yuan, down 0.8% year-on-year, and cosmetics GMV was 5.92 billion yuan, down 13.6% year-on-year . On the Double Eleven e-commerce shopping festival, the average growth rate in the past five years has been 32.5%, and the shopping atmosphere is active. On the Double Eleven e-commerce shopping festival in 2020, the total sales of personal care and beauty products in the whole network is 90.9 billion yuan, a year-on-year increase of 43%. Among them, skin care sales reached 75.5 billion yuan, a year-on-year increase of 45%; beauty cosmetics sales were 15.4 billion yuan, a year-on-year increase of 38%. In 2020 Double Eleven e-commerce shopping festival, more than 70% of personal care and beauty products are sold in the pre-sale stage. Merchants may consider focusing on the pre-sale period during the 2021 Double Eleven period. -
艾媒咨询|2021年1-2月中国化妆品行业运行数据监测双月报
本报告研究涉及企业/品牌/案例:上海家化,花西子,雅诗兰黛,欧莱雅,妮维雅,万香科技,可孚医疗科技,兰蔻,完美日记,润百颜,夸迪品牌,彩棠,启初,一叶子,林清轩,华熙生物,上海臻臣,佰草集,双妹
数据显示,春节叠加情人节双节效应,2021年2月11-17期间,化妆品产品需求旺盛。美容服务交易增幅高达392.8%,防晒类产品增幅为66.7%,面部、眼部彩妆增幅均超过20%,彩妆产品的热销带动美容工具的消费,化妆刷的交易增幅达77.7%。从品牌来看,国际高端品牌在中国化妆品市场中占据主导地位,欧莱雅、兰蔻及雅诗兰黛位列护肤品牌市场前三,其市场占有率分别为2.8%、2.8%及4.5%。
The data show that the Spring Festival is combined with Valentine's day double day effect, and the demand for cosmetics products is strong during February 11-17, 2021. The growth rate of beauty service transactions was 392.8%, sunscreen products increased by 66.7%, facial and eye makeup increased by more than 20%, and the hot sale of cosmetics products led to the consumption of beauty tools, and the increase of the trade of makeup brushes reached 77.7%. From the perspective of brand, international high-end brands occupy the leading position in the Chinese cosmetics market. Oreal, Lancome and Estee Lauder are among the top three skin care brands, with market share of 2.8%, 2.8% and 4.5% respectively. -
艾媒报告|2020-2021年全球及中国森林资源产业大数据、标杆企业案例研究报告
本报告研究涉及企业/品牌/案例:东方园林,铁汉生态,永安林业,福建金森;其他提及企业/品牌:棕榈园林,上海园林,善邦园林,景谷林业,丰林木业,亚马逊雨林,大西洋森林,热带高原森林,北京房山琉璃河湿地公园,衡水植物园景观工程,阜阳泉水湾湿地公园项目,保山万亩东山生态恢复工程,十堰郧阳中华水园生态绿化项目,大同御河生态修复工程,沼泽林,海岸红树林,大叶桃花心木,绿心木,红木,大兴安岭,小兴安岭,长白山等。
2020年2月7日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2019-2020年全球及中国森林资源产业大数据、标杆企业案例研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对全球及中国的森林的发展现状、产业链细分领域进行深度分析,以东方园林、铁汉生态等园林企业以及永安林业等林木企业等具有影响力的森林资源作为典型进行商情分析,深入探究运行模式和发展趋势。2010年以来,全球森林资源总面积呈现线性下滑趋势,到2019年全球森林存量面积为3825百万公顷,预计到2025年这个数值将降至3815百万公顷。艾媒咨询分析师认为,各国工业化进程的加快导致全球整体环境都遭到影响,气候变幻、沙漠面积的扩大以及水土流失加剧等问题都直接或间接导致了全球森林面积逐渐萎缩,这就要求与森林治理和森林防护相关的产业快速崛起。
The report conducts an in-depth analysis of the development status of forests in the world and China, as well as the subdivision of the industrial chain. Garden companies, forest companies such as Yongan Forestry, and other influential forest resources are typically analyzed for business conditions, and in-depth exploration of operation modes and development trends. Since 2010, the total area of global forest resources has shown a linear decline. By 2019, the global forest stock area is 3825 million hectares. It is expected that by 2025 this value will drop to 3815 million hectares. Ai Media Consulting analysts believe that the acceleration of the industrialization process in various countries has affected the overall global environment. Climate change, the expansion of desert areas, and intensified water and soil erosion have directly or indirectly caused the global forest area to gradually shrink. This requires that The industries related to forest governance and forest protection are rising rapidly. -
艾媒咨询|2020年3-4月中国化妆品及化妆品电商运行数据监测双月报告
本报告研究涉及企业/品牌/案例:壹网壹创,嘉亨家化。
随着国际疫情的衍变,化妆品的用户需求降低和供应链风险增加,令3-4月化妆品行业的压力不容小觑。但从宏观数据看,在3月化妆品价格跌入低谷后,4月有一定的反弹趋势;从平台数据看,2020年4月阿里巴巴全网护肤GMV 为139 亿元,同比增长58.02%。
With the development of the international epidemic, the reduction in user demand for cosmetics and the increase in supply chain risks have made the pressure on the cosmetics industry in March-April not to be underestimated. However, from the macro data, after the price of cosmetics fell into a trough in March, there was a certain rebound trend in April; from the platform data, in April 2020, Alibaba's entire network skin care GMV was 13.9 billion yuan, an increase of 58.02% year-on-year. -
艾媒报告|2020年中国知识付费行业运行发展及用户行为调研分析报告
本报告研究涉及企业/品牌/案例:喜马拉雅,知乎,得到APP,英语流利说;其他提及企业/品牌:吴晓波频道,樊登读书会,混沌大学,蜻蜓FM,逻辑思维,丁香医生,十点读书,3节课,韦林文华,新知榜,短书,鼹鼠世界,荔枝,微课,千聊,微信,微博,中国大学MOOC,腾讯课堂,格子匠,支付宝,懒人听书,凯叔讲故事,网易公开课,腾讯,阅文集团,凯鹏华盈,海纳亚洲,西瑞雅,小鹅通,快手,百度,搜狗,今日头条,豆瓣等。
本报告主要对中国知识付费行业的发展模式的现状进行总结和前景分析,通过对行业发展背景、行业核心数据、知识付费产业链重要环节进行数据监测,并且通过草莓派数据调查与计算系统对知识付费用户行为进行调研(样本量1750),并重点针对得到、英语流利说、知乎、喜马拉雅等不同类型的知识付费平台为典型进行商情分析,对行业总体发展趋势进行解读并深入研究其商业运作模式,预测2021年中国知识付费行业的发展趋势和运营模式。
This report mainly summarizes and analyzes the current status of the development model of the knowledge payment industry in China. It monitors the background of the industry development, industry core data, and important links in the knowledge payment industry chain. Research on paid user behavior (sample size 1750), and focus on different types of knowledge payment platforms such as acquisition, fluency in English, Zhihu, Himalayan, etc. as a typical business situation analysis, interpret the overall development trend of the industry and study its business operations Model, predicting the development trend and operating model of China's knowledge payment industry in 2021. -
艾媒报告|2019年12月-2020年1月中国医疗器械行业运行及上市公司双月度报告
本报告研究涉及企业/品牌包括:Mavidon,Titan Medical,Aspire Capital Fund,CentriMag,汇桥资本集团,联影医疗技术集团,医达极星,大博医疗,安捷伦,润扬医疗器械,迈瑞医疗,乐普医疗,威高医用,华大基因,安图生物,健帆生物,鱼跃医疗,京东方科技,美亚光电,东软集团,祥生医疗,硕世生物,佰仁医疗,爱博诺德,伟思医疗,安必平,林华医疗,拱东医疗,天智航,三友医疗,赛科希德等。
截至 2020 年 1 月 31 日 24:00,国家卫生健康委员会公布全国确诊病例 11791 例,重症病例 1795 例。短期来看,预计疫情将继续持续一段时间。肺炎疫情期间,病毒检测带动试剂盒需求增加;病毒治疗带动医用设备及医用耗材需求增加。部分医疗器械企业有望构成业绩增厚。
As of 24:00 on January 31, 2020, the National Health Commission announced 11791 confirmed cases and 1795 severe cases. In the short term, the outbreak is expected to continue for some time. During the pneumonia epidemic, virus detection drives demand for kits; virus treatment drives demand for medical equipment and supplies. Some medical device companies are expected to increase their performance. -
艾媒报告|2020-2021年中国直播电商行业运行大数据分析及趋势研究报告
本报告研究涉及企业/品牌/案例:淘宝直播,抖音,快手;其他提及企业/品牌:微博,小红书,蘑菇街,网易考拉,唯品会,天猫,京东,拼多多,苏宁易购,谦寻,美腕,蚊子会,本新文化,明睿传媒,构美,集淘,纳斯,阿卡丽,秀猪,天猫超市,波司登官方旗舰店,荣耀官方旗舰店,perfectdiary旗舰店,伊芙丽官方旗舰店,百草味旗舰店,三只松鼠旗舰店,雅鹿官方旗舰店,veromoda官方旗舰店,欧莱雅官方旗舰店,Youtube,Instagram,Facebook,亚马逊,Lazada,Shopee,薇娅viya,李佳琦Austin,张大奕eve,雪梨_Cherie,烈儿宝贝,林珊珊Sunny,陈洁kiki,恩佳N,柯柯baby,小侨Jofay,格格妈,周家小鱼,二寸Ercun,政政的新装,ME壹一,幼师阿曼儿,若大王,柒柒优品,xin小小梦,睿妈潮童,考拉二小姐,grace颖子,橘丽丝Genius,798美食,蜜蜂姐姐,Goodie小文,sunny小菲酱,小肥羊summer,暴走的蜜豆包,香香姐姐Alina等。
2020年2月12日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020-2021年中国直播电商行业运行大数据分析及趋势研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,并且通过草莓派数据调查与计算系统调研对中国直播电商行业运行进行分析,以淘宝直播、蘑菇街等为案例深度剖析行业运营模式。2019年双11全天淘宝直播带动成交近200亿元,其中,亿元直播间超过10个,千万元直播间超过100个。“双11”启动仅63分钟,淘宝直播带动的成交额就超2018年双11全天。
On February 12, 2020, iiMedia Research, a world-renowned third-party data mining and analysis agency for the new economy industry, released the “Research Report on Big Data Analysis and Trends in the Operation of China's Live E-commerce Industry in 2020-2021”. The case provides an in-depth analysis of the industry's operating model. The double 11 full-day Taobao live broadcast in 2019 led to nearly 20 billion yuan in transactions, of which more than 10 billion live broadcast rooms and more than 100 million live broadcast rooms. Only 63 minutes after the launch of “Double 11”, the sales volume driven by Taobao Live Broadcast surpassed the double 11 full day in 2018.
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