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艾媒咨询 | 2024年中国云游戏市场发展状况与消费偏好数据分析报告
随着“互联网+文化消费”的不断发展,云游戏社会认知度不断提高,得到市场消费者的广泛认可。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国云游戏市场发展状况与消费偏好数据分析报告》数据显示,在市场环境方面,中国电子竞技行业市场规模显著增长,从2016年458.3亿元稳步攀升至2020年1365.6亿元,而中国云游戏用户规模亦从2018年初的0.63亿人稳步攀升至2023年初的6.58亿人。这反映出了电子竞技行业的蓬勃发展和巨大潜力和电子竞技在中国文化娱乐产业中的重要地位。
艾媒咨询分析师认为,云游戏市场拥有强劲的动力和巨大的潜力,随着技术进步和市场推广,云游戏用户规模将继续扩大。
With the continuous development of "Internet + cultural consumption", the social awareness of cloud games continues to improve and is widely recognized by consumers in the market. The latest "2024 China Cloud Game Market Development Status and Consumer Preference Data Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, shows that in terms of market environment, the market size of China's e-sports industry has grown significantly, steadily climbing from 45.83 billion yuan in 2016 to 136.56 billion yuan in 2020, while the number of cloud game users in China has also steadily climbed from 63 million in early 2018 to 658 million in early 2023. This reflects the booming development and huge potential of the e-sports industry and the important position of e-sports in China's cultural and entertainment industry.
Analysts from iiMedia Consulting believe that the cloud gaming market has strong momentum and huge potential, and with technological progress and marketing promotion, the scale of cloud gaming users will continue to expand. -
艾媒咨询|2022年中国电子竞技用户行为研究报告
iiMedia Research(艾媒咨询)数据显示, 中国电竞市场规模呈上升趋势,预计2022年达1843.3亿元。在2021年电竞入亚和英雄联盟总决赛夺冠背景下,电子竞技关注度空前高涨,得到了社会更多的认可,这将为电竞行业未来新一轮的增长带来助力。随着电子竞技赛事的不断丰富和成熟,电竞产业将进一步凸显IP内容价值,逐步融入泛娱乐生态。电竞相关的文化类产品层出不穷,均有破圈之势,相信将形成更广泛的影响效应。
According to iiMedia Research, the scale of China's E-sports market is on the rise and is expected to reach 184.33 billion yuan in 2022. Under the background of E-sports entering Asia and winning the championship of hero League finals in 2021, the attention of E-sports is unprecedented and has been more recognized by the society, which will help the e-sports industry to grow in a new round in the future. With the continuous enrichment and maturity of E-sports events, the e-sports industry will further highlight the value of IP content and gradually integrate into the pan entertainment ecology. E-sports related cultural products emerge in endlessly, with the potential to break the circle. It is believed that they will form a broader impact effect. -
艾媒咨询|2021年中国电子竞技产业运行监测报告
本报告研究涉及企业/品牌/案例:腾讯,皇族电子竞技俱乐部,VSPN,虎牙
在电子设备及现代信息技术的高速发展下,中国电子竞技市场规模不断扩大,在2020年达到1365.6亿元,预计到2022年达到1843.3亿元。其中,得益于爆款游戏的打造,移动端电竞成为了电竞产业发展的主要驱动力,用户规模在2020年达到3.83亿人,预计2022年达到4.18亿人。iiMedia Research(艾媒咨询)数据显示,近七成的受访网民表示支持电竞战队的“本土化”建设,65.5%的受访网民对于青少年电竞职业培养课程表示认同,体现出民众电竞观念的进一步渗透。随着电子竞技赛事的不断丰富和成熟,电竞产业将进一步凸显IP内容价值,逐步融入泛娱乐生态,形成更广泛的影响效应。
With the rapid development of electronic equipment and modern information technology, the scale of China's E-sports market continues to expand, reaching 136.56 billion yuan in 2020 and 184.33 billion yuan in 2022. Among them, thanks to the creation of popular games, mobile E-sports has become the main driving force for the development of e-sports industry. The number of users will reach 383 million in 2020 and 418 million in 2022. According to the data of iimedia research, nearly 70% of the netizens interviewed expressed their support for the "localization" construction of the e-sports team, and 65.5% of the netizens interviewed agreed with the vocational training courses of youth e-sports, reflecting the further penetration of the public's concept of E-sports. With the continuous enrichment and maturity of E-sports events, the e-sports industry will further highlight the value of IP content, gradually integrate into the pan entertainment ecology, and form a broader impact effect. -
艾媒咨询|2020-2021年中国电竞直播行业发展专题研究报告
本报告研究涉及企业/品牌/案例:虎牙,斗鱼,快手,bilibili
近年中国电竞行业迎来良好的发展环境,政策鼓励、资本关注、大众接受程度提高,市场呈现爆发式增长。iiMedia Research(艾媒咨询)数据显示,2020年中国电竞市场规模达到1365.6亿元。在电竞行业带动下,电竞直播平台也迎来发展红利,2020年用户规模达到2.36亿人,且将保持快速增长态势,2022年将超过2.7亿人。随着电竞直播平台覆盖用户群体扩大,其提供的内容类型也更趋多样化,包括赛事直播、解说、综艺节目、日常直播等,也为用户带来良好的平台体验,八成受访电竞直播用户满意目前平台的内容丰富度。
In recent years, China E-sports industry has ushered in a good development environment. With policy encouragement, capital concern and public acceptance improved, the market has shown explosive growth. As the data of iiMedia Research showed, the scale of China's E-sports market will reach 136.56 billion yuan in 2020. Driven by the e-sports industry, the e-sports live-streaming platform also ushers in development bonus. In 2020, its user scale will reach 236 million, and will maintain a rapid growth trend, exceeding 270 million in 2022. With the expansion of E-sports live-streaming platform's coverage of user groups, its content types are becoming more diversified, including game live-streaming, commentary, variety show, daily live-streaming, etc., which also brings users a good platform experience. 80% of the interviewed E-sports live-streaming users are satisfied with the content richness of the current platform. -
艾媒咨询|2020年中国移动游戏行业发展专题研究报告
本报告研究涉及企业/品牌/案例:腾讯游戏,网易游戏,三七互娱,多益网络。
中国移动游戏行业在新冠疫情期间实现快速增长,并有望在后疫情时期继续借势增长。iiMedia Research(艾媒咨询)数据显示,2020年中国移动游戏市场规模增长至1850.3亿元,2021年更有望突破2000亿元。移动游戏市场中,电竞、云游戏、海外市场均具有较好的发展机遇。受疫情影响,2020年上半年中国移动电竞赛事更多转移线上举行,近九成受访用户对线上电竞赛事观看体验表示满意,未来疫情影响减弱后,电竞赛事线上线下结合发展的趋势也有望继续延续。云游戏在游戏产业内属于革新性的模式,未来其推广有望突破终端及设备配置限制,将成为厂商重点布局产品类型,2023年预计增至6.58亿人。出海市场方面,海外移动游戏厂商受疫情影响恢复较慢,也是中国企业海外增强影响力的良好机会。总体而言,中国移动游戏未来仍然具有较大增长空间。
China mobile gaming industry achieved rapid growth during the Covid-19 era, and is expected to continue to take advantage of the situation in the post Covid-19 era. As the data of iiMedia Research showed, the scale of China mobile gaming market will grow to 185.03 billion yuan in 2020, and it is expected to exceed 200 billion yuan in 2021. In the mobile game market, e-sports, cloud gaming and overseas markets all have good development opportunities. Affected by the Covid-19, in the first half of 2020, China Mobile E-sports events were more limited online, and nearly 90% of the users interviewed are satisfied with the viewing experience of online E-sports events. When the impact of the Covid-19 weakens, the trend of online and offline development of E-sports events is expected to continue. Cloud gaming is an innovative mode in the game industry. In the future, its promotion is expected to break through the limitation of terminal and device configuration, and it will become a key product type for manufacturers. It is expected to increase to 658 million people in 2023. In terms of overseas market, overseas mobile gaming manufacturers recover slowly affected by the Covid-19, which is also a good opportunity for Chinese enterprises to enhance their influence overseas. Overall, China's mobile gaming still have a large growth space in the future. -
艾媒咨询|2020H1中国电子竞技市场运行监测报告
本报告研究涉及企业/品牌/案例:腾讯、大连竞胜、IG、斗鱼。
在电子设备及现代信息技术的高速发展下,中国电子竞技市场规模不断扩大,在2019年达到982.2亿元,预计到2020年达到1095.6亿元。其中,得益于爆款游戏的打造,移动端电竞成为了电竞产业发展的主要驱动力,用户规模预计在2020年达到3.75亿人。iiMedia Research(艾媒咨询)数据显示,63.6%的受访网民希望加强本土电竞产业建设,并有79.8%的受访网民支持打造“本土化”电子竞技战队,体现出民众电竞观念的进一步渗透。在“新冠疫情”爆发的背景下,电子竞技产业通过创新技术的应用及云上电竞馆等商业模式的探索来应对疫情所带来的挑战,在提升用户体验的同时为行业创造更大的商业价值。
Driven by the rapid development of electronic devices and modern information technology, the scale of the China E-Sports market has enlarged continually, which has reached 98.22 billion RMB in 2019, and is expected to reach 109.56 billion RMB in 2020. Meanwhile, benefited from the making of various hit games, mobile E-Sports has become the main driven force of the development of the whole E-Sports industry, and the user scale is expected to reach 37.5 billion in 2020. As the data of iiMedia Research showed, 63.6% of the interviewed users wish to improve the construction of local E-Sports industry, and 79.8% of the interviewed users support to build local E-Sports teams, which showed a further penetration of E-Sports awareness of the citizens. Within the background of “COVID-19”, the E-Sports industry faced the challenge of the pandemic crises by applying creative technology and exploring new business models such as “E-Sports stadium on cloud”, which both improved the users’ experience and created extra business value for the industry. -
艾媒报告|2019中国高考志愿填报与职业发展趋势分析报告(完整篇)
中国高考考生规模逐年增长,2018年中高考考生人数达975万人,河南、广东地区的考生竞争压力巨大,2018年河南和广东的高考考生分别为98.3万人和75.8万人,但一本录取率仅为12.5%和11.6%。专业选择方面,金融学、国际经济与贸易和财务管理专业仍为经典热门专业选择,北京、上海、广州、深圳等一线城市就业发展前景最好。新兴热门专业中,大数据、人工智能和智能制造等相关专业成未来高校培养人才的新方向。未来就业方面,百度、阿里、腾讯和华为等互联网巨头企业收割大量名校毕业生,国有商业银行偏爱财经类院校。5G、人工智能、商业航天、电子竞技等领域是新兴热门专业可就业领域。随着新一轮中国高考改革的全面铺开、本科录取批次合并、院校专业调整,中国高考志愿填报难度不断上升,但仅有15.0%的中国高考关注者非常了解高考志愿填报;并且他们的资讯获取渠道仍以校招生简章获取院校及专业信息,艾媒咨询分析师认为,中国高考关注者获取信息的渠道单一,获取的信息过时且缺乏专业解读,高考考生应提升高考志愿填报的重视程度,需要搜集更多相关信息,多向前辈、老师寻求意见,结合多种参考因素综合考虑。
The number of candidates for the Chinese college entrance examination has increased year by year. In 2018, the number of candidates for the college entrance examination reached 9.75 million. The competitive pressures of candidates in Henan and Guangdong are very high. In 2018, the candidates for college entrance examinations in Henan and Guangdong were 983,000 and 758,000 respectively, but one of them was admitted. The ratio is only 12.5% and 11.6%. In terms of professional choice, finance, international economics and trade, and financial management are still popular choices. First-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen have the best employment prospects. Among the emerging hot jobs, big data, artificial intelligence and smart manufacturing have become the new direction for future university talents. In terms of future employment, Internet giants such as Baidu, Ali, Tencent, and Huawei have already recruited a large number of graduates from prestigious universities, and state-owned commercial banks are more inclined to financial and economic institutions. 5G, artificial intelligence, commercial aerospace, e-sports and other fields are emerging in the hot professional employment field. With the new round of China's college entrance examination reform, the merger of undergraduate enrollment, and the adjustment of colleges and universities, the difficulty of filing for the Chinese college entrance examination is getting more and more difficult, but only 15.0% of the Chinese college entrance examinations are very familiar with the college entrance examination volunteers; their information acquisition channels still pass the school. Admissions guides receive university and professional information. Ai Media analysts believe that Chinese college entrance examination fans have a channel to obtain information, the information obtained is outdated, lack of professional explanation, candidates for college entrance examination should improve the college entrance examination volunteers. Pay attention to the need to collect more relevant information, more seniors, teachers seeking advice, and considering various reference factors. -
艾媒研报 |斗鱼 (DOYU.US):运营成本难降低,电竞迎来新机遇
本报告涉及企业/品牌包括:摩根士丹利、摩根大通、美银美林、奥飞娱乐、红杉资本、招银国际、腾讯、凤凰资本、NeoTV、优酷、土豆、战旗TV、虎牙TV
iiMedia Research(艾媒咨询)数据显示,2018年中国游戏直播用户规模达2.63亿人,增速为27.1%,游戏直播市场2018年实际销售收入为74.4亿元,同比增速高达107.20%。电子竞技的发展将为游戏直播行业注入新动力,预计2019年用户规模将突破3亿,随着游戏直播付费模式逐渐成熟,市场规模也将保持高速增长。斗鱼作为中国老牌游戏直播平台,在资本的鼎立支持下逐渐成长为行业寡头,业绩方面较以往有了较大改善,2018年营收达36.54亿元,同比增长93.74%,归母净利润-8.83亿元,亏损幅度收窄。2019年斗鱼再次开启IPO之路,于4月22日正式向美国证券交易委员会递交招股书,预计融资规模5亿美元,款项主要用于引入优质电竞内容、加强技术实力以及提升品牌效应。艾媒咨询分析师认为,斗鱼IPO虽然能助力公司快速步入发展的新阶段,但其面临的营收模式单一、内容竞争壁垒不强、运营成本难降低、监管风险等挑战依然严峻。
According to iiMedia Research, the number of live games users in China reached 263 million in 2018, a growth rate of 27.1%. The actual sales revenue of the game live broadcast market in 2018 was 7.44 billion yuan, a year-on-year growth rate of 107.20%. The development of eSports will inject new impetus into the game live broadcast industry. It is expected that the user scale will exceed 300 million in 2019. As the game live paying model matures, the market size will also maintain rapid growth. As the old-fashioned game live broadcast platform in China, DouYu has gradually grown into an industry oligarch with the support of capital. The performance has been greatly improved compared with the past. The revenue in 2018 reached 3.654 billion yuan, an increase of 93.74% over the same period of last year. 883 million yuan, the loss has narrowed. In 2019, DouYu once again opened the IPO road. On April 22, it officially submitted a prospectus to the US Securities and Exchange Commission. The estimated financing scale is 500 million US dollars. The funds are mainly used to introduce high-quality e-sports content, strengthen technical strength and enhance brand effect. iiMedia Consulting analysts believe that although the IPO can help the company to quickly enter a new stage of development, its challenges of single revenue mode, weak content competition barriers, difficult to reduce operating costs, and regulatory risks remain severe. -
艾媒报告 |2019年中国小游戏产业研究与发展趋势分析报告
本报告研究涉及企业/品牌包括:白鹭科技、雅基软件、搜游网络、泡泡游戏、勇往科技、西米游戏、腾讯游戏、网易游戏、完美世界、金山逍遥、盛大游戏、空中网、世纪天成、畅游、巨人网络、蜗牛游戏、多玩游戏网、新浪游戏、游久网、太平洋游戏网
中国游戏市场繁荣发展,2018年其实际销售收入接近2150亿元,约占全球的27.48%。同时,随着微信等社交应用的高度普及,移动化、轻度化小程序游戏开始成为中国游戏产业的新动力。iiMedia Reserach(艾媒咨询)大数据监测显示,作为微信小程序的头部应用,小游戏数量超过7000个,日活用户数量达到1亿,人均日使用市场为13分钟。随着5G技术的发展和小游戏市场的成熟,其规模还将不断扩大。
revenue approaching 215 billion yuan in 2018, accounting for about 27.48% of the world's. At the same time, with the high popularity of social applications such as WeChat, Mobile, mildly small program games began to become the new driving force of China's gaming industry. Iimedia reserach (Media Consulting) Big data monitoring shows that as the head of WeChat program, the number of small games more than 7,000, the number of live users reached 100 million, the daily use of the market for 13 minutes. At present, the small game industry has explored a mature industrial chain, business model covers the prop shopping, advertising, e-commerce and other aspects. However, the small game industry as a whole there are weak stickiness, serious homogenization and low maturity of profit model problems. iiMedia Research monitoring found that the future of the small game industry has a number of development trends such as medium and heavy game entry market, advertising market expansion, 5G technology guidance form change and so on.
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