电商行业报告合集(共29份)
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艾媒咨询|2023年中国预制菜产业发展蓝皮书
2024年3月15日,第二届中国国际(佛山)预制菜产业大会在广东佛山顺德开幕。来自全球10多个国家(地区)的客商,超千家预制菜全产业链企业及采购商参会。本次大会由广东省农业农村厅、佛山市人民政府主办,广东省农业对外经济与农民合作促进中心、佛山市农业农村局、佛山市顺德区人民政府承办。大会围绕“先进生产力”“创新”等关键词,聚焦预制菜产业的发展成果,总结发展思路,探讨发展方向,描绘预制菜产业发展蓝图。
活动现场,《2023年中国预制菜产业发展蓝皮书》(以下简称“《蓝皮书》”)正式发布。《蓝皮书》由第二届中国国际(佛山)预制菜产业大会组委会指导、艾媒咨询和南方农村报共同编写。
《蓝皮书》内容翔实、脉络清晰、数据丰富,共分七大部分,采用市场调查、深度访谈、桌面研究、大数据分析等方法,系统性阐释了中国预制菜行业发展背景、核心数据及模式分析、行业指数解读及省份案例、产业园区分析、企业发展状况研究、细分市场消费趋势研究和产业未来发展趋势。《蓝皮书》准确及时地反映了全国预制菜产业的发展态势,构筑了多维、立体、全面的产业发展图景。
2023年中央一号文件对乡村产业高质量发展作出具体部署,首次提出“提升净菜、中央厨房等产业标准化和规范化水平”“培育发展预制菜产业”。预制菜产业的高质量发展对于促进农村一二三产业融合发展、助力乡村振兴、推动餐饮零售化具有重要意义。数据显示,2023年中国预制菜产值超5000亿元,同比增长23.1%,预计2026年中国预制菜市场规模将突破万亿元。
《蓝皮书》对中国预制菜产业链上游、中游和下游的产业发展概况、企业案例分析、商业运行模式与创新发展趋势进行详细分析,通过对全国31个省(自治区、直辖市)的预制菜产业传播声量、企业数量和规模、产业园区建设、重点企业平台销量、政策扶持力度、高水平产业交流,并结合分析师团队评价等指标进行分析核算生成了《2023年年度中国各省预制菜产业发展水平排行榜》。其中,广东省作为预制菜的“策源地”,在政策、经济等多方面具备发展优势,2023年依然占据排行榜第一位。《蓝皮书》还选取了排行榜中发展水平较高的五个省份进行客观分析与评价。
报告全文内容共计375页、207126字、251个图表。 -
艾媒咨询 | 2024年中国新经济行业全景解读
2023年,当人人都在抱怨生意难做时,为何有的企业能够逆流而上,实现业绩的数倍增长?在同样的市场环境下,是什么让这些企业脱颖而出,成为行业的翘楚?面对同样的挑战和困难,他们是如何找到突破口,实现跨越式发展的?2024年,站在旧年新岁的交汇点,我们需要回顾过去,展望未来。
2024年1月12日,艾媒咨询CEO兼首席分析师张毅受邀出席本次活动,现场发布了《2024年中国新经济行业全景解读》,并结合艾媒长期的监测研究,用数据说话,围绕“逆势·变革·破局”的角度,对新经济行业展开详细的分析解读,直击品牌价值,共同展望未来新经济行业发展趋势。
In 2023, when everyone is complaining about the difficulty of doing business, why can some companies go against the tide and achieve several times the growth of performance? What makes these enterprises stand out and become industry leaders in the same market environment? How did they find a breakthrough and achieve leapfrog development in the face of the same challenges and difficulties? In 2024, standing at the intersection of old and new years, we need to look back on the past and look forward to the future.
On January 12, 2024, Zhang Yi, CEO and Chief Analyst of iMedia Consulting, was invited to attend the event and released the "2024 China's New Economy Industry Panorama Interpretation" on site. Based on iMedia's long-term monitoring and research, he used data to analyze and interpret the new economy industry in detail from the perspective of "going against the trend, changing, and breaking through the situation", directly targeting brand value, and jointly looking forward to the future development trend of the new economy industry. -
艾媒咨询|2021年中国第三方网络招聘行业发展报告
本报告涉及的案例/品牌/企业:boss直聘
2021年全社会求职人员数量将超过1000万人,新增用人单位招聘需求预计将超2000万人。网络招聘已成为新生代劳动力的主流选择,在用人单位与求职者双方市场需求的加持下,2021年中国第三方网络招聘行业迎来新的市场机遇与挑战。艾媒咨询分析师认为,提高平台反馈效率,将成为招聘未来发展的核心竞争力所在,同时网络招聘衍生服务市场也将成为产业拓展的新蓝海。 (《艾媒咨询|2021年中国第三方网络招聘行业发展报告》完整高清PDF版共36页,可点击文章底部报告下载按钮进行报告下载)
In 2021, the number of job seekers in the whole society will exceed 10 million, and the recruitment demand of new employers is expected to exceed 20 million. Online recruitment has become the mainstream choice of the new generation of labor force. With the support of the market needs of employers and job seekers, China's third-party online recruitment industry will usher in new market opportunities and challenges in 2021. AI media consulting analysts believe that improving the feedback efficiency of the platform will become the core competitiveness of the future development of recruitment. At the same time, the online recruitment derivative service market will also become a new blue ocean for industrial expansion.(“iiMedia Report | China's third-party online recruitment industry development in 2021”full version has 36 pages in total, please click the Browse HD Report button on the right side of the article to browse the report) -
艾媒咨询|2021年中国素质教育及细分行业市场现状及消费行为数据研究报告
随着未来基础教育人口的增多,及未来人才需求和人均可支配收入增加等因素,素质教育市场规模将逐步扩大,预计2022年行业复合增速增速达20.5%,市场规模达6313.2亿元。艾媒咨询分析师认为,素质教育行业市场空间广阔,未来行业赛道或将更加细分。比如科技、体育、艺术这些学科也会进一步分类,变得更加有针对性。以体育为例,橄榄球、射箭等这些细分赛道也会有众多企业进入,形成众多小而美的门类。各个门类发展的过程中,也会有领头羊逐渐出现。(《2021年中国素质教育和细分行业市场现状及消费行为数据研究报告》完整高清PDF版共81页,可点击文章底部报告下载按钮进行报告下载)
With the increase of basic education population, talent demand and per capita disposable income in the future, the market scale of quality education will gradually expand. It is expected that the compound growth rate of the industry will reach 20.5% and the market scale will reach 631.32 billion yuan in 2022. AI media consulting analysts believe that the quality education industry has a broad market space, and the industry track may be more subdivided in the future. For example, science and technology, sports and art will be further classified and become more targeted. Taking sports as an example, many enterprises will enter such subdivided tracks as football and archery, forming many small and beautiful categories. In the process of the development of various categories, leaders will gradually appear. (“iiMedia Report | Research Report on China's market status and consumption behavior data of quality education and industry segments in 2021”full version has 81 pages in total, please click the Browse HD Report button on the right side of the article to browse the report) -
艾媒咨询|2021全球与中国医药电商市场与发展趋势研究报告
本报告研究涉及企业/品牌/案例:阿里健康,美团,京东健康,叮当快药,1药网,Walgreens,百度健康,药材买卖网,中药材天地网,找药网,九州通,药易购,珍诚医药在线,CVS
在政策利好、互联网技术等多重因素推动下,中国医药电商行业规模持续快速发展,2020年中国医药电商市场交易规模达到1956亿元。当前,中药电商商业模式主要为B2B、B2C、O2O与DTP四种类型,其中,2020年,医药电商B2C模式占比近6%,市场规模为116亿元;医药电商B2C模式占比近84%,市场规模为1640亿元,成为当前的主流。此外,近几年兴起的O2O模式,主要通过“引流-转化-消费-反馈”等实现盈利,而DTP药房模式下,患者在医院开取处方后,药房根据处方以患者或家属指定的时间和地点送药上门,被称为高值新特药直送平台。
Driven by favorable policies, Internet technology and other factors, the scale of China's pharmaceutical e-commerce industry continues to develop rapidly, with the transaction scale of China's pharmaceutical e-commerce market reaching 1956 billion yuan in 2020. At present, the business models of traditional Chinese medicine e-commerce are mainly B2B, B2C, o2o and DTP. In 2020, the B2C model of pharmaceutical e-commerce accounts for nearly 6% and the market scale is 11.6 billion yuan; the B2C model of pharmaceutical e-commerce accounts for nearly 84% and the market scale is 164 billion yuan, which has become the current mainstream. In addition, the o2o mode, which has sprung up in recent years, mainly achieves profits through "drainage transformation consumption feedback". In the DTP pharmacy mode, after patients get prescriptions in the hospital, the pharmacy delivers drugs to the door at the time and place designated by the patients or their families according to the prescriptions, which is known as the high value new special drugs direct delivery platform. -
艾媒咨询|2020-2021中国互联网医疗行业发展白皮书
本报告研究涉及企业/品牌/案例:科亚医疗,灵医智惠,京东健康,爱康体检宝
2021年中国移动医疗市场规模预计将达到635.5亿元,用户规模将扩大至6.87亿人。医疗器械设备与电商行业的发展,推动中国互联网医疗行业市场迎来新的发展机遇。首先是中国政策环境的利好,同时互联网医疗服务行业在2020年迎来重大普及发展的历史机遇,行业经济前景可观。医疗硬件设备的提升与专业数字化医疗网络的搭建同样为互联网医疗提供更长远技术支持。2019年中国移动医疗行业投资交易规模急剧增长至162亿元,资本市场密切关注中国移动医疗产业发展。iiMedia Research(艾媒咨询)数据显示,受访用户对于当前互联网医疗行业服务表示“比较认可”占比46.0%,“非常认可”占比22.2%。其中,在诊前、诊中以及诊后环节中,最受认可的因素分别为服务时间地点灵活、就诊过程快捷以及在线支付方便,互联网医疗在效率上的提升得到用户普遍认可。未来中国医疗器械将在产品功耗、专业性、安全性等方面有更高的要求,走向更具创新性、人性化、精细化将成必然。
In 2021, China's mobile medical market is expected to reach 63.55 billion yuan, and the number of users will expand to 687 million. The development of the medical equipment and e-commerce industry has promoted China's Internet medical industry market to usher in new development opportunities. First of all, China's favorable policy environment. The Internet medical service industry had a major historical opportunity for popularization and development in 2020, and therefore the industry's economic prospects are considerable. The improvement of medical hardware equipment and the construction of professional digital medical networks also provide longer-term technical support for Internet medical treatment. In 2019, the scale of investment transactions in China's mobile medical industry increased sharply to 16.2 billion yuan, and the capital market paid close attention to the development of China's mobile medical industry. According to data from iiMedia Research, 46.0% of the interviewed users expressed "relatively recognized" and "very recognized" accounted for 22.2% of the current Internet medical industry services. Among them, the most recognized factors in the pre-diagnosis, in-diagnosis, and post-diagnosis links are flexible service time and location, fast medical treatment process, and convenient online payment. The efficiency improvement of Internet medical treatment is generally recognized by users. In the future, China's medical equipment will have higher requirements in terms of product power consumption, professionalism, and safety, and it will be inevitable to move toward more innovative, humane, and refined products. -
艾媒咨询|2020中国K12在线教育行业研究报告
本报告研究涉及企业/品牌/案例:作业帮,有道精品课,米乐英语,编程猫,火花思维。
K12教育作为在线教育的主要赛道,疫情危机下带来K12在线教育新机遇。在“停课不停学”的政策扶持下,在线教育市场规模增速回暖,市场规模将达4858亿元,增速上升至20.2%。2019年中国K12群体规模超过2亿人,中国在线教育用户规模逐年递增,2020年用户规模将达到3766万人。受疫情影响,K12在线教育渗透率在2020年上升至23.2%,增长率远超历年数据。中国K12教育群体数量庞大,且覆盖范围广,对在线教育相关产品及服务存在较高的消费需求,为未来市场发展奠定了坚实的用户基础,行业迎来关键期。iiMedia Research (艾媒咨询)数据显示,受访K12在线教育用户中续报率约八成,用户满意程度较高,约六成用户预算在1000-7000元内。作业帮目前全球领先用户规模,获客效率行业第一。以技术支撑教学,以数据服务教研,通过打造优质教研成果,有效解决学员需求。
As the main track of online education, K12 education has brought new opportunities for K12 online education under the epidemic crisis. With the support of the policy of "suspending classes and not stopping schools", the growth rate of the online education market is picking up. The market size will reach 485.8 billion yuan, and the growth rate will rise to 20.2%. In 2019, the scale of China's K12 group exceeded 200 million, and the scale of online education users in China is increasing year by year, and the scale of users will reach 37.66 million in 2020. Affected by the epidemic, the penetration rate of K12 online education will rise to 23.2% in 2020, and the growth rate far exceeds previous data. The K12 education group in China is large in number and covers a wide range. There is a high consumer demand for online education related products and services, which has laid a solid user base for future market development. The industry has ushered in a critical period. As the data of iiMedia Research showed,the renewal rate of interviewed K12 online education users is about 80%, and the user satisfaction is relatively high. About 60% of users have a budget of 1,000-7,000 yuan. Zuoyebang company is currently the world's leading user scale, ranking first in customer efficiency in the industry. Support teaching with technology, serve teaching and research with data, and effectively solve the needs of students by creating high-quality teaching and research results.
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