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艾媒咨询 | 2024-2025年中国汉服产业现状及消费行为研究报告
随着文化强国道路的深化发展,文化自信深入人心,推动汉服产业的发展。数据显示,中国汉服市场规模呈现持续上升扩大趋势,2023年达到144.7亿元,2027年中国汉服市场规模有望达到241.8亿元。汉服行业不断有新的入局者,推动汉服产业的发展与大众化普及,由此带动周边产业的兴起与发展,汉服写真、汉服租赁、汉服体验馆将成为产业中必不可少的一环。未来,随着“国潮”的席卷,汉服品牌与博物馆、游戏、影视剧或漫画的跨界IP合作成为汉服品牌打破原有用户圈层、提升品牌知名度的重要方法。而摒弃了繁冗复杂的设计,将汉服及传统文化中的象征性元素融入服饰的“新中式”变得越来越流行。
With the deepening development of the road of cultural power, cultural self-confidence is deeply rooted in people's hearts, which promotes the development of Hanfu industry. Data show that China's Hanfu market size shows a continuous upward expansion trend, reaching 14.47 billion yuan in 2023, and China's Hanfu market size is expected to reach 24.18 billion yuan in 2027. Hanfu industry continues to have new entrants, to promote the development of the Hanfu industry and popularization of the masses, which led to the rise and development of peripheral industries, Hanfu photo, Hanfu rental, Hanfu experience hall will become an essential part of the industry. In the future, with the sweep of "national tide", cross-border IP cooperation between Hanfu brands and museums, games, movies, TV dramas or comics has become an important way for Hanfu brands to break the original user circle and enhance brand awareness. The "new Chinese style", which abandons complicated designs and integrates Hanfu and symbolic elements of traditional culture into clothing, is becoming more and more popular. -
艾媒咨询|2021年上半年中国共享出行发展专题研究报告
本报告研究涉及企业/品牌/案例:青桔单车,美团单车,滴滴出行,曹操出行,哈啰单车,神州租车,EVCARD
在共享出行领域中,共享单车、电单车进入稳步发展阶段,特别随着碳中和、健康出行等倡议以及用户逐渐适应市场,共享单车和电单车的用户规模将有一个大幅跃升空间。iiMedia Research(艾媒咨询)数据显示,2019年中国共享电单车数量已达100万辆。预计2025年共享电单车投放车辆将达到800万辆。而网约车领域则开始更关注用户体验和司机权益,iiMedia Research(艾媒咨询)数据显示,大部分用户认为网约车的安全措施如“行程分享”“行程录音”“紧急联系人”“车辆与司机的一致性审查”很有必要,能一定程度上减少网约车违法犯罪行为的发生。
In the field of shared travel, shared bicycles and motorcycles have entered a stage of steady development. Especially with initiatives such as carbon neutrality and healthy travel, and users gradually adapt to the market, the user scale of shared bicycles and motorcycles will have a significant leap. According to data from iiMedia Research, the number of shared motorcycles in China in 2019 has reached 1 million. It is estimated that 8 million shared motorcycles will be launched in 2025. The field of online car-hailing has begun to pay more attention to user experience and driver rights. According to data from iiMedia Research, most users believe that the safety measures for online car-hailing are "trip sharing", "trip recording", and "emergency contacts". It is necessary to check the consistency between the vehicle and the driver, which can reduce the occurrence of illegal and criminal behaviors of online car-hailing to a certain extent. -
艾媒咨询|2020-2021年中国联合办公行业白皮书
本报告研究涉及企业/品牌/案例:梦想加,氪空间,ATLAS 寰图
2022年中国联合办公市场规模预计将达到2273.5亿元,未来联合办公的市场规模有望进一步扩大。首先是全球联合办公空间数量仍呈现持续增长趋势。随着中国办公模式的消费升级,行业市场规模将继续扩张。在此基础上,中国联合办公行业将进一步整合,市场资源向少数头部企业聚集,精细化的运营管理竞争将变得激烈。尽管行业发展潜力巨大,中国联合办公行业企业普遍存在盈利模式的单一问题。如何通过企业增值服务拓展盈利渠道,寻求多元化盈利模式转变,将是行业内接下来的发展重点。iiMedia Research(艾媒咨询)数据显示,51.6%的用户期望联合办公企业能够增加税务、法律、知识产权等企业代理或咨询服务,超七成用户表示会继续使用联合办公行业空间服务,且使用意愿不会下降。随着智能应用进程的快速发展与运营管理等增值服务的不断拓展,联合办公行业精细化的服务品质将得到发展,对目标客群的吸引力也将得到提高。
The size of China's co-working office market is expected to reach 227.35 billion yuan in 2022, and the market size of co-working offices is expected to further expand in the future. First, the number of global co-working spaces is still showing a continuous growth trend. With the consumption upgrade of China's office model, the industry market scale will continue to expand. On this basis, China's co-working industry will be further integrated, market resources will be concentrated in a few leading companies, and competition for refined operation management will become fierce. Despite the huge potential for industry development, companies in the co-working industry in China generally have a single problem with their profit model. How to expand profit channels through enterprise value-added services and seek diversified profit model changes will be the next development focus in the industry. According to data from iiMedia Research, 51.6% of users expect co-working companies to increase tax, legal, intellectual property and other corporate agency or consulting services, and over 70% of users said they will continue to use co-working space services and are willing to use it. Will not fall. With the rapid development of intelligent application process and the continuous expansion of value-added services such as operation management, the refined service quality of the joint office industry will be developed, and the attractiveness of the target customer group will also be improved. -
艾媒咨询|2021上半年中国灵活用工专题研究报告
本报告研究涉及企业/品牌/案例:盒马鲜生,趣活,薪宝科技,美团,饿了么
2021年中国灵活就业群体规模达到两亿以上,其中租赁和商务服务业、批发和零售业和信息传输、软件和信息技术服务业在灵活就业市场中最为活跃,在灵活就业招聘行业占比中分别达到36.4%、21.1%和10.1%。首先是国家出台了一系列政策,在认可用工行业地位的同时,强化落实社保补贴政策。其次,2020年中国生产总值约1015986亿元,同比增长2.3%,创历史新高。其中,第三产业增加值比重为54.5%。但与此同时,中国2020年城镇新增就业人口比上年减少166万。随着第三产业占中国生产总值比重的持续加大,对劳动力的需求势必持续变强。但劳动力数量的减少趋势明显,这为灵活用工行业的发展带来了机会。未来灵活用工行业将继续发展,在加强税收、社保等方面已有的行业规范,更加明确税收要求的情况下,开拓更多灵活就业方式、产生更多“溢出效应”、对国内区域间平衡发展做出更多贡献的同时,创造更好的灵活用工环境,为未来吸引更多灵活用工从业人员打下夯实基础。此外,行业将逐渐走向专业化和成熟化,积累人力资源、客户资源和口碑,覆盖生产流程各个步骤和职业发展路径的不同职级,提高业内公司议价能力。同时,专业化也将帮助扩大行业覆盖人群,从原先主要覆盖技术型人才和通用型人才,到逐渐覆盖战略型人才,为劳动者提高更多选择,也使得企业受益于灵活用工专业化,拥有更合理的资源配置。
In 2021, the scale of people from flexible employment industry in China will reach more than 200 million, among which leasing and business services, wholesale and retail, and information transmission, software and information technology services are the most active in the flexible employment market, accounting for 36.4%, 21.1% and 10.1% of the flexible employment and recruitment industries respectively.First of all, the government has introduced a series of policies to strengthen the implementation of social security subsidy policies while recognizing the status of the labor industry.Second, China's GDP in 2020 will reach 10,1598.6 trillion yuan, up 2.3% year on year and a record high. Among them, the added value of the tertiary industry accounted for 54.5%. At the same time, 1.66 million fewer urban job opportunities are available in 2020 than the figure in the past. As the proportion of the tertiary industry in China's GDP continues to increase, the demand for labor will to continue to grow. But the decline in the number of workers is obvious, which creates opportunities for the development of flexible labor industries.In the future, the flexible employment industry will continue to develop. Under the condition of strengthening the existing industrial norms in taxation, social security and other aspects and launching tax requirements, more flexible employment methods will be explored, more "spillover effects" will be generated, and more contributions will be made to the balanced development among domestic regions, while a better flexible employment environment will be created.It will lay a solid foundation for attracting more flexible workers in the future.In addition, the industry will gradually become specialized and mature, accumulate human resources, customer resources and reputation, cover every step of the production process and different ranks of career development path, and improve the bargaining power of the industry companies.At the same time, specialization will also help expand the coverage of the industry, from the original mainly technical and general talents to gradually covering strategic talents, providing more choices for workers, and enabling enterprises to benefit from flexible employment and specialization and reasonable resource allocation. -
艾媒咨询|2020年中国共享出行发展专题研究报告
本报告研究涉及企业/品牌/案例:美团出行、滴滴出行、曹操出行。
随着共享出行资本市场回归理性,资本对共享出行行业无止境投入的时代已经结束,近年行业融资事件及总金额均呈现下降状态,2019年,中国共享出行共发生26起融资事件,涉及金额为93.0亿元。面对结束野蛮生长阶段的市场,共享出行企业也与各界共同着手规范化、安全整改,成效也逐步显现。iiMedia Research(艾媒咨询)数据显示,69.0%的受访共享单车用户满意其规范化水平,68.1%的受访网约车用户表示信任目前网约车的安全保障措施。未来除了更加规范的市场运营,共享出行企业也将往区域化、智能化方向发展,通过精细化运营寻求盈利和正向循环。
With the return to rationality of the shared mobility capital market, the era of endless capital investment in shared mobility industry has come to an end. In recent years, the financing events and total amount in shared mobility industry have declined. In 2019, there were 26 financing events involving 9.3 billion yuan of shared mobility industry in China. In the face of the barbaric growth stage of the market, shared mobility enterprises also work together with other organizations to standardized and improve safety, and the results are gradually showing. As the data of iiMedia Research showed, 69.0% of the interviewed shared bikes users are satisfied with its standardization level. And 68.1% of the online car hailing users are confident with the current security measures for services. In the future, in addition to more standardized market operation, shared mobility enterprises will also develop in the direction of regionalization and intelligence, seeking profits and positive circulation through refined operation. -
艾媒咨询|2020年“后疫时期”中国联合办公行业发展专题研究报告
本报告研究涉及企业/品牌/案例:IFOffice、创富港、ATLAS寰图。
2020年新冠疫情对全球经济造成严重冲击,中小企业经营困难,加上线上办公发展,联合办公行业也受到了影响。iiMedia Research(艾媒咨询)数据显示,45.4%的受访联合办公用户认为相较疫情前,空间入住率出现了下降的情况。2020年中国联合办公市场规模增长也预计放缓,市场规模将达到1368.2亿元。但联合办公在办公、租赁模式上的优势更适合中小企业或初创企业在疫情放缓初期进行过渡,其发展仍然值得期待。联合办公企业需要逐步拓展中后端增值服务,为客户提供垂直化服务,寻求盈利模式转变,摆脱目前“承租运营”商业模式的局限。
Covid-19 has serious impact on the global economy in 2020, which leading to operation difficulties for small and medium enterprises. In addition, the development of online office industry will also affect the joint office industry. As the data of iiMedia Research showed, 45.4% of the interviewed joint office users believed that the occupancy rate of their joint office had decreased compared to the one before the epidemic. In 2020, the growth of China joint office market is also expected to slow down, and the market scale will reach 136.82 million yuan. However, the advantages of joint office in office and rental mode are more suitable for small and medium enterprises or star-ups to make transition in the early stage of epidemic slowdown, and its development is still worth looking forward to. Joint Office enterprises need to gradually expand the value-added services in the middle and back-end, provide vertical services for customers, seek the transformation of profit model, which is for getting rid of the limitations of the current ‘rental operation’ business model.
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