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艾媒咨询|2021年中国耳朵经济发展专题研究报告
本报告涉及的案例/品牌/企业:喜马拉雅
得益于内容的创新和多元化的应用场景,在线音频行业的市场需求被进一步释放。iiMedia Research(艾媒咨询)数据显示,中国在线音频用户规模保持连续增长态势,2022年在线音频用户规模将达到6.90亿人。随着在线音频用户渗透率的持续提升,用户的付费习惯也在逐渐养成,在线音频平台借助消费节日的模式,向用户推送大量优质内容及优惠措施,不仅对内容生产形成了刺激作用,也使得知识付费行业更加契合目前新生代群体消费习惯,促进行业发展。
Benefit from the innovation of content and diversified application scenarios, the market demand of the online audio industry has been further released. According to iimedia research, the number of online audio users in China has maintained a continuous growth trend, and the number of online audio users will reach 690 million in 2022. With the continuous improvement of online audio user penetration, users' payment habits are gradually formed. With the help of the consumption Festival mode, the online audio platform pushes a large number of high-quality content and preferential measures to users, which not only stimulates the content production, but also makes the knowledge payment industry more in line with the current consumption habits of the new generation of groups and promote the development of the industry. -
艾媒咨询|2021中国电子签约行业人力资源场景应用专题研究报告
本报告研究涉及企业/品牌/案例:e签宝,法大大,上上签,中国云签,契约锁
随着数字经济的快速发展,电子签约行业迎来有利发展环境。2020年,中国电子签名合同签署次数已达到506亿次。自2020年3月人社部印发《人力资源社会保障部办公厅关于订立电子劳动合同有关问题的函》以来,北京、沈阳、山东、云南、杭州等多个省市陆续制定电子劳动合同推广计划,并进行试点研究,推广劳动合同电子化管理,纸质劳动合同正逐步进入电子化数字化时代。相比传统劳动合同,电子劳动合同具有提升效率、灵活便捷、安全性高、降低成本、数字化程度高、可远程操作的优势。iiMedia Research(艾媒咨询)数据显示,48.9%的受访企业会在人力资源场景中使用电子签约服务,超三成受访企业在在人力资源领域的年均电子合同签署量在500-1000份之间, 52.2%的受访企业意在通过电子签约形式实现节约成本的目的,48.7%的受访企业希望能够提高合同安全性。
With the rapid development of digital economy, the electronic contract signing industry ushers in a favorable development environment. In 2020, the number of electronic signature contracts signed in China has reached 50.6 billion. Since the Ministry of human resources and social security issued the "letter of the general office of the Ministry of human resources and social security on issues related to the conclusion of electronic labor contract" in March 2020, Beijing, Shenyang, Shandong, Yunnan, Hangzhou and other provinces and cities have successively formulated electronic labor contract promotion plans and carried out pilot studies to promote the electronic management of labor contract. Paper labor contract is gradually entering the electronic digital era. Compared with the traditional labor contract, electronic labor contract has the advantages of improving efficiency, flexibility and convenience, high security, reducing costs, high degree of digitization, and remote operation. As the data of iiMedia Research showed, 48.9% of the enterprises interviewed will use E-contract signing services in the human resources scene, and more than 30% of the enterprises interviewed have signed 500-1000 e-contracts in the field of human resources, 52.2% of the respondents intend to achieve the purpose of cost saving through electronic contract signing, and 48.7% of the respondents hope to improve the contract security. -
艾媒咨询|2021H1中国在线音频产业运行监测调研报告
本报告研究涉及企业/品牌/案例:喜马拉雅,Clubhouse,蜻蜓FM,荔枝
随着线上娱乐发展以及音频技术的创新,以及线上音频社交的逐渐兴起,在线音频行业受到广大用户的关注。iiMedia Research(艾媒咨询)数据显示,2020年中国在线音频用户规模达5.7亿人,预计2022年整体用户规模达到6.9亿人。目前,在线音频行业正向全生态发展,内容布局也不断拓展广泛,未来在线音频行业将逐渐精细化,头部平台将更有机会提供优质资源,在未来竞争中获得先机。
With the development of online entertainment, the innovation of audio technology and the gradual rise of online audio social networking, the online audio industry has attracted the attention of the majority of users. According to iimedia research, the number of online audio users in China will reach 570 million in 2020, and the overall number of users is expected to reach 690 million in 2022. At present, the online audio industry is developing towards the whole ecology, and the content layout is also expanding widely. In the future, the online audio industry will be gradually refined, and the head platform will have more opportunities to provide high-quality resources and take the lead in the future competition. -
艾媒咨询|2020中国智慧场景服务专题研究报告
本报告研究涉及企业/品牌/案例:航班管家,及刻,维智科技。
智慧场景是针对特定的场景,通过技术对用户定位所在场景进行实时感知,达到智能匹配用户与场景服务的一种手段。智慧场景的实现主要依托技术的发展,5G目前已建成70万个基站、终端连接数超1.8亿,2019年中国云计算市场规模达1334亿万元,增速38.6%,2019年人工智能核心产业规模超过510亿元。随着技术逐步成熟,基于精准定位、实时感应、数据计算、个性化服务的万物智能互联成为可能。传统基建也逐渐向“新基建”转型,如今的商圈、出行、社区、工业园等场景开始向智慧化靠拢。近三年的《国务院政府工作报告》多次提到推进数字社会建设。iiMedia Research(艾媒咨询)数据显示,2019年,中国线下零售金额占社会消费品零售总额75%,线下消费仍然是国内居民的主流消费方式,蕴藏着巨大的市场增长空间。大数据实际用户画像更加精准,新零售进一步推动线上线下一体化进程,助力打造智慧场景。
Smart scene is a means of real-time perception of the scene where the user is located through technology for a specific scene, and a means of intelligently matching users and scene services. The realization of smart scenarios mainly relies on the development of technology. 5G has currently built 700,000 base stations and the number of terminal connections exceeds 180 million. In 2019, the scale of China's cloud computing market reached 133.4 billion, a growth rate of 38.6%, and the scale of core artificial intelligence industry in 2019 More than 51 billion yuan. As the technology gradually matures, intelligent interconnection of everything based on precise positioning, real-time sensing, data calculation, and personalized services becomes possible. Traditional infrastructure is also gradually transforming to "new infrastructure", and today's business districts, travel, communities, and industrial parks are beginning to move closer to intelligence. The State Council’s Government Work Report in the past three years has repeatedly mentioned the promotion of digital society. According to data from iiMedia Research, in 2019, China's offline retail sales accounted for 75% of the total retail sales of consumer goods. Offline consumption is still the mainstream consumption method of domestic residents, and there is huge room for market growth. The actual user profile of big data is more accurate, and new retail further promotes the integration of online and offline, helping to create smart scenarios. -
艾媒咨询|2020中国第三方手机输入法场景应用专题研究报告
近年来,中国第三方手机输入法用户规模持续增长,iiMedia Research(艾媒咨询)数据显示,2019年中国第三方手机输入法用户规模达7.29亿人,同比增长3.9%,2020年达到7.55亿人。艾媒咨询分析师认为,受到疫情的影响,在线办公、在线教育用户对第三方输入法需求激增,以及随着移动互联网的影响扩大,中老年人对语音输入需求也不断扩大,2020年第三方手机输入法有望进一步下沉。目前AI创新功能的用户认知及使用已初具规模,iiMedia Research(艾媒咨询)数据显示,超六成第三方手机输入法用户表示熟悉AI创新功能。基于语音识别技术发展较高的成熟度,AI语音输入功能已获得用户认可,AI语音输入功能使用偏好比例接近六成。艾媒咨询分析师认为,受到疫情的影响,AI功能认知度和使用率提升,尤其体现在在线办公和在线教育场景。
In recent years,the scale of third-party mobile input method users in China has continued to grow.As the data of iiMedia Research showed, The scale of third-party mobile input method users in China reached 729 million in 2019, a year-on-year increase of 3.9%, and reached 755 million in 2020 . IiMedia Consulting analysts believe that due to the impact of the epidemic,online office and online education users’ demand for third-party input methods has surged, With the expansion of the mobile Internet,the demand for voice input by middle-aged and elderly people will also continue to expand. The mobile phone input method is expected to sink further. At present, the user awareness and use of AI innovative functions have begun to take shape. According to data from iiMedia Research, more than 60% of third-party mobile phone input method users are familiar with AI innovative functions. Based on the high maturity of voice recognition technology, the AI voice input function has been recognized by users, and the preference ratio of AI voice input function is close to 60%. iiMedia Consulting analysts believe that due to the impact of the epidemic, the awareness and utilization of AI functions have increased, especially in online office and online education scenarios. -
艾媒咨询|2021年中国批发市场直播电商产业调查及发展趋势报告
本报告研究涉及企业/品牌/案例:淘宝,蘑菇街,抖音,快手,阿里巴巴1688,批批网,一手APP,红豆角APP,一件直播购
在明星带货热潮与疫情等众多因素推动下,中国网络零售额在社会消费品零售总额下降的情况下仍有11%的增长。iiMedia Research(艾媒咨询)数据显示,2020年中国社会消费品零售总额为391981亿元,较2019年下降3.9%,其中网络零售额达117601亿元,占社会消费品零售总额的三分之一;近年来中国批发市场交易规模增长速度放缓,2019年同比增长3.6%,批发市场进入瓶颈期;截止2021年4月,愿意选择批发电商的用户达有90%,消费者普遍认为,批发电商上的商品价格更便宜以及种类更多,其中有96%的消费者更愿意在直播电商上购物;MCN市场规模的快速增长也吸引了批发行业。为解决批发行业中的诸多痛点,越来越多批发市场开始加入直播电商的布局。
Driven the upsurge of e-commerce live streaming by famous stars and the epidemic situation, China online retail sales still have an 11% growth despite the decline of the total retail sales of social consumer goods. As the data of iiMedia Research showed, the total retail sales of China social consumer goods in 2020 was 39198.1 billion yuan, a decrease of 3.9% compared with that in 2019. The online retail sales reached 11760.1 billion yuan, accounting for one-third of the total retail sales of social consumer goods. In recent years, the growth rate of transaction scale in the China wholesale market has slowed down, with a year-on-year growth rate of 3.6% in 2019, and the wholesale market has entered a bottleneck period. As of April 2021, 90% of the consumers are willing to choose wholesale e-commerce. Consumers generally believe that the prices of goods on wholesale e-commerce are lower and there are more kinds of goods, and 96% of them prefer to shop on live streaming e-commerce. The rapid growth of MCN market size has also attracted the wholesale industry. In order to solve many pain points in the wholesale industry, more and more wholesale markets begin to join live-streaming e-commerce. -
艾媒咨询|2021年一季度中国代餐行业发展及市场调研分析报告
本报告研究涉及企业/品牌/案例:WonderLab,康宝莱,ffit8,雀巢
一方面,居民消费可支配收入提升、健康管理意识提升,对体重管理产品需求提升;另一方面,食品生产工艺进步、代餐类产品不断迭代,加上康师傅、喜茶、雀巢知名跨界企业入局以及王饱饱、ffit8等初创企业的崛起,代餐市场供给增加。在供需两侧推动下,中国代餐市场不断扩大,2020年市场规模增至476.2亿元。代餐行业市场格局主要是以麦片、代餐粉、蛋白棒及肉制品等品类为主。数据显示,受访用户中有超过7成偏好麦片,其次是代餐粉,占比45.4%,代餐市场细分领域迎来发展机遇。
On the one hand, the disposable income of residents' consumption has been improved, the awareness of health management has been improved, and the demand for weight management products has been increased; on the other hand, the food production technology has been improved, the substitute food products have been continuously iterated, and the well-known cross-border enterprises such as Master Kong, Xicha and Nestle have entered the market, as well as the rise of start-ups such as wangsatin and fit8, the supply of substitute food market has increased. Driven by both supply and demand, China's catering market continues to expand, with the market size increasing to 47.62 billion yuan in 2020. The market structure of catering substitute industry is mainly composed of cereal, meal substitute powder, protein bar and meat products. According to the data, more than 70% of the interviewees preferred cereal, followed by meal substitute powder, accounting for 45.4%, and the development opportunities of meal substitute market were ushered in.
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