单身经济(共25份)
单身经济
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艾媒咨询|2024年中国调味食品行业市场研究报告
随着经济的不断发展以及中西方饮食文化的交融,消费者对调味食品的需求越来越多元化。此外,健康饮食观念的普及使得消费者更加注重调味食品的营养成分和健康属性,为中国调味食品行业的发展提供了巨大机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国调味食品行业市场研究报告》数据显示,2024年中国调味食品消费者选购产品时主要关注的因素是口感口味和质量安全,分别占比47.4%、43.9%。当前,调味食品的主要销售渠道是线下商超和综合电商平台,其他销售渠道正在被逐渐渗透。随着健康理念在消费者选购产品时逐渐占据重要地位,调味食品行业正迎来以低钠低糖为核心理念的新消费需求。此外,拓宽销售渠道和推广渠道也将成为企业强化市场地位的新机遇。
With the continuous development of economy and the integration of Chinese and western food culture, consumers' demand for flavored food is becoming more and more diversified. In addition, the popularity of the concept of healthy eating makes consumers pay more attention to the nutritional composition and health attributes of flavored foods, which provides great opportunities for the development of China's flavored food industry. According to the latest Research Report on the Development of China seasoning food industry market research report in 2024 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, It is expected that in 2024, the scale of China's condiment market will reach 687.1 billion yuan. In 2024, the main factors that Chinese consumers pay attention to when purchasing products are taste, taste and quality and safety, accounting for 47.4% and 43.9% respectively. At present, the main sales channels of flavored food are offline supermarkets and integrated e-commerce platforms, and other sales channels are gradually being penetrated. As the health concept gradually occupies an important position in the purchase of products by consumers, the flavored food industry is ushering in new consumer demand with low sodium and low sugar as the core concept. In addition, broadening sales channels and promotion channels will also become a new opportunity for enterprises to strengthen their market position. -
艾媒咨询|2024年中国婴幼儿全面营养奶粉消费需求报告
随着新国标对婴幼儿配方奶粉营养成分的严格规范和科学优化,在婴幼儿奶粉的选择上,消费者不再满足于基础营养供给,而是愈发关注奶粉能否提供全面、均衡的营养补充。iiMedia Research(艾媒咨询)数据显示,在婴幼儿奶粉的选择上,75.1%的消费者认为营养配比科学的奶粉最能助力婴儿全面成长,高达95.2%的消费者认为婴幼儿奶粉的营养品质并不在于某一特定成分的含量高低,而在于营养成分的全面性和均衡性。随着消费观念的转变,人们对于婴幼儿营养的需求有了更深入的了解和认识,单一营养元素的竞争已经不能满足现代婴幼儿的成长需求,越来越多的家长倾向于选择高阶营养全面的婴幼儿奶粉。婴幼儿全面营养奶粉显示出巨大的市场潜力。
With the strict regulation and scientific optimization of the nutritional composition of infant formula milk powder in the new national standard, consumers are no longer satisfied with basic nutritional supply in the selection of infant formula milk powder, but are increasingly concerned about whether milk powder can provide comprehensive and balanced nutritional supplementation. According to the latest Research Report 2024 China Infant Comprehensive Nutrition Milk Powder Consumption Demand Report released by iiMedia Research, 75.1% of consumers believe that scientifically formulated infant formula can best assist in the overall growth of infants. As high as 95.2% of consumers believe that the nutritional quality of infant formula does not depend on the content of a specific ingredient, but on the comprehensiveness and balance of the nutritional components. With the transformation of consumer attitudes, people have gained a deeper understanding and recognition of the nutritional needs of infants and young children. The competition for a single nutritional element can no longer meet the growth needs of modern infants and young children. More and more parents tend to choose advanced and comprehensive infant formula. Comprehensive nutritional formula for infants and young children shows enormous market potential. -
艾媒咨询 | 2023年第三季度中国预制菜行业运行监测数据分析报告
在行业政策的支持、冷链基础设施的逐步完善等多个因素影响下,中国预制菜行业正处于快速发展期。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2023年第三季度中国预制菜行业运行监测数据分析报告》显示,预制菜行业已成为部分食品企业业绩增长的主要动力,2023年上半年,安井、千味央厨等多家企业实现了营收及净利的双增长。2023年9月,“预制菜进校园事件”引发广泛关注。这一事件反应了公众对校园食品安全问题的重视,同时也凸显出预制菜在个人消费者市场仍有待进一步发展。这对于推进预制菜行业走向标准化、规范化具有积极意义。
Under the influence of multiple factors such as industry policy support and gradual improvement of cold chain infrastructure, China's prefabricated dishes industry is in a period of rapid development. The latest "Analysis Report on Operational Monitoring Data of China's Prefabricated Dishes Industry in the Third Quarter of 2023" released by iiMedia Research, a third-party data mining and analysis agency for the global new economy industry, shows that the prefabricated dishes industry has become the main driving force for the performance growth of some food enterprises. In the first half of 2023, multiple enterprises such as Anjing and Qianwei Central Kitchen achieved dual growth in revenue and net profit. In September 2023, the "Prefabricated Dishes on Campus Incident" attracted widespread attention. This incident reflects the public's attention to campus food safety issues, and also highlights the need for further development of prefabricated dishes in the individual consumer market. This has positive significance for promoting the standardization and normalization of the prefabricated dishes industry. -
艾媒咨询 | 2024年中国山茶油行业消费趋势洞察报告
随着人民健康意识的提升和消费者对高品质食用油需求的增加,茶油作为健康食用油的代表,其市场需求持续增长。iiMedia Research(艾媒咨询)数据显示,中国山茶油市场整体呈上升趋势,2023年中国山茶油市场规模达707.5亿元,预计2027年中国山茶油市场规模有望达982.3亿元。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国山茶油行业消费趋势洞察报告》数据显示,超过一半的消费者关注山茶油的营养成分(56.9%)和配料表纯净度(56.7%);相比非有机山茶油,消费者普遍认为有机山茶油具有更高的营养价值、更健康,有机山茶油市场潜力巨大。
With the improvement of people's health awareness and the increase in consumer demand for high-quality edible oil, tea oil, as a representative of healthy edible oil, continues to grow in market demand. According to the latest "Insight Report on Consumption Trends in China's Camellia Oil Industry in 2024 " released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the overall Chinese camellia oil market is on the rise, with a market size of 70.75 billion yuan in 2023 and an expected 98.23 billion yuan in 2027. According to iiMedia Research, over half of consumers are concerned about the nutritional content (56.9%) and ingredient purity (56.7%) of camellia oil; Compared to non organic camellia oil, consumers generally believe that organic camellia oil has higher nutritional value and is healthier, and the market potential for organic camellia oil is enormous. -
艾媒咨询|2024年中国低温午餐肉消费洞察研究报告
iiMedia Research(艾媒咨询)数据显示,随着消费者结构变化及消费场景多元化,国民愈发注重饮食健康,低温成为行业驱动新引擎,肉制品低温化趋势表现得尤为明显,午餐肉行业市场规模的扩大,将带动低温午餐肉市场高速增长。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国低温午餐肉消费洞察研究报告》数据显示,2023年中国午餐肉行业市场规模为347.3亿元,2026年中国午餐肉行业市场规模有望达513.1亿元。艾媒咨询分析师认为,消费者购买低温午餐肉的主要原因是其方便快捷的同时添加剂少,更加安全、健康、有营养。随着消费者对食品多样化的需求,低温午餐肉企业将持续根据消费者反馈,研发、采用先进的保鲜技术,优化产品配方,减少添加剂的应用,推动行业标准进一步完善。
Data from iiMedia Research shows that with the change of consumer structure and the diversification of consumption scenes, the nation pays more and more attention to diet and health. The trend of low-temperature meat products is particularly obvious, and the expansion of the market size of the luncheon meat industry will drive the low-temperature processed luncheon meat market to grow at a high rate. Data show that in 2023, China's luncheon meat industry market size of 34.73 billion yuan, in 2026 China's lunch meat industry market size is expected to reach 51.31 billion yuan. Analysts from iiMedia Consulting believe that the main reason for consumers to buy low-temperature processed luncheon meat is safer, healthier and more nutritious, and its convenience and fewer additives at the same time. With consumers' demand for food diversification, low-temperature processed luncheon meat companies will continue to develop and adopt advanced preservation technologies, optimise product formulations and reduce the application of additives based on consumer feedback. These initiatives will promote the further improvement of industry standards. -
艾媒咨询|2023年中国苏打酒行业发展及消费需求洞察报告
随着健康意识的兴起,消费者越来越注重所饮用产品的营养成分和健康价值。苏打酒倡导更健康、更适度的饮酒方式,低糖、无糖的配方满足了消费者对健康饮品的追求。当代年轻人对饮酒的观念发生了显著的转变,更注重社交的场景、饮酒的口感和口味。苏打酒在这一背景下,成为了满足年轻一代对于高品质口感饮品需求的理想选择。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《中国苏打酒行业发展及消费需求洞察报告》数据显示,中国低度酒市场规模整体保持高速增长态势,2023年达到6341.7亿元,预计2028年达8929.4亿元。艾媒咨询分析师认为,当前中国酒类消费正在不断升级,呈现出低度微醺化、社交化、品质化、健康化的发展趋势。苏打酒作为低度酒近年来增长较快的品类之一,产品低糖低卡的特征满足消费者对优质饮酒体验的需求,市场增量空间可观。
With the rise of health awareness, consumers are increasingly paying attention to the nutritional content and health value of the products they drink. Soda advocates a healthier and more moderate way of drinking, and the low sugar, sugar free formula satisfies consumers' pursuit of healthy drinks. Contemporary young people have undergone a significant shift in their perception of drinking, with a greater emphasis on social settings, the taste and taste of alcohol. In this context, soda has become an ideal choice to meet the demand of the younger generation for high-quality and flavorful beverages. According to the latest "Insight Report on the Development and Consumer Demand of China's Soda Industry" released by iiMedia Research, a third-party data mining and analysis firm in the global new economy industry, the overall scale of China's low alcohol liquor market has maintained a high-speed growth trend, reaching 634.17 billion yuan in 2023 and is expected to reach 892.94 billion yuan in 2028. Analysts from iMedia Consulting believe that the current consumption of alcoholic beverages in China is constantly upgrading, showing a development trend of low alcohol consumption, socialization, quality, and health. Soda, as one of the fastest-growing categories of low alcohol beverages in recent years, meets the demand of consumers for a high-quality drinking experience with its low sugar and low calorie characteristics. The market growth space is considerable. -
艾媒咨询|2021年一季度中国代餐行业发展及市场调研分析报告
本报告研究涉及企业/品牌/案例:WonderLab,康宝莱,ffit8,雀巢
一方面,居民消费可支配收入提升、健康管理意识提升,对体重管理产品需求提升;另一方面,食品生产工艺进步、代餐类产品不断迭代,加上康师傅、喜茶、雀巢知名跨界企业入局以及王饱饱、ffit8等初创企业的崛起,代餐市场供给增加。在供需两侧推动下,中国代餐市场不断扩大,2020年市场规模增至476.2亿元。代餐行业市场格局主要是以麦片、代餐粉、蛋白棒及肉制品等品类为主。数据显示,受访用户中有超过7成偏好麦片,其次是代餐粉,占比45.4%,代餐市场细分领域迎来发展机遇。
On the one hand, the disposable income of residents' consumption has been improved, the awareness of health management has been improved, and the demand for weight management products has been increased; on the other hand, the food production technology has been improved, the substitute food products have been continuously iterated, and the well-known cross-border enterprises such as Master Kong, Xicha and Nestle have entered the market, as well as the rise of start-ups such as wangsatin and fit8, the supply of substitute food market has increased. Driven by both supply and demand, China's catering market continues to expand, with the market size increasing to 47.62 billion yuan in 2020. The market structure of catering substitute industry is mainly composed of cereal, meal substitute powder, protein bar and meat products. According to the data, more than 70% of the interviewees preferred cereal, followed by meal substitute powder, accounting for 45.4%, and the development opportunities of meal substitute market were ushered in.
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