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艾媒咨询|2020上半年中国直播电商市场研究报告
本报告研究涉及企业/品牌/案例:辛选、谦寻文化、美ONE。
直播电商由于带给人们一种专业导购式体验、节约了用户购物成本、顺应了消费下沉趋势和节约了部分商家的获客成本而提供了独特价值,具有内生增长能力。中国的直播电商行业起步于2016年电商平台对新业务模式的探索,2019年开始,市场增长迅速。iiMedia Research(艾媒咨询)数据显示,2019年,中国直播电商市场规模达到4338亿元,相比于2018年增长了226.2%,预计到2021年,市场规模可以达到12012亿元。直播电商用户整体上是理性的,用户选择同直播电商购物的最主要原因是优惠限时限量(占50.8%)、商品性价比高(占48.3%)、商品是我需要的(占46.7%)。消费者最主要的退货原因是商品质量有问题,占43.3%,而发货不及时和售后服务不好也是导致退货的重要原因,分别占22.5%和18.3%。因此,供应链管理能力和团队运营能力构成了直播电商平台的核心竞争力。此外,随着直播电商的发展,C2M模式将会使拥有供应链的头部企业受益,直播电商将会带动高性价比白牌商品市场增长,从而为实体经济赋能。
Live e-commerce provides unique value and has endogenous growth ability because it brings people a kind of professional shopping guide experience, saves the shopping cost of users, conforms to the downward trend of consumption and saves the customer acquisition cost of some businesses. China's live e-commerce industry started in 2016 when e-commerce platforms explored new business models. From 2019, the market grew rapidly. As the data of iiMedia Research showed,the market scale of China's live e-commerce reached 433.8 billion yuan in 2019, an increase of 226.2% compared with that in 2018. It is estimated that the market size will reach 1201.2 billion yuan by 2021. On the whole, the users of live e-commerce are rational. The main reasons why users choose to shop with live e-commerce are the time and amount limit(50.8%), the high cost performance ratio (48.3%) and the products I need (46.7%). The most important reason for consumers to return goods is the bad quality of goods, accounting for 43.3%. The delayed delivery and poor after-sales service are also important reasons for the return of goods, accounting for 22.5% and 18.3% respectively. Therefore, supply chain management ability and team operation ability constitute the core competitiveness of live e-commerce platform. In addition, with the development of live e-commerce, C2M mode will benefit the head enterprises with supply chain, and the live e-commerce will drive the growth of white brand commodity market with high cost performance, thus enabling the real economy. -
艾媒报告|2020年中国医用防护物资产业运行、监管及机遇分析报告
2020年4月5日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年中国医用防护物资产业运行、监管及机遇分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对2020年中国医用防护物资及其细分领域进行分析。特别针对2020年3月商务部等联合发布的《关于有序开展医疗物资出口的公告(2020年第5号)》新规定,对2020-2021年的中国医疗物资行业的发展趋势进行分析预判。截至北京时间2020年4月3日10时,全球共累计确诊1010702人。口罩、防护服等医疗防护用品已成为全球紧缺的必需品,但应注意疫情过去之后医疗防护用品可能面临产能过剩等问题,如何平衡行业产能是相关企业需要考虑的问题。
Medical protective equipment is a global necessity during the epidemic. This has become a new opportunity for Chinese companies and brands to go overseas. However, we must pay attention to the quality control of Chinese brands. In the future, branding and specialization will become the core competitiveness of domestic medical protective equipment manufacturers. . -
艾媒报告|2020-2021年中国口罩行业市场状况与趋势研究报告
本报告研究涉及企业/品牌/案例:兴诺科技,阳普医疗,振德医疗,泰达股份,南卫股份,蓝帆医疗,道恩股份,诺邦股份,欣龙控股,中国石化,上汽通用五菱,比亚迪,爹地宝贝,扬州米奇科技,富士康,3M,绿盾,霍尼韦尔,保为康POWECOM,CM朝美,UVEX优唯斯,南丁,云南白药,维康WECAN,振德医疗,白元HAKUGEN,稳健WINNER,PURAVATION普卫欣,滴露,仁和药业
2020年2月19日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020-2021年中国口罩行业市场状况与趋势研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对中国口罩行业的发展现状以及产业链细分领域进行深度分析,以欣龙控股、兴诺科技、阳普医疗等口罩企业为典型进行商情分析,深入探究运行模式和发展趋势。近几年中国口罩产业产值及产量均保持约10%的高速稳定增长,而2020年的新冠病毒疫情,令口罩从非必备常态的产品转变为必备的临时防护用品,预计2020年口罩将领跑中国防护用品领域。然而艾媒咨询分析师认为,2020下半年至2021年,口罩行业可能面临严重的产能过剩问题,如何通过提高口罩品质、品牌价值以增加口罩产品的附加值和出口海外的竞争力是行业发展的关键。
In recent years, the output value and output of China's mask industry have maintained a rapid and stable growth of about 10%. The COVID-19 epidemic will transform masks into necessary temporary protective supplies in 2020. However, iiMedia Consulting remind that from the second half of 2020 to 2021, the mask industry may face serious overcapacity. How to increase the quality of masks and brand value to increase the added value of mask products and the competition for export overseas that is the key to the development of the industry . -
艾媒报告|2019-2021年中国中药材行业发展现状及产业链分析报告
本报告研究涉及企业/品牌/案例:白云山,同仁堂,云南白药,昆明制药,华润三九,天士力,央视财经,牛黄,薏仁,茯苓,黄芪,川芎,片仔癀,中国中药,紫鑫药业,九洲药业,陇神戎发,众生药业,通化金马,江中药业,寿仙谷,新天药业,盘龙药业,佛慈制药,昆药集团,香雪制药,六味地黄丸,人参养荣丸,四神丸,白蚀丸,血脂康胶囊,茵栀黄口服液,一捻金胶囊,乙肝益气解郁颗粒,二十七味定坤丸,十六味冬青丸,参芪消渴胶囊,十香返生丸,华润三九,红日药业,源和药业,太龙药业,中智药业,培力控股,盛实百草,芍花堂,亳药千草,汇群中药
国内经济增长以及居民消费水平的提高都刺激着中药医疗消费需求的增长。iiMedia Research(艾媒咨询)调查显示,有49%的受访用户倾向中医药治疗,与西药基本持平。2018年中国中药材市场规模达1246亿元,同比增长22.40%,在巨大的需求驱动下,中药材种植面积扩大,药材产量将会持续增长。
中药材主要包括上游种植、养殖市场,中游流通市场和下游销售市场三大环节。目前,中药饮片和中成药生产是中药产业的核心,主要包括中药加工,包括中药配方颗粒、中药饮片加工、中成药制造等。中药饮片领域方面,行业销售收入增速分别在2016和2018年触底回升,华润三九、中国中药、红日药业等上市公司表现良好;中药配方颗粒方面,2006-2016年,中国市场销售额占饮片市场销售额比重由1.2%增加至6.0%,中药配方颗粒或将成为中药饮片加工行业应用广泛的产品;中成药方面,随着国家医改政策的推行,中成药消费需求趋于合理,中成药产量开始回落,但仍处于一个比较高的产量水平,云南白药、白云山、同仁堂、紫鑫药业等上市企业表现良好。
Chinese medicinal materials mainly include upstream planting, breeding market, midstream circulation market and downstream sales market three links. At present, the production of Chinese medicine tablets and traditional Chinese medicine is the core of the Chinese medicine industry, including the processing of Traditional Chinese medicine, including Chinese medicine formula particles, Chinese medicine tablet processing, traditional Chinese medicine manufacturing. In the field of Chinese medicine tablets, the growth rate of sales revenue in the industry rebounded in 2016 and 2018, respectively, china Resources 39, Chinese medicine, Red Day Pharmaceuticals and other listed companies performed well; Chinese medicine formula particles may become a widely used product in the Chinese medicine tablet processing industry, Chinese medicine, with the implementation of the national medical reform policy, the consumption demand of traditional Chinese medicine tends to be reasonable, the production of Traditional Chinese medicine began to fall, but still at a relatively high level of production, Yunnan White Medicine, Baiyunshan, Tongrentang, Zixin Pharmaceutical and other listed enterprises performed well. -
艾媒报告 |2019中国家电市场运行监测及典型细分领域研究报告
本报告研究涉及企业/品牌/案例:海尔、西门子、美的、容声、三星、松下、美菱、海信、TCL、博世,格力、大金、奥克斯、志高、科龙、小米,苏宁易购,天猫,国美,京东,创维,华日,小天鹅,万家乐,康佳,方太,九阳,樱花
利好政策、消费升级与市场需求驱动下,中国家电行业快速发展。2017年,中国家电零售商品购进额达3554.6亿元,成交额达304.0亿元。2017年亿元以上的家电市场个数减少至32个。目前,在家电选购中,50.0%的人考虑个人喜好,46.0%更注重品牌知名度。艾媒金榜(iiMedia Ranking)数据显示,在空调品牌中,格力的排名最高,金榜指数达87.0;在冰箱品牌中,排名第一的为海尔冰箱,金榜指数为84.9;在电视品牌中,传统品牌TCL排名最高,金榜指数为70.5。艾媒咨询分析师认为,未来家电发展将更注重场景智能和用户体验。
Driven by favorable policies, consumption upgrade and market demand, China’s home appliance market is developing at a high speed. China’s retail purchase amount of home appliance reached 35,546 billion yuan in 2017, and the turnover were 3,040 billion yuan. Besides, the amount of home appliance market that are more than 10 billion yuan fell into 32 in 2017. Currently, 50.0% of the customers prefer to personal interest and 46.0% pay more attention to the brand popularity when purchasing the home appliance. iiMedia Ranking shows that Gree ranked the first in the brand of air conditioner, with the grade of 87.0.In terms of the brand of refrigerator, Haier was the championship, with the grade of 84.9. As for television, TCL, the traditional brand got 70.5 and won the first. iiMedia Research believes that the future development of home appliance will concentrate more on scene intelligence and user experience. -
艾媒报告 |2019全球及中国个人洗护用品品类分析及电商市场研究报告
本报告研究涉及企业/品牌/案例:Amazon,eBay,walmart,OTTO,速卖通,天猫,淘宝,京东,Flipkart,snapdeal,Rakuten,Lazada,kakaku,Shopee,mymall,joom,资生堂,欧莱雅,宝洁,联合利华,霸王、章华,舒肤佳,玉兰油,Amway 安利,LUX 力士,蔻露薇
个人洗护电商市场在全球保持稳定发展。2019全球个人洗护电商市场销售额已达1182.6亿美元,预计至2023年这一规模达到1816.0亿美元。特别是中国方面,iiMedia Research(艾媒咨询)数据显示, 2018年中国个人洗护电商市场规模达到1881.9亿元人民币,增幅同比增长14.5%,其中,面部护理、身体清洁和口腔护理三类的贡献比例达到81.5%。艾媒咨询分析师认为,由于海淘、跨境电商和电商渠道的崛起,以及个人卫生支出增长、全民洗护卫生意识增强,共同推动中国个人洗护发展。企业方面,如拉芳、百雀羚等积极开拓电商渠道,联合天猫双十一、京东618等节日造势。产品方面,如牙齿美白、护发防脱洗发水等功能性洗护用品的销量增加,洗护用品的包装、气味等也都成为用户选择的主要依据。用户方面,男性个人洗护细分受到更多关注,00后、05后等开始成为个人洗护用品的新群体。
The personal care e-commerce market has maintained steady growth throughout the world. The global consumer care market in 2019 has reached US$118.26 billion, which is expected to reach US$181.60 billion by 2023. In particular, in China, iiMedia Research (Ai Media Consulting) data shows that in 2018, China's personal care and e-commerce market reached 188.19 billion yuan, an increase of 14.5%, including facial care, body cleansing and oral care. The contribution ratio reached 81.5%. Ai Media Consulting analysts believe that due to the rise of Haitao, cross-border e-commerce and e-commerce channels, as well as the growth of personal health expenditures and awareness of national health care, we will jointly promote the development of personal care in China. In terms of enterprises, such as Lafang and Baique Ling, they are actively exploring e-commerce channels, and jointly launching festivals such as Tmall Double Eleven and Jingdong 618. In terms of products, sales of functional toiletries such as tooth whitening, hair care and anti-hair shampoo have increased, and the packaging and smell of toiletries have become the main basis for users' choice. On the user side, the male personal care subdivision has received more attention, and after 00, 05, etc., it has become a new group of personal care products. -
艾媒报告 |2019年中国电子烟产业研究与商业投资决策分析报告
本报告研究涉及企业/品牌包括:PMI、雷诺烟草、AItriaGroup、英美烟草、帝国烟草、SMOK、IQOS、云南中烟、四川中烟宽窄、广东中烟、湖北中烟、湖南中烟、贵州中烟、山东中烟、爱卓依、RELX悦刻、Gippro龙舞、意博电子、Iv艾威、MOTI魔笛、益爽、蓝白电子烟、精盐科技、智胜致能、Laan山岚科技、艾维普思、五轮电子
iiMedia Research(艾媒咨询)数据显示,2017年,电子烟成为卷烟、烟丝、雪茄之后销售额第四的烟草品类,吸引PMI、雷诺烟草等巨头布局电子烟产业。在中国市场方面,iiMedia Research(艾媒咨询)数据显示,2017年中国烟草消费量占全球44%,而电子烟消费规模仅占全球的5%但消费规模已达40.1亿元,这一巨大的利润市场吸引了中国传统烟草企业、互联网企业、新媒体KOL等共同开拓电子烟市场。截至2019年3月,中国电子烟用户呈现年轻化、男性化趋势,他们更关注电子烟的口感(67.4%)、青睐充电型电子烟(54.4%)、偏好国产电子烟(59.6%)。但是,传统烟草的高额利税、市场监管逐渐趋严、网民对电子烟的整体负面认知可能在一定时期内阻碍电子烟的发展。
According to data from iiMedia Research, in 2017, e-cigarettes became the fourth-largest tobacco category after cigarettes, shredded tobacco and cigars, attracting giants such as PMI and Renault Tobacco to lay out the e-cigarette industry. In the Chinese market, iiMedia Research (Ai Media Consulting) data show that in 2017 China's tobacco consumption accounted for 44% of the world, while e-cigarette consumption only accounted for 5% of the world's consumption but the consumption scale has reached 4.01 billion yuan, a huge The profit market has attracted Chinese traditional tobacco companies, Internet companies, and new media KOL to jointly develop the e-cigarette market. As of March 2019, Chinese e-cigarette users showed a trend of younger and more masculine. They paid more attention to the taste of e-cigarettes (67.4%), favored charging e-cigarettes (54.4%), and preferred domestic e-cigarettes (59.6%). However, the high profits and taxes of traditional tobacco, market regulation gradually become stricter, and the overall negative perception of e-cigarettes by netizens may hinder the development of e-cigarettes in a certain period of time.
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