-
艾媒咨询|2023年中国苏打酒行业发展及消费需求洞察报告
随着健康意识的兴起,消费者越来越注重所饮用产品的营养成分和健康价值。苏打酒倡导更健康、更适度的饮酒方式,低糖、无糖的配方满足了消费者对健康饮品的追求。当代年轻人对饮酒的观念发生了显著的转变,更注重社交的场景、饮酒的口感和口味。苏打酒在这一背景下,成为了满足年轻一代对于高品质口感饮品需求的理想选择。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《中国苏打酒行业发展及消费需求洞察报告》数据显示,中国低度酒市场规模整体保持高速增长态势,2023年达到6341.7亿元,预计2028年达8929.4亿元。艾媒咨询分析师认为,当前中国酒类消费正在不断升级,呈现出低度微醺化、社交化、品质化、健康化的发展趋势。苏打酒作为低度酒近年来增长较快的品类之一,产品低糖低卡的特征满足消费者对优质饮酒体验的需求,市场增量空间可观。
With the rise of health awareness, consumers are increasingly paying attention to the nutritional content and health value of the products they drink. Soda advocates a healthier and more moderate way of drinking, and the low sugar, sugar free formula satisfies consumers' pursuit of healthy drinks. Contemporary young people have undergone a significant shift in their perception of drinking, with a greater emphasis on social settings, the taste and taste of alcohol. In this context, soda has become an ideal choice to meet the demand of the younger generation for high-quality and flavorful beverages. According to the latest "Insight Report on the Development and Consumer Demand of China's Soda Industry" released by iiMedia Research, a third-party data mining and analysis firm in the global new economy industry, the overall scale of China's low alcohol liquor market has maintained a high-speed growth trend, reaching 634.17 billion yuan in 2023 and is expected to reach 892.94 billion yuan in 2028. Analysts from iMedia Consulting believe that the current consumption of alcoholic beverages in China is constantly upgrading, showing a development trend of low alcohol consumption, socialization, quality, and health. Soda, as one of the fastest-growing categories of low alcohol beverages in recent years, meets the demand of consumers for a high-quality drinking experience with its low sugar and low calorie characteristics. The market growth space is considerable. -
艾媒咨询|2021年中国在线音频行业发展及用户行为研究报告
本报告涉及的案例/品牌/企业:荔枝,喜马拉雅,懒人听书,Clubhouse
得益于内容的创新和多元化的应用场景,在线音频市场规模近年均呈现快速上升态势。iiMedia Research(艾媒咨询)数据显示,2021年中国在线音频市场规模将达到220.0亿元,同比增长67.9%。随着“在线音频+同好社交”模式的兴起,用户越来越重视双向互动,未来在线音频行业将会朝更多元化领域方向发展,社交属性功能逐步加强。
Thanks to the innovation of content and diversified application scenarios, the scale of online audio market has increased rapidly in recent years. According to iimedia research, China's online audio market will reach 22 billion yuan in 2021, a year-on-year increase of 67.9%. With the rise of the "online audio + social networking" model, users pay more and more attention to two-way interaction. In the future, the online audio industry will develop in a more diversified field, and the social attribute function will be gradually strengthened. -
艾媒咨询|2021H1中国在线音频产业运行监测调研报告
本报告研究涉及企业/品牌/案例:喜马拉雅,Clubhouse,蜻蜓FM,荔枝
随着线上娱乐发展以及音频技术的创新,以及线上音频社交的逐渐兴起,在线音频行业受到广大用户的关注。iiMedia Research(艾媒咨询)数据显示,2020年中国在线音频用户规模达5.7亿人,预计2022年整体用户规模达到6.9亿人。目前,在线音频行业正向全生态发展,内容布局也不断拓展广泛,未来在线音频行业将逐渐精细化,头部平台将更有机会提供优质资源,在未来竞争中获得先机。
With the development of online entertainment, the innovation of audio technology and the gradual rise of online audio social networking, the online audio industry has attracted the attention of the majority of users. According to iimedia research, the number of online audio users in China will reach 570 million in 2020, and the overall number of users is expected to reach 690 million in 2022. At present, the online audio industry is developing towards the whole ecology, and the content layout is also expanding widely. In the future, the online audio industry will be gradually refined, and the head platform will have more opportunities to provide high-quality resources and take the lead in the future competition. -
艾媒咨询|2020-2021年中国在线音频行业研究报告
本报告研究涉及企业/品牌/案例:云听,荔枝,蜻蜓FM,喜马拉雅,懒人听书,中文在线,掌阅,阅文听书,果麦文化,讯飞配音,Clubhouse,Tiya
经过多年发展,中国在线音频行业覆盖用户规模不断扩大。且基于音频的伴随性特点,在线音频平台覆盖的中高收入和年长用户群体较多。iiMedia Research(艾媒咨询)数据显示,中国在线音频40岁以上用户占比11.9%,月收入在10000以上的用户比例也达到27.5%。面对该部分人群,在线音频平台需要输出更多优质内容,用户方面,目前超九成受访在线音频用户也表示有必要提升目前音频平台栏目的内容质量。面对用户诉求,现阶段主流在线音频平台积极推出优质栏目和科教文化内容,同时延伸其他载体渠道的经典IP,让用户能够在音频渠道接触更多优质内容。
After years of development, China online audio industry covers a growing number of users. Based on the accompanying characteristics of audio, online audio platform covers more high-income and elderly users. As the data of iiMedia Research showed, 11.9% of China online audio users are over 40 years old, and 27.5% of the users have monthly income of more than 10000. For these users, the online audio platform needs to produce more high-quality content. In terms of users, more than 90% of the online audio users interviewed also said that it is necessary to improve the content quality of the current audio platform columns. In the face of user demands, the mainstream online audio platform at this stage actively promotes high-quality columns and scientific, educational and cultural content, and extends the classic IP of other carrier channels, so that users can contact more high-quality content in the audio channel. -
艾媒咨询|2021年广州市互联网新经济发展报告
本报告研究涉及企业/品牌/案例:荔枝,TT语音,艾可机器人,PadBot派宝机器人,蓝海机器人
2021年10月20日,“2021广州互联网+新经济峰会”将在广州四季酒店举行,以“发力数字新经济,引领高质量发展”为主题,搭建一个开放、合作、共享的平台,力邀百位政府领导、高校学者、数字经济领域企业代表等嘉宾,聚一堂而谋发展。
艾媒咨询CEO兼首席分析师张毅受邀出席本次大会,并将在现场发布《2021年广州互联网新经济发展报告》。该报告利用艾媒大数据决策和智能分析系统的数据挖掘结果,洞察广州互联网行业发展现状,并从数字文娱、数字创意、新科技经济三大领域做了详细的分析解读,共同展望未来互联网新经济发展趋势。
On October 20, 2021, the "2021 Guangzhou Internet + New Economy Summit" will be held at Four Seasons Hotel Guangzhou. With the theme of "Strengthening the Digital New Economy, Leading High-quality Development", it will build an open, cooperative, and shared platform. Invite hundreds of government leaders, university scholars, and business representatives in the digital economy field to gather for development.
Zhang Yi, CEO and chief analyst of iiMedia Consulting, was invited to attend this conference and will release the "2021 Guangzhou Internet New Economic Development Report" on the spot. The report uses the data mining results of iiMedia’s big data decision-making and intelligent analysis system to gain insights into the development status of the Internet industry in Guangzhou, and makes detailed analysis and interpretation from the three major areas of digital entertainment, digital creativity, and new technology and economy, and jointly looks forward to the future of the Internet Economic development trends. -
艾媒咨询|2020上半年中国在线音频市场研究报告
本报告研究涉及企业/品牌/案例:荔枝,喜马拉雅。
中国在线音频行业从1997年开始起步,受益于互联网及其后的移动互联网的普及,于2011年以后开始逐渐成熟,平台分化为UGC和PGC两大类,二者在商业模式、内容来源等方面有较大区别。在线音频行业的用户增长稳定,iiMedia Research(艾媒咨询)数据显示,2019年在线音频用户数量为4.9亿,相较于2018年增加了14.0%,预计到2020年用户数量可以达到5.4亿。同时,新一代年轻人拥有多样化的需求,注重个性和体验且支付意愿较强,使得在线音频行业拥有较强的增长潜力。未来,随着5G、IoT等通讯技术的增长,用户在手机、电脑、智能家居、车载音箱等多个设备和多个场景的体验会更好,在线音频的应用有望更加深入。与此同时,播客也会由小众走向大众,能满足人们各种休闲娱乐需求的娱乐类音频也会拥有较大的增长空间。
China's online audio industry started in 1997, benefited from the popularity of the Internet and the mobile Internet , and gradually matured after 2011. The platform is divided into UGC and PGC, which are quite different in business model and content source and so on. The growth of users in the online audio industry is stable. As the data of iiMedia Research showed, the number of online audio users in 2019 is 490 million, an increase of 14.0% compared with that in 2018. It is estimated that the number of users can reach 540 million by 2020. At the same time, the new generation of young people have diversified needs, pay attention to personality and experience, and have strong willingness to pay, which makes the online audio industry have strong growth potential. In the future, with the growth of 5G, IoT and other communication technologies, users will have better experience in mobile phones, computers, smart home, car speakers and other devices and scenes, and the application of online audio is expected to be more in-depth. At the same time, Podcasts will also become popular . Entertainment audio, which can meet people's various leisure and entertainment needs, will also have greater space for growth. -
艾媒报告|2020中国新冠肺炎疫情正负影响行业及典型企业业绩影响分析报告
本报告研究涉及企业/品牌/案例:三七互娱,荔枝,腾讯游戏,掌门1对1,猿辅导,中国大学MOOC,金山办公,钉钉,喜马拉雅FM,蜻蜓FM,阿里健康,迈瑞医疗,目睹直播,万达广场,华润万家,携程,去哪儿网,光线传媒,万达影城,猫眼娱乐,中国国旅,南方航空,鄂武商A
2020年2月24日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年中国新冠肺炎疫情正负影响行业及典型企业业绩影响分析报告》,主要对受2020年疫情影响的典型行业进行盘点分析,并选取典型企业代表进行业绩影响分析。利好企业代表选取三七互娱、荔枝、金山办公,利空企业代表选取中国国旅、南方航空、鄂武商A等。结合企业以往经营情况,预测新冠肺炎对其2020Q1业绩影响。数据显示,春节七天假期内,iOS畅销榜 Top10-60 的游戏流水总量同比增幅超 100%。艾媒咨询分析师认为,疫情引发的“宅经济”利好游戏行业,流水大幅增加对一度季度业绩形成有力支撑,预计部分头部游戏公司业绩增长有望超过50%,给予“非常乐观”评级。
On February 24, 2020, iiMedia Research, a world-renowned third-party data mining and analysis agency for the new economy industry, released the “Analysis of the Impact of 2020 China's Novel Coronavirus Pneumonia on Industry and Enterprise Performance”, mainly analyzes the typical industries affected by the epidemic situation in 2020, and selects representatives of typical enterprises for performance impact analysis. The analysis shows that Sanqi Interactive Entertainment, LIZHI, and WPS office are selected for representatives of enterprises under positive influence, and China International Travel Service, China Southern Airlines and Wuhan Department Store are selected for representatives of enterprises under negative influence. The novel coronavirus pneumonia was predicted to predict its 2020Q1 performance based on the past business situation. Data show that during the seven-day holiday period of the Spring Festival, the top 10-60 games on iOS best-selling games increased by more than 100% year-on-year. iiMedia Consulting analysts believe that the "home economy" triggered by the NCP is good for the gaming industry, and the substantial increase in flow has strongly supported the quarterly results. It is expected that the performance of some leading game companies will exceed 50%, giving them a “very optimistic” rating. -
艾媒报告|2019-2020年中国在线音频专题研究报告
本报告研究涉及企业/品牌/案例:荔枝FM,蜻蜓FM,喜马拉雅FM,懒人听书
中国在线音频行业迎“耳朵经济”蓬勃发展新时期。iiMedia Research(艾媒咨询)数据显示,预计到2020年,中国在线音频用户规模将达5.42亿。2020年“耳朵经济”有望进一步激发,内容生态建设仍是发展之关键。
iiMedia Research(艾媒咨询)数据显示, 2019年中国在线音频市场用户规模达4.89亿人,随着在线音频平台的资源投入和品质内容供给,2020年“耳朵经济”有望进一步激发。艾媒咨询分析师认为,在线音频行业发展核心仍然是内容生态的建设,未来三到五年内,内容建设将持续推进,日益向细分化、场景化发展。内生于用户年轻态、热衷表达的UGC模式,将不同于知识付费背景下的PGC模式,由用户参与、携手主播共建内容生态,具有更灵活、更人性化的特点,在优质内容驱动下将更高效赋能行业发展。此外, 5G技术的发展将进一步加速,在线音频行业若能顺利迎接5G+物联网的时代变革,未来在线音频将有望开辟出新的发展空间。
Data from iiMedia Research shows that the number of users in China's online audio market reached 489 million in 2019. With the resource input and quality content supply of online audio platforms, the “ear economy“ is expected to be further stimulated in 2020. Imedia consulting analysts believe that the core of the development of the online audio industry is still the construction of content ecology, in the next three to five years, content construction will continue to promote, increasingly to a fine differentiation, scene development. The UGC model with young users and keen expression will be different from the PGC model under the background of knowledge payment, with users' participation and co-construction of content ecology by anchors. It will be more flexible and more user-friendly, and will be more efficient in enabling the development of the industry driven by high-quality content. In addition, the development of 5G technology will be further accelerated. If the online audio industry can successfully embrace the era change of 5G+ Internet of things, it is expected to open up new development space for online audio in the future.
(以下为节选页,完整版共44页) -
艾媒报告|2020年中国知识付费行业运行发展及用户行为调研分析报告
本报告研究涉及企业/品牌/案例:喜马拉雅,知乎,得到APP,英语流利说;其他提及企业/品牌:吴晓波频道,樊登读书会,混沌大学,蜻蜓FM,逻辑思维,丁香医生,十点读书,3节课,韦林文华,新知榜,短书,鼹鼠世界,荔枝,微课,千聊,微信,微博,中国大学MOOC,腾讯课堂,格子匠,支付宝,懒人听书,凯叔讲故事,网易公开课,腾讯,阅文集团,凯鹏华盈,海纳亚洲,西瑞雅,小鹅通,快手,百度,搜狗,今日头条,豆瓣等。
本报告主要对中国知识付费行业的发展模式的现状进行总结和前景分析,通过对行业发展背景、行业核心数据、知识付费产业链重要环节进行数据监测,并且通过草莓派数据调查与计算系统对知识付费用户行为进行调研(样本量1750),并重点针对得到、英语流利说、知乎、喜马拉雅等不同类型的知识付费平台为典型进行商情分析,对行业总体发展趋势进行解读并深入研究其商业运作模式,预测2021年中国知识付费行业的发展趋势和运营模式。
This report mainly summarizes and analyzes the current status of the development model of the knowledge payment industry in China. It monitors the background of the industry development, industry core data, and important links in the knowledge payment industry chain. Research on paid user behavior (sample size 1750), and focus on different types of knowledge payment platforms such as acquisition, fluency in English, Zhihu, Himalayan, etc. as a typical business situation analysis, interpret the overall development trend of the industry and study its business operations Model, predicting the development trend and operating model of China's knowledge payment industry in 2021.
- 1
- 2
- 3
没找到想要的报告?
扫码添加客服参与预约/定制,第一时间获取行业推荐报告!
智库热榜
艾媒咨询|2024-2025年中国银发经济投资前景分析报告
艾媒咨询|2024-2025年中国烘焙食品行业现状及趋势研究报告
艾媒咨询 | 2023-2024年中国休闲食品产业现状及消费行为数据研究报告
艾媒咨询|2024-2025年全球及中国新能源汽车行业消费趋势监测与案例研究报告
艾媒咨询 | 2023-2024年中国全域旅游产业运行数据及发展趋势研究报告
艾媒咨询 | 2024年中国家用美容仪行业消费者洞察研究报告
艾媒咨询|赵一鸣零食店消费行为洞察及行业趋势报告(2024)
艾媒咨询|2024年中国月饼行业创新发展研究报告
艾媒咨询 | 2024年中国数字中台市场研究报告
艾媒咨询|2023-2024年全球及中国跨境电商运营数据及典型企业分析研究报告
艾媒咨询|2024年中国家清产品消费趋势洞察报告