科技配消费,越配越对味(共16份)
科技行业辅助消费崛起
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艾媒咨询|2024年中国调味食品行业市场研究报告
随着经济的不断发展以及中西方饮食文化的交融,消费者对调味食品的需求越来越多元化。此外,健康饮食观念的普及使得消费者更加注重调味食品的营养成分和健康属性,为中国调味食品行业的发展提供了巨大机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国调味食品行业市场研究报告》数据显示,2024年中国调味食品消费者选购产品时主要关注的因素是口感口味和质量安全,分别占比47.4%、43.9%。当前,调味食品的主要销售渠道是线下商超和综合电商平台,其他销售渠道正在被逐渐渗透。随着健康理念在消费者选购产品时逐渐占据重要地位,调味食品行业正迎来以低钠低糖为核心理念的新消费需求。此外,拓宽销售渠道和推广渠道也将成为企业强化市场地位的新机遇。
With the continuous development of economy and the integration of Chinese and western food culture, consumers' demand for flavored food is becoming more and more diversified. In addition, the popularity of the concept of healthy eating makes consumers pay more attention to the nutritional composition and health attributes of flavored foods, which provides great opportunities for the development of China's flavored food industry. According to the latest Research Report on the Development of China seasoning food industry market research report in 2024 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, It is expected that in 2024, the scale of China's condiment market will reach 687.1 billion yuan. In 2024, the main factors that Chinese consumers pay attention to when purchasing products are taste, taste and quality and safety, accounting for 47.4% and 43.9% respectively. At present, the main sales channels of flavored food are offline supermarkets and integrated e-commerce platforms, and other sales channels are gradually being penetrated. As the health concept gradually occupies an important position in the purchase of products by consumers, the flavored food industry is ushering in new consumer demand with low sodium and low sugar as the core concept. In addition, broadening sales channels and promotion channels will also become a new opportunity for enterprises to strengthen their market position. -
艾媒咨询|2024-2025年中国方便食品市场发展及消费能力洞察报告
随着经济的不断发展,消费者对食品安全和健康饮食的关注度日益提升,多元化的营养健康需求为中国方便食品行业的发展提供了巨大的机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国方便食品市场发展及消费洞察报告》数据显示,2023年中国方便食品市场规模已达6736亿元,预制菜赛道异军突起,方便食品的产品品类得以扩充,预计2026年中国方便食品行业市场规模有望突破万亿元。2024年,消费者最常购买的方便食品为方便面、方便米饭等,占比达63.1%;网上商城(58.3%)是消费者购买方便食品的主要渠道;成分安全、无添加剂(51.2%)是多数方便食品消费者对产品的期望发展方向。随着中国居民消费水平的提升,消费者在食品方面的消费支出也随之增加,营养价值、产品安全以及口味成为了消费者关注的重要因素。随着更多地域特色的方便食品、自热食品及预制菜的涌现,方便食品行业越发细分化和多元,品类日趋丰富。
With the continuous development of the economy, consumers are increasingly concerned about food safety and healthy diet, and diversified nutrition and health needs provide huge opportunities for the development of China's convenience food industry. According to the latest China Convenience Food Market Develop-ment and Consumption Insight Report from 2024 to 2025 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, the size of China's convenience food market has reached 673.6 billion yuan in 2023, the prepared food track has emerged, and the product categories of convenience food have been expanded. It is expected that the market size of China's convenience food industry is expected to exceed one trillion yuan in 2026. In 2024, the most frequently purchased convenience foods are instant noodles and instant rice, accounting for 63.1%; Online shopping mall (58.3%) is the main channel for consumers to buy convenience food; Ingredient safety and no additives (51.2%) are the expected development direction of most convenience food consumers. With the improvement of Chinese residents' consumption level, consumers' consumption expenditure on food has also increased, and nutritional value, product safety and taste have become important factors for consumers to pay attention to. With the emergence of more regional characteristics of convenience food, self-heating food and prepared dishes, the convenience food industry is becoming more differentiated and diversified, and the categories are becoming more and more rich. -
艾媒咨询 | 2023-2024年中国方便食品行业发展研究报告
2023年9月4-6日,由中国食品科学技术学会主办的第二十三届中国方便食品大会暨方便食品展在北京召开。大会围绕“变局中的拓展与延伸”,探讨在内需不足的压力下,如何驱动行业向上提升。历经20余年的精心培育,方便食品大会已成为涵盖方便面(米粉、粉丝)、挂面、冷冻食品、调味面制品、自加热食品及方便休闲食品、咸味香精调味料、加工设备、冷链装备、产品包装等上下游全产业链的行业年度盛会,为中国方便食品产业的创新发展提供了强有力的科技支撑。会上,中国食品科学技术学会与iiMedia Research(艾媒咨询)联合发布了《2023-2024年中国方便食品行业发展研究报告》。近年来方便食品购买场景不断扩宽,除了出差旅途、办公室、家庭等场景之外,外出露营、野餐等场景逐渐流行。iiMedia Research(艾媒咨询)数据显示,近年来中国方便食品市场规模不断扩大,2022年中国方便食品市场规模已达5961亿元。
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艾媒咨询|2024-2025年中国烘焙食品行业现状及趋势研究报告
随着人均消费水平的提升和餐饮消费结构的调整,中国烘焙食品市场呈现增长态势。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国烘焙食品行业现状及趋势研究报告》数据显示,2023年中国烘焙食品零售市场规模达5614.2亿元,同比增长9.2%,预计2029年可达到8595.6亿元。艾媒咨询分析师认为,中国烘焙食品行业细分市场潜力巨大,随着自媒体的不断发展,各类网红探店、KOL推荐等促使中式糕点、新中式糕点成为新热点,发展势头强劲。未来,随着烘焙食品行业的技术进步,如自动化生产设备应用和冷链技术发展,将进一步提升烘焙食品生产效率和产品质量。
With the improvement of per capita consumption level and the adjustment of catering consumption structure, China's baked goods market shows a growth trend. According to the latest "Research Report on the Current Situation and Trend of Chinese Baked Goods Industry from 2024 to 2025" released by iiMedia Research, In 2023, the scale of China's baked goods retail market reached 561.42 billion yuan, an increase of 9.2% year-on-year, and is expected to reach 859.56 billion yuan in 2029. Analysts from iiMedia Consulting believe that China's bakery industry has huge market potential. With the continuous development of "we media", various online celebrity shops and KOL recommendations have promoted Chinese pastry and new Chinese pastry to become a new hot spot with a strong momentum of development. In the future, with the technological progress of the baked goods industry, such as the application of automated production equipment and the development of cold chain technology, the production efficiency and product quality of baked goods will be further improved. -
中国食品科学技术学会×艾媒咨询 | 2023-2024年中国方便粉面食品行业发展研究报告
2023年9月4-6日,由中国食品科学技术学会主办的第二十三届中国方便食品大会暨方便食品展在北京召开。大会围绕“变局中的拓展与延伸”,探讨在内需不足的压力下,如何驱动行业向上提升。历经20余年的精心培育,方便食品大会已成为涵盖方便面(米粉、粉丝)、挂面、冷冻食品、调味面制品、自加热食品及方便休闲食品、咸味香精调味料、加工设备、冷链装备、产品包装等上下游全产业链的行业年度盛会,为中国方便食品产业的创新发展提供了强有力的科技支撑。会上,中国食品科学技术学会与iiMedia Research(艾媒咨询)联合发布了《2023-2024年中国方便粉面食品行业发展研究报告》。
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艾媒咨询|2023年中国海参食品消费市场研究报告
iiMedia Research(艾媒咨询)数据显示,随着消费者饮食多元化,消费结构升级,消费者对海参及其制品的需求日益增长。数据显示,2023年中国海参全产业链市场规模为1326.0亿元,2026年中国海参全产业链市场规模有望达1636.6亿元。艾媒咨询分析师认为,消费者购买海参的主要原因是海参营养价值高,三大消费场景为家庭用餐、朋友聚餐、招待客人。随着海参产业进一步发展,销售渠道除传统线下专营店、电商平台、海鲜市场外,新兴渠道如直播、短视频等蕴藏增量空间;营养、新鲜成为未来产业竞争关键赛道,行业将进一步朝标准化、规范化发展。
Data from iiMedia Research shows that with the diversification of consumers' diets and the upgrading of their consumption structure, consumers' demand for sea cucumbers and their products is growing. According to the data, the market size of China's sea cucumber whole industry chain is 132.60 billion yuan in 2023, and the market size of China's sea cucumber whole industry chain is expected to reach 163.66 billion yuan in 2026. Analysts from iiMedia Consulting believe that the main reason for consumers to buy sea cucumbers is their high nutritional value, and the three major consumption scenarios are family meals, friends' dinners, and entertaining guests. With the further development of sea cucumber industry, in addition to traditional offline stores, e-commerce platforms and seafood markets, emerging channels such as live broadcasting and short videos contain incremental space. Nutrition and freshness will become the key track of industrial competition in the future, and the industry will be further developed towards standardization and normative development. -
艾媒咨询 | 2023年中国鲍鱼食品消费市场研究报告
2023年中国水产预制菜行业规模为1237亿元,同比增长18.1%,2026年水产预制菜市场规模有望达2576亿元。随着消费者饮食多元化,消费结构升级,水产预制菜市场将持续扩大规模。作为水产预制菜的一种,鲍鱼食品富含营养价值,满足居民当下的消费需求。2015-2022年中国鲍鱼海水养殖总产量逐年增加,涨幅近一倍,这为鲍鱼食品行业搭建完整的产业链和产业体系奠定了基础,产品价值不断增值放大,鲍鱼食品行业极具发展前景。为抓住行业发展风口,鲍鱼食品企业不断拓宽销售渠道,除传统电商平台外,还抢占直播、短视频等新兴渠道蕴藏的增量空间。未来,鲍鱼零售市场将会呈现出多元化和个性化的趋势。商家需加快多渠道平台的铺设,提高销售效率和覆盖范围,以抢占更多市场份额。
In 2023, the scale of China's aquatic prefabricated vegetable industry is 123.7 billion yuan, an increase of 18.1%, and the scale of aquatic prefabricated vegetable market is expected to reach 257.6 billion yuan in 2026. With the diversification of consumers' diet and the upgrading of consumption structure, the aquatic prepared vegetable market will continue to expand its scale. As a kind of aquatic prepared dishes, abalone food is rich in nutritional value to meet the current consumption needs of residents. From 2015 to 2022, the total output of abalone mariculture in China has increased year by year, nearly doubling, which lays the foundation for the abalone food industry to build a complete industrial chain and industrial system, and the value of products continues to increase and expand, and the abalone food industry has great development prospects. In order to seize the development of the industry, abalone food enterprises continue to expand sales channels, in addition to traditional e-commerce platforms, but also to seize the incremental space of emerging channels such as live broadcasting and short video. In the future, the abalone retail market will show a diversified and personalized trend. Merchants need to speed up the laying of multi-channel platforms, improve sales efficiency and coverage, in order to seize more market share. -
艾媒咨询 | 2023年中国辣条食品行业创新及消费需求洞察报告
在众多休闲食品中,辣条口味浓郁,具有独特的咬劲,为消费者带来愉悦和满足感,拥有一定的市场增量空间。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2023年中国辣条食品行业创新及消费需求洞察报告》数据显示,2022年中国辣条食品市场规模达517亿元,2026年有望达927亿元。对健康美味的休闲食品追求,使得中国辣条消费者在购买辣条时更注重挑选。iiMedia Research(艾媒咨询)调研数据显示,54.6%的辣条消费者偏好香辣口味的辣条;喜欢吃有嚼劲口感的辣条消费者占比达50.1%。
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