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艾媒咨询|2021年中国元宇宙行业用户行为分析热点报告
自2020年起,国内外互联网头部企业纷纷入场元宇宙。而数据显示,从2017年到2021年,中国区块链支出增长约12.8倍;2021年中国VR终端硬件市场规模为136.4亿元,AR终端硬件市场规模为208.8亿元;2021年中国云计算产业规模达2109.5亿元,各领域的技术高速发展为元宇宙行业提供全面的技术支持 。但值得注意的是,目前元宇宙并无明确落地场景或者产品,市场和监管部门应当谨防炒作风险。
Since 2020, Internet leading enterprises at home and abroad have entered the meta universe one after another. The data show that from 2017 to 2021, China's blockchain expenditure increased by about 12.8 times; In 2021, the scale of China's VR terminal hardware market was 13.64 billion yuan, and the scale of AR terminal hardware market was 20.88 billion yuan; In 2021, the scale of China's cloud computing industry reached 210.95 billion yuan. The rapid development of technology in various fields provides comprehensive technical support for the meta universe industry. However, it is worth noting that at present, there is no clear landing scene or product in metauniverse, and the market and regulatory authorities should beware of the risk of speculation. -
艾媒咨询|2022年中国品牌营销及消费行为监测报告
移动广告市场在2015年赶上了移动互联网流量爆发的大行情,整体规模迅速增长,2025年预计将达4867.6亿元。随着流量红利逐渐减弱,移动广告结束了流量竞争的时代,整体行业落入稳定发展期,转而步入政策监管加强、内容竞争为王的阶段,规模增速趋于稳定。调研数据显示,在购买商品过程中,超过六成的消费者表示会认准特定品牌;在购买不同品类的商品过程中,消费者对3C数码、美妆护肤等品类的品牌最为重视。消费者最喜欢通过电商平台、社交媒体、品牌官网三个渠道了解产品的相关信息。流量红利消失后,品牌营销进入内容营销时代,好品牌都在深挖品牌内在价值,以品牌IP、差异化形象、产品质量、体验和认知价值等维度展开新一轮的品牌竞争。
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艾媒咨询| 2020中国人工智能产业白皮书
本报告研究涉及企业/品牌/案例:酷芯微电子,蒜泥科技,影谱科技
2025年中国人工智能核心产业规模预计将超过4000亿元,中国未来有望发展为全球最大的人工智能市场。首先是国家政策环境的利好,同时人工智能商业化发展的经济环境近年基本处于稳定状态。伴随着人口结构变化和社会发展,企业的用工成本逐渐攀升,企业正在寻求数字化转型,希望通过应用人工智能降低用工成本,这些都为人工智能的商业化发展提供了有利的社会环境。2020年中国人工智能产业融资规模为1402亿元,资本也持续看好中国人工智能产业发展。iiMedia Research(艾媒咨询)数据显示,超八成中国网民看好其未来发展前景,47.8%的网民对中国人工智能发展前景持比较乐观的态度,36.8%的网民认为人工智能前景非常乐观。八成受访企业表示对人工智能重视程度较高,近六成企业表示未来会重点布局人工智能。未来人工智能的应用场景范围将持续扩大,深度渗透到各个领域,引领产业向价值链高端迈进,同时也为改善民生起到重要作用。
The scale of China's core artificial intelligence industry is expected to exceed 400 billion yuan in 2025, and China is expected to develop into the world's largest artificial intelligence market in the future. The first is the favorable national policy environment, and the economic environment for the commercialization of artificial intelligence is basically stable in recent years. With the demographic changes and social development, the labor cost of enterprises has gradually risen. Companies are seeking digital transformation and hope to reduce labor costs through the application of artificial intelligence. All of these provide a favorable social environment for the commercial development of artificial intelligence. In 2020, the financing scale of China's artificial intelligence industry is 140.2 billion yuan, and capital continues to be optimistic about the development of China's artificial intelligence industry. As the data of iiMedia Research showed, over 80% of Chinese Internet users are optimistic about its future development prospects, 47.8% of Internet users are relatively optimistic about the prospects of China's artificial intelligence development, and 36.8% of Internet users believe that the prospects of artificial intelligence are very optimistic. Eighty percent of the companies interviewed said that they attach great importance to artificial intelligence, and nearly 60 percent of the companies said they will focus on artificial intelligence in the future. In the future, the scope of artificial intelligence application scenarios will continue to expand and penetrate deeply into various fields, leading the industry to the high end of the value chain, and also playing an important role in improving people's livelihood.(“iiMedia Report |2020 China Mobile Games' IP Value Exploration Research Report" full version has 79 pages, please click the Browse HD Report button on the right side of the article to browse the report ) -
艾媒咨询|2020年中国人工智能商业化应用专题研究报告
本报告研究涉及企业/品牌/案例:脑陆科技。
中国的人工智能行业起步于上世纪70年代末,在技术不断成熟、政策持续推动、企业用工成本不断提高等多方面因素作用下,人工智能行业发展迅速。iiMedia Research(艾媒咨询)数据显示,2000年以后,人工智能核心产业规模进入快速增长期,预计2020年达到1500亿元,到2025年可以达到4000亿元。人工智能的专利数量稳步增长,2015年以后,人工智能逐步上升为国家战略,并成为“新基建”行业之一。与此同时,人工智能在金融、安防、智能家居、医疗、娱乐等多个行业逐渐落地,并整体呈现出复杂化和综合化的应用趋势。未来,作为人工智能的前沿技术之一的脑机交互技术将会显著提高人机交互带宽和设备的反应速度,同时依靠其独特的脑电波感应技术为人工智能的应用提供新的内容,促进人工智能在多个行业的商业化进程。
China's artificial intelligence industry started in the late 1970s. Under the influence of various factors, such as the continuous maturity of technology, the continuous promotion of policies, and the continuous increase of enterprise labor costs, the artificial intelligence industry has developed rapidly. As the data of iiMedia Research showed, after 2000, the scale of artificial intelligence core industry has entered a period of rapid growth. It is estimated that the scale of artificial intelligence core industry will reach 150 billion yuan in 2020 and 400 billion yuan in 2025. The number of artificial intelligence patents has increased steadily. After 2015, artificial intelligence has gradually become a national strategy and become one of the "New Infrastructure" industries. At the same time, artificial intelligence is gradually landing in many industries, such as finance, security, smart home, medical treatment, entertainment and so on, and presents a trend of complex and comprehensive application. In the future, brain computer interaction technology, as one of the cutting-edge technologies of artificial intelligence, will significantly improve the bandwidth of human-computer interaction and the response speed of equipment. At the same time, relying on its unique brain wave induction technology, it will provide new content for the application of artificial intelligence, and promote the commercialization process of artificial intelligence in many industries. -
艾媒咨询|2020中国第三方手机输入法场景应用专题研究报告
近年来,中国第三方手机输入法用户规模持续增长,iiMedia Research(艾媒咨询)数据显示,2019年中国第三方手机输入法用户规模达7.29亿人,同比增长3.9%,2020年达到7.55亿人。艾媒咨询分析师认为,受到疫情的影响,在线办公、在线教育用户对第三方输入法需求激增,以及随着移动互联网的影响扩大,中老年人对语音输入需求也不断扩大,2020年第三方手机输入法有望进一步下沉。目前AI创新功能的用户认知及使用已初具规模,iiMedia Research(艾媒咨询)数据显示,超六成第三方手机输入法用户表示熟悉AI创新功能。基于语音识别技术发展较高的成熟度,AI语音输入功能已获得用户认可,AI语音输入功能使用偏好比例接近六成。艾媒咨询分析师认为,受到疫情的影响,AI功能认知度和使用率提升,尤其体现在在线办公和在线教育场景。
In recent years,the scale of third-party mobile input method users in China has continued to grow.As the data of iiMedia Research showed, The scale of third-party mobile input method users in China reached 729 million in 2019, a year-on-year increase of 3.9%, and reached 755 million in 2020 . IiMedia Consulting analysts believe that due to the impact of the epidemic,online office and online education users’ demand for third-party input methods has surged, With the expansion of the mobile Internet,the demand for voice input by middle-aged and elderly people will also continue to expand. The mobile phone input method is expected to sink further. At present, the user awareness and use of AI innovative functions have begun to take shape. According to data from iiMedia Research, more than 60% of third-party mobile phone input method users are familiar with AI innovative functions. Based on the high maturity of voice recognition technology, the AI voice input function has been recognized by users, and the preference ratio of AI voice input function is close to 60%. iiMedia Consulting analysts believe that due to the impact of the epidemic, the awareness and utilization of AI functions have increased, especially in online office and online education scenarios. -
艾媒咨询|2020上半年中国移动搜索行业研究报告
在移动互联网的高速发展下,2019年中国移动搜索用户规模突破7亿人,2020年在新冠疫情推动下,移动互联网加速渗透,预计规模将达到7.54亿人。iiMedia Research(艾媒咨询)数据显示,搜索引擎、社交平台、电商平台是受访网民获取信息的前三大渠道,占比分别为69.6%、49.0%、35.3%。78.4%的受访者表示搜索信息时第一时间会想到移动搜索引擎,对移动搜索有很强的依赖度。对于移动搜索的方式,受访用户最常使用的移动搜索方式是文字搜索,占比达72.6%;而随着AI技术的成熟以及用户使用习惯的深化,使用语音搜索、图片搜索的受访用户分别占44.4%、20.8%。未来移动搜索行业需求将呈现多元化、专业化发展,AI技术的应用成为市场主要发力点,移动搜索市场竞争持续升级,头部市场将在中长期内保持一超多强的市场格局。
With the rapid development of mobile Internet, the scale of China's mobile search users exceeded 700 million in 2019. Driven by the COVID-19 in 2020, mobile Internet penetration will accelerate, and the scale is expected to reach 754 million. As the data of iiMedia Research showed, search engines, social platforms, and e-commerce platforms are the top three channels for interviewed netizens to obtain information, accounting for 69.6%, 49.0%, and 35.3%, respectively. 78.4% of the interviewed netizens said that they would think of mobile search engines as soon as they searched for information so they have a strong dependence on mobile search. For mobile search modes, the most common mobile search mode used by interviewed users is text search, accounting for 72.6%. With the maturity of AI technology and the deepening of usage habits, the interviewed users who use voice search and image search accounted for 44.4% and 20.8% respectively. In the future, the demand for mobile search will show diversified and professional development, and the application of AI technology will become the main force of the market. The competition of mobile search market will continue to escalate, and the head market will maintain a market structure of “one super strong, many stronger” in the medium and long term.
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