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艾媒咨询 | 2024年中国即时配送市场发展状况及消费行为分析报告
即时配送服务在新零售概念的推行下迅速普及,其通过打通线上线下销售,建立短途物流体系,解决传统配送服务中同城配送的问题,已成为商业发展的必然趋势。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国即时配送市场发展状况及消费行为分析报告》数据显示,2018至2023年间中国移动电商市场交易额显著增长,从15.7万亿元起步,至2023年达到34.8万亿元,年均增长率约为21%。
艾媒咨询分析师认为,随着消费者对即时、省时的需求持续提升,即时配送将从传统外卖到家逐渐渗透至更多“微场景”,品类上从餐饮外卖、生鲜、日用快消向更广泛的服装鞋帽、3C数码、时尚美妆等全品类拓展。
Instant delivery service is rapidly popularized under the implementation of the new retail concept. It has become an inevitable trend of commercial development by opening up online and offline sales, establishing a short-distance logistics system, and solving the problem of intra-city distribution in traditional distribution services. According to the latest "2024 China Instant Delivery Market Development and Consumer Behavior Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the transaction volume of China's mobile e-commerce market has grown significantly between 2018 and 2023, starting from 15.7 trillion yuan. By 2023, it will reach 34.8 trillion yuan, with an average annual growth rate of about 21%.
Analysts from iiMedia Consulting believe that as consumers' demand for instant and time-saving continues to increase, instant delivery will gradually penetrate from traditional take-out home to more "micro-scenes", and the category will expand from catering take-out, fresh, daily fast consumer goods to a wider range of clothing, shoes and hats, 3C digital, fashion and beauty makeup and other categories. -
艾媒咨询|2024-2025年中国证券行业数字金融业务现状及发展趋势研究报告
随着数字经济和数字技术的蓬勃发展,数字化转型已成为各行各业转型升级的重要驱动力。数字金融作为数字经济的重要组成部分,正日益凸显其重要性。近年来,大数据、人工智能、区块链、云计算等前沿技术在证券行业得到广泛应用,加速了证券行业数字化转型,为证券行业高质量发展提供了强大助力,证券行业正迎来全面数字化转型的重要机遇期。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国证券行业数字金融业务现状及发展趋势研究报告》数据显示,2023年中国证券行业全年实现营收4059.02亿元,同比增长2.77%,向好态势进一步巩固,证券行业经营情况整体较为稳定;2023年中国数字经济市场规模达56.1万亿元,同比增长10.3%,增速明显,预计2025年达70.8万亿元。2024年,69.1%的从业者所在公司正在经历数字化转型,数字化转型程度较低和转型程度中等的公司分别占比38.9%和34.6%;近八成证券业从业者对数字金融业务的发展前景持乐观态度,近九成个人投资者持相同态度。随着生成式AI大模型等新兴技术的落地商用,证券行业能够利用新兴技术手段提升服务质量和水平,更好地服务实体经济以及满足用户的多样性、个性化需求。证券行业将加快数字化进程,逐步达成“融入产业、走进客户,提供精准、高效、便捷服务,实现集约化、平台化、数字化运营”的总目标。
With the vigorous development of digital economy and digital technology, digital transformation has become an important driving force for the transformation and upgrading of all walks of life. As an important part of the digital economy, digital finance is becoming increasingly important. In recent years, big data, artificial intelligence, blockchain, cloud computing and other technologies have been widely used in the securities industry, and the application of cutting-edge technologies has accelerated the digital transformation of the securities industry, providing a strong boost for the high-quality development of the securities industry, and the securities industry is ushering in an important period of opportunities for comprehensive digital transformation. According to the latest Research report on the Status and Development Trend of digital financial business in China's securities Industry from 2024 to 2025 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, China's securities industry achieved annual revenue of 405.902 billion yuan in 2023, an increase of 2.77%, further consolidating the good trend, and the overall operation situation of the securities industry is relatively stable; In 2023, the market size of China's digital economy will reach 56.1 trillion yuan, an increase of 10.3% year-on-year, and the growth rate is obvious, and it is expected to reach 70.8 trillion yuan in 2025. In 2024, 69.1% of practitioners work for companies undergoing digital transformation, 38.9% for companies with low digital transformation and 34.6% for companies with medium digital transformation. Nearly 80% of securities industry practitioners are optimistic about the development prospects of digital financial business, and nearly 90% of individual investors hold the same attitude. With the commercialization of emerging technologies such as generative AI large models, the securities industry can use emerging technologies to improve the quality and level of service, better serve the real economy and meet the diversity and individual needs of users. The securities industry will speed up the digitization process, and gradually achieve the overall goal of "integrating into the industry, entering the customer, providing accurate, efficient and convenient services, and realizing intensive, platform-based and digital operations". -
艾媒咨询|2021年中老年群体触网行为研究报告
本报告研究涉及企业/品牌/案例:美团,微信
随着老龄化、城镇化的加剧,空巢老人持续增长并且面临更多的生活问题,愈发需要网络应用以一定程度地解决生活困难。因此,主流APP开始了适老化升级。其中,微信、美团等的适老化升级取得了初步成效。
With the intensification of aging and urbanization, the empty-nest elderly continue to grow and face more life problems. There is an increasing need for network applications to solve life difficulties to a certain extent. Therefore, the mainstream APP has begun to be upgraded. Among them, WeChat, Meituan, etc. have achieved initial results in their aging upgrades. -
艾媒咨询|2021-2022年中国互联网证券市场研究报告
iMedia Research(艾媒咨询)数据显示,中国证券APP用户规模增长迅速,从2015年的4000万人增长至2021年的1.5亿人,平均增速46.7%。2021—2022年中国互联网证券公司共拥有APP数量418个,微信公众号(不含营业部公众号)604个,微博账号139个,小程序138个。超过半数(54.8%)投资者手机上下载了2个证券APP。在证券APP的众多功能中,看K线图、资金流向等技术指标的使用率最高,31.5%的投资者表示几乎每天都会使用这一功能。艾媒咨询分析师认为,随着5G、人工智能等互联网信息技术的不断升级,中国互联网证券行业将加速迭代发展赢得新的市场红利。
According to data from iiMedia Research, the number of Chinese securities APP users has grown rapidly, from 40 million in 2015 to 150 million in 2021, with an average growth rate of 46.7%. From 2021 to 2022, China Internet securities companies have a total of 418 APPs, 604 WeChat public accounts (excluding business department public accounts), 139 Weibo accounts, and 138 small programs. More than half (54.8%) of investors have downloaded two securities apps on their mobile phones. Among the many functions of the securities APP, the use of technical indicators such as K-line chart and capital flow is the highest. 31.5% of investors said that they use this function almost every day. iiMedia Research has analyzed that with the continuous upgrading of Internet information technologies such as 5G and artificial intelligence, China's Internet securities industry will accelerate iterative development to win new market dividends. -
艾媒咨询|2020中国智慧场景服务专题研究报告
本报告研究涉及企业/品牌/案例:航班管家,及刻,维智科技。
智慧场景是针对特定的场景,通过技术对用户定位所在场景进行实时感知,达到智能匹配用户与场景服务的一种手段。智慧场景的实现主要依托技术的发展,5G目前已建成70万个基站、终端连接数超1.8亿,2019年中国云计算市场规模达1334亿万元,增速38.6%,2019年人工智能核心产业规模超过510亿元。随着技术逐步成熟,基于精准定位、实时感应、数据计算、个性化服务的万物智能互联成为可能。传统基建也逐渐向“新基建”转型,如今的商圈、出行、社区、工业园等场景开始向智慧化靠拢。近三年的《国务院政府工作报告》多次提到推进数字社会建设。iiMedia Research(艾媒咨询)数据显示,2019年,中国线下零售金额占社会消费品零售总额75%,线下消费仍然是国内居民的主流消费方式,蕴藏着巨大的市场增长空间。大数据实际用户画像更加精准,新零售进一步推动线上线下一体化进程,助力打造智慧场景。
Smart scene is a means of real-time perception of the scene where the user is located through technology for a specific scene, and a means of intelligently matching users and scene services. The realization of smart scenarios mainly relies on the development of technology. 5G has currently built 700,000 base stations and the number of terminal connections exceeds 180 million. In 2019, the scale of China's cloud computing market reached 133.4 billion, a growth rate of 38.6%, and the scale of core artificial intelligence industry in 2019 More than 51 billion yuan. As the technology gradually matures, intelligent interconnection of everything based on precise positioning, real-time sensing, data calculation, and personalized services becomes possible. Traditional infrastructure is also gradually transforming to "new infrastructure", and today's business districts, travel, communities, and industrial parks are beginning to move closer to intelligence. The State Council’s Government Work Report in the past three years has repeatedly mentioned the promotion of digital society. According to data from iiMedia Research, in 2019, China's offline retail sales accounted for 75% of the total retail sales of consumer goods. Offline consumption is still the mainstream consumption method of domestic residents, and there is huge room for market growth. The actual user profile of big data is more accurate, and new retail further promotes the integration of online and offline, helping to create smart scenarios. -
艾媒咨询|2020中国移动应用市场生态洞察报告
本报告研究涉及企业/品牌/案例:移动认证,华为应用市场,App Store,应用宝。
随着通信技术水平的迅速发展及电信业务的普及,中国移动应用产业链逐渐完善,行业发展速度加快。产业上游方面,2020年截至7月,中国在架移动应用达到357万款,厂商更加注重对用户便捷、安全体验的满足。中游方面,移动应用分发渠道发展产生了重要变化。iiMedia Research(艾媒咨询)数据显示,2020年中国小程序用户规模预计达到8.3亿人,新兴渠道对传统应用商店分发模式形成冲击。另一方面,在中美关系紧张的情况下,华为推进的HMS生态系统建设有望对标iOS及安卓,未来该系统有机会成为开发厂商竞争新赛道。下游方面,移动应用在应用场景方面也往更加垂直化的方向发展,如电商、文娱等领域催生出更加细分的场景,也从更多维度满足用户需求,在总体移动应用用户规模增速放缓的情况下,挖掘新的发展机会。
With the rapid development of communication technology and the popularization of telecom business, China Mobile APP industry chain is gradually improved, and the growth of market is accelerated. As for the upstream, by July 2020, the amount of in-store APP in China has reached 3.57 million, and the enterprises are paying more attention to the satisfaction of user convenience as well as security experience. In the midstream, the development of APP distribution channels has undergone important changes. As the data of iiMedia Research showed, user scale of mini-program in China is expected to 830 million in 2020. And the emerging channels will have an impact on the distribution mode of traditional APP stores. On the other hand, under the tense relationship between China and United States, Huawei’s HMS ecosystem construction is expected to be benchmarked with iOS and GMS. In the future, the system has the opportunity to become a new race track for developers to compete. On the downstream side, the industry is developing in a more vertical direction in terms of application scenarios. Fields like e-commerce, entertainment, etc. give birth to more subdivided scenarios, and meet users’ needs from more dimensions. In the case of slowing down of the overall growth rate of APP users, new development opportunities are explored. -
广东省通信管理局|广东省移动智能终端应用软件(APP) 2020 安全白皮书
2021年3月11日,广东省通信管理局APP个人信息保护监管成果发布会在广州举行,会上发布了《广东省移动智能终端应用程序(APP)2020安全白皮书》。该白皮书内容丰富、数据详实、案例典型,专业性强,是第一个由省级信息通信管理部门编写发布的APP安全白皮书。白皮书披露了广东省通信管理局APP监管平台2020年监测相关数据,分别从隐私合规、恶意程序、安全漏洞等方面分析了APP的安全态势,从应用数量、行业类别和地域分布等维度展示了全国及广东省APP的发展状况,为社会各界研究移动互联网发展和个人信息保护提供了宏观、权威的数据参考。
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艾媒咨询|2020年中国临期食品行业市场分析及消费者研究报告
本报告研究涉及企业/品牌/案例:好食期,甩甩卖,善食者联盟,钱大妈
从供给侧来看,2020 年中国零食行业总产值规模超过3万亿元,即使按1%的库存沉淀计算,临期食品行业市场规模也会突破300亿元,临期食品市场潜力巨大。从消费端来看,中国相当一部分人群对商品价格仍然具有很高的敏感性,以“低价、去品牌化、物美价廉、基本功能”为特征的消费降级已成为不可忽视的现象,所以2020年中国消费者购买临期食品的主要驱动力是低价购买到需要的商品,性价比较高。
From the perspective of supply side, the total output value of China's snack industry will exceed 3 trillion yuan in 2020. Even if calculated by 1% of inventory precipitation, the market scale of temporary food industry will exceed 30 billion yuan, and the potential of temporary food market is huge. From the consumer side, a considerable number of Chinese people are still highly sensitive to commodity prices. The consumption degradation characterized by "low price, de branding, high quality and low price, and basic functions" has become a phenomenon that can not be ignored. Therefore, the main driving force for Chinese consumers to buy on-the-spot food in 2020 is to buy the needed goods at low price, with high cost performance.
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