银发经济或成下一个风口(共8份)
银发经济或成下一个风口
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艾媒咨询|2021年中国婚庆行业市场及消费行为调研报告
本报告研究涉及企业/品牌/案例:周大福,花嫁丽舍,铂爵旅拍
目前中国20-40岁的适婚人口总量约为4.47亿人,大量的适婚人口,为中国婚庆市场增加了潜在客户。数据显示,2020年的婚庆行业市场规模有小幅度下跌,但随着国内疫情逐渐得到控制,婚庆市场将会重回增长态势,预计2022年中国狭义婚庆行业市场规模将突破4万亿元,广义市场规模将超过24万亿元。如今,“速食”备婚成为了年轻新人的刚需,加上当代年轻人更加遵从自己的喜好,一站式、个性化主题婚礼或将受到年轻新人的欢迎。
At present, the total number of marriageable people aged 20-40 in China is about 447 million. A large number of marriageable people have added potential customers to China's wedding market. The data show that the market scale of the wedding industry decreased slightly in 2020, but with the gradual control of the domestic epidemic, the wedding market will return to the growth trend. It is expected that the market scale of China's narrow wedding industry will exceed 4 trillion yuan and the broad market scale will exceed 2.4 trillion yuan in 2022. Nowadays, "fast food" wedding preparation has become the just need of young couples. In addition, contemporary young people are more in line with their preferences. One stop and personalized theme wedding may be welcomed by young couples. -
艾媒报告|2020中国新冠肺炎疫情正负影响行业及典型企业业绩影响分析报告
本报告研究涉及企业/品牌/案例:三七互娱,荔枝,腾讯游戏,掌门1对1,猿辅导,中国大学MOOC,金山办公,钉钉,喜马拉雅FM,蜻蜓FM,阿里健康,迈瑞医疗,目睹直播,万达广场,华润万家,携程,去哪儿网,光线传媒,万达影城,猫眼娱乐,中国国旅,南方航空,鄂武商A
2020年2月24日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年中国新冠肺炎疫情正负影响行业及典型企业业绩影响分析报告》,主要对受2020年疫情影响的典型行业进行盘点分析,并选取典型企业代表进行业绩影响分析。利好企业代表选取三七互娱、荔枝、金山办公,利空企业代表选取中国国旅、南方航空、鄂武商A等。结合企业以往经营情况,预测新冠肺炎对其2020Q1业绩影响。数据显示,春节七天假期内,iOS畅销榜 Top10-60 的游戏流水总量同比增幅超 100%。艾媒咨询分析师认为,疫情引发的“宅经济”利好游戏行业,流水大幅增加对一度季度业绩形成有力支撑,预计部分头部游戏公司业绩增长有望超过50%,给予“非常乐观”评级。
On February 24, 2020, iiMedia Research, a world-renowned third-party data mining and analysis agency for the new economy industry, released the “Analysis of the Impact of 2020 China's Novel Coronavirus Pneumonia on Industry and Enterprise Performance”, mainly analyzes the typical industries affected by the epidemic situation in 2020, and selects representatives of typical enterprises for performance impact analysis. The analysis shows that Sanqi Interactive Entertainment, LIZHI, and WPS office are selected for representatives of enterprises under positive influence, and China International Travel Service, China Southern Airlines and Wuhan Department Store are selected for representatives of enterprises under negative influence. The novel coronavirus pneumonia was predicted to predict its 2020Q1 performance based on the past business situation. Data show that during the seven-day holiday period of the Spring Festival, the top 10-60 games on iOS best-selling games increased by more than 100% year-on-year. iiMedia Consulting analysts believe that the "home economy" triggered by the NCP is good for the gaming industry, and the substantial increase in flow has strongly supported the quarterly results. It is expected that the performance of some leading game companies will exceed 50%, giving them a “very optimistic” rating. -
艾媒报告|2019年12月-2020年1月中国医疗器械行业运行及上市公司双月度报告
本报告研究涉及企业/品牌包括:Mavidon,Titan Medical,Aspire Capital Fund,CentriMag,汇桥资本集团,联影医疗技术集团,医达极星,大博医疗,安捷伦,润扬医疗器械,迈瑞医疗,乐普医疗,威高医用,华大基因,安图生物,健帆生物,鱼跃医疗,京东方科技,美亚光电,东软集团,祥生医疗,硕世生物,佰仁医疗,爱博诺德,伟思医疗,安必平,林华医疗,拱东医疗,天智航,三友医疗,赛科希德等。
截至 2020 年 1 月 31 日 24:00,国家卫生健康委员会公布全国确诊病例 11791 例,重症病例 1795 例。短期来看,预计疫情将继续持续一段时间。肺炎疫情期间,病毒检测带动试剂盒需求增加;病毒治疗带动医用设备及医用耗材需求增加。部分医疗器械企业有望构成业绩增厚。
As of 24:00 on January 31, 2020, the National Health Commission announced 11791 confirmed cases and 1795 severe cases. In the short term, the outbreak is expected to continue for some time. During the pneumonia epidemic, virus detection drives demand for kits; virus treatment drives demand for medical equipment and supplies. Some medical device companies are expected to increase their performance. -
艾媒报告|2020-2021中国 MCN产业运行大数据监测及趋势研究报告
本报告研究涉及企业/品牌/案例:星期六,极米传媒科技,天龙集团,引力传媒,日出东方,元隆雅图,国旅联合,美盛文化,网达软件,粤传媒,中广天择,黑芝麻,中昌数据,拉芳家化,日播时尚,天创时尚,芒果超媒,安奈儿,南极电商,电声股份,搜于特,沉浸文化,大鹅文化,婉锐(上海)电子商务,网星梦工厂,杭州微念科技,灰斑马,彦祖文化,小象互娱,五月美妆,泰洋川禾,光风霁月,papitube,薇娅,李佳琦,李子柒,办公室小野,张大奕,毒角SHOW,吴佳煜,幸猴儿,留几手,张雪峰老师,Papi酱,祝晓晗,花一村,快递员吴彦祖,米未传媒,微博,微信,今日头条,抖音,网易,火山小视频,西瓜视频,快手,易车,汽车之家,bilibili,马蜂窝,小红书,京东,淘宝,蘑菇街,楼氏传播,蜂群传媒,陌陌,爱奇艺,虎牙直播,斗鱼直播,大禹,青藤文化,二更,新片场,三感 video,罐头视频,小题影视,洋葱视频,末那传媒,橘子娱乐,飞博共创,杭州宸帆,如涵控股,美嗖文化,达人说,美 ONE,军武科技,有狐文化,鹿角熊,无忧传媒,星匠联盟,贝壳视频,灵魂有香气的女子,日日煮,十二栋文化,震惊文化,吾皇的白茶,幕星社,Drama TV,YouTube等
2020年1月22日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020-2021年中国MCN产业运行大数据监测及趋势研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对中国MCN产业的发展现状、产业链细分领域以及MCN业态细分领域进行深度分析,并且以如涵控股、美ONE等具有影响力的MCN公司作为典型进行商情分析,深入探究运行模式和发展趋势。2018年有59.3%的MCN完成过融资,其中半数以上融资轮次集中在A轮(28.6%)和天使轮(23.8%),行业融资类型以早期轮次为主,MCN商业模式仍处于成长期。艾媒咨询分析师认为,MCN机构商业变现形式单一、红人孵化机制不成熟、内容同质化、行业版权保护意识薄弱、负面舆情多等成为中国MCN产业发展面临的主要难题与挑战。未来,中国MCN将要进一步加强行业监管力度、融入互联网行业新兴技术、继续深耕内容垂直行业,同时积极开拓国外市场。
On January 22, 2020, iiMedia Research, a world-renowned third-party data mining and analysis agency for the new economy industry, released the“Research Report on Big Data Monitoring and Trends of China's MCN Industry Operation 2020-2021”.In 2018, 59.3% of MCNs completed financing, of which more than half of the financing rounds were concentrated in round A (28.6%) and angel rounds (23.8%). The type of industry financing was mainly in early rounds, and the MCN business model is still in its growth stage . Ai Media Consulting analysts believe that the single form of commercial realization of MCN institutions, the immature incubation mechanism of reds, the homogeneity of content, the weak awareness of copyright protection in the industry, and the negative public opinion have become the main problems and challenges facing the development of China's MCN industry. In the future, China's MCN will further strengthen industry supervision, integrate emerging technologies in the Internet industry, continue to cultivate vertical content industries, and actively explore foreign markets. -
艾媒报告|2019中国互联网群体经济用户与消费行为研究报告
本报告研究涉及企业/品牌/案例:腾讯视频,QQ音乐,饿了么,猫眼电影,美团,大众点评,美颜相机,美图秀秀,大姨妈,美柚,妈妈网,考拉海购,爱奇艺,芒果TV,宝宝树孕育,淘宝,微信,今日头条,懒人听书,喜马拉雅,西瓜视频,糖豆广场舞,网易新闻,春雨医生,丁香医生,滴滴出行,百度地图,AcFun,Soul,哔哩哔哩,全民K歌,虎牙直播,前程无忧,斗鱼TV,安居客,汽车之家,齐家网,央视新闻,同花顺,Keep,旅航纵横,携程
截至2019年6月,中国互联网普及率已经达到61.2%,网民规模突破8.5亿人,整体发展进入成熟阶段。与此同时,互联网整体人口红利基本消失,各企业开始将竞争的焦点转移至垂直群体市场。群体经济市场消费者具有同类特点,对于企业而言,其推广成本更低、收益更明显、商业模式更加清晰。iiMedia Research(艾媒咨询)数据显示,2020年预计她经济市场规模将达4.8万亿元、老年市场总体规模达4.6万亿元,小镇青年、Z世代、单身人群群体规模超亿人,各类群体经济均进入万亿级市场。但不同群体间需求差异也十分明显,新中产人群追求品质生活,而Z世代人群个性化消费需求则更为明显,垂直群体对产品适配性要求高,因此服务各群体市场的产品也需要更具针对性。
By June 2019, China Internet Penetration Rate has reached 61.2%, and the scale of netizens has exceeded 850 million, and the development of Internet industry has entered a mature stage. Meanwhile, the bonus of general netizens basically disappeared, and the enterprises began to shift the focus of competition to the vertical demographic-oriented market. The consumers of demographic-oriented market have similar characteristics. For enterprises, the promotion cost would be lower, the revenue would be higher, and the business model would be clearer. As the data of iiMedia Research showed, in 2020, the market scale of She-conomy in China is expected to reach 4.8 trillion yuan, the overall scale of elderly market is expected to reach 4.6 trillion yuan. The population size of town youth, generation Z, and singles exceeds 100 million respectively. The economy of different demographic groups have entered the market of trillion level. However, the demand difference among different groups is obvious. The new middle class pursue quality life, while the personalized consumption demand of generation Z is more obvious. The vertical demographic groups have high requirements for product adaptability, and therefore the products serving each demographic group market also need to be more targeted. -
艾媒报告 |2019全球及中国家政服务行业新兴市场及发展前景分析报告
本报告研究涉及企业/品牌/案例:51家庭管家,好慷在家,e家洁,阿姨来了,家政无忧,家庭管家,阿姨帮,苏宁帮客,58到家
家政服务行业在2019年受到政策的关注,将会从教育、立法、监管上得以完善。目前,家政服务业在母婴护理和养老护理两个业态上蓬勃发展,推动家政服务业市场规模不断扩大。但供需结构失衡、从业人员素质水平较低、企业规模化程度较低等问题将会阻碍家政服务业的产业升级。艾媒咨询分析师认为,未来消费的升级将刺激家政服务需求不断增长,政策将助推家政服务体制机制逐渐完善,家政服务企业也将在向互联网转型的过程中提高服务效率和质量。
The domestic service industry has received policy attention in 2019 and will be perfected from education, legislation, and supervision. At present, the domestic service industry is booming in the two formats of maternal and child care and old-age care, and the market for the domestic service industry is expanding. However, the imbalance between supply and demand structure, the low level of quality of employees, and the low scale of enterprises will hinder the industrial upgrading of the domestic service industry. Ai Media Consulting analysts believe that the future consumption upgrade will stimulate the growing demand for domestic services, the policy will promote the improvement of the domestic service system and mechanism, and the domestic service enterprises will also improve the service efficiency and quality in the process of transforming to the Internet. -
艾媒报告 |2019中国短视频电商行业现状及发展前景分析报告
本报告研究涉及企业/品牌/案例:快手,如涵控股,三只松鼠,海底捞,铂爵旅拍,抖音,小红书,西瓜视频,微信,B站,百草味,良品铺子,东鹏特饮,旺仔俱乐部,大希地,美拍,火山小视频,巴黎欧莱雅,SK-II,搜狐视频,京东,淘宝,土豆视频,快视频,波波视频
目前中国短视频电商主要有三种运营模式,并开始出现综合类平台和垂直类平台两种类型。艾媒数据中心数据显示,短视频电商主要依靠KOL粉丝转化,最能推动服装、休闲零食、美妆等产品转化。艾媒咨询分析师认为,目前短视频电商仍面临供应链、内容生态等发展困境,未来将向受众多元化、内容多元化、主播多元化、形式多元化的方向发展。
At present, there are three main operating modes for short video e-commerce in China, and there are two types of integrated platforms and vertical platforms. Ai Media Data Center data shows that short video e-commerce mainly relies on KOL fans to transform, which can promote the transformation of clothing, casual snacks, beauty and other products. Ai Media Consulting analysts believe that the current short video e-commerce still faces the development dilemma of supply chain and content ecology. In the future, it will diversify its audience, diversify its content, diversify its anchors and diversify its forms. -
艾媒研报|石头科技:势能转换初见成效,自主发展仍待时日
本报告研究涉及企业/品牌/案例:小米集团、米家、石头、小瓦、天津金米、顺为、伊莱克斯、三叶虫、iRobot、Roomba、康力优蓝、狗尾草、中科机器人、小鱼儿、科沃斯、极思维、福玛特、天智航、钛米机器人、柏惠维康、艾米机器人、奇虎360、鑫益嘉、康力优蓝、智位机器人、优必选、科大讯飞、智臻智能、穿山甲、智点未来、有个机器人、深之蓝、博雅工道、祈飞科技、纳恩博、旗瀚科技、阿亦睿、超人机器人、飞利浦、浦桑尼克、欣旺达、京东、苏宁、唯品会、亚马逊、天猫、有品、小米集团、紫光、慕晨、国机
在政策、经济、技术、人口等因素的驱动下,服务机器人行业快速发展,并呈现出比比工业机器人更为广阔的市场空间。iiMedia Research(艾媒咨询)数据显示,预计到2020年,中国服务机器人年销售额将超过300亿元。扫地机器人在整个服务机器人市场是非常重要的一个细分领域,产品相对成熟,竞争也较为激烈。市场参与者包括新兴服务机器人公司、传统家电公司、互联网公司以及各种创业公司等,目前在国内主流电商平台上销售的智能扫地机器人品牌已近 200 个,其中头部品牌效应较为明显。石头科技作为专注于智能清洁机器人领域的科技企业,在小米集团的协助下快速发展,并于2017年开始推出自有品牌,为公司营收增长注入新动能。2018年石头科技营收30.5亿元,其中自有品牌贡献过半。虽然石头科技在业务发展方面有所调整,但想要完全脱离小米实现自主发展还需要时间。
Driven by factors such as policy, economy, technology and population, the service robot industry has developed rapidly and presents a broader market space than industrial robots. According to iiMedia Research, it is estimated that by 2020, the annual sales of service robots in China will exceed 30 billion yuan. Sweeping robots are a very important segment in the entire service robot market. The products are relatively mature and the competition is fierce. Market participants include emerging service robot companies, traditional home appliance companies, Internet companies, and various startup companies. Currently, there are nearly 200 smart sweeping robot brands sold on mainstream domestic e-commerce platforms, of which the head brand effect is more obvious. As a technology company specializing in intelligent cleaning robots, Roborock has developed rapidly with the assistance of Xiaomi Group. In 2017, it launched its own brand and injected new momentum into the company's revenue growth. In 2018, Roborock's revenue was 3.05 billion yuan, of which half of its own brands contributed. Although Roborock has made adjustments in its business development, it will take time to completely realize its independent development from Xiaomi.
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